{"id":14969,"date":"2025-11-04T16:58:47","date_gmt":"2025-11-04T15:58:47","guid":{"rendered":"https:\/\/refinery89.com\/?p=14969"},"modified":"2025-11-26T09:57:28","modified_gmt":"2025-11-26T08:57:28","slug":"empoderando-os-publishers-com-anuncios-inteligentes-e-envolventes-com-a-gumgum","status":"publish","type":"post","link":"https:\/\/refinery89.com\/pt\/empowering-publishers-with-smart-and-engaging-ads-with-gumgum\/","title":{"rendered":"De insight a impacto: como a GumGum potencializa nossos Publishers com an\u00fancios inteligentes e envolventes"},"content":{"rendered":"<p><i>Nota do autor: este artigo foi coescrito por Refinery89 e GumGum.<\/i><\/p>\n<p>&nbsp;<\/p>\n<p>N\u00f3s entendemos: an\u00fancios personalizados para o seu usu\u00e1rio n\u00e3o s\u00e3o apenas a cereja do bolo. Eles s\u00e3o um dos ingredientes secretos para que seu site se destaque, maximize o rendimento e ofere\u00e7a uma \u00f3tima experi\u00eancia ao usu\u00e1rio. \u00c9 aqui que entram <a href=\"https:\/\/refinery89.com\/pt\/what-is-an-ssp\/\" target=\"_blank\" rel=\"noopener\">parceiros<\/a> como a <a href=\"http:\/\/gumgum.com\/about\" target=\"_blank\" rel=\"noopener\">GumGum<\/a> , <strong>transformando ideias boas demais para serem verdade em realidade ao impulsionar configura\u00e7\u00f5es de monetiza\u00e7\u00e3o mais inteligentes,<\/strong> como nossa <a href=\"https:\/\/refinery89.com\/pt\/single-tag-crescimento-receitas-publicitarias\/?_gl=1*1ipnn4c*_up*MQ..*_ga*MTk3NDQyNDE4NC4xNzYyMTgwMDAx*_ga_K39RW1VZXG*czE3NjIxODAwMDEkbzEkZzAkdDE3NjIxODAwMDEkajYwJGwwJGgw\" target=\"_blank\" rel=\"noopener\">Single Tag leve,<\/a> com alta demanda.<\/p>\n<p>Continue rolando para descobrir como, junto com a GumGum, garantimos que a demanda que fornecemos \u00e0 nossa rede de publishers seja inteligente, envolvente e da mais alta qualidade para elevar ainda mais seus resultados de monetiza\u00e7\u00e3o de an\u00fancios.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>O que \u00e9 a GumGum?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p><strong>GumGum<\/strong> \u00e9 uma plataforma global de publicidade digital focada em contexto que utiliza o poder da intelig\u00eancia artificial para entregar an\u00fancios n\u00e3o intrusivos e altamente relevantes. Sua miss\u00e3o \u00e9 criar um ecossistema de publicidade digital que capture aten\u00e7\u00e3o e respeite a privacidade do usu\u00e1rio, ao mesmo tempo que maximiza o desempenho para anunciantes e publishers.<\/p>\n<p>Eles acreditam fortemente que a publicidade deve ser t\u00e3o inteligente quanto envolvente, o que os torna um parceiro perfeitamente alinhado conosco.<\/p>\n<p>Eles t\u00eam uma grande variedade de solu\u00e7\u00f5es que servem para:<\/p>\n<ul>\n<li>Garantir que os an\u00fancios sejam exibidos em ambientes contextualmente relevantes, aumentando a <a href=\"https:\/\/refinery89.com\/pt\/what-is-brand-safety\/\">seguran\u00e7a<\/a> e a adequa\u00e7\u00e3o da marca.<\/li>\n<\/ul>\n<ul>\n<li>Garantir que os an\u00fancios sejam exibidos em ambientes contextualmente relevantes, aumentando a seguran\u00e7a e a adequa\u00e7\u00e3o da marca<\/li>\n<\/ul>\n<ul>\n<li>Analisar bilh\u00f5es de sinais na web aberta, mapeando a aten\u00e7\u00e3o do consumidor, o alinhamento contextual e o desempenho criativo em tempo real para alimentar campanhas mais inteligentes.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><strong>Como, junto com a GumGum, elevamos a performance da nossa rede de publishers<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Nossa parceria tem tudo a ver com entregar valor de alto n\u00edvel aos nossos clientes. A GumGum oferece <a href=\"https:\/\/refinery89.com\/pt\/all-about-cost-per-mille-cpm\/\" target=\"_blank\" rel=\"noopener\">CPMs<\/a>competitivos e uma demanda de alta qualidade que n\u00e3o apenas contribui para altas receitas de an\u00fancios, mas tamb\u00e9m melhora a experi\u00eancia do usu\u00e1rio no site com an\u00fancios atraentes e personalizados para seu p\u00fablico.<\/p>\n<p>Como parceiro de rede de publishers, permitimos que a GumGum expanda seu alcance para uma variedade diversa de publishers na Europa e na LATAM. Essa colabora\u00e7\u00e3o garante escala substancial e diversidade nos posicionamentos de an\u00fancios da GumGum.<\/p>\n<p>A experi\u00eancia da nossa equipe em gerenciar e otimizar a comunica\u00e7\u00e3o com nossos publishers garante que cumpramos altos padr\u00f5es de servi\u00e7o e desempenho em todas as situa\u00e7\u00f5es.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>A f\u00f3rmula vencedora: criativos chamativos e uma segmenta\u00e7\u00e3o precisa que converte<\/strong><\/h2>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/refinery89.com\/banners\/GumGum%27s%20In-Screen%20Cascade.gif\" alt=\"GumGum's In-Screen Cascade\" width=\"732\" height=\"732\" \/><\/p>\n<p>A GumGum fornece criativos personalizados e de alta qualidade, adaptados aos sites dos publishers. Esses criativos orientados por dados se destacam por captar a aten\u00e7\u00e3o por meio de design e conte\u00fado relevante, impulsionando tanto o desempenho quanto a experi\u00eancia do usu\u00e1rio. Um de seus formatos de destaque \u00e9 o <a href=\"https:\/\/demo.partners.gumgum.com\/sites\/mobile-skin.html?url=.\/content\/peloton-mt\/&amp;bgurl=.\/images\/backgrounds\/peloton.jpg&amp;title=Peloton%20-%20Mobile%20Skin&amp;mobile_redirect=https:\/\/cdn.stage.justpremium.com\/mobile_skin\/index.html?zone=130289\" target=\"_blank\" rel=\"noopener\">In-Screen Cascade<\/a>, de alto impacto. Esse an\u00fancio combina o melhor de um <a href=\"https:\/\/refinery89.com\/pt\/tudo-sobre-anuncios-push-up\/\" target=\"_blank\" rel=\"noopener\">push-up ad<\/a> e de um interscroller para oferecer um criativo interativo que realmente cativa o p\u00fablico.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Uma vis\u00e3o compartilhada para o futuro<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Olhando para o futuro junto com a GumGum, nosso objetivo \u00e9 explorar novos mercados, continuar crescendo juntos na Europa e na LATAM e entregar a melhor demanda nos sites mais adequados. Nossas for\u00e7as combinadas (a tecnologia avan\u00e7ada e a capacidade criativa da GumGum, e nossa forte rede de publishers, invent\u00e1rio premium e excel\u00eancia operacional) s\u00e3o a combina\u00e7\u00e3o perfeita para ajudar nossos publishers a gerar resultados excepcionais.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Uma parceria para ficar na hist\u00f3ria<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p><i>\u201cParcerias com a Refinery89 nos permitem conectar perfeitamente com uma vasta rede de publishers, garantindo que nossas solu\u00e7\u00f5es contextuais e criativas alcancem o p\u00fablico nos ambientes mais eficazes. O compromisso deles com a excel\u00eancia reflete o nosso, tornando essa colabora\u00e7\u00e3o a combina\u00e7\u00e3o perfeita para entregar resultados excepcionais aos nossos clientes.\u201d \u2013 compartilha Sven Bakker, Diretor de Publisher Development, DE da GumGum.<\/i><\/p>\n<p>&nbsp;<\/p>\n<p>Junto com a GumGum, estamos redefinindo o cen\u00e1rio da publicidade digital, garantindo que uma boa publicidade n\u00e3o interrompa, mas se alinhe \u00e0s necessidades de publishers, anunciantes e usu\u00e1rios.<\/p>\n<p>Descubra mais sobre nossas solu\u00e7\u00f5es<a href=\"https:\/\/refinery89.com\/pt\/single-tag-crescimento-receitas-publicitarias\/\" target=\"_blank\" rel=\"noopener\"> aqui<\/a> ou leia mais sobre<a href=\"https:\/\/gumgum.com\/about\" target=\"_blank\" rel=\"noopener\"> leia mais sobre a forte demanda da GumGum.<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Author\u2019s note: This article was co-written by Refinery89 and GumGum. &nbsp; We get it, ads tailored to your user aren\u2019t just the icing on the cake. They are one of the secret ingredients for your site to stand out, maximize yield, and deliver a great user experience. Here\u2019s where partners like GumGum come in, transforming [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":14980,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131,22,12,20],"tags":[144,25,26,24,283],"class_list":["post-14969","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","category-news","category-publishers","category-refinery-academy","tag-ad-formats","tag-ad-inventory","tag-ad-monetization","tag-programmatic-advertising","tag-ssp"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How GumGum Empowers Publishers with Smart &amp; Engaging Ads<\/title>\n<meta name=\"description\" content=\"Discover how together with GumGum we deliver high-quality contextual ads that boost publisher revenue and maximize digital ad performance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/refinery89.com\/pt\/empoderando-os-publishers-com-anuncios-inteligentes-e-envolventes-com-a-gumgum\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How GumGum Empowers Publishers with Smart &amp; 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