{"id":13342,"date":"2025-03-18T10:05:03","date_gmt":"2025-03-18T09:05:03","guid":{"rendered":"https:\/\/refinery89.com\/?p=13342"},"modified":"2025-03-18T10:33:05","modified_gmt":"2025-03-18T09:33:05","slug":"intensificar-a-publicidade-no-aplicativo","status":"publish","type":"post","link":"https:\/\/refinery89.com\/pt\/amp-up-in-app-advertising\/","title":{"rendered":"4 estrat\u00e9gias para turbinar a publicidade in-app"},"content":{"rendered":"<p>Ao contr\u00e1rio das cal\u00e7as jeans skinny, a publicidade em aplicativos est\u00e1 ganhando popularidade rapidamente, com um volume de mercado projetado de 1,456995 bilh\u00e3o at\u00e9 2030, de acordo com <a href=\"https:\/\/www.statista.com\/outlook\/amo\/advertising\/in-app-advertising\/worldwide\" target=\"_blank\" rel=\"noopener\">Statista<\/a>.\u00c9 o momento perfeito para aderir a essa tend\u00eancia se seu objetivo nesta vida \u00e9 aumentar seus ganhos e \u00e9 por isso que hoje nosso Gerente de AdTech interno, <a href=\"https:\/\/www.linkedin.com\/search\/results\/all\/?fetchDeterministicClustersOnly=true&amp;heroEntityKey=urn%3Ali%3Afsd_profile%3AACoAABYwAFcBJYT__1_HDpN8R__JPZHiZ0w1g8M&amp;keywords=alejandro%20pombo&amp;origin=RICH_QUERY_SUGGESTION&amp;position=0&amp;searchId=40748c6e-432a-4564-b829-5a09b0d7be43&amp;sid=!q5&amp;spellCorrectionEnabled=false\" target=\"_blank\" rel=\"noopener\">Alex Pombo<\/a>, compartilhou algumas das melhores pr\u00e1ticas de publicidade em aplicativos para ajud\u00e1-lo a aproveitar ao m\u00e1ximo sua estrat\u00e9gia de monetiza\u00e7\u00e3o de an\u00fancios!<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>O que \u00e9 monetiza\u00e7\u00e3o de aplicativos?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Como voc\u00ea provavelmente pode adivinhar pelo t\u00edtulo, a monetiza\u00e7\u00e3o de aplicativos \u00e9 o processo de gerar receita com seu aplicativo. Existem muitas maneiras de transformar seu aplicativo em uma m\u00e1quina de fazer dinheiro, desde compras no aplicativo at\u00e9 assinaturas e publicidade no aplicativo.<\/p>\n<p>Hoje, vamos discutir publicidade in-app, que \u00e9 basicamente vender o espa\u00e7o publicit\u00e1rio do seu aplicativo para anunciantes atrav\u00e9s de <a href=\"https:\/\/refinery89.com\/pt\/a-simple-guide-on-programmatic-advertising-for-publishers\/\" target=\"_blank\" rel=\"noopener\">publicidade program\u00e1tica<\/a> m\u00e9todos. Se voc\u00ea j\u00e1 jogou um jogo mobile e se deparou com um an\u00fancio bem no meio da sua jogada para subir de n\u00edvel, voc\u00ea sabe exatamente o tipo de m\u00e9todo de monetiza\u00e7\u00e3o que queremos dizer!<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Melhores pr\u00e1ticas para publicidade dentro de aplicativos<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<h3><strong>Priorizar a Experi\u00eancia do Usu\u00e1rio e a Qualidade dos An\u00fancios<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<ul>\n<li>Use limites de frequ\u00eancia, regras de profundidade de sess\u00e3o e posicionamentos de an\u00fancios equilibrados (por exemplo, an\u00fancios com recompensa ou nativos) para evitar que os usu\u00e1rios fiquem frustrados.<\/li>\n<li>Adapte os formatos de an\u00fancio ao fluxo do seu aplicativo. Por exemplo, um an\u00fancio em v\u00eddeo recompensado ou um an\u00fancio nativo bem posicionado pode aumentar o engajamento em vez de interromp\u00ea-lo.<\/li>\n<li>Monitore continuamente o desempenho dos an\u00fancios e acompanhe as criatividades para evitar an\u00fancios intrusivos ou de baixa qualidade que prejudiquem a reten\u00e7\u00e3o.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Se voc\u00ea quiser saber mais sobre como criar a experi\u00eancia do usu\u00e1rio perfeita para seus usu\u00e1rios, <a href=\"https:\/\/refinery89.com\/pt\/4-maneiras-de-melhorar-a-experiencia-do-usuario-do-seu-site\/\" target=\"_blank\" rel=\"noopener\">Confira estas dicas da nossa pr\u00f3pria l\u00edder de UX, Itziar Gil Hernando!<\/a><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Escolha o sistema de leil\u00e3o que melhor se adapta ao seu aplicativo e ao seu p\u00fablico: Leil\u00e3o em Tempo Real versus Media\u00e7\u00e3o<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<ul>\n<li>O leil\u00e3o em tempo real (RTB ou \u201cheader bidding in-app\u201d) faz com que todas as fontes de demanda compitam por cada impress\u00e3o simultaneamente, frequentemente aumentando eCPMs e taxas de preenchimento.<\/li>\n<li>A media\u00e7\u00e3o geralmente depende de uma abordagem sequencial em \u201ccascata\u201d. Com o RTB, voc\u00ea remove a necessidade de prioridades ou pisos predefinidos e deixa o mercado determinar o lance mais alto em tempo real.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Isso \u00e9 apenas a ponta do iceberg! <a href=\"https:\/\/refinery89.com\/pt\/diferenca-entre-header-bidding-e-ad-mediation\/\" target=\"_blank\" rel=\"noopener\">Recomendamos que voc\u00ea d\u00ea uma olhada neste artigo onde fazemos uma an\u00e1lise completa desses sistemas de leil\u00e3o!<\/a><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Use um \u00fanico SDK de monetiza\u00e7\u00e3o RTB em vez de m\u00faltiplos SDKs de media\u00e7\u00e3o<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<ul>\n<li>Confiar em m\u00faltiplos SDKs espec\u00edficos de rede pode inflar seu aplicativo, aumentar a lat\u00eancia e complicar a manuten\u00e7\u00e3o.<\/li>\n<li>Um SDK unificado baseado em RTB simplifica integra\u00e7\u00f5es, reduz a sobrecarga t\u00e9cnica e pode oferecer relat\u00f3rios centralizados e controles de qualidade.<\/li>\n<li>Menos SDKs tamb\u00e9m ajudam a minimizar conflitos potenciais, tornando mais simples manter seu aplicativo atualizado e est\u00e1vel.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><strong>Use dados com responsabilidade e teste continuamente estrat\u00e9gias de lances<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<ul>\n<li>Respeite as regulamenta\u00e7\u00f5es de privacidade (por exemplo, <a href=\"https:\/\/gdpr-info.eu\/\" target=\"_blank\" rel=\"noopener\">LGPD<\/a>, <a href=\"https:\/\/developer.apple.com\/documentation\/apptrackingtransparency\" target=\"_blank\" rel=\"noopener\">ATT da Apple<\/a>) e estabele\u00e7a um processo de gerenciamento de consentimento claro. N\u00e3o precisa ser t\u00e3o complicado quanto parece! <a href=\"https:\/\/refinery89.com\/pt\/cmp-para-editoras\/\" target=\"_blank\" rel=\"noopener\">Voc\u00ea sempre pode contar com o CMP hospedado pela Refinery89 para te ajudar!<\/a><\/li>\n<li>Incorpore dados de primeira parte ou contextuais sempre que poss\u00edvel; teste como esses sinais afetam os eCPMs., <a href=\"https:\/\/refinery89.com\/pt\/taxa-de-preenchimento-de-anuncios-para-editores\/\" target=\"_blank\" rel=\"noopener\">taxas de preenchimento<\/a>, e a satisfa\u00e7\u00e3o do usu\u00e1rio.<\/li>\n<li>Experimento (teste A\/B) com <a href=\"https:\/\/refinery89.com\/pt\/precificacao-minima-aumento-receita-publicitaria-editoras\/\" target=\"_blank\" rel=\"noopener\">lances m\u00ednimos<\/a>, posicionamento de an\u00fancios e limite de frequ\u00eancia para encontrar o melhor equil\u00edbrio entre receita e reten\u00e7\u00e3o de usu\u00e1rios.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><strong>Monetize seu aplicativo em poucos passos!<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-13343 size-full\" src=\"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/03\/SDK-App-Monetization-1.jpg\" alt=\"Monetizar App SDK Refinery89 solu\u00e7\u00e3o\" width=\"800\" height=\"467\" srcset=\"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/03\/SDK-App-Monetization-1.jpg 800w, https:\/\/refinery89.com\/wp-content\/uploads\/2025\/03\/SDK-App-Monetization-1-300x175.jpg 300w, https:\/\/refinery89.com\/wp-content\/uploads\/2025\/03\/SDK-App-Monetization-1-768x448.jpg 768w, https:\/\/refinery89.com\/wp-content\/uploads\/2025\/03\/SDK-App-Monetization-1-18x12.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Agora que voc\u00ea conhece as melhores pr\u00e1ticas para an\u00fancios em aplicativos, \u00e9 hora de maximizar sua receita de publicidade!<\/p>\n<p>Nossa equipe aqui na Refinery89 entende que codificar seu aplicativo para publicidade in-app pode ser um grande inc\u00f4modo, especialmente se voc\u00ea tiver a coragem de faz\u00ea-lo do zero. \u00c9 por isso que nossa equipe de desenvolvedores tomou a iniciativa de criar uma solu\u00e7\u00e3o amig\u00e1vel para desenvolvedores para te salvar desse pesadelo.<\/p>\n<p>Com nosso SDK voc\u00ea pode esquecer a complica\u00e7\u00e3o de monetizar um aplicativo por conta pr\u00f3pria e fazer isso em um piscar de olhos! O <a href=\"https:\/\/refinery89.com\/pt\/monetize-app-sdk\/\" target=\"_blank\" rel=\"noopener\">Monetize App SDK<\/a> \u00e9 a nossa solu\u00e7\u00e3o de monetiza\u00e7\u00e3o de aplicativos completa e f\u00e1cil de implementar, que levar\u00e1 sua estrat\u00e9gia de an\u00fancios a um novo patamar! Com esta solu\u00e7\u00e3o sem atualiza\u00e7\u00f5es, voc\u00ea estar\u00e1 equipado com acesso \u00e0 nossa tecnologia de header bidding, posicionamento flex\u00edvel de an\u00fancios, insights profundos de dados e uma configura\u00e7\u00e3o inclusa do Consent Manager\u2122 CMP para aprimorar sua publicidade in-app!<\/p>\n<p>Experimente voc\u00ea mesmo! <a href=\"https:\/\/refinery89.com\/pt\/fale-conosco-refinery89\/\" target=\"_blank\" rel=\"noopener\">Entre em contato com nossa equipe para saber como come\u00e7ar o mais r\u00e1pido poss\u00edvel! \u00a0<\/a><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Unlike skinny jeans, in-app advertising is rapidly gaining popularity with a projected market volume of $569.95 billion by 2030, according to Statista.\u00a0It\u2019s the perfect time to jump on this trend if your goal in this life is to boost your earnings and that\u2019s why today our in-house AdTech Manager, Alex Pombo, has spilled some of [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":13344,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131,22,12,20],"tags":[71,134,24,72,34,135],"class_list":["post-13342","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","category-news","category-publishers","category-refinery-academy","tag-ad-tech","tag-app-monetization","tag-programmatic-advertising","tag-publishers","tag-refinery-academy","tag-sdk"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>4 strategies to amp up in-app advertising | Refinery89<\/title>\n<meta name=\"description\" content=\"Our in-house AdTech Manager, Alex Pombo, shares with us 4 key strategies to amp up your in-app advertising game.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/refinery89.com\/pt\/intensificar-a-publicidade-no-aplicativo\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 strategies to amp up in-app advertising | Refinery89\" \/>\n<meta property=\"og:description\" content=\"Our in-house AdTech Manager, Alex Pombo, shares with us 4 key strategies to amp up your in-app advertising game.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/refinery89.com\/pt\/intensificar-a-publicidade-no-aplicativo\/\" \/>\n<meta property=\"og:site_name\" content=\"Refinery89\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Refinery89\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-18T09:05:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-18T09:33:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/03\/Blog-Post_App-Monetization-Practices.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"550\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Patricia Sim\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@refinery89\" \/>\n<meta name=\"twitter:site\" content=\"@refinery89\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Patricia Sim\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/amp-up-in-app-advertising\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/amp-up-in-app-advertising\\\/\"},\"author\":{\"name\":\"Patricia Sim\u00f3n\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#\\\/schema\\\/person\\\/73d11fd427b79cf70aa553e3b9d33f7d\"},\"headline\":\"4 strategies to amp up in-app advertising\",\"datePublished\":\"2025-03-18T09:05:03+00:00\",\"dateModified\":\"2025-03-18T09:33:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/amp-up-in-app-advertising\\\/\"},\"wordCount\":730,\"publisher\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/amp-up-in-app-advertising\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/Blog-Post_App-Monetization-Practices.png\",\"keywords\":[\"Ad Tech\",\"App Monetization\",\"Programmatic Advertising\",\"Publishers\",\"Refinery Academy\",\"SDK\"],\"articleSection\":[\"Company News\",\"News\",\"Publishers\",\"Refinery Academy\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/amp-up-in-app-advertising\\\/\",\"url\":\"https:\\\/\\\/refinery89.com\\\/amp-up-in-app-advertising\\\/\",\"name\":\"4 strategies to amp up in-app advertising | Refinery89\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/amp-up-in-app-advertising\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/amp-up-in-app-advertising\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/Blog-Post_App-Monetization-Practices.png\",\"datePublished\":\"2025-03-18T09:05:03+00:00\",\"dateModified\":\"2025-03-18T09:33:05+00:00\",\"description\":\"Our in-house AdTech Manager, Alex Pombo, shares with us 4 key strategies to amp up your in-app advertising game.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/amp-up-in-app-advertising\\\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/refinery89.com\\\/amp-up-in-app-advertising\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/amp-up-in-app-advertising\\\/#primaryimage\",\"url\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/Blog-Post_App-Monetization-Practices.png\",\"contentUrl\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/Blog-Post_App-Monetization-Practices.png\",\"width\":800,\"height\":550,\"caption\":\"best practices for in-app advertising\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/amp-up-in-app-advertising\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/refinery89.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"4 strategies to amp up in-app advertising\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#website\",\"url\":\"https:\\\/\\\/refinery89.com\\\/\",\"name\":\"Refinery89\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/refinery89.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#organization\",\"name\":\"Refinery89\",\"alternateName\":\"R89\",\"url\":\"https:\\\/\\\/refinery89.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/r89-thumbnail.png\",\"contentUrl\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/r89-thumbnail.png\",\"width\":200,\"height\":200,\"caption\":\"Refinery89\"},\"image\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Refinery89\\\/\",\"https:\\\/\\\/x.com\\\/refinery89\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/refinery89\\\/\",\"https:\\\/\\\/www.youtube.com\\\/@refinery89\",\"https:\\\/\\\/www.instagram.com\\\/refinery_89\\\/\",\"https:\\\/\\\/www.reddit.com\\\/user\\\/Refinery89\\\/\",\"https:\\\/\\\/share.google\\\/K8hFf3ktmUrTi1XCa\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#\\\/schema\\\/person\\\/73d11fd427b79cf70aa553e3b9d33f7d\",\"name\":\"Patricia Sim\u00f3n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/patricia-simon_avatar-96x96.png\",\"url\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/patricia-simon_avatar-96x96.png\",\"contentUrl\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/patricia-simon_avatar-96x96.png\",\"caption\":\"Patricia Sim\u00f3n\"},\"description\":\"Patricia Sim\u00f3n is Refinery89\u2019s Inbound and Content Specialist. With expertise in digital marketing, SEO, and ad tech trends, Patricia creates content that translates complex programmatic advertising topics into actionable insights, empowering publishers and advertisers to thrive.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/patriciasimonmarketing\\\/\"],\"url\":\"https:\\\/\\\/refinery89.com\\\/pt\\\/author\\\/patri\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"4 estrat\u00e9gias para impulsionar a publicidade no aplicativo | Refinery89","description":"Nosso gerente de AdTech interno, Alex Pombo, compartilha conosco 4 estrat\u00e9gias essenciais para turbinar seu jogo de publicidade em aplicativos.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/refinery89.com\/pt\/intensificar-a-publicidade-no-aplicativo\/","og_locale":"pt_BR","og_type":"article","og_title":"4 strategies to amp up in-app advertising | Refinery89","og_description":"Our in-house AdTech Manager, Alex Pombo, shares with us 4 key strategies to amp up your in-app advertising game.","og_url":"https:\/\/refinery89.com\/pt\/intensificar-a-publicidade-no-aplicativo\/","og_site_name":"Refinery89","article_publisher":"https:\/\/www.facebook.com\/Refinery89\/","article_published_time":"2025-03-18T09:05:03+00:00","article_modified_time":"2025-03-18T09:33:05+00:00","og_image":[{"width":800,"height":550,"url":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/03\/Blog-Post_App-Monetization-Practices.png","type":"image\/png"}],"author":"Patricia Sim\u00f3n","twitter_card":"summary_large_image","twitter_creator":"@refinery89","twitter_site":"@refinery89","twitter_misc":{"Escrito por":"Patricia Sim\u00f3n","Est. tempo de leitura":"4 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/refinery89.com\/amp-up-in-app-advertising\/#article","isPartOf":{"@id":"https:\/\/refinery89.com\/amp-up-in-app-advertising\/"},"author":{"name":"Patricia Sim\u00f3n","@id":"https:\/\/refinery89.com\/#\/schema\/person\/73d11fd427b79cf70aa553e3b9d33f7d"},"headline":"4 strategies to amp up in-app advertising","datePublished":"2025-03-18T09:05:03+00:00","dateModified":"2025-03-18T09:33:05+00:00","mainEntityOfPage":{"@id":"https:\/\/refinery89.com\/amp-up-in-app-advertising\/"},"wordCount":730,"publisher":{"@id":"https:\/\/refinery89.com\/#organization"},"image":{"@id":"https:\/\/refinery89.com\/amp-up-in-app-advertising\/#primaryimage"},"thumbnailUrl":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/03\/Blog-Post_App-Monetization-Practices.png","keywords":["Ad Tech","App Monetization","Programmatic Advertising","Publishers","Refinery Academy","SDK"],"articleSection":["Company News","News","Publishers","Refinery Academy"],"inLanguage":"pt-BR"},{"@type":"WebPage","@id":"https:\/\/refinery89.com\/amp-up-in-app-advertising\/","url":"https:\/\/refinery89.com\/amp-up-in-app-advertising\/","name":"4 estrat\u00e9gias para impulsionar a publicidade no aplicativo | Refinery89","isPartOf":{"@id":"https:\/\/refinery89.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/refinery89.com\/amp-up-in-app-advertising\/#primaryimage"},"image":{"@id":"https:\/\/refinery89.com\/amp-up-in-app-advertising\/#primaryimage"},"thumbnailUrl":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/03\/Blog-Post_App-Monetization-Practices.png","datePublished":"2025-03-18T09:05:03+00:00","dateModified":"2025-03-18T09:33:05+00:00","description":"Nosso gerente de AdTech interno, Alex Pombo, compartilha conosco 4 estrat\u00e9gias essenciais para turbinar seu jogo de publicidade em aplicativos.","breadcrumb":{"@id":"https:\/\/refinery89.com\/amp-up-in-app-advertising\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/refinery89.com\/amp-up-in-app-advertising\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/refinery89.com\/amp-up-in-app-advertising\/#primaryimage","url":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/03\/Blog-Post_App-Monetization-Practices.png","contentUrl":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/03\/Blog-Post_App-Monetization-Practices.png","width":800,"height":550,"caption":"best practices for in-app advertising"},{"@type":"BreadcrumbList","@id":"https:\/\/refinery89.com\/amp-up-in-app-advertising\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/refinery89.com\/"},{"@type":"ListItem","position":2,"name":"4 strategies to amp up in-app advertising"}]},{"@type":"WebSite","@id":"https:\/\/refinery89.com\/#website","url":"https:\/\/refinery89.com\/","name":"Refinery89","description":"","publisher":{"@id":"https:\/\/refinery89.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/refinery89.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/refinery89.com\/#organization","name":"Refinery89","alternateName":"R89","url":"https:\/\/refinery89.com\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/refinery89.com\/#\/schema\/logo\/image\/","url":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/08\/r89-thumbnail.png","contentUrl":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/08\/r89-thumbnail.png","width":200,"height":200,"caption":"Refinery89"},"image":{"@id":"https:\/\/refinery89.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Refinery89\/","https:\/\/x.com\/refinery89","https:\/\/www.linkedin.com\/company\/refinery89\/","https:\/\/www.youtube.com\/@refinery89","https:\/\/www.instagram.com\/refinery_89\/","https:\/\/www.reddit.com\/user\/Refinery89\/","https:\/\/share.google\/K8hFf3ktmUrTi1XCa"]},{"@type":"Person","@id":"https:\/\/refinery89.com\/#\/schema\/person\/73d11fd427b79cf70aa553e3b9d33f7d","name":"Patricia Sim\u00f3n","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/02\/patricia-simon_avatar-96x96.png","url":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/02\/patricia-simon_avatar-96x96.png","contentUrl":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/02\/patricia-simon_avatar-96x96.png","caption":"Patricia Sim\u00f3n"},"description":"Patricia Sim\u00f3n \u00e9 a Especialista em Inbound e Conte\u00fado da Refinery89. Com especializa\u00e7\u00e3o em marketing digital, SEO e tend\u00eancias de ad tech, Patricia cria conte\u00fado que traduz t\u00f3picos complexos de publicidade program\u00e1tica em insights acion\u00e1veis, capacitando publishers e anunciantes a prosperar.","sameAs":["https:\/\/www.linkedin.com\/in\/patriciasimonmarketing\/"],"url":"https:\/\/refinery89.com\/pt\/author\/patri\/"}]}},"_links":{"self":[{"href":"https:\/\/refinery89.com\/pt\/wp-json\/wp\/v2\/posts\/13342","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/refinery89.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/refinery89.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/refinery89.com\/pt\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/refinery89.com\/pt\/wp-json\/wp\/v2\/comments?post=13342"}],"version-history":[{"count":0,"href":"https:\/\/refinery89.com\/pt\/wp-json\/wp\/v2\/posts\/13342\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/refinery89.com\/pt\/wp-json\/wp\/v2\/media\/13344"}],"wp:attachment":[{"href":"https:\/\/refinery89.com\/pt\/wp-json\/wp\/v2\/media?parent=13342"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/refinery89.com\/pt\/wp-json\/wp\/v2\/categories?post=13342"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/refinery89.com\/pt\/wp-json\/wp\/v2\/tags?post=13342"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}