{"id":13430,"date":"2025-04-01T11:03:43","date_gmt":"2025-04-01T09:03:43","guid":{"rendered":"https:\/\/refinery89.com\/?p=13430"},"modified":"2025-04-01T16:11:32","modified_gmt":"2025-04-01T14:11:32","slug":"o-que-e-geotag","status":"publish","type":"post","link":"https:\/\/refinery89.com\/pt\/what-is-geotag\/","title":{"rendered":"Monetize seu tr\u00e1fego internacional com um GeoTag"},"content":{"rendered":"

Percebeu que seu p\u00fablico vem do mundo todo? Voc\u00ea provavelmente j\u00e1 tem op\u00e7\u00f5es de monetiza\u00e7\u00e3o local s\u00f3lidas para o tr\u00e1fego que visita do pa\u00eds principal que atende, mas pode ser um pouco mais complicado veicular an\u00fancios de alto pagamento para seus visitantes internacionais. Isso n\u00e3o deveria ser um problema para um stack program\u00e1tico robusto!<\/p>\n

Nossas Single Tag<\/a> A solu\u00e7\u00e3o de monetiza\u00e7\u00e3o de an\u00fancios \u00e9 equipada com um GeoTag que permitir\u00e1 aumentar ainda mais sua receita. Continue lendo para descobrir como!<\/p>\n

\u00a0<\/strong><\/p>\n

O que \u00e9 GeoTag?<\/strong><\/h2>\n

 <\/p>\n

GeoTag \u00e9 uma tecnologia utilizada em publicidade program\u00e1tica que permite que os visitantes de um site vejam an\u00fancios locais se vierem de fora do seu pa\u00eds principal ou impede que an\u00fancios sejam exibidos em certas regi\u00f5es com base na prefer\u00eancia do editor.<\/p>\n

Com nossa solu\u00e7\u00e3o n\u00e3o invasiva GeoTag, voc\u00ea pode exibir an\u00fancios estrangeiros para visitantes de todo o mundo! Por exemplo, se voc\u00ea gerencia seu site do Brasil e algu\u00e9m de Portugal acessa uma de suas p\u00e1ginas, a pessoa ver\u00e1 an\u00fancios com base na localiza\u00e7\u00e3o dela.<\/p>\n

Nossa solu\u00e7\u00e3o GeoTag permite que nossa Tag \u00danica carregue apenas em pa\u00edses espec\u00edficos. Isso garante que nossa tag seja executada apenas nas regi\u00f5es que os editores escolherem. Se voc\u00ea se identifica com alguma destas situa\u00e7\u00f5es, esta tag pode ser exatamente o que sua estrat\u00e9gia de an\u00fancios precisa:<\/p>\n

A.<\/strong> Voc\u00ea \u00e9 uma editora que executa suas pr\u00f3prias campanhas diretas em seu pa\u00eds e recebe muito tr\u00e1fego de fora do seu pa\u00eds principal que deseja monetizar programaticamente.<\/p>\n

B.<\/strong> Voc\u00ea tem tr\u00e1fego de pa\u00edses de baixa renda que n\u00e3o consegue monetizar efetivamente, mas que tamb\u00e9m atraem tr\u00e1fego significativo de pa\u00edses de alta renda onde podemos fornecer valor agregado.<\/p>\n

Seja A ou B, n\u00f3s te atendemos! Vamos ver como o Geotag funciona!<\/p>\n

\u00a0<\/strong><\/p>\n

Como funciona o GeoTag?<\/strong><\/h2>\n

\u00a0<\/strong><\/p>\n

O GeoTag que oferecemos atrav\u00e9s da nossa solu\u00e7\u00e3o Single Tag reconhece o IP do usu\u00e1rio e, a partir da\u00ed, determina se deve ou n\u00e3o executar a tag naquele pa\u00eds, com base no que o editor decidiu anteriormente.<\/p>\n

Quando o navegador tenta carregar nossa tag, colocamos a solicita\u00e7\u00e3o atrav\u00e9s de um firewall. Este firewall verifica o pa\u00eds de origem da solicita\u00e7\u00e3o. Se a solicita\u00e7\u00e3o vier de um pa\u00eds bloqueado, o sistema a impedir\u00e1 e a tag n\u00e3o ser\u00e1 carregada. No entanto, se ela vier de um pa\u00eds aprovado, a tag ser\u00e1 carregada e funcionar\u00e1 normalmente.<\/p>\n

\u00a0<\/strong><\/p>\n

Benef\u00edcios do uso de GeoTag<\/strong><\/h2>\n

 <\/p>\n

Relev\u00e2ncia de an\u00fancio que melhora m\u00e9tricas<\/strong><\/h3>\n

Ao exibir an\u00fancios locais para seu p\u00fablico, voc\u00ea oferece a eles uma experi\u00eancia de usu\u00e1rio aprimorada que gera maior engajamento e CTR<\/a> j\u00e1 que os an\u00fancios direcionados s\u00e3o mais relevantes para eles (e os anunciantes adoram isso!).<\/p>\n

 <\/p>\n

Otimizar receita de an\u00fancios<\/strong><\/h3>\n

Monetize o tr\u00e1fego de fora do seu pa\u00eds principal exibindo an\u00fancios mais relevantes e de alto pagamento, especialmente direcionados para a localiza\u00e7\u00e3o dos seus usu\u00e1rios. Nossa equipe da Refinery89 pode te ajudar a configurar isso sem que voc\u00ea precise trocar os seus parceiros program\u00e1ticos! Ligue para n\u00f3s!<\/a><\/p>\n

 <\/p>\n

Otimize seu invent\u00e1rio de an\u00fancios de forma mais eficiente<\/strong><\/h3>\n

Contar com uma GeoTag garante que suas campanhas diretas sejam entregues adequadamente em seu mercado principal, mant\u00e9m a experi\u00eancia do usu\u00e1rio alinhada com sua estrat\u00e9gia de neg\u00f3cios e maximiza a monetiza\u00e7\u00e3o do tr\u00e1fego estrangeiro sem afetar suas opera\u00e7\u00f5es principais.<\/p>\n

\u00a0<\/strong><\/p>\n

Como come\u00e7ar a monetizar seu tr\u00e1fego internacional?<\/strong><\/h2>\n

\u00a0<\/strong><\/p>\n

Nossa tecnologia premiada oferece um monte de recursos especialmente projetados para maximizar cada centavo que voc\u00ea ganha com a monetiza\u00e7\u00e3o de an\u00fancios. Claro, isso significa que voc\u00ea tamb\u00e9m pode contar com nosso GeoTag integrado! Ele permitir\u00e1 que voc\u00ea monetize o tr\u00e1fego que recebe de diferentes partes do mundo. Escreva para nossa equipe para saber mais sobre como impulsionar sua receita de an\u00fancios!<\/a><\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

Noticed that your audience comes from all over the world? You probably already have solid local monetization options for the traffic visiting from the main country you serve, but it might be a bit tricker to serve highly paying ads to your international visitors. That shouldn\u2019t be a problem for a strong programmatic stack! Our […]<\/p>\n","protected":false},"author":19,"featured_media":13445,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131,22,12,20],"tags":[26,290,24,72,84],"class_list":["post-13430","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","category-news","category-publishers","category-refinery-academy","tag-ad-monetization","tag-geotag","tag-programmatic-advertising","tag-publishers","tag-single-tag"],"yoast_head":"\nMonetize your international traffic with a GeoTag | Refinery89<\/title>\n<meta name=\"description\" content=\"Monetize your international traffic with the GeoTag! 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