{"id":16487,"date":"2026-05-27T11:46:10","date_gmt":"2026-05-27T09:46:10","guid":{"rendered":"https:\/\/refinery89.com\/?p=16487"},"modified":"2026-05-27T12:16:58","modified_gmt":"2026-05-27T10:16:58","slug":"atualizacao-pushads","status":"publish","type":"post","link":"https:\/\/refinery89.com\/pt\/pushads-update\/","title":{"rendered":"Apresentando: PushAds e o Novo Recurso de V\u00eddeo Outstream"},"content":{"rendered":"<p>An\u00fancios Push evolu\u00edram! Temos o prazer de apresentar nossa mais recente Atualiza\u00e7\u00e3o de Tecnologia para continuar impulsionando seus ganhos a novos patamares: Diga ol\u00e1 ao PushAds e \u00e0 nossa nova funcionalidade de V\u00eddeo Outstream! Mais eficientes e f\u00e1ceis de escalar, essas novas atualiza\u00e7\u00f5es est\u00e3o aqui para dar o impulso em receita e desempenho que voc\u00ea tanto desejava.<\/p>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-16491 size-full\" src=\"https:\/\/refinery89.com\/wp-content\/uploads\/2026\/05\/Pushad-gif-1.gif\" alt=\"Exemplo do PushAd\" width=\"209\" height=\"450\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>O que s\u00e3o PushAds?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>PushAds s\u00e3o a nova gera\u00e7\u00e3o de <a href=\"https:\/\/refinery89.com\/pt\/tudo-sobre-anuncios-push-up\/\" target=\"_blank\" rel=\"noopener\">An\u00fancios de Push Up<\/a>. Este formato de an\u00fancio que gera receita consiste em um banner atraente fixado no topo ou na parte inferior da tela para garantir a m\u00e1xima visibilidade. Com seu posicionamento premium e arquitetura escal\u00e1vel, ele permite que as editoras comandem continuamente altos <a href=\"https:\/\/refinery89.com\/es\/all-about-cost-per-mille-cpm\/\" target=\"_blank\" rel=\"noopener\">CPMs<\/a> sem impactar negativamente a experi\u00eancia do usu\u00e1rio. O melhor dos dois mundos!<\/p>\n<p><strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/strong><\/p>\n<h3><strong>Quais s\u00e3o os benef\u00edcios do novo PushAds?<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<ul>\n<li>Eles est\u00e3o em total conformidade com as diretrizes do anunciante.<\/li>\n<\/ul>\n<ul>\n<li>Eles comandam alta visibilidade, impulsionando impress\u00f5es de an\u00fancios e engajamento.<\/li>\n<\/ul>\n<ul>\n<li>O seu design amig\u00e1vel para o usu\u00e1rio os torna uma \u00f3tima op\u00e7\u00e3o para melhorar o desempenho do site.<\/li>\n<\/ul>\n<ul>\n<li>Sua posi\u00e7\u00e3o premium \u00e9 muito procurada por anunciantes com os melhores CPMs, gerando mais receita e maior <a href=\"https:\/\/refinery89.com\/pt\/taxa-de-preenchimento-de-anuncios-para-editores\/\" target=\"_blank\" rel=\"noopener\">taxas de preenchimento<\/a>.<\/li>\n<\/ul>\n<p><strong>\u00a0<\/strong><\/p>\n<h2><strong>Novo recurso de v\u00eddeo outstream no PushAds<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Dentro do novo PushAd, o v\u00eddeo agora faz parte do leil\u00e3o. Introduzimos um formato de V\u00eddeo Outstream projetado para mobile para aumentar os CPMs e combinar demanda de display e v\u00eddeo na mesma unidade de an\u00fancio. Ele aparece como um player fixo ancorado na parte inferior da tela, garantindo visibilidade sem impactar a experi\u00eancia do usu\u00e1rio.<\/p>\n<p>Otimizamos o formato para mobile (propor\u00e7\u00e3o 16:9, largura m\u00e1xima de 360px) e aplicamos um piso regional mais alto do que o invent\u00e1rio de display padr\u00e3o, ajudando a priorizar a demanda de v\u00eddeo enquanto protegemos a receita.<\/p>\n<p>Como os v\u00eddeos geram CPMs mais altos, eles s\u00e3o exibidos primeiro. Se n\u00e3o houver nenhum v\u00eddeo dispon\u00edvel, o an\u00fancio gr\u00e1fico com melhor desempenho ocupa o espa\u00e7o, garantindo que praticamente nenhuma impress\u00e3o fique por vender.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Quais s\u00e3o os benef\u00edcios do novo recurso Video Outstream?<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<ul>\n<li>Desbloqueie o acesso a or\u00e7amentos para v\u00eddeos outstream com crit\u00e9rios rigorosos <a href=\"https:\/\/www.adjust.com\/glossary\/view-through-rate\/\" target=\"_blank\" rel=\"noopener\">VTR<\/a> limiares.<\/li>\n<\/ul>\n<ul>\n<li>Melhorar a competitividade versus posi\u00e7\u00f5es outstream dedicadas.<\/li>\n<\/ul>\n<ul>\n<li>Aumente a taxa de engajamento do seu site.<\/li>\n<\/ul>\n<ul>\n<li>Habilite CPMs mais altos desbloqueando invent\u00e1rio de v\u00eddeo em seus PushAds.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><strong>Que resultados os editores tiveram?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Ap\u00f3s realizar um teste A\/B em toda a nossa rede, os editores observaram que o PushAds proporcionou um aumento de 7,71% nas impress\u00f5es de an\u00fancios e um aumento de 81% na taxa de preenchimento em compara\u00e7\u00e3o com os an\u00fancios PushUp. Al\u00e9m disso, em termos de receita, observamos um aumento de +0,3%, indicando paridade entre os dois formatos. Aqueles que experimentaram o PushAds com o recurso Video Outstream observaram um aumento de eCPM de +69,8% e um aumento de receita de +26,7% no mesmo invent\u00e1rio.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>E agora?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Criamos o PushAds como uma base escal\u00e1vel justamente para que possamos continuar aprimorando-o. A equipe continuar\u00e1 trabalhando em melhorias, corre\u00e7\u00f5es e novos recursos \u00e0 medida que a implementa\u00e7\u00e3o avan\u00e7a e a demanda evolui. Inscreva-se em nossa newsletter para ser o primeiro a saber das futuras atualiza\u00e7\u00f5es!<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Como integrar o PushAds e o novo recurso Video Outstream ao seu site<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Entre em contato com seu gerente de contas de editor para experimentar o PushAds e o novo recurso Video Outstream agora mesmo e elevar sua receita publicit\u00e1ria a novos patamares!<\/p>\n<p>Se voc\u00ea \u00e9 novo por aqui, tamb\u00e9m podemos fazer uma <a href=\"https:\/\/refinery89.com\/pt\/auditoria-de-site-gratuita-para-maximizar-sua-receita-de-anuncios\/\" target=\"_blank\" rel=\"noopener\">auditoria gratuita do site<\/a> para voc\u00ea e oferecer recomenda\u00e7\u00f5es para melhorar a configura\u00e7\u00e3o dos seus an\u00fancios e maximizar os ganhos!<\/p>","protected":false},"excerpt":{"rendered":"<p>Push-Up Ads have evolved! We are happy to unveil our latest Tech Update to continue boosting your earnings to new heights: Say hello to PushAds and our new Video Outstream feature! More efficient and easier to scale, these new updates are here to give you the lift in revenue and performance that you have been [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":16488,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131,22,12,11],"tags":[144,26,71],"class_list":["post-16487","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","category-news","category-publishers","category-solutions","tag-ad-formats","tag-ad-monetization","tag-ad-tech"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Presenting: PushAds and the New Video Outstream Feature | Refinery89<\/title>\n<meta name=\"description\" content=\"Meet PushAds, the next generation of Push-Up ads, and our new Video Outstream feature, built to boost your ad revenue and 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