{"id":14150,"date":"2025-07-17T10:39:00","date_gmt":"2025-07-17T08:39:00","guid":{"rendered":"https:\/\/refinery89.com\/?p=14150"},"modified":"2025-09-30T15:55:49","modified_gmt":"2025-09-30T13:55:49","slug":"melhorando-a-relevancia-de-anuncios-com-refinery89-e-ogury","status":"publish","type":"post","link":"https:\/\/refinery89.com\/pt\/enhancing-ad-relevance-with-refinery89-and-ogury\/","title":{"rendered":"O Par Perfeito de An\u00fancios \u2013 Aumentando a Relev\u00e2ncia dos An\u00fancios com Refinery89 e Ogury"},"content":{"rendered":"

Nota do editor: Este artigo foi coescrito pela Refinery89 e Ogury<\/strong><\/span><\/p>\n

 <\/p>\n

Exibir an\u00fancios personalizados para seus visitantes \u00e9 a cereja do bolo de um site. A relev\u00e2ncia dos an\u00fancios impacta positivamente a experi\u00eancia do seu consumidor, mantendo sua audi\u00eancia mais engajada, melhorando o desempenho dos an\u00fancios e sua receita publicit\u00e1ria. O que mais h\u00e1 para dizer?<\/p>\n

Na Refinery89, temos a responsabilidade de aumentar suas oportunidades de monetiza\u00e7\u00e3o de an\u00fancios com facilidade atrav\u00e9s de nossa Single Tag leve,<\/a> Acesso \u00e0 demanda premium que entrega an\u00fancios relevantes para seus consumidores \u00e9 fundamental para alcan\u00e7ar isso, por isso fizemos uma parceria com a sensa\u00e7\u00e3o global de AdTech, Og\u00fario<\/a>. Por anos, eles operaram em 19 pa\u00edses, oferecendo posicionamento inteligente de an\u00fancios. Claro, n\u00f3s tivemos que embarcar nesse trem para nossos publicadores.<\/p>\n

Vamos ver como trabalharemos juntos para obter os melhores resultados na sua estrat\u00e9gia com grande demanda!<\/p>\n

 <\/p>\n

O que \u00e9 Ogury?<\/b><\/h2>\n

 <\/p>\n

Og\u00fario<\/span><\/a> \u00e9 um dos nossos mais valiosos\u00a0 Parceiros de Demanda<\/a>, trazendo uma camada excepcional de qualidade ao nosso stack de Header Bidding desde 2022. Como l\u00edder global em AdTech, a Ogury \u00e9 especializada em solu\u00e7\u00f5es de Publicidade Personificada baseadas em privacidade por design, atendendo marcas, ag\u00eancias e publishers, com foco em segmentar personas em vez de indiv\u00edduos.<\/p>\n

Atrav\u00e9s da nossa solu\u00e7\u00e3o Single Tag, os publishers podem se conectar com a demanda premium da Ogury, proveniente dos maiores anunciantes do mundo, ganhando acesso a campanhas de alto valor em um ambiente seguro para marcas, ao mesmo tempo em que aproveitam o seu direcionamento exclusivo baseado em personas. Estes Personas<\/a> s\u00e3o meticulosamente elaborados a partir de milh\u00f5es de pesquisas autodeclaradas de clientes, enriquecidos com bilh\u00f5es de pontos de dados de alta qualidade e refinados por IA. O resultado \u00e9 inigual\u00e1vel: intelig\u00eancia de p\u00fablico e desempenho de an\u00fancios, estabelecendo um novo padr\u00e3o na ind\u00fastria.<\/p>\n

 <\/p>\n

Como Nossa Parceria com a Ogury Eleva a Estrat\u00e9gia de Monetiza\u00e7\u00e3o dos Nossos Publishers<\/b><\/h2>\n

 <\/p>\n

A Ogury capacita nossa rede de publicadores com uma abordagem de monetiza\u00e7\u00e3o \u00e0 prova de futuro, constru\u00edda sobre privacidade e desempenho. Sua segmenta\u00e7\u00e3o baseada em personas entrega an\u00fancios relevantes sem depender de identificadores individuais, garantindo a endere\u00e7abilidade mesmo em ambientes sem cookies. An\u00fancios baseados em personas s\u00e3o mais relevantes para os consumidores, o que torna a veicula\u00e7\u00e3o de an\u00fancios mais inteligente, menos intrusiva e aprimora a experi\u00eancia do usu\u00e1rio.<\/p>\n

Combinada com demanda premium otimizada por IA e formatos de rich media de alta qualidade, como o Sticky Banner de f\u00e1cil utiliza\u00e7\u00e3o, a Ogury ajuda a maximizar o retorno enquanto protege a experi\u00eancia do usu\u00e1rio.<\/p>\n

\u201c<\/i>Na Ogury, dedicamo-nos a remodelar a publicidade digital com uma abordagem focada na privacidade e baseada em personas, que respeita os consumidores ao mesmo tempo que gera resultados mensur\u00e1veis para os publishers. Nossa parceria com a Refinery89 estende essa vis\u00e3o, trazendo demanda de alta qualidade, formatos impactantes e oportunidades de monetiza\u00e7\u00e3o sustent\u00e1veis para sua rede de publishers ao redor do mundo.\u201d \u2013 <\/i>Benjamin Lanfry, Chief Supply and Operations Officer na Ogury.<\/p><\/blockquote>\n

 <\/p>\n

O que o futuro reserva para nossos publishers conectados \u00e0 Ogury atrav\u00e9s da Single Tag?<\/b><\/h2>\n

 <\/p>\n

\u00c0 medida que continuamos a expandir para novos mercados, aprofundaremos nossa parceria com a Ogury para tornar a demanda premium ainda mais acess\u00edvel por meio de nossa solu\u00e7\u00e3o de monetiza\u00e7\u00e3o de an\u00fancios Single Tag. Ao integrar a demanda de alta qualidade da Ogury, capacitamos os publishers com posicionamentos de an\u00fancios mais inteligentes e eficazes que geram receitas mais fortes.<\/p>\n

Em conjunto, combinamos tecnologia de ponta com um profundo entendimento das prefer\u00eancias do consumidor para ajudar as editoras a prosperar em um cen\u00e1rio digital em constante evolu\u00e7\u00e3o. Nosso foco compartilhado em solu\u00e7\u00f5es com privacidade em primeiro lugar e sustent\u00e1veis garante que as editoras possam construir um crescimento a longo prazo.<\/p>\n

Entre em contato conosco para saber como integrar a Tag \u00danica em seu site e desbloquear os benef\u00edcios da demanda premium da Ogury.<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Editor\u2019s note: This article was co-written by Refinery89 and Ogury   Serving ads tailored to your visitors is the icing on the cake for a website. Ad relevance positively impacts your consumer experience, keeping your audience more engaged, improving ad performance, and your ad revenue. What else is there to say? At Refinery89, we have […]<\/p>\n","protected":false},"author":19,"featured_media":14158,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131,22,14,297,12,20],"tags":[26,24,283],"class_list":["post-14150","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","category-news","category-partner_solutions","category-partners","category-publishers","category-refinery-academy","tag-ad-monetization","tag-programmatic-advertising","tag-ssp"],"yoast_head":"\nEnhancing Ad Relevance with Refinery89 and Ogury<\/title>\n<meta name=\"description\" content=\"Ad relevance drives revenue. 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