{"id":16258,"date":"2026-05-06T15:54:46","date_gmt":"2026-05-06T13:54:46","guid":{"rendered":"https:\/\/refinery89.com\/?p=16258"},"modified":"2026-05-07T17:25:54","modified_gmt":"2026-05-07T15:25:54","slug":"isabel-flores-lider-do-grupo-programatico","status":"publish","type":"post","link":"https:\/\/refinery89.com\/pt\/isabel-flores-leader-of-the-programmatic-group\/","title":{"rendered":"Isabel Flores se torna a nova l\u00edder do Grupo Program\u00e1tico do IAB Spain"},"content":{"rendered":"<p><!--more-->Estamos animados em anunciar que <a href=\"https:\/\/www.linkedin.com\/in\/isabelfloresruiz\/\" target=\"_blank\" rel=\"noopener\">Isabel Flores<\/a>, nosso VP de Vendas Espanha e LATAM de <a href=\"https:\/\/refinery89.com\/pt\/solucoes-publicitarias-anunciantes\/\" target=\"_blank\" rel=\"noopener\">Marcas e Ag\u00eancias<\/a> a equipe da Refinery89, foi nomeado o novo L\u00edder do Grupo Program\u00e1tico na <a href=\"https:\/\/iabspain.es\/\" target=\"_blank\" rel=\"noopener\">IAB Espanha.<\/a><\/p>\n<p>&nbsp;<\/p>\n<h2>Isabel Flores, a Nova L\u00edder do Grupo de Program\u00e1tica do IAB Spain<\/h2>\n<p>&nbsp;<\/p>\n<p data-start=\"180\" data-end=\"509\">Como o novo L\u00edder da <a href=\"https:\/\/iabspain.es\/iniciativas\/iniciativas-programatica\/\" target=\"_blank\" rel=\"noopener\">Grupo Program\u00e1tico<\/a>, Isabel assumir\u00e1 a responsabilidade de impulsionar as iniciativas do Grupo e incentivar a participa\u00e7\u00e3o ativa entre seus membros. Ela tamb\u00e9m supervisionar\u00e1 o compartilhamento dos benef\u00edcios de publicidade program\u00e1tica em todo o ecossistema, desenvolvendo diversos recursos de alto valor.<\/p>\n<p data-start=\"511\" data-end=\"911\">Isabel, atualmente VP de Vendas Espanha &amp; LATAM na Refinery89 e l\u00edder em AdTech, possui mais de 11 anos de experi\u00eancia no ecossistema program\u00e1tico. Ao longo de sua carreira, ela trabalhou em estreita colabora\u00e7\u00e3o com ag\u00eancias, anunciantes, publishers e plataformas de tecnologia. Ela tamb\u00e9m desempenhou um papel fundamental na condu\u00e7\u00e3o da transforma\u00e7\u00e3o digital dentro das empresas, com foco em inova\u00e7\u00e3o, transpar\u00eancia e crescimento sustent\u00e1vel.<\/p>\n<blockquote>\n<p data-start=\"913\" data-end=\"1301\"><strong>\u201cEstou muito feliz em poder contribuir com o desenvolvimento da ind\u00fastria program\u00e1tica na Espanha. Tenho o prazer de me comprometer a promover a colabora\u00e7\u00e3o entre os membros, impulsionar projetos valiosos e manter uma comunica\u00e7\u00e3o eficaz com o IAB Spain e o ecossistema em geral. Nesta nova fun\u00e7\u00e3o, desejo ajudar a construir um Grupo din\u00e2mico, participativo e alinhado com os desafios atuais do setor\u201d \u2013 afirma Isabel.<\/strong><\/p>\n<\/blockquote>\n<p data-start=\"1303\" data-end=\"1665\">Os Comit\u00eas do IAB s\u00e3o f\u00f3runs de participa\u00e7\u00e3o cujos membros s\u00e3o respons\u00e1veis por desenvolver, definir e regular aspectos espec\u00edficos do mercado de publicidade digital. Para isso, criam diversos recursos como estudos, white papers e infogr\u00e1ficos. Todos juntos, visam fornecer informa\u00e7\u00f5es abrangentes que apoiam os profissionais do ecossistema a maximizar seus esfor\u00e7os.<\/p>\n<p data-start=\"1667\" data-end=\"1986\">O Grupo Program\u00e1tico faz parte do Comit\u00ea de Dados e Ativa\u00e7\u00e3o. Ele \u00e9 composto por um grupo de empresas l\u00edderes de mercado que s\u00e3o membros do IAB. Seus membros ajudam a aprofundar o entendimento sobre os benef\u00edcios da publicidade program\u00e1tica. Alguns deles incluem transpar\u00eancia, otimiza\u00e7\u00e3o em tempo real, segmenta\u00e7\u00e3o precisa, sustentabilidade de marca, efici\u00eancia de m\u00eddia, entre muitos outros.<\/p>\n<p data-start=\"1988\" data-end=\"2469\" data-is-last-node=\"\" data-is-only-node=\"\">Isabel assume esta posi\u00e7\u00e3o com entusiasmo e forte compromisso. Com not\u00e1vel dedica\u00e7\u00e3o, ela manter\u00e1 o Grupo na vanguarda da inova\u00e7\u00e3o. Isso inclui liderar a evolu\u00e7\u00e3o dos padr\u00f5es de medi\u00e7\u00e3o, sustentabilidade e qualidade. Ao mesmo tempo, ela se compromete a manter uma comunica\u00e7\u00e3o cont\u00ednua entre os diferentes membros e associados da IAB Spain. Ela garantir\u00e1 alinhamento, colabora\u00e7\u00e3o ativa e a promo\u00e7\u00e3o de iniciativas conjuntas dentro do ecossistema digital.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":19,"featured_media":16304,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131,22],"tags":[95],"class_list":["post-16258","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","category-news","tag-advertising"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Isabel Flores is the new Leader of the Programmatic Committee at IAB Spain.<\/title>\n<meta name=\"description\" content=\"Isabel Flores, our VP Sales Spain &amp; LATAM at Refinery89, becomes the new Leader of IAB Spain&#039;s Programmatic Group.\" \/>\n<meta name=\"robots\" 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