{"id":13501,"date":"2025-04-08T13:56:43","date_gmt":"2025-04-08T11:56:43","guid":{"rendered":"https:\/\/refinery89.com\/?p=13501"},"modified":"2025-04-15T16:04:55","modified_gmt":"2025-04-15T14:04:55","slug":"por-que-a-qualidade-dos-publishers-importa","status":"publish","type":"post","link":"https:\/\/refinery89.com\/pt\/why-publisher-quality-matters\/","title":{"rendered":"5 indicadores positivos que publishers de alta qualidade devem ter"},"content":{"rendered":"

Voc\u00ea j\u00e1 deve estar cansado de abrir o LinkedIn e ver carross\u00e9is feitos no Canva por influenciadores do empreendedorismo dizendo que qualidade \u00e9 mais importante do que quantidade para ter sucesso. A quest\u00e3o \u00e9 que\u2026 pode ser verdade.<\/p>\n

Ter um site de alta qualidade n\u00e3o s\u00f3 vai te ajudar a ganhar a confian\u00e7a da sua audi\u00eancia, como tamb\u00e9m vai atrair os olhos de anunciantes famintos por KPIs e cheios da grana, prontos para investir em espa\u00e7os publicit\u00e1rios. Neste post, vamos explorar por que a qualidade de um Publisher realmente importa se voc\u00ea quer fazer chover (dinheiro, obviamente)!<\/p>\n

 <\/p>\n

Por que a qualidade do Publisher \u00e9 essencial pra tirar o m\u00e1ximo da sua receita com an\u00fancios<\/strong><\/h2>\n

 <\/p>\n

O principal motivo pelo qual a qualidade do Publisher importa \u00e9 que ela gera mais receita com an\u00fancios. Tamb\u00e9m ajuda a construir confian\u00e7a com os usu\u00e1rios, melhora o desempenho dos an\u00fancios, oferece uma experi\u00eancia melhor para quem visita seu site e impulsiona m\u00e9tricas importantes como tr\u00e1fego, rankings no Google, engajamento e taxa de convers\u00e3o.<\/p>\n

 <\/p>\n

O que faz de um Publisher um Publisher de qualidade?<\/strong><\/h2>\n

\u00a0<\/strong><\/p>\n

Voc\u00ea est\u00e1 por dentro dos padr\u00f5es e regulamenta\u00e7\u00f5es do setor<\/strong><\/h3>\n

J\u00e1 estamos em 2025, ent\u00e3o ser transparente e seguir as leis de prote\u00e7\u00e3o de dados \u00e9 essencial pra fazer seu site se destacar. O Transparency and Consent Framework<\/a> \u00e9 um m\u00e9todo padronizado criado pelo IAB pra garantir que publishers, fornecedores e plataformas de gest\u00e3o de consentimento<\/a> lidem com as informa\u00e7\u00f5es dos usu\u00e1rios de acordo com as regras de prote\u00e7\u00e3o de dados. Seguindo essas pr\u00e1ticas, voc\u00ea est\u00e1 no caminho certo pro sucesso com qualidade.<\/p>\n

Ao contar com um parceiro AdTech como a gente da Refinery89, que somos membro do TCF, voc\u00ea pode ter certeza de que sua tecnologia de monetiza\u00e7\u00e3o de an\u00fancios vai estar sempre atualizada com os padr\u00f5es do setor. E o melhor: d\u00e1 pra usar (de gra\u00e7a!) nossa CMP Premium pra gerenciar os dados de consentimento dos usu\u00e1rios, garantindo conformidade com leis como o GDPR (General Data Protection Regulation)<\/a> e a CCPA (California Consumer Privacy Act).<\/a><\/p>\n

 <\/p>\n

Sua taxa de visibilidade dos an\u00fancios \u00e9 de dar inveja<\/strong><\/h3>\n

Uma m\u00e9trica que os anunciantes adoram \u00e9 a visibilidade dos an\u00fancios<\/a>. Os an\u00fancios precisam ser vis\u00edveis para gerar impacto. Se voc\u00ea conseguir garantir uma alta taxa de visibilidade, est\u00e1 no caminho certo. Colocar seus an\u00fancios de maneira estrat\u00e9gica n\u00e3o s\u00f3 far\u00e1 seu site parecer mais confi\u00e1vel, como tamb\u00e9m melhorar\u00e1 a experi\u00eancia do usu\u00e1rio e resultar\u00e1 em um melhor desempenho dos an\u00fancios, j\u00e1 que ser\u00e1 mais f\u00e1cil para os usu\u00e1rios se conectarem com eles.<\/p>\n

Voc\u00ea pode aprender mais sobre como melhorar a visibilidade dos seus an\u00fancios com essas 4 estrat\u00e9gias de posicionamento de an\u00fancios do nosso especialista em AdOps, Germ\u00e1n Tinaut.<\/a><\/p>\n

 <\/p>\n

Voc\u00ea mant\u00e9m as coisas seguras para a marca.<\/strong><\/h3>\n

O maior medo dos anunciantes (al\u00e9m de um ROI assustadoramente baixo) \u00e9 colocar em risco a marca em que investiram tanto esfor\u00e7o para construir. M\u00e9todos como o targeting contextual surgiram no mundo da publicidade program\u00e1tica para combinar o an\u00fancio perfeito com o conte\u00fado perfeito. Essa din\u00e2mica serve para garantir que os anunciantes coloquem seus an\u00fancios em sites adequados ao que desejam comunicar.<\/p>\n

Manter as coisas seguras para a marca em seu site significa evitar conte\u00fado com o qual as marcas geralmente n\u00e3o querem se associar, como os temas listados no \"Brand Safety Floor Framework\" da Global Alliance for Responsible Media (GARM) ou as categorias de conte\u00fado consideradas inseguras para a publicidade pela IAB<\/a>. Leve isso em considera\u00e7\u00e3o junto com as Pol\u00edticas de Publishers do Google<\/a>, e seu site ser\u00e1 uma bandeira verde para as marcas!<\/p>\n

 <\/p>\n

Voc\u00ea exibe an\u00fancios relevantes para um maior engajamento.<\/strong><\/h3>\n

Falando sobre publicidade contextual. Exibir an\u00fancios relacionados ao conte\u00fado que o usu\u00e1rio est\u00e1 acessando proporciona uma melhor experi\u00eancia de usu\u00e1rio. An\u00fancios interessantes para o seu usu\u00e1rio ter\u00e3o um desempenho melhor, pois geram uma taxa de engajamento mais alta e levam a mais convers\u00f5es.<\/p>\n

 <\/p>\n

Voc\u00ea prioriza a experi\u00eancia do usu\u00e1rio<\/strong><\/h3>\n

Os usu\u00e1rios v\u00eam em primeiro lugar, ent\u00e3o n\u00e3o os assuste com uma m\u00e1 experi\u00eancia de usu\u00e1rio! Oferecer a melhor experi\u00eancia de usu\u00e1rio poss\u00edvel para seus visitantes far\u00e1 maravilhas pelo seu engajamento. Os visitantes ficar\u00e3o mais tempo no seu site absorvendo todo o \u00f3timo conte\u00fado que voc\u00ea tem. Isso tamb\u00e9m melhorar\u00e1 as taxas de convers\u00e3o, as taxas de rejei\u00e7\u00e3o e, mais importante, seu ranking nos motores de busca para gerar mais tr\u00e1fego.<\/p>\n

E sabe o que mais tr\u00e1fego significa? Cha-ching! Mais receita de an\u00fancios para sua conta banc\u00e1ria! Se voc\u00ea est\u00e1 se sentindo inspirado a melhorar a experi\u00eancia do usu\u00e1rio do seu site, confira essas 4 principais recomenda\u00e7\u00f5es de nossa especialista em UX, Itziar Gil Hernando.<\/a><\/p>\n

 <\/p>\n

Fa\u00e7a parceria com um parceiro de AdTech que fica de olho em voc\u00ea.<\/strong><\/h2>\n

 <\/p>\n

Ter um site de alta qualidade com conte\u00fado de primeira colocar\u00e1 voc\u00ea no mapa! Como Google Certified Publishing Partners e membros da IAB, temos uma grande responsabilidade com voc\u00ea! Precisamos garantir que nossos editores sigam os padr\u00f5es da ind\u00fastria para garantir uma monetiza\u00e7\u00e3o de an\u00fancios bem-sucedida. Ent\u00e3o, se voc\u00ea quiser fazer parte da rede de publishers n\u00famero 1 na Europa e LATAM, n\u00e3o hesite em entrar em contato!<\/a><\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

You might be tired already of opening LinkedIn and seeing Canva\u2019s made carousels from entrepreneurship influencers telling you that quality over quantity is key to succeeding. The thing is, it might actually be true. Having a high-quality website will not only help you gain your audience\u2019s trust but also serve to catch the eyes of […]<\/p>\n","protected":false},"author":19,"featured_media":13502,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131,22,12,20],"tags":[26,24,72],"class_list":["post-13501","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","category-news","category-publishers","category-refinery-academy","tag-ad-monetization","tag-programmatic-advertising","tag-publishers"],"yoast_head":"\nWhy Publisher Quality Matters - Refinery89<\/title>\n<meta name=\"description\" content=\"Quality is key! 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