{"id":13195,"date":"2025-03-11T11:09:22","date_gmt":"2025-03-11T10:09:22","guid":{"rendered":"https:\/\/refinery89.com\/?p=13195"},"modified":"2025-03-11T11:46:39","modified_gmt":"2025-03-11T10:46:39","slug":"how-to-improve-core-web-vitals","status":"publish","type":"post","link":"https:\/\/refinery89.com\/pt\/how-to-improve-core-web-vitals\/","title":{"rendered":"How to improve Core Web Vitals &#8211; Tips for Publishers"},"content":{"rendered":"<p>Same as you dutifully go to the dentist every once in a while, another good habit you should adopt is running regular check-ups on your website\u2019s <a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/core-web-vitals\" target=\"_blank\" rel=\"noopener\">Core Web Vitals<\/a>. These metrics help you measure your website\u2019s user experience and can be used to improve your visibility on the search engine result pages. And do you know what that means? If you are a publisher, it can impact your ad revenue!<\/p>\n<p>Read along to learn how to improve your Core Web Vitals!<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h2><strong>Let\u2019s recap! What are Core Web Vitals?<\/strong><\/h2>\n<p><strong>\u00a0<\/strong><\/p>\n<p><a href=\"https:\/\/refinery89.com\/es\/core-web-vitals-how-to-elevate-user-experience-and-ad-performance\/\" target=\"_blank\" rel=\"noopener\">Core Web Vitals<\/a> are a series of user-centered metrics set by\u00a0<a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/core-web-vitals\" target=\"_blank\" rel=\"noopener\">Google<\/a>\u00a0to measure user experience on a website based on its loading time, responsiveness, and layout stability.\u00a0This metrics can have an impact on your search engine positioning and your <a href=\"https:\/\/refinery89.com\/pt\/seo-for-publishers-how-to-start-optimizing\/\" target=\"_blank\" rel=\"noopener\">Otimiza\u00e7\u00e3o para motores de busca<\/a> game. This is why it\u2019s important to keep them in check.<\/p>\n<p>&nbsp;<\/p>\n<p>The Core Web Vitals are:<\/p>\n<ul>\n<li><strong>LCP (Largest Contentful Paint)<\/strong>: measures your webpages&#8217; loading time.<\/li>\n<li><strong>INP (Interaction to Next Paint)<\/strong>: measures the interactivity of your webpage.<\/li>\n<li><strong>CSL (Cumulative Layout-Shift)<\/strong>: tracks your website\u2019s stability.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>If you want to know more, <a href=\"https:\/\/refinery89.com\/pt\/introducing-core-web-vitals\/\" target=\"_blank\" rel=\"noopener\">don\u2019t skip this article to understand your Core Web Vitals basics!<\/a><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h2><strong>How to track your Core Web Vitals?<\/strong><\/h2>\n<p><strong>\u00a0<\/strong><\/p>\n<p>If you want to keep track of your website\u2019s Core Web Vitals, we recommend you do the checking by combining data from <a href=\"https:\/\/marketingplatform.google.com\/about\/analytics\/\" target=\"_blank\" rel=\"noopener\">Google Analytics<\/a>, <a href=\"https:\/\/search.google.com\/search-console\" target=\"_blank\" rel=\"noopener\">Google Search Console<\/a>e\u00a0<a href=\"https:\/\/pagespeed.web.dev\/\" target=\"_blank\" rel=\"noopener\">Page Speed Insights<\/a>. The latter tool will offer a comprehensive overview and potential solutions to improve your Core Web Vitals.<\/p>\n<p>Another tool that can come in handy is <a href=\"https:\/\/chromewebstore.google.com\/detail\/lighthouse\/blipmdconlkpinefehnmjammfjpmpbjk?hl=es\" target=\"_blank\" rel=\"noopener\">Google Lighthouse<\/a>. Google Lighthouse provides audits for performance, accessibility, progressive web apps, SEO, and more. It yields a complete and actionable report that will not only score your website performance but also provide a step-by-step guide on how to improve it.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h2><strong>How to improve your Core Web Vitals?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Let\u2019s see some methods you can put into practice to optimize your website\u2019s Core Web Vitals and create a more engaging user experience:<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h3><strong>Compress and optimize images<\/strong><\/h3>\n<p>Certifique-se de usar formatos de imagem modernos, redimensionar os elementos e implementar um design responsivo para um carregamento r\u00e1pido.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h3><strong>Reserve space for ads<\/strong><\/h3>\n<p>Evite que ocorram mudan\u00e7as no layout reservando o espa\u00e7o para a altura do an\u00fancio. <a href=\"https:\/\/refinery89.com\/pt\/4-estrategias-de-posicionamento-de-anuncios-para-maximizar-a-receita\/\" target=\"_blank\" rel=\"noopener\">Saiba mais sobre essa e outras estrat\u00e9gias para otimizar o posicionamento dos seus an\u00fancios e evitar uma m\u00e1 experi\u00eancia do usu\u00e1rio neste artigo de nosso especialista em AdOps, Germ\u00e1n Tinaut.<\/a><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h3><strong>Melhore a resposta do servidor.<\/strong><\/h3>\n<p>Improve backend speed so that the content your user wants to see or access to appears fast after the initial request is made.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h3><strong>Otimize o JavaScript<\/strong><\/h3>\n<p>Minimize e adie o carregamento do JavaScript n\u00e3o cr\u00edtico para evitar bloquear o thread principal. Considere t\u00e9cnicas de divis\u00e3o de c\u00f3digo ou dividir os scripts em partes menores.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h3><strong>Utilize uma Rede de Distribui\u00e7\u00e3o de Conte\u00fado (CDN)<\/strong><\/h3>\n<p>Distribua os recursos do seu site por meio de uma <a href=\"https:\/\/aws.amazon.com\/what-is\/cdn\/\" target=\"_blank\" rel=\"noopener\">Rede de Distribui\u00e7\u00e3o de Conte\u00fado (CDN).<\/a> Trata-se de uma rede de servidores distribu\u00eddos geograficamente que ajuda a acelerar o tempo de carregamento da p\u00e1gina. Esses servidores armazenam c\u00f3pias em cache do conte\u00fado do seu site e as entregam a partir da localiza\u00e7\u00e3o mais pr\u00f3xima ao usu\u00e1rio. Isso ajudar\u00e1 a reduzir os tempos de carregamento com base na localiza\u00e7\u00e3o geogr\u00e1fica dos usu\u00e1rios e melhorar o desempenho do seu site.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h3><strong>Otimize suas fontes.<\/strong><\/h3>\n<p>Implemente valores de font-display, pr\u00e9-carregue as fontes da web ou use tamanhos de fontes que correspondam \u00e0s fontes de fallback do sistema para reduzir as altera\u00e7\u00f5es no renderiza\u00e7\u00e3o do texto.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h3><strong>Aproveite o Lazy Loading<\/strong><\/h3>\n<p>Atraso o carregamento de imagens fora da tela para priorizar o conte\u00fado inicialmente vis\u00edvel implementando o <a href=\"https:\/\/refinery89.com\/pt\/lazy-loading-in-programmatic-advertising\/\" target=\"_blank\" rel=\"noopener\">Lazy Loading<\/a>. Lazy loading is a technique that defers the loading of non-critical resources at page load time. Instead of loading all assets simultaneously, it waits until the user\u2019s browser viewport is about to display an item before loading it.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h3><strong>Especifique as dimens\u00f5es de tamanho para imagens e v\u00eddeos<\/strong><\/h3>\n<p>Usar os atributos de largura e altura nas tags de m\u00eddia evita reflows, pois o navegador reserva espa\u00e7o para elas durante o carregamento.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h3><strong>Reduza o impacto dos scripts de terceiros<\/strong><\/h3>\n<p>Review third-party scripts (analytics, marketing tags) and optimize their loading for reduced interference.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h2><strong>Need help crafting a Core Web Vital-friendly ad strategy?<\/strong><\/h2>\n<p><strong>\u00a0<\/strong><\/p>\n<p>We happen to know a thing or two about making awesome ad strategies that put more money in your pockets and improve your SEO game! \ud83d\ude09 Our <a href=\"https:\/\/refinery89.com\/pt\/single-tag-crescimento-receitas-publicitarias\/\" target=\"_blank\" rel=\"noopener\">Single Tag leve,<\/a> solution was not only designed to boost your ad revenue through the roof but also to take extra good care of your website! <a href=\"https:\/\/refinery89.com\/pt\/fale-conosco-refinery89\/\" target=\"_blank\" rel=\"noopener\">For more info reach out to our team of experts<\/a> who will guide you through the entire progress of taking your ad monetization to a whole new level while improving your Core Web Vitals!<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Same as you dutifully go to the dentist every once in a while, another good habit you should adopt is running regular check-ups on your website\u2019s Core Web Vitals. These metrics help you measure your website\u2019s user experience and can be used to improve your visibility on the search engine result pages. And do you [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":13198,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131,22,1,12,20],"tags":[82,46,24,65],"class_list":["post-13195","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","category-news","category-no-category","category-publishers","category-refinery-academy","tag-core-web-vitals","tag-google","tag-programmatic-advertising","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to improve Core Web Vitals - Tips for Publishers | Refinery89<\/title>\n<meta name=\"description\" content=\"Learn some tips on how you can improve your Core Web Vitals to enhance your website&#039;s user experience and your ad revenue!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/refinery89.com\/pt\/how-to-improve-core-web-vitals\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to improve Core Web Vitals - Tips for Publishers | Refinery89\" \/>\n<meta property=\"og:description\" content=\"Learn some tips on how you can improve your Core Web Vitals to enhance your website&#039;s user experience and your ad revenue!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/refinery89.com\/pt\/how-to-improve-core-web-vitals\/\" \/>\n<meta property=\"og:site_name\" content=\"Refinery89\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Refinery89\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-11T10:09:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-11T10:46:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/03\/Blog-Post_How-to-improve-Core-Web-Vitals.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"550\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Patricia Sim\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@refinery89\" \/>\n<meta name=\"twitter:site\" content=\"@refinery89\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Patricia Sim\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/refinery89.com\/how-to-improve-core-web-vitals\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/refinery89.com\/how-to-improve-core-web-vitals\/\"},\"author\":{\"name\":\"Patricia Sim\u00f3n\",\"@id\":\"https:\/\/refinery89.com\/#\/schema\/person\/73d11fd427b79cf70aa553e3b9d33f7d\"},\"headline\":\"How to improve Core Web Vitals &#8211; 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