{"id":7245,"date":"2023-11-14T13:11:39","date_gmt":"2023-11-14T12:11:39","guid":{"rendered":"https:\/\/refinery89.com\/?p=7245"},"modified":"2024-03-12T15:47:33","modified_gmt":"2024-03-12T14:47:33","slug":"core-web-vitals-como-elevar-a-experiencia-do-usuario-e-o-desempenho-de-anuncios","status":"publish","type":"post","link":"https:\/\/refinery89.com\/pt\/core-web-vitals-how-to-elevate-user-experience-and-ad-performance\/","title":{"rendered":"Core Web Vitals como elevar a experi\u00eancia do usu\u00e1rio e o desempenho de an\u00fancios"},"content":{"rendered":"

O que s\u00e3o <\/strong>Core Web Vitals<\/strong><\/em>?<\/strong><\/h1>\n

Os Core Web Vitals s\u00e3o um conjunto de m\u00e9tricas que o Google considera importantes na experi\u00eancia geral do usu\u00e1rio de uma p\u00e1gina da web. Eles fazem parte da pontua\u00e7\u00e3o de \u201cExperi\u00eancia de P\u00e1gina\u201d do Google. Esses sinais vitais consistem em tr\u00eas medi\u00e7\u00f5es espec\u00edficas: Largest Contentful Paint (LCP), First Input Delay (FID) e Cumulative Layout Shift (CLS).<\/p>\n

Para te dar um gostinho, imagine que voc\u00ea surge em frente a uma boate chique, e um porteiro decide se sua roupa \u00e9 elegante o suficiente. Isso acontece quando o Google mede sua p\u00e1gina, decidindo se voc\u00ea merece o para\u00edso das primeiras dez linhas dos resultados de busca ou est\u00e1 destinado ao inferno da segunda p\u00e1gina.<\/p>\n

Antes de mergulharmos, vamos considerar uma quest\u00e3o t\u00e3o importante quanto a capacidade de aten\u00e7\u00e3o, que est\u00e1 diretamente ligada \u00e0s m\u00e9tricas do Core Web Vitals.<\/p>\n

Voc\u00ea sabia que a capacidade de aten\u00e7\u00e3o de uma pessoa adulta m\u00e9dia \u00e9 de cerca de 8,25 segundos? Um peixinho dourado tem mais dedica\u00e7\u00e3o a uma a\u00e7\u00e3o do que a humanidade!\":mulher_fazendo_palma_na_cara:\"<\/span><\/span><\/p>\n

Na era digital, as pessoas consomem milhares de impress\u00f5es<\/u> a cada segundo, ent\u00e3o o desempenho do seu site \u00e9 absolutamente fundamental.<\/p>\n

\"Core
D\u00e9ficit de Aten\u00e7\u00e3o<\/figcaption><\/figure>\n

Por Que as Core Web Vitals S\u00e3o Cruciais para <\/strong>Publishers<\/strong>?<\/strong><\/h2>\n

Essas m\u00e9tricas n\u00e3o s\u00e3o apenas palavras da moda para editores na esfera program\u00e1tica. Elas influenciam como seu site se classifica nos resultados de pesquisa. O Google indicou que as Core Web Vitals, que refletem a experi\u00eancia real do usu\u00e1rio, afetar\u00e3o as classifica\u00e7\u00f5es de pesquisa. Al\u00e9m disso, um estudo da Deloitte<\/u><\/a> <\/span>destaca que uma melhoria de apenas \u261d\ufe0f 0,1 s no tempo de carregamento de um site pode aumentar as taxas de convers\u00e3o em at\u00e9 81%. No caso dos an\u00fancios, isso significa maior visibilidade, taxas de intera\u00e7\u00e3o mais altas e um potencial aumento na receita.<\/p>\n

 <\/p>\n

O que os editores devem observar?<\/strong><\/h2>\n

N\u00e3o se trata mais apenas de empurrar conte\u00fado \u2014 o como<\/strong> tornou-se t\u00e3o cr\u00edtico quanto o o qu\u00ea.<\/strong><\/p>\n

Ao avaliar suas Core Web Vitals, os editores devem ficar atentos a:<\/p>\n

    \n
  1. \n

    Otimiza\u00e7\u00e3o de Imagem<\/p>\n<\/li>\n<\/ol>\n

    Imagens de alta resolu\u00e7\u00e3o podem ser enormes em tamanho, levando a tempos de carregamento mais longos. Considere usar formatos modernos como WebP, que oferecem excelente qualidade de imagem com tamanhos de arquivo significativamente menores. Al\u00e9m disso, implemente imagens responsivas usando o `srcset<\/sub>` attribute, garantindo que os dispositivos baixem o tamanho de imagem mais apropriado.<\/p>\n

      \n
    1. \n

      Atualizar Hospedagem:<\/p>\n<\/li>\n<\/ol>\n

      Nem toda hospedagem \u00e9 igual. Um Servidor Privado Virtual (VPS) ou hospedagem dedicada pode ser uma op\u00e7\u00e3o para acelerar suas Core Web Vitals. Uma Rede de Distribui\u00e7\u00e3o de Conte\u00fado (CDN) pode acelerar ainda mais a entrega de conte\u00fado, servindo seu site de locais mais pr\u00f3ximos dos seus usu\u00e1rios.<\/p>\n

        \n
      1. \n

        Use o Cache do Navegador:<\/p>\n<\/li>\n<\/ol>\n

        O cache \u00e9 como dar aos seus visitantes um \u201cesquema\u201d do seu site, para que o navegador deles possa recri\u00e1-lo em visitas subsequentes sem precisar buscar todos os dados novamente. Voc\u00ea pode reduzir drasticamente os tempos de carregamento para visitantes que retornam aproveitando o cache do navegador.<\/p>\n

          \n
        1. \n

          Otimize o N\u00famero de An\u00fancios<\/p>\n<\/li>\n<\/ol>\n

          Analise o desempenho dos an\u00fancios e considere limitar o n\u00famero de an\u00fancios menos eficazes ou substitu\u00ed-los por formatos de an\u00fancios mais leves e envolventes.<\/p>\n

            \n
          1. \n

            Emendar CSS e JavaScript<\/u>:<\/p>\n<\/li>\n<\/ol>\n

            JavaScript e CSS s\u00e3o fundamentais para o design web moderno, mas tamb\u00e9m podem ser os culpados por sites lentos. Use o carregamento ass\u00edncrono para JS para garantir que os scripts n\u00e3o bloqueiem a renderiza\u00e7\u00e3o da sua p\u00e1gina. Para CSS, elimine o bloqueio de renderiza\u00e7\u00e3o, incorporando o CSS cr\u00edtico e adiando os estilos n\u00e3o cr\u00edticos.<\/p>\n

             <\/p>\n

            Verifica\u00e7\u00e3o de Sa\u00fade dos Core Web Vitals<\/strong><\/h2>\n

            Lembra daqueles exames de sa\u00fade no consult\u00f3rio m\u00e9dico? N\u00e3o eram as experi\u00eancias mais prazerosas (especialmente no dentista!), mas totalmente vitais. Reunimos algumas ferramentas confi\u00e1veis para que voc\u00ea possa levar seu site ao \u201cconsult\u00f3rio m\u00e9dico\u201d para um check-up de sa\u00fade.<\/p>\n

            O Google Page Speed<\/a><\/h3>\n

            Esta \u00e9 uma ferramenta essencial do Google que oferece an\u00e1lises de desempenho para celular e desktop. Ela fornece uma avalia\u00e7\u00e3o das m\u00e9tricas do CWV e tamb\u00e9m oferece sugest\u00f5es de otimiza\u00e7\u00e3o.<\/p>\n

            Google Search Console<\/a><\/h3>\n

            H\u00e1 uma se\u00e7\u00e3o dedicada aos Core Web Vitals, oferecendo uma vis\u00e3o geral para todo o site e identificando p\u00e1ginas que precisam de melhorias.<\/p>\n

            O Lighthouse<\/a><\/h3>\n

            Integrado \u00e0s Ferramentas de Desenvolvedor do Chrome, o Lighthouse fornece auditorias de desempenho, acessibilidade, Progressive Web Apps, SEO e muito mais.<\/p>\n

            O WebPageTest<\/a><\/h3>\n

            Esta ferramenta avan\u00e7ada permite testes de m\u00faltiplos locais e o uso de navegadores reais. Ela oferece uma compara\u00e7\u00e3o visual, detalhes avan\u00e7ados de desempenho e uma an\u00e1lise do Core Web Vitals.<\/p>\n

            Embora todas essas ferramentas sejam \u00fateis, \u00e9 uma boa ideia usar uma combina\u00e7\u00e3o delas para entender de forma abrangente o desempenho do seu site.<\/p>\n

            Voc\u00ea \u00e9 seu <\/strong>Core Web Vitals<\/strong> At\u00e9 a marca?<\/strong><\/h2>\n

            Aqui na Refinery89, cuidamos diligentemente dos seus Core Web Vitals, oferecendo solu\u00e7\u00f5es personalizadas criadas para publicadores por publicadores.<\/p>\n

            Entrar em contato<\/u><\/strong><\/a>, e juntos, elevaremos o desempenho do seu site a n\u00edveis que n\u00e3o s\u00f3 atendem, mas superam os benchmarks do setor!<\/p>","protected":false},"excerpt":{"rendered":"

            What Are Core Web Vitals? Core Web Vitals are a set of metrics Google considers important in a webpage’s overall user experience. They are a part of Google’s “Page Experience” score. These vitals consist of three specific measurements: Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS). To give you a […]<\/p>\n","protected":false},"author":12,"featured_media":7016,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[26,82,46,24,75,34],"class_list":["post-7245","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-refinery-academy","tag-ad-monetization","tag-core-web-vitals","tag-google","tag-programmatic-advertising","tag-ranking","tag-refinery-academy"],"yoast_head":"\nCore Web Vitals. 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