{"id":14212,"date":"2025-07-22T10:00:00","date_gmt":"2025-07-22T08:00:00","guid":{"rendered":"https:\/\/refinery89.com\/?p=14212"},"modified":"2025-09-25T09:47:45","modified_gmt":"2025-09-25T07:47:45","slug":"5-erros-tecnicos-que-podem-prejudicar-sua-receita-de-anuncios","status":"publish","type":"post","link":"https:\/\/refinery89.com\/pt\/5-technical-errors-that-could-be-hurting-your-ad-revenue\/","title":{"rendered":"5 erros de tecnologia que podem estar prejudicando a tua monetiza\u00e7\u00e3o de an\u00fancios"},"content":{"rendered":"<p>Erros t\u00e9cnicos irritantes est\u00e3o afetando sua receita com an\u00fancios? Se sua monetiza\u00e7\u00e3o n\u00e3o est\u00e1 chegando nos n\u00fameros que voc\u00ea esperava, o culpado pode estar bem na sua frente \u2013 e \u00e9 mais comum do que voc\u00ea imagina. Vamos te mostrar <strong>5 erros t\u00e9cnicos que podem estar limitando sua monetiza\u00e7\u00e3o de an\u00fancios<\/strong> (e como identific\u00e1-los antes que voc\u00ea perca receita\u2026 ou a cabe\u00e7a).<\/p>\n<p>Para este artigo, conversamos com <a href=\"https:\/\/www.linkedin.com\/in\/santiago-sanchez-negrete\/\" target=\"_blank\" rel=\"noopener\">Santiago S\u00e1nchez<\/a>, nosso especialista em performance de publishers do time TAM. Ele compartilhou cinco erros t\u00e9cnicos comuns que podem prejudicar sua monetiza\u00e7\u00e3o de an\u00fancios e deu dicas pr\u00e1ticas sobre como voc\u00ea e sua equipe (ou seu TAM amigo da vizinhan\u00e7a!) podem corrigi-los.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>1. Ads.txt mal implementado ou incompleto<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Quando se trata de monetizar seu site, o arquivo <a href=\"https:\/\/refinery89.com\/pt\/importance-of-ads-txt\/\" target=\"_blank\" rel=\"noopener\">ads.txt<\/a> identifica seu site como um Vendedor Digital Autorizado. Basicamente, ele d\u00e1 o direito de vender impress\u00f5es program\u00e1ticas. Imagine como um selo azul invis\u00edvel do Twitter que mostra aos outros que voc\u00ea \u00e9 leg\u00edtimo e pode exibir an\u00fancios no seu site.<\/p>\n<p><strong>Ter um arquivo ads.txt mal implementado ou incompleto pode impactar sua demanda,<\/strong> pois voc\u00ea pode perder oportunidades de receita com an\u00fancios. Para evitar isso, fa\u00e7a uma auditoria r\u00e1pida do seu ads.txt ou pe\u00e7a ao seu TAM orienta\u00e7\u00f5es de como fazer.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>2. Baixa visibilidade dos an\u00fancios devido a problemas de design<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>O objetivo de um anunciante \u00e9 que seu an\u00fancio cause impacto, e para que isso aconte\u00e7a, ele precisa ser visto corretamente. <a href=\"https:\/\/refinery89.com\/es\/viewability-for-publishers\/\" target=\"_blank\" rel=\"noopener\">A visibilidade<\/a> dos an\u00fancios \u00e9 um fator que determina fortemente a qualidade de um publisher. Quanto melhor for a taxa de visibilidade do seu site, mais valioso ser\u00e1 seu invent\u00e1rio de an\u00fancios, ent\u00e3o n\u00e3o deixe que o design do seu site atrapalhe sua receita. Aqui est\u00e3o dois problemas comuns de design que podem afetar a visibilidade:<\/p>\n<ul>\n<li><strong>Lazy Loading mal implementado<\/strong>: Se o <a href=\"https:\/\/refinery89.com\/pt\/lazy-loading-in-programmatic-advertising\/\" target=\"_blank\" rel=\"noopener\">Lazy Loading<\/a> (uma t\u00e9cnica de ad tech que aumenta a receita ao carregar os an\u00fancios quando o usu\u00e1rio est\u00e1 prestes a passar por eles, otimizando a velocidade de carregamento do site) for implementado incorretamente, pode fazer seu site carregar devagar ou de forma inadequada, prejudicando a experi\u00eancia do usu\u00e1rio e, consequentemente, o seu tr\u00e1fego.<\/li>\n<li><strong>Colocar an\u00fancios sem considerar o FOLD: <\/strong>Ao colocar an\u00fancios no seu site, \u00e9 importante pensar na visibilidade. Uma das melhores pr\u00e1ticas \u00e9 colocar os an\u00fancios above the fold (basicamente a parte vis\u00edvel do seu site que os usu\u00e1rios veem antes de rolar a p\u00e1gina). An\u00fancios colocados below the fold t\u00eam menos chances de serem vistos e podem gerar menos engajamento e receita.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Para garantir uma boa taxa de visibilidade dos an\u00fancios e evitar problemas de design, voc\u00ea precisa:<\/p>\n<ol>\n<li>Certifique-se de que sua tecnologia de monetiza\u00e7\u00e3o de an\u00fancios esteja implementada corretamente. Voc\u00ea pode conversar com seu TAM para revisar.<\/li>\n<li>Analise um heatmap usando ferramentas como <a href=\"https:\/\/www.hotjar.com\/about-us\/\" target=\"_blank\" rel=\"noopener\">HotJar<\/a> ou <a href=\"https:\/\/clarity.microsoft.com\/\" target=\"_blank\" rel=\"noopener\">Clarity<\/a>. Teste diferentes locais de an\u00fancios at\u00e9 encontrar os melhores spots no seu site. Al\u00e9m disso, priorizar a coloca\u00e7\u00e3o above the fold ajuda a garantir que seus an\u00fancios tenham m\u00e1xima visibilidade. <a href=\"https:\/\/refinery89.com\/pt\/4-estrategias-de-posicionamento-de-anuncios-para-maximizar-a-receita\/\" target=\"_blank\" rel=\"noopener\">Confira este artigo para aprender mais sobre posicionamento de an\u00fancios com um especialista em AdOps.<\/a><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<h2><strong>3. Perda de impress\u00f5es devido a erros de consentimento<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>O gerenciamento de consentimento \u00e9 fundamental neste setor para veicular an\u00fancios em qualquer site. Por isso, a<a href=\"https:\/\/refinery89.com\/pt\/cmp-for-publishers\/\" target=\"_blank\" rel=\"noopener\"> plataforma de gerenciamento de consentimento (CMP)<\/a> do seu site deve estar sempre em dia.<\/p>\n<p>Voc\u00ea pode <strong>detectar erros de consentimento, como irregularidades nas strings TCF nos seus pedidos de an\u00fancios, usando o DevTools ou seu painel GAM.<\/strong> Assim, voc\u00ea receber\u00e1 um alerta quando impress\u00f5es forem bloqueadas. Se voc\u00ea trabalha com a Refinery89, nosso time TAM pode verificar se o consentimento foi aceito nos pedidos de an\u00fancios e ajudar a resolver quaisquer problemas relacionados.<\/p>\n<p>Se voc\u00ea n\u00e3o est\u00e1 usando uma CMP no momento ou quer explorar alternativas, pode usar a nossa gratuitamente. Ela garante que os dados dos usu\u00e1rios sejam tratados com cuidado e simplifica a conformidade, adaptando-se facilmente a v\u00e1rias regulamenta\u00e7\u00f5es locais a partir de um \u00fanico sistema.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h2><strong>4. Entrega de an\u00fancios impactada por tempos de carregamento longos<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Como est\u00e1 a experi\u00eancia do usu\u00e1rio no seu site neste momento? Seu site carrega de forma r\u00e1pida e fluida? Os Core Web Vitals, especialmente o CLS (Cumulative Layout Shift), podem atrapalhar os espa\u00e7os de an\u00fancios se n\u00e3o forem bem gerenciados.<\/p>\n<p><strong>A velocidade de carregamento pode ser facilmente detectada e resolvida realizando check-ups regulares dos Core Web Vitals do seu site.<\/strong> Voc\u00ea pode verificar o impacto com plataformas como <a href=\"https:\/\/developer.chrome.com\/docs\/lighthouse\/overview\" target=\"_blank\" rel=\"noopener\">O Lighthouse<\/a> ou <a href=\"https:\/\/pagespeed.web.dev\/\" target=\"_blank\" rel=\"noopener\">PageSpeed Insights,<\/a>\u00a0que d\u00e3o feedback sobre o que fazer para corrigir qualquer problema.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h2><strong>5. N\u00e3o aproveitar os formatos responsivos<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Sites responsivos se destacam no <a href=\"https:\/\/refinery89.com\/pt\/seo-for-publishers-how-to-start-optimizing\/\" target=\"_blank\" rel=\"noopener\">Otimiza\u00e7\u00e3o para motores de busca<\/a> , sendo otimizados para gerar mais tr\u00e1fego e manter uma \u00f3tima experi\u00eancia do usu\u00e1rio. <strong>Ter um repert\u00f3rio flex\u00edvel de diferentes tamanhos de formatos de an\u00fancios aumenta as taxas de preenchimento e a concorr\u00eancia pelo seu site.<\/strong> Certifique-se de seguir as configura\u00e7\u00f5es recomendadas pelo Google Ad Manager para aproveitar ao m\u00e1ximo os formatos de an\u00fancios.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Rodada b\u00f4nus: Como acompanhar o impacto real<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Acompanhar suas a\u00e7\u00f5es \u00e9 fundamental para melhorar. Use ferramentas que combinem relat\u00f3rios de receita de an\u00fancios com insights sobre a experi\u00eancia do usu\u00e1rio, como nosso <a href=\"https:\/\/publisher.refinery89.com\/\" target=\"_blank\" rel=\"noopener\">Painel do Editor<\/a> junto com o Google Publisher Console, para ter uma vis\u00e3o completa de seus esfor\u00e7os de otimiza\u00e7\u00e3o.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h2><strong>Agora \u00e9 a sua vez<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Agora voc\u00ea \u00e9 uma m\u00e1quina de detectar erros! Evite esses problemas t\u00e9cnicos no seu site ou tome a\u00e7\u00f5es r\u00e1pidas para resolv\u00ea-los ou melhor\u00e1-los e, em pouco tempo, sua estrat\u00e9gia de monetiza\u00e7\u00e3o vai come\u00e7ar a dar resultados. Para mais informa\u00e7\u00f5es sobre como otimizar seu site para maximizar a receita de an\u00fancios, n\u00e3o hesite em entrar em contato com o Santi ou qualquer membro da nossa equipe de AdOps. <a href=\"https:\/\/refinery89.com\/pt\/fale-conosco-refinery89\/\">Contate nosso time para conhecer nossas solu\u00e7\u00f5es e servi\u00e7os, incluindo otimiza\u00e7\u00e3o de posicionamento de an\u00fancios!<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Are pesky technical errors affecting your ad revenue? If your monetization isn\u2019t hitting the numbers you expected, the culprit might be hidden in plain sight and it\u2019s more common than you think. Let us teach you 5\u00a0 technical errors that might be limiting your ad monetization (and how to detect them before you lose revenue [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":14213,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,12,20],"tags":[26,24],"class_list":["post-14212","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-publishers","category-refinery-academy","tag-ad-monetization","tag-programmatic-advertising"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 tech errors that could be hurting your ad monetization | Refinery89<\/title>\n<meta name=\"description\" content=\"Learn 5 technical errors that might be limiting your ad monetization and how to detect them before you lose revenue or your mind.\" \/>\n<meta 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