{"id":16379,"date":"2026-05-14T10:53:17","date_gmt":"2026-05-14T08:53:17","guid":{"rendered":"https:\/\/refinery89.com\/?p=16379"},"modified":"2026-05-14T11:32:10","modified_gmt":"2026-05-14T09:32:10","slug":"anuncios-nativos-vs-anuncios-de-display-qual-funciona-melhor","status":"publish","type":"post","link":"https:\/\/refinery89.com\/pt\/native-vs-display-ads-which-one-works-best\/","title":{"rendered":"An\u00fancios Nativos vs. An\u00fancios Gr\u00e1ficos: Qual Funciona Melhor?"},"content":{"rendered":"

Na publicidade, existem dois tipos de p\u00fablico: aqueles que n\u00e3o se importam com an\u00fancios chamativos e aqueles que preferem uma experi\u00eancia mais integrada. \u00c9 a\u00ed que entram a publicidade Nativa e a Display. Neste artigo, detalharemos as principais diferen\u00e7as entre publicidade Nativa vs. Display, os formatos de an\u00fancio que oferecem e como cada uma delas pode impactar o desempenho do seu site.<\/p>\n

 <\/p>\n

O que s\u00e3o an\u00fancios gr\u00e1ficos?<\/strong><\/h2>\n

 <\/p>\n

An\u00fancios gr\u00e1ficos s\u00e3o an\u00fancios visuais, como imagens, banners ou v\u00eddeos normalmente usados em publicidade program\u00e1tica. Eles aumentam a visibilidade da p\u00e1gina, ajudando a engajar com o p\u00fablico e a direcionar tr\u00e1fego segmentado para aumentar a convers\u00e3o. Seu principal objetivo \u00e9 ser mais atraente para o usu\u00e1rio. Eles s\u00e3o perfeitos para aumentar a conscientiza\u00e7\u00e3o sobre uma marca, produto ou servi\u00e7o.<\/p>\n

 <\/p>\n

Formatos comuns de an\u00fancios de display <\/strong><\/h2>\n

 <\/p>\n

Banners<\/strong><\/h3>\n

 <\/p>\n

Os banners publicit\u00e1rios s\u00e3o o formato mais comum, geralmente aparecendo como uma imagem retangular est\u00e1tica ou um gr\u00e1fico simples posicionado na parte superior ou inferior de um site.<\/p>\n

 <\/p>\n

An\u00fancios baseados em imagem<\/strong><\/h3>\n

 <\/p>\n

Os an\u00fancios baseados em imagens focam principalmente em capturar a aten\u00e7\u00e3o do usu\u00e1rio usando uma \u00fanica imagem ou uma s\u00e9rie de visuais est\u00e1ticos. Ao contr\u00e1rio dos an\u00fancios de banner tradicionais, estes s\u00e3o projetados para entregar uma mensagem visual mais forte e engajar o usu\u00e1rio atrav\u00e9s do design e da criatividade.<\/p>\n

 <\/p>\n

An\u00fancios de v\u00eddeo exibidos<\/strong><\/h3>\n

 <\/p>\n

Os an\u00fancios de v\u00eddeo utilizam conte\u00fado em v\u00eddeo em vez de imagens est\u00e1ticas. Geralmente, eles rodam automaticamente ou reagem a intera\u00e7\u00f5es do usu\u00e1rio, sendo mais focados em contar hist\u00f3rias.<\/p>\n

 <\/p>\n

An\u00fancios de m\u00eddia rica<\/strong><\/h3>\n

 <\/p>\n

An\u00fancios de m\u00eddia rica<\/a> s\u00e3o o formato mais interativo. Eles incluem anima\u00e7\u00e3o, v\u00eddeo, \u00e1udio, \u00e0s vezes at\u00e9 minijogos, incentivando os usu\u00e1rios a interagir com o conte\u00fado.<\/p>\n

 <\/p>\n

O que s\u00e3o an\u00fancios nativos?<\/strong><\/h2>\n

 <\/p>\n

An\u00fancios nativos<\/a> s\u00e3o formatos de an\u00fancio camale\u00f4nicos. Eles s\u00e3o projetados para se misturar ao seu ambiente, imitando a apar\u00eancia, a sensa\u00e7\u00e3o e o conte\u00fado. Tradicionalmente est\u00e1ticos com imagens e texto, eles aparecem como conte\u00fado recomendado, patrocinado ou de marca. Ao contr\u00e1rio dos an\u00fancios gr\u00e1ficos, eles se misturam perfeitamente ao conte\u00fado, combinando com o formato da m\u00eddia em que aparecem.<\/p>\n

 <\/p>\n

Formatos nativos comuns<\/strong><\/h2>\n

 <\/p>\n

An\u00fancios in-feed<\/strong><\/h3>\n

 <\/p>\n

Em an\u00fancios no feed<\/a> s\u00e3o formatos de an\u00fancio colocados dentro de um feed de conte\u00fado de um site. Eles s\u00e3o perfeitamente projetados para se misturar ao layout de um site. Geralmente aparecem como um an\u00fancio de produto ou v\u00eddeo, criando uma experi\u00eancia menos intrusiva para os usu\u00e1rios.<\/p>\n

 <\/p>\n

Recomenda\u00e7\u00f5es de conte\u00fado<\/strong><\/h3>\n

 <\/p>\n

Recomenda\u00e7\u00f5es de conte\u00fado s\u00e3o uma forma de conte\u00fado patrocinado, que frequentemente aparece no final de artigos, oferecendo recomenda\u00e7\u00f5es pagas semelhantes ao que o usu\u00e1rio est\u00e1 lendo no momento.<\/p>\n

 <\/p>\n

An\u00fancios promovidos<\/strong><\/h3>\n

 <\/p>\n

An\u00fancios promovidos ajudam produtos ou servi\u00e7os a aparecerem no topo dos sites de compras, parecendo resultados normais, embora os sites os marquem como an\u00fancios.<\/p>\n

 <\/p>\n

Widgets de recomenda\u00e7\u00e3o<\/strong><\/h3>\n

 <\/p>\n

Widgets de recomenda\u00e7\u00e3o s\u00e3o os formatos mais interativos. Eles s\u00e3o projetados para serem colocados em sites para exibir artigos, hist\u00f3rias ou v\u00eddeos sugeridos. Esses widgets cont\u00eam an\u00fancios nativos program\u00e1ticos que recomendam conte\u00fado para outros editores ou anunciantes, misturando basicamente conte\u00fado promocional com descoberta org\u00e2nica.<\/p>\n

 <\/p>\n

Principais Diferen\u00e7as Entre An\u00fancios Nativos e An\u00fancios Gr\u00e1ficos<\/strong><\/h2>\n

 <\/p>\n

Apar\u00eancia <\/strong><\/h3>\n

 <\/p>\n

An\u00fancios nativos: Como esses formatos se misturam perfeitamente com o conte\u00fado ao redor, eles s\u00e3o mais atraentes visualmente e menos disruptivos para o usu\u00e1rio.<\/p>\n

An\u00fancios gr\u00e1ficos: An\u00fancios gr\u00e1ficos s\u00e3o mais como a \"garota popular que quer aten\u00e7\u00e3o\" na escola. Eles parecem mais chamativos do que an\u00fancios nativos, n\u00e3o apenas atrav\u00e9s de seu design criativo, mas tamb\u00e9m atrav\u00e9s de uma localiza\u00e7\u00e3o espec\u00edfica dentro do site.<\/p>\n

 <\/p>\n

Experi\u00eancia do Usu\u00e1rio<\/strong><\/h3>\n

 <\/p>\n

An\u00fancios nativos: Esses formatos focam na integra\u00e7\u00e3o perfeita, criando uma experi\u00eancia de usu\u00e1rio melhor e mais fluida.<\/p>\n

An\u00fancios gr\u00e1ficos: Este formato \u00e9 projetado para chamar a aten\u00e7\u00e3o rapidamente, muitas vezes atrav\u00e9s de pop-ups e banners. No entanto, eles podem, por vezes, parecer intrusivos e afetar negativamente a experi\u00eancia do usu\u00e1rio.<\/p>\n

 <\/p>\n

Engajamento<\/strong><\/h3>\n

 <\/p>\n

An\u00fancios nativos: An\u00fancios nativos s\u00e3o projetados para fornecer valor aos usu\u00e1rios por meio de conte\u00fado relevante e envolvente.<\/p>\n

An\u00fancios gr\u00e1ficos: Enquanto o principal objetivo dos an\u00fancios gr\u00e1ficos \u00e9 a visibilidade imediata, o engajamento deles \u00e9 geralmente menor do que o dos an\u00fancios nativos. Os usu\u00e1rios tendem a ignor\u00e1-los, o que diminui sua taxa de convers\u00e3o.<\/p>\n

 <\/p>\n

Coloca\u00e7\u00e3o<\/strong><\/h3>\n

 <\/p>\n

An\u00fancios nativos: An\u00fancios nativos incorporam publicidade ao conte\u00fado de um site, aparecendo em feeds de not\u00edcias, links recomendados ou artigos patrocinados.<\/p>\n

An\u00fancios de display: Por outro lado, os an\u00fancios de display geralmente aparecem em espa\u00e7os designados em um site, como banners superiores, barras laterais ou pop-ups. Al\u00e9m disso, eles tamb\u00e9m podem aparecer em v\u00e1rias plataformas para aumentar a visibilidade e o alcance.<\/p>\n

 <\/p>\n

Agora \u00e9 a sua vez!<\/strong><\/h2>\n

 <\/p>\n

Agora que voc\u00ea \u00e9 praticamente um profissional em an\u00fancios nativos e de display, \u00e9 a sua vez de escolher qual estrat\u00e9gia funciona melhor para o seu site. No entanto, se voc\u00ea ainda n\u00e3o sabe onde seu site se encontra ou qual estrat\u00e9gia trar\u00e1 os melhores resultados, ligue para n\u00f3s. Nossa equipe experiente estar\u00e1 pronta para ajud\u00e1-lo em cada passo do caminho!<\/a><\/p>\n

 <\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

In advertising, there are two types of audiences: those who don\u2019t mind ads being flashy, and those who prefer a more seamless experience. That\u2019s where Native and Display advertising come in. In this article, we\u2019ll break down the key differences between Native vs Display advertising, the ad formats they offer, and how each can impact […]<\/p>\n","protected":false},"author":26,"featured_media":16380,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23,22,14,297,12,20,11],"tags":[144,25,71,95,24,72,40],"class_list":["post-16379","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-faqs","category-news","category-partner_solutions","category-partners","category-publishers","category-refinery-academy","category-solutions","tag-ad-formats","tag-ad-inventory","tag-ad-tech","tag-advertising","tag-programmatic-advertising","tag-publishers","tag-revenue"],"yoast_head":"\nNative vs Display Ads: Which One Works Best? | Refinery89<\/title>\n<meta name=\"description\" content=\"Key differences between Native vs Display ads, the ad formats they offer, and how each can impact your website\u2019s performance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/refinery89.com\/pt\/anuncios-nativos-vs-anuncios-de-display-qual-funciona-melhor\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Native vs Display Ads: Which One Works Best? | Refinery89\" \/>\n<meta property=\"og:description\" content=\"Key differences between Native vs Display ads, the ad formats they offer, and how each can impact your website\u2019s performance.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/refinery89.com\/pt\/anuncios-nativos-vs-anuncios-de-display-qual-funciona-melhor\/\" \/>\n<meta property=\"og:site_name\" content=\"Refinery89\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Refinery89\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-14T08:53:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-14T09:32:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/refinery89.com\/wp-content\/uploads\/2026\/05\/Blog-Post_Native-vs-Display.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"550\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Carolina Ram\u00edrez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@refinery89\" \/>\n<meta name=\"twitter:site\" content=\"@refinery89\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Carolina Ram\u00edrez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/native-vs-display-ads-which-one-works-best\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/native-vs-display-ads-which-one-works-best\\\/\"},\"author\":{\"name\":\"Carolina Ram\u00edrez\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#\\\/schema\\\/person\\\/0f80e621d26754438f63e6009b55057c\"},\"headline\":\"Native vs Display Ads: Which One Works Best?\",\"datePublished\":\"2026-05-14T08:53:17+00:00\",\"dateModified\":\"2026-05-14T09:32:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/native-vs-display-ads-which-one-works-best\\\/\"},\"wordCount\":773,\"publisher\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/native-vs-display-ads-which-one-works-best\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Blog-Post_Native-vs-Display.jpg\",\"keywords\":[\"ad formats\",\"Ad Inventory\",\"Ad Tech\",\"Advertising\",\"Programmatic Advertising\",\"Publishers\",\"Revenue\"],\"articleSection\":[\"FAQs\",\"News\",\"Partner solutions\",\"Partners\",\"Publishers\",\"Refinery Academy\",\"Solutions\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/native-vs-display-ads-which-one-works-best\\\/\",\"url\":\"https:\\\/\\\/refinery89.com\\\/native-vs-display-ads-which-one-works-best\\\/\",\"name\":\"Native vs Display Ads: Which One Works Best? 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