{"id":13848,"date":"2025-06-12T11:31:05","date_gmt":"2025-06-12T09:31:05","guid":{"rendered":"https:\/\/refinery89.com\/?p=13848"},"modified":"2025-06-13T13:10:36","modified_gmt":"2025-06-13T11:10:36","slug":"refinery89-integra-openpath","status":"publish","type":"post","link":"https:\/\/refinery89.com\/pt\/refinery89-integrates-openpath\/","title":{"rendered":"Refor\u00e7ando nosso Ad Stack com o OpenPath da The Trade Desk"},"content":{"rendered":"<p>Novas oportunidades de receita com an\u00fancios est\u00e3o chegando!<\/p>\n<p>Temos orgulho em anunciar nossa parceria com a <a href=\"https:\/\/www.thetradedesk.com\/uk\/about-us\/our-story\">The Trade Desk<\/a> para integrar o <a href=\"https:\/\/www.thetradedesk.com\/resources\/what-is-openpath#:~:text=OpenPath:%20Creating%20supply%20path%20efficiency,to%20help%20grow%20their%20businesses.\">OpenPath<\/a> com sua oferta premium de publicidade digital!) em nossa <a href=\"https:\/\/refinery89.com\/pt\/single-tag-crescimento-receitas-publicitarias\/\">solu\u00e7\u00e3o de monetiza\u00e7\u00e3o de an\u00fancios Single Tag.<\/a>A integra\u00e7\u00e3o vai fortalecer nosso Ad Stack premium e proporcionar ainda mais oportunidades de monetiza\u00e7\u00e3o para nossa rede de publishers.<\/p>\n<p>Ao unir for\u00e7as com a nossa equipe, a The Trade Desk passa a ter acesso a publishers de nicho de alta qualidade em grande escala. E n\u00f3s, por nossa vez, conseguimos levar a demanda mais premium aos publishers da nossa rede, especialmente aqueles que trabalham exclusivamente conosco.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Quem \u00e9 a The Trade Desk e o que \u00e9 o OpenPath?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>A The Trade Desk \u00e9 uma das l\u00edderes do setor de publicidade, e estamos muito empolgados por sermos agora um de seus parceiros no lan\u00e7amento da integra\u00e7\u00e3o com o OpenPath. Essa abordagem inovadora conecta a renomada demanda direta de anunciantes da The Trade Desk diretamente ao invent\u00e1rio dos nossos publishers, por meio da solu\u00e7\u00e3o de header bidding do nosso Single Tag.<\/p>\n<p>Como a maior plataforma de demanda (DSP) do mundo, a The Trade Desk tem expandido rapidamente sua presen\u00e7a global, com uma carteira de clientes que inclui os principais anunciantes do planeta. Sua solu\u00e7\u00e3o, o OpenPath, permite que os anunciantes trabalhem diretamente com os publishers, otimizando a cadeia de fornecimento e criando uma experi\u00eancia de compra de m\u00eddia mais simples e transparente.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>O que essa colabora\u00e7\u00e3o significa para a nossa rede de publishers?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Nossa colabora\u00e7\u00e3o com a The Trade Desk tem como objetivo simplificar a cadeia de fornecimento, oferecendo aos anunciantes uma conex\u00e3o mais direta e transparente com o invent\u00e1rio dos nossos publishers. Essa parceria estrat\u00e9gica conecta nossa solu\u00e7\u00e3o ao OpenPath da The Trade Desk para continuar proporcionando aos publishers um acesso ainda mais direto \u00e0 demanda premium.<\/p>\n<p>Nas palavras de <a href=\"https:\/\/www.linkedin.com\/in\/robin-de-wit\/\" target=\"_blank\" rel=\"noopener\">, Robin de Wit<\/a>, nostro CSO:<\/p>\n<p>\"No primeiro m\u00eas da nossa parceria, j\u00e1 vimos resultados muito positivos. Gra\u00e7as \u00e0 confian\u00e7a que nossos publishers depositaram em n\u00f3s ao nos conceder acesso exclusivo ao invent\u00e1rio deles, conseguimos trabalhar diretamente com a The Trade Desk, aumentando tanto a efici\u00eancia quanto o desempenho para nossos clientes. Estamos ansiosos para continuar otimizando nossa cadeia de suprimentos e fortalecer ainda mais nossa parceria com a The Trade Desk para ajudar mais publishers a maximizar sua receita com publicidade.\"<\/p>\n<p>A The Trade Desk \u00e9 uma for\u00e7a importante na ind\u00fastria de publicidade, e a Refinery89 tem orgulho de ser um dos seus parceiros. O OpenPath \u00e9 uma abordagem inovadora para enfrentar um desafio antigo no setor de publicidade, e vemos um enorme potencial no valor que ele oferece.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Como acessar a demanda premium da The Trade Desk com a Refinery89?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Publishers em toda a Europa e LATAM que concederem \u00e0 Refinery89 acesso exclusivo ao invent\u00e1rio publicit\u00e1rio estar\u00e3o aptos a se conectar diretamente com a demanda premium da The Trade Desk.<\/p>\n<p>Collaborare con Refinery89 come partner esclusivo per la monetizzazione offre ai publisher verificati accesso diretto alla domanda premium e di alta qualit\u00e0 di The Trade Desk.<\/p>\n<p>A The Trade Desk tem um forte foco no combate \u00e0 fraude publicit\u00e1ria e na melhoria da qualidade dos an\u00fancios, posicionando os sites dos publishers como <a href=\"https:\/\/refinery89.com\/pt\/what-is-brand-safety\/\">espa\u00e7os seguros<\/a> per gli inserzionisti di alto livello. Il risultato sono CPM pi\u00f9 elevati e un miglior tasso di riempimento, insieme a una maggiore trasparenza nelle attivit\u00e0 di offerta per una migliore gestione dei ricavi.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Abrindo caminho para o crescimento futuro<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Estamos constantemente trabalhando para desbloquear novas formas de os nossos publishers maximizarem seus ganhos. Nossa equipe est\u00e1 explorando op\u00e7\u00f5es para otimizar nossa configura\u00e7\u00e3o enquanto melhora a monetiza\u00e7\u00e3o de an\u00fancios.<\/p>\n<p>Pronto para descobrir o que espera por voc\u00ea ao se conectar \u00e0 demanda premium da The Trade Desk com OpenPath atrav\u00e9s de n\u00f3s? <a href=\"https:\/\/refinery89.com\/pt\/fale-conosco-refinery89\/\">Entre em contato com nossos especialistas <\/a>para saber mais ou agendar uma demonstra\u00e7\u00e3o gratuita!<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>New ad revenue opportunities coming your way! We are proud to announce that we\u2019re partnering with The Trade Desk to integrate OpenPath (with its premium digital advertising offering!) in our Single Tag, ad monetization solution! The integration is set to strengthen our premium ad stack and provide even greater monetization opportunities for our publisher network. [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":13849,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131,22,14,12,20,11],"tags":[25,26,288,24,40],"class_list":["post-13848","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","category-news","category-partner_solutions","category-publishers","category-refinery-academy","category-solutions","tag-ad-inventory","tag-ad-monetization","tag-dsp","tag-programmatic-advertising","tag-revenue"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Powering up our Ad Stack with The Trade Desk&#039;s OpenPath | Refinery89<\/title>\n<meta name=\"description\" content=\"We\u2019re excited to share that we\u2019ve joined forces with The Trade Desk to bring OpenPath into our Single Tag ad monetization 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