{"id":13879,"date":"2025-06-24T10:00:17","date_gmt":"2025-06-24T08:00:17","guid":{"rendered":"https:\/\/refinery89.com\/?p=13879"},"modified":"2025-07-29T15:56:04","modified_gmt":"2025-07-29T13:56:04","slug":"apresentando-rewarded-ads","status":"publish","type":"post","link":"https:\/\/refinery89.com\/pt\/introducing-rewarded-ads\/","title":{"rendered":"Apresentando os an\u00fancios recompensados! Uma vantagem para publishers e usu\u00e1rios."},"content":{"rendered":"

Encontrar o equil\u00edbrio perfeito entre receita publicit\u00e1ria e experi\u00eancia do usu\u00e1rio \u00e9 essencial para otimizar o seu rendimento ao m\u00e1ximo. E agora temos uma nova forma de fazer isso no seu site: estamos lan\u00e7ando os Rewarded Ads<\/a> para publishers que buscam unir usu\u00e1rios felizes e sucesso em monetiza\u00e7\u00e3o!<\/p>\n

Continue lendo para descobrir como aproveitar os Rewarded Ads na sua estrat\u00e9gia de monetiza\u00e7\u00e3o.<\/p>\n

 <\/p>\n

O que s\u00e3o Rewarded Ads?<\/strong><\/h2>\n

 <\/p>\n

\"What<\/p>\n

 <\/p>\n

Rewarded Ads s\u00e3o um formato de an\u00fancio altamente envolvente que oferece aos usu\u00e1rios a op\u00e7\u00e3o de assistir a um an\u00fancio em troca de uma recompensa \u2014 como, por exemplo, desbloquear um artigo completo em um jornal digital sem precisar pagar por uma assinatura. Esse tipo de an\u00fancio ficou popular nos aplicativos gra\u00e7as ao Google<\/a> e agora, com a Refinery89, voc\u00ea pode implement\u00e1-lo tamb\u00e9m no seu site.<\/p>\n

Eles s\u00e3o uma forma inteligente de equilibrar a experi\u00eancia do usu\u00e1rio com a receita publicit\u00e1ria. Com base nos testes iniciais em nossa rede de publishers, os Rewarded Ads demonstraram potencial para gerar at\u00e9 10 vezes mais CPMs<\/a> do que banners tradicionais.<\/p>\n

 <\/p>\n

Como funcionam os Rewarded Ads?<\/strong><\/h2>\n

 <\/p>\n

O formato de Rewarded Ads oferece aos usu\u00e1rios a op\u00e7\u00e3o de assistir a um an\u00fancio em tela cheia em troca de acesso cont\u00ednuo ao conte\u00fado do site. Ele pode aparecer ap\u00f3s um n\u00famero definido de pageviews. Depois de assistir ao an\u00fancio, o usu\u00e1rio n\u00e3o ver\u00e1 outro por pelo menos 12 horas, garantindo uma experi\u00eancia equilibrada.<\/p>\n

 <\/p>\n

Quais s\u00e3o os melhores usos dos Rewarded Ads?<\/strong><\/h2>\n

\u00a0<\/strong><\/p>\n

Os Rewarded Ads s\u00e3o super vers\u00e1teis e podem ser adaptados conforme as necessidades do publisher. Eles funcionam tanto como alternativa a um paywall, ajudando a reter usu\u00e1rios, quanto como forma de aumentar a receita. Veja alguns exemplos:<\/p>\n

 <\/p>\n

Complemento \u00e0 assinatura<\/strong><\/h3>\n

Com os Rewarded Ads, voc\u00ea pode incentivar os usu\u00e1rios a assinarem seu conte\u00fado, oferecendo a op\u00e7\u00e3o de pagar por uma experi\u00eancia sem an\u00fancios ou assistir a um an\u00fancio para continuar navegando. Ou voc\u00ea ganha um assinante ou gera receita com o an\u00fancio \u2014 de qualquer forma, \u00e9 vit\u00f3ria!<\/p>\n

\u00a0<\/strong><\/p>\n

Desbloqueio de conte\u00fado exclusivo<\/strong><\/h3>\n

Monetize seu conte\u00fado exclusivo permitindo que usu\u00e1rios acessem materiais especiais em troca de assistir a um an\u00fancio. Assim, eles apoiam seu site sem bater de frente com um paywall, aumentando tanto o engajamento quanto a receita.<\/p>\n

\u00a0<\/strong><\/p>\n

Novo canal de monetiza\u00e7\u00e3o<\/strong><\/h3>\n

Adicionar formatos de alto valor como os Rewarded Ads \u00e0 sua estrat\u00e9gia \u00e9 uma \u00f3tima forma de potencializar o rendimento do seu invent\u00e1rio. Eles funcionam como uma nova fonte de receita com CPMs mais altos, sendo ideais para monetizar usu\u00e1rios que n\u00e3o querem ou n\u00e3o podem pagar.<\/p>\n

\u00a0<\/strong><\/p>\n

Quais s\u00e3o os benef\u00edcios dos Rewarded Ads para publishers?<\/strong><\/h2>\n

\u00a0<\/strong><\/p>\n

Maior receita publicit\u00e1ria<\/strong><\/h3>\n

Os Rewarded Ads geram CPMs elevados, pois os usu\u00e1rios escolhem assisti-los e, geralmente, ficam at\u00e9 o final para receber uma recompensa. Essa alta visibilidade<\/a> \u00e9 muito atrativa para os anunciantes, que est\u00e3o dispostos a pagar mais para garantir que sua mensagem seja vista com efic\u00e1cia.<\/p>\n

 <\/p>\n

Experi\u00eancia do usu\u00e1rio mais personalizada<\/strong><\/h3>\n

Esse formato d\u00e1 ao usu\u00e1rio o controle da experi\u00eancia com an\u00fancios. Como ele opta voluntariamente por assistir ao v\u00eddeo, tem acesso a algo que normalmente seria pago. Isso cria uma experi\u00eancia mais personalizada e aumenta o engajamento.<\/p>\n

 <\/p>\n

Atrai anunciantes de alto valor <\/strong><\/h3>\n

O que os anunciantes valorizam tanto quanto um bom ROAS (retorno sobre o investimento em m\u00eddia)? Alto engajamento com seus an\u00fancios. Os Rewarded Ads s\u00e3o altamente eficazes em taxa de convers\u00e3o e visibilidade, pois os usu\u00e1rios tendem a assistir at\u00e9 o fim. Isso os torna um verdadeiro ouro para campanhas que querem resultados.<\/p>\n

 <\/p>\n

Aumento da reten\u00e7\u00e3o de usu\u00e1rios<\/strong><\/h3>\n

Com Rewarded Ads, voc\u00ea transforma aten\u00e7\u00e3o em receita. Os usu\u00e1rios passam mais tempo no site ou app gra\u00e7as \u00e0 recompensa oferecida, que \u00e9 gratuita em troca de poucos segundos de aten\u00e7\u00e3o. Sem a barreira de um paywall, eles ficam mais tempo consumindo conte\u00fado.<\/p>\n

 <\/p>\n

Integra\u00e7\u00e3o f\u00e1cil<\/strong><\/h3>\n

Quer ativar os Rewarded Ads no seu site? \u00c9 poss\u00edvel fazer isso via Google Ad Manager ou entrando em contato com seu parceiro de AdTech. Se voc\u00ea j\u00e1 trabalha com a Refinery89, \u00e9 s\u00f3 falar com a gente! Nossa equipe cuida de toda a implementa\u00e7\u00e3o, de acordo com as suas prefer\u00eancias e necessidades. Fale com a gente para come\u00e7ar!<\/a><\/p>\n

\u00a0<\/strong><\/p>\n

Abra espa\u00e7o para mais receita publicit\u00e1ria!<\/strong><\/h2>\n

 <\/p>\n

Os Rewarded Ads chegaram para transformar a satisfa\u00e7\u00e3o dos seus usu\u00e1rios em sucesso de monetiza\u00e7\u00e3o. E o melhor: nossa equipe j\u00e1 est\u00e1 desenvolvendo melhorias nesse formato para alcan\u00e7ar RPMs ainda maiores no futuro. Entre em contato com seu gerente de conta pessoal na Refinery89<\/a> para come\u00e7ar a usar os an\u00fancios recompensados no seu site ou para conhecer outros formatos de an\u00fancios de alto valor<\/a> que voc\u00ea pode aproveitar.<\/p>","protected":false},"excerpt":{"rendered":"

Striking the perfect balance between ad revenue and user experience is key in optimizing your yield to its full splendor. Here\u2019s a new way to do it on your website: we\u2019re rolling out Rewarded Ads for publishers who are looking for a smart move to happy users and revenue success! Read on to discover how […]<\/p>\n","protected":false},"author":19,"featured_media":13880,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131,22,12,20],"tags":[144,26,296],"class_list":["post-13879","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","category-news","category-publishers","category-refinery-academy","tag-ad-formats","tag-ad-monetization","tag-rewarded-ads"],"yoast_head":"\nIntroducing Rewarded Ads! A win-win for publishers and users | Refinery89<\/title>\n<meta name=\"description\" content=\"Meet the Rewarded Ads! 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