{"id":13127,"date":"2025-03-04T10:58:15","date_gmt":"2025-03-04T09:58:15","guid":{"rendered":"https:\/\/refinery89.com\/?p=13127"},"modified":"2025-09-22T16:10:14","modified_gmt":"2025-09-22T14:10:14","slug":"o-que-e-um-ssp","status":"publish","type":"post","link":"https:\/\/refinery89.com\/pt\/what-is-an-ssp\/","title":{"rendered":"O que \u00e9 um SSP no ecossistema da publicidade program\u00e1tica?"},"content":{"rendered":"<p>No <a href=\"https:\/\/refinery89.com\/pt\/como-funciona-o-ecossistema-de-publicidade-programatica-e-por-que-ele-e-importante-para-as-editoras\/\" target=\"_blank\" rel=\"noopener\">ecossistema program\u00e1tico<\/a> existem dois lados. Em um canto, voc\u00ea tem o Publisher (voc\u00ea!), que tem invent\u00e1rio de an\u00fancios dispon\u00edvel em seu site ou aplicativo para monetizar. Do outro lado, est\u00e3o os anunciantes, que querem comprar espa\u00e7o publicit\u00e1rio para exibir suas campanhas. Anos atr\u00e1s, toda essa atividade para um publisher de vender invent\u00e1rio de an\u00fancios era feita manualmente. Agora, tudo \u00e9 automatizado e voc\u00ea pode at\u00e9 ganhar mais receita de an\u00fancios do que nunca. Como? \u00c9 aqui que <a href=\"https:\/\/advertising.amazon.com\/library\/guides\/supply-side-platform\" target=\"_blank\" rel=\"noopener\">SSPs<\/a> entre no palco da publicidade program\u00e1tica.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h2><strong>O que \u00e9 um SSP?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>SSP significa Supply-Side Platform, \u00e0s vezes chamada de Sell-Side Platform, e \u00e9 <strong>Um<\/strong> <strong>plataforma de tecnologia de publicidade usada para facilitar a vida dos editores, ajudando-os a gerenciar e vender seu invent\u00e1rio de an\u00fancios.<\/strong> As SSPs s\u00e3o um dos atores essenciais em todo o ecossistema de publicidade program\u00e1tica. Para um publisher, a SSP \u00e9 como um amigo de confian\u00e7a com jeito para vendas, a quem voc\u00ea pede para gerenciar seu espa\u00e7o publicit\u00e1rio.<\/p>\n<p>Esta plataforma de tecnologia \u00e9 respons\u00e1vel por vender seu invent\u00e1rio de an\u00fancios em tempo real atrav\u00e9s de um sistema de leil\u00e3o conhecido como Real-Time Bidding (RTB). <strong>SSPs s\u00e3o respons\u00e1veis por vender seu invent\u00e1rio de an\u00fancios para m\u00faltiplas Plataformas do Lado da Demanda (DSPs) para que voc\u00ea possa obter o melhor CPM para ele. <\/strong>CPM \u00e9 o custo que os anunciantes est\u00e3o dispostos a pagar a uma editora por cada mil impress\u00f5es de an\u00fancios.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h2><strong>Como funciona um SSP?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Nos tempos antigos da publicidade online, os editores tinham que lidar diretamente com os anunciantes\/marcas para vender seu invent\u00e1rio de an\u00fancios. Era um trabalho muito tedioso e manual que fazia com que os editores tivessem dificuldades para preencher a maioria de suas unidades de an\u00fancios e maximizar todo o seu potencial de receita publicit\u00e1ria. Isso \u00e9 coisa da d\u00e9cada passada.<\/p>\n<p>Hoje em dia, com a publicidade program\u00e1tica, os publishers se livram do inc\u00f4modo de bater em portas diferentes, uma a uma, para vender seu espa\u00e7o publicit\u00e1rio. As SSPs automatizam o processo cuidando da venda do invent\u00e1rio de an\u00fancios em ad exchanges. As ad exchanges s\u00e3o os mercados virtuais onde as SSPs oferecem as unidades de an\u00fancio dispon\u00edveis dos publishers e as DSPs, as plataformas que re\u00fanem a demanda de anunciantes, d\u00e3o lances por elas.<\/p>\n<p>\u00c9 assim que funciona: o SSP conectado ao site de uma editora coleta o invent\u00e1rio de an\u00fancios e o apresenta a v\u00e1rias fontes de demanda ao mesmo tempo. Os compradores competem em um leil\u00e3o em tempo real, onde o maior lance ganha a unidade de an\u00fancio. Dessa forma, garante que as editoras recebam o pre\u00e7o mais alto por seu espa\u00e7o publicit\u00e1rio a todo momento, maximizando sua receita de an\u00fancios.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h2><strong>Quais SSPs a Refinery89 utiliza?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Na Refinery89 trabalhamos com mais de 25 fontes de demanda nas melhores CPMs para ajudar publishers a maximizar sua receita de an\u00fancios. Os SSPs que voc\u00ea pode conectar facilmente atrav\u00e9s da nossa solu\u00e7\u00e3o premiada de monetiza\u00e7\u00e3o de an\u00fancios Single Tag s\u00e3o:<\/p>\n<p>&nbsp;<\/p>\n<p>Ad\u00e1gio<\/p>\n<p>AdaptMX<\/p>\n<p>Adform<\/p>\n<p>AdYouLike<\/p>\n<p>Amaz\u00f4nia<\/p>\n<p>Blis<\/p>\n<p>ConnectAd<\/p>\n<p>Conversacional<\/p>\n<p>Criteo<\/p>\n<p>Equativ<\/p>\n<p>Fluctua<\/p>\n<p>Google<\/p>\n<p>GPS<\/p>\n<p>Chiclete<\/p>\n<p>Invibes<\/p>\n<p>Magnite<\/p>\n<p>Media.net<\/p>\n<p>Nexxen<\/p>\n<p>Og\u00fario<\/p>\n<p>OneTag<\/p>\n<p>OpenX<\/p>\n<p>PubMatic<\/p>\n<p>Sa\u00edda<\/p>\n<p>Rise Interactive<\/p>\n<p>Etiqueta de sementes<\/p>\n<p>Sharethrough<\/p>\n<p>SOVRN<\/p>\n<p>Teads<\/p>\n<p>A Grade de M\u00eddia<\/p>\n<p>Triplelift<\/p>\n<p>Weborama<\/p>\n<p>Xandr<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h2><strong>Quer se conectar aos melhores SSPs?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Esque\u00e7a a programa\u00e7\u00e3o para conseguir os melhores SSPs da cidade. Com a nossa solu\u00e7\u00e3o de Tag \u00danica, voc\u00ea se conecta diretamente aos nossos parceiros SSP em poucos e f\u00e1ceis passos que qualquer um pode fazer (sem necessidade de habilidades de programa\u00e7\u00e3o!). Al\u00e9m disso, voc\u00ea ter\u00e1 uma equipe de especialistas em publicidade program\u00e1tica, que falam a sua l\u00edngua, guiando voc\u00ea em todo o processo! <a href=\"https:\/\/refinery89.com\/pt\/fale-conosco-refinery89\/\">Entre em contato conosco para come\u00e7ar!<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>In the programmatic ecosystem there are two sides. In one corner, you have the Publisher (that\u2019s you!), who has available ad inventory on their website or app to monetize. On the other side, there are the advertisers, who want to buy ad space to display their campaigns. Years ago, this whole act for a publisher [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":13128,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131,22,12,20],"tags":[26,24,72,283],"class_list":["post-13127","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","category-news","category-publishers","category-refinery-academy","tag-ad-monetization","tag-programmatic-advertising","tag-publishers","tag-ssp"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is an SSP in the programmatic advertising ecosystem? | Refinery89<\/title>\n<meta name=\"description\" content=\"Learn about what is an SSP in the programmatic advertising ecosystem and how is works.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/refinery89.com\/pt\/o-que-e-um-ssp\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is an SSP in the programmatic advertising ecosystem? 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