{"id":12761,"date":"2025-01-30T11:01:12","date_gmt":"2025-01-30T10:01:12","guid":{"rendered":"https:\/\/refinery89.com\/?p=12761"},"modified":"2025-02-03T16:07:39","modified_gmt":"2025-02-03T15:07:39","slug":"por-que-os-core-web-vitals-sao-importantes-para-editores","status":"publish","type":"post","link":"https:\/\/refinery89.com\/pt\/why-are-core-web-vitals-important-for-publishers\/","title":{"rendered":"Ei, Publicador! Por que as Core Web Vitals s\u00e3o importantes para voc\u00ea?"},"content":{"rendered":"<p><a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/core-web-vitals\" target=\"_blank\" rel=\"noopener\">Core Web Vitals<\/a> s\u00e3o cruciais para Editores (ou qualquer pessoa com um site em geral) porque s\u00e3o usadas para rastrear o desempenho de um site e podem impactar seu ranking nos motores de busca. Mas h\u00e1 mais na hist\u00f3ria. Por que mais voc\u00ea deveria se importar com as Core Web Vitals? Estas m\u00e9tricas tamb\u00e9m podem afetar sua receita de an\u00fancios! (efeito sonoro dram\u00e1tico).<\/p>\n<p>Vamos voltar um pouco. Core Web Vitals s\u00e3o um conjunto de m\u00e9tricas definidas pelo Google para rastrear o desempenho da experi\u00eancia do usu\u00e1rio de um site. Elas s\u00e3o usadas para medir o tempo de carregamento, a responsividade e a estabilidade que voc\u00ea oferece aos seus usu\u00e1rios.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Quais s\u00e3o os Core Web Vitals?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<h3><strong>Maior Pintura de Conte\u00fado (LCP)<\/strong><\/h3>\n<p>O LCP mede o desempenho de carregamento. Ele rastreia o tempo que o maior elemento da sua p\u00e1gina leva para renderizar na tela (e isso inclui suas unidades de an\u00fancio!). A pontua\u00e7\u00e3o ideal de LCP deve ser inferior a 2,5 segundos.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Intera\u00e7\u00e3o com a Pr\u00f3xima Pintura (INP)<\/strong><\/h3>\n<p>Como o nome sugere, o INP mede a interatividade. Ele acompanha a rapidez com que sua p\u00e1gina da web responde \u00e0s intera\u00e7\u00f5es dos usu\u00e1rios, como cliques. Se o seu INP for de 200 milissegundos ou menos, voc\u00ea atingiu a meta!<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Cumulative Layout Shift (CLS)<\/strong><\/h3>\n<p>CLS mede mudan\u00e7as inesperadas no layout da sua p\u00e1gina da web. Por exemplo, essas mudan\u00e7as desagrad\u00e1veis podem acontecer quando voc\u00ea n\u00e3o reserva espa\u00e7o para as unidades de an\u00fancios. Portanto, ofere\u00e7a a melhor experi\u00eancia de usu\u00e1rio poss\u00edvel aos seus visitantes, visando um CLS de 0,1 ou menos!<\/p>\n<p>&nbsp;<\/p>\n<p>Poder\u00edamos falar sobre essas m\u00e9tricas por dias a fio! N\u00e3o deixe de conferir nosso <a href=\"https:\/\/refinery89.com\/pt\/apresentando-as-core-web-vitals\/\" target=\"_blank\" rel=\"noopener\">\u00faltimo artigo onde falamos mais sobre os fundamentos do Core Web Vitals<\/a> E como melhor\u00e1-los. Vamos continuar com o que voc\u00ea realmente veio buscar neste artigo. Por que as Core Web Vitals s\u00e3o t\u00e3o importantes para os Publishers?<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Por que as editoras deveriam se importar com seus Core Web Vitals<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Core Web Vitals, apesar de n\u00e3o serem a \u00fanica causa que determina a classifica\u00e7\u00e3o de busca do seu site, ainda podem desempenhar um papel importante no desempenho de an\u00fancios do seu site. Aqui est\u00e3o os principais motivos pelos quais as editoras devem ficar de olho em seus Core Web Vitals:<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Voc\u00ea nunca tem uma segunda chance de causar uma boa primeira impress\u00e3o.<\/strong><\/h3>\n<p><strong>\u00a0<\/strong><\/p>\n<p>Os Core Web Vitals determinam a percep\u00e7\u00e3o inicial que os usu\u00e1rios t\u00eam da capacidade de resposta do seu site. A partir da\u00ed, os visitantes decidem se interagem com seu conte\u00fado (e seus an\u00fancios!) e permanecem mais tempo, aproveitando seu site... ou seguem suas vidas.<\/p>\n<h3><strong><br \/>\nExperi\u00eancia do Usu\u00e1rio<\/strong><\/h3>\n<p><strong>\u00a0<\/strong><\/p>\n<p>Usu\u00e1rios frustrados matam o engajamento do seu site, o que voc\u00ea precisa para gerar mais impress\u00f5es e intera\u00e7\u00f5es com seus an\u00fancios. Um atraso significativo ou mudan\u00e7a de conte\u00fado faz com que os usu\u00e1rios sintam que as intera\u00e7\u00f5es est\u00e3o demoradas e que a p\u00e1gina est\u00e1 lenta, o que leva a uma alta taxa de rejei\u00e7\u00e3o. <a href=\"https:\/\/refinery89.com\/pt\/4-maneiras-de-melhorar-a-experiencia-do-usuario-do-seu-site\/\" target=\"_blank\" rel=\"noopener\">Voc\u00ea pode descobrir mais sobre os efeitos da experi\u00eancia do usu\u00e1rio em seu site e como melhor\u00e1-la neste artigo de Itziar, nossa l\u00edder de UX interna!<\/a><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Otimiza\u00e7\u00e3o para Mecanismos de Busca (SEO)<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>Caso voc\u00ea n\u00e3o esteja cansado de repetirmos isso v\u00e1rias vezes, o CWV impacta a classifica\u00e7\u00e3o do seu site nos motores de busca. Como assim? O fato \u00e9 que... o Google recompensa sites responsivos que entregam feedback r\u00e1pido \u00e0s intera\u00e7\u00f5es do usu\u00e1rio e baixas pontua\u00e7\u00f5es de CLS para melhorar a experi\u00eancia do usu\u00e1rio. Quanto melhor voc\u00ea parecer aos olhos dos motores de busca, melhor ser\u00e1 a classifica\u00e7\u00e3o do seu site. <a href=\"https:\/\/refinery89.com\/pt\/seo-for-publishers-how-to-start-optimizing\/\" target=\"_blank\" rel=\"noopener\">Siga este guia de SEO para Editores que preparamos para que voc\u00ea comece a otimizar seu site o mais r\u00e1pido poss\u00edvel!<\/a><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Monetiza\u00e7\u00e3o de an\u00fancios<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>An\u00fancios s\u00e3o um elemento de um site que, quando negligenciado, pode prejudicar a experi\u00eancia do usu\u00e1rio. E adivinhe? Voc\u00ea precisa de an\u00fancios funcionais como parte de sua estrat\u00e9gia de monetiza\u00e7\u00e3o de an\u00fancios para gerar receita! Ent\u00e3o, como voc\u00ea os gerencia corretamente? Encontre o ponto ideal entre oferecer uma boa experi\u00eancia ao usu\u00e1rio e otimizar o desempenho de seus an\u00fancios.<\/p>\n<p>Uma forma de fazer isso \u00e9 usando m\u00e9todos para vender seu invent\u00e1rio de an\u00fancios que melhoram a velocidade de carregamento dos seus an\u00fancios, como o Header Bidding. D\u00ea uma olhada em alguns <a href=\"https:\/\/web.dev\/articles\/loading-ads-page-speed\" target=\"_blank\" rel=\"noopener\">as recomenda\u00e7\u00f5es do Web. dev do Chrome para ter an\u00fancios com carregamento eficiente sem impactar negativamente a velocidade de carregamento.<\/a><\/p>\n<p>Outra boa pr\u00e1tica \u00e9 posicionar as unidades de an\u00fancio de forma consciente na p\u00e1gina da web, para que elas n\u00e3o mudem de posi\u00e7\u00e3o nem sobrecarreguem o usu\u00e1rio. <a href=\"https:\/\/refinery89.com\/pt\/4-estrategias-de-posicionamento-de-anuncios-para-maximizar-a-receita\/\" target=\"_blank\" rel=\"noopener\">Descubra como maximizar sua receita de an\u00fancios com estas estrat\u00e9gias de posicionamento de an\u00fancios do nosso especialista em AdOps, Germ\u00e1n!<\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Parceiros que se preocupam com as Core Web Vitals v\u00e3o longe<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>A principal conclus\u00e3o deste artigo de 800 palavras que voc\u00ea acabou de ler \u00e9 que os usu\u00e1rios s\u00e3o mais propensos a se atrair por um site que oferece uma \u00f3tima experi\u00eancia do usu\u00e1rio. Voc\u00ea quer que os motores de busca classifiquem sua p\u00e1gina o mais alto poss\u00edvel e que os visitantes se envolvam com o conte\u00fado para maximizar a receita de an\u00fancios.<\/p>\n<p>Nossas solu\u00e7\u00f5es de monetiza\u00e7\u00e3o de an\u00fancios na Refinery89 s\u00e3o perfeitamente projetadas pensando nos seus Core Web Vitals. Podemos te dar uma m\u00e3o para atingir essas metas! Elas n\u00e3o s\u00f3 podem aumentar sua receita de an\u00fancios, mas tamb\u00e9m melhorar seus Core Web Vitals para otimizar o desempenho. Al\u00e9m disso, temos os melhores profissionais para tratar seu site com o m\u00e1ximo cuidado e ficar de olho nele para voc\u00ea. <a href=\"https:\/\/refinery89.com\/pt\/fale-conosco-refinery89\/\" target=\"_blank\" rel=\"noopener\">Entre em contato conosco para saber mais sobre solu\u00e7\u00f5es de monetiza\u00e7\u00e3o para sites amig\u00e1veis aos Core Web Vitals!<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Core Web Vitals are key for Publishers (or anyone with a website in general) because they are used to track a website\u2019s performance and they can impact its search engine ranking. But there\u2019s more to the story. Why else should you care about Core Web Vitals? These metrics can affect your ad revenue too! (cue [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":12766,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131,22,20],"tags":[26,82,46,72,65],"class_list":["post-12761","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","category-news","category-refinery-academy","tag-ad-monetization","tag-core-web-vitals","tag-google","tag-publishers","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hey Publisher! Why are Core Web Vitals important to you? | Refinery89<\/title>\n<meta name=\"description\" content=\"Discover why Core Web Vitals are important for Publishers and how they can affect your ad monetization strategy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/refinery89.com\/pt\/por-que-os-core-web-vitals-sao-importantes-para-editores\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hey Publisher! Why are Core Web Vitals important to you? | Refinery89\" \/>\n<meta property=\"og:description\" content=\"Discover why Core Web Vitals are important for Publishers and how they can affect your ad monetization strategy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/refinery89.com\/pt\/por-que-os-core-web-vitals-sao-importantes-para-editores\/\" \/>\n<meta property=\"og:site_name\" content=\"Refinery89\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Refinery89\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-30T10:01:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-03T15:07:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/01\/Blog-Post_Check-your-core-web-vitals.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"550\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Patricia Sim\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@refinery89\" \/>\n<meta name=\"twitter:site\" content=\"@refinery89\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Patricia Sim\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/why-are-core-web-vitals-important-for-publishers\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/why-are-core-web-vitals-important-for-publishers\\\/\"},\"author\":{\"name\":\"Patricia Sim\u00f3n\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#\\\/schema\\\/person\\\/73d11fd427b79cf70aa553e3b9d33f7d\"},\"headline\":\"Hey Publisher! Why are Core Web Vitals important to you?\",\"datePublished\":\"2025-01-30T10:01:12+00:00\",\"dateModified\":\"2025-02-03T15:07:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/why-are-core-web-vitals-important-for-publishers\\\/\"},\"wordCount\":859,\"publisher\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/why-are-core-web-vitals-important-for-publishers\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/Blog-Post_Check-your-core-web-vitals.png\",\"keywords\":[\"Ad Monetization\",\"Core Web Vitals\",\"Google\",\"Publishers\",\"SEO\"],\"articleSection\":[\"Company News\",\"News\",\"Refinery Academy\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/why-are-core-web-vitals-important-for-publishers\\\/\",\"url\":\"https:\\\/\\\/refinery89.com\\\/why-are-core-web-vitals-important-for-publishers\\\/\",\"name\":\"Hey Publisher! Why are Core Web Vitals important to you? | Refinery89\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/why-are-core-web-vitals-important-for-publishers\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/why-are-core-web-vitals-important-for-publishers\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/Blog-Post_Check-your-core-web-vitals.png\",\"datePublished\":\"2025-01-30T10:01:12+00:00\",\"dateModified\":\"2025-02-03T15:07:39+00:00\",\"description\":\"Discover why Core Web Vitals are important for Publishers and how they can affect your ad monetization strategy.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/why-are-core-web-vitals-important-for-publishers\\\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/refinery89.com\\\/why-are-core-web-vitals-important-for-publishers\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/why-are-core-web-vitals-important-for-publishers\\\/#primaryimage\",\"url\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/Blog-Post_Check-your-core-web-vitals.png\",\"contentUrl\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/Blog-Post_Check-your-core-web-vitals.png\",\"width\":800,\"height\":550,\"caption\":\"Why are Core Web Vitals important for Publishers?\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/why-are-core-web-vitals-important-for-publishers\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/refinery89.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Hey Publisher! Why are Core Web Vitals important to you?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#website\",\"url\":\"https:\\\/\\\/refinery89.com\\\/\",\"name\":\"Refinery89\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/refinery89.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#organization\",\"name\":\"Refinery89\",\"alternateName\":\"R89\",\"url\":\"https:\\\/\\\/refinery89.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/r89-thumbnail.png\",\"contentUrl\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/r89-thumbnail.png\",\"width\":200,\"height\":200,\"caption\":\"Refinery89\"},\"image\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Refinery89\\\/\",\"https:\\\/\\\/x.com\\\/refinery89\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/refinery89\\\/\",\"https:\\\/\\\/www.youtube.com\\\/@refinery89\",\"https:\\\/\\\/www.instagram.com\\\/refinery_89\\\/\",\"https:\\\/\\\/www.reddit.com\\\/user\\\/Refinery89\\\/\",\"https:\\\/\\\/share.google\\\/K8hFf3ktmUrTi1XCa\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#\\\/schema\\\/person\\\/73d11fd427b79cf70aa553e3b9d33f7d\",\"name\":\"Patricia Sim\u00f3n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/patricia-simon_avatar-96x96.png\",\"url\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/patricia-simon_avatar-96x96.png\",\"contentUrl\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/patricia-simon_avatar-96x96.png\",\"caption\":\"Patricia Sim\u00f3n\"},\"description\":\"Patricia Sim\u00f3n is Refinery89\u2019s Inbound and Content Specialist. With expertise in digital marketing, SEO, and ad tech trends, Patricia creates content that translates complex programmatic advertising topics into actionable insights, empowering publishers and advertisers to thrive.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/patriciasimonmarketing\\\/\"],\"url\":\"https:\\\/\\\/refinery89.com\\\/pt\\\/author\\\/patri\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Ol\u00e1 Editor! Por que as Core Web Vitals s\u00e3o importantes para voc\u00ea? | Refinery89","description":"Descubra por que as Core Web Vitals s\u00e3o importantes para Publishers e como elas podem afetar sua estrat\u00e9gia de monetiza\u00e7\u00e3o de an\u00fancios.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/refinery89.com\/pt\/por-que-os-core-web-vitals-sao-importantes-para-editores\/","og_locale":"pt_BR","og_type":"article","og_title":"Hey Publisher! Why are Core Web Vitals important to you? | Refinery89","og_description":"Discover why Core Web Vitals are important for Publishers and how they can affect your ad monetization strategy.","og_url":"https:\/\/refinery89.com\/pt\/por-que-os-core-web-vitals-sao-importantes-para-editores\/","og_site_name":"Refinery89","article_publisher":"https:\/\/www.facebook.com\/Refinery89\/","article_published_time":"2025-01-30T10:01:12+00:00","article_modified_time":"2025-02-03T15:07:39+00:00","og_image":[{"width":800,"height":550,"url":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/01\/Blog-Post_Check-your-core-web-vitals.png","type":"image\/png"}],"author":"Patricia Sim\u00f3n","twitter_card":"summary_large_image","twitter_creator":"@refinery89","twitter_site":"@refinery89","twitter_misc":{"Escrito por":"Patricia Sim\u00f3n","Est. tempo de leitura":"4 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/refinery89.com\/why-are-core-web-vitals-important-for-publishers\/#article","isPartOf":{"@id":"https:\/\/refinery89.com\/why-are-core-web-vitals-important-for-publishers\/"},"author":{"name":"Patricia Sim\u00f3n","@id":"https:\/\/refinery89.com\/#\/schema\/person\/73d11fd427b79cf70aa553e3b9d33f7d"},"headline":"Hey Publisher! Why are Core Web Vitals important to you?","datePublished":"2025-01-30T10:01:12+00:00","dateModified":"2025-02-03T15:07:39+00:00","mainEntityOfPage":{"@id":"https:\/\/refinery89.com\/why-are-core-web-vitals-important-for-publishers\/"},"wordCount":859,"publisher":{"@id":"https:\/\/refinery89.com\/#organization"},"image":{"@id":"https:\/\/refinery89.com\/why-are-core-web-vitals-important-for-publishers\/#primaryimage"},"thumbnailUrl":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/01\/Blog-Post_Check-your-core-web-vitals.png","keywords":["Ad Monetization","Core Web Vitals","Google","Publishers","SEO"],"articleSection":["Company News","News","Refinery Academy"],"inLanguage":"pt-BR"},{"@type":"WebPage","@id":"https:\/\/refinery89.com\/why-are-core-web-vitals-important-for-publishers\/","url":"https:\/\/refinery89.com\/why-are-core-web-vitals-important-for-publishers\/","name":"Ol\u00e1 Editor! Por que as Core Web Vitals s\u00e3o importantes para voc\u00ea? | Refinery89","isPartOf":{"@id":"https:\/\/refinery89.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/refinery89.com\/why-are-core-web-vitals-important-for-publishers\/#primaryimage"},"image":{"@id":"https:\/\/refinery89.com\/why-are-core-web-vitals-important-for-publishers\/#primaryimage"},"thumbnailUrl":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/01\/Blog-Post_Check-your-core-web-vitals.png","datePublished":"2025-01-30T10:01:12+00:00","dateModified":"2025-02-03T15:07:39+00:00","description":"Descubra por que as Core Web Vitals s\u00e3o importantes para Publishers e como elas podem afetar sua estrat\u00e9gia de monetiza\u00e7\u00e3o de an\u00fancios.","breadcrumb":{"@id":"https:\/\/refinery89.com\/why-are-core-web-vitals-important-for-publishers\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/refinery89.com\/why-are-core-web-vitals-important-for-publishers\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/refinery89.com\/why-are-core-web-vitals-important-for-publishers\/#primaryimage","url":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/01\/Blog-Post_Check-your-core-web-vitals.png","contentUrl":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/01\/Blog-Post_Check-your-core-web-vitals.png","width":800,"height":550,"caption":"Why are Core Web Vitals important for Publishers?"},{"@type":"BreadcrumbList","@id":"https:\/\/refinery89.com\/why-are-core-web-vitals-important-for-publishers\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/refinery89.com\/"},{"@type":"ListItem","position":2,"name":"Hey Publisher! Why are Core Web Vitals important to you?"}]},{"@type":"WebSite","@id":"https:\/\/refinery89.com\/#website","url":"https:\/\/refinery89.com\/","name":"Refinery89","description":"","publisher":{"@id":"https:\/\/refinery89.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/refinery89.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/refinery89.com\/#organization","name":"Refinery89","alternateName":"R89","url":"https:\/\/refinery89.com\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/refinery89.com\/#\/schema\/logo\/image\/","url":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/08\/r89-thumbnail.png","contentUrl":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/08\/r89-thumbnail.png","width":200,"height":200,"caption":"Refinery89"},"image":{"@id":"https:\/\/refinery89.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Refinery89\/","https:\/\/x.com\/refinery89","https:\/\/www.linkedin.com\/company\/refinery89\/","https:\/\/www.youtube.com\/@refinery89","https:\/\/www.instagram.com\/refinery_89\/","https:\/\/www.reddit.com\/user\/Refinery89\/","https:\/\/share.google\/K8hFf3ktmUrTi1XCa"]},{"@type":"Person","@id":"https:\/\/refinery89.com\/#\/schema\/person\/73d11fd427b79cf70aa553e3b9d33f7d","name":"Patricia Sim\u00f3n","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/02\/patricia-simon_avatar-96x96.png","url":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/02\/patricia-simon_avatar-96x96.png","contentUrl":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/02\/patricia-simon_avatar-96x96.png","caption":"Patricia Sim\u00f3n"},"description":"Patricia Sim\u00f3n \u00e9 a Especialista em Inbound e Conte\u00fado da Refinery89. Com especializa\u00e7\u00e3o em marketing digital, SEO e tend\u00eancias de ad tech, Patricia cria conte\u00fado que traduz t\u00f3picos complexos de publicidade program\u00e1tica em insights acion\u00e1veis, capacitando publishers e anunciantes a prosperar.","sameAs":["https:\/\/www.linkedin.com\/in\/patriciasimonmarketing\/"],"url":"https:\/\/refinery89.com\/pt\/author\/patri\/"}]}},"_links":{"self":[{"href":"https:\/\/refinery89.com\/pt\/wp-json\/wp\/v2\/posts\/12761","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/refinery89.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/refinery89.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/refinery89.com\/pt\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/refinery89.com\/pt\/wp-json\/wp\/v2\/comments?post=12761"}],"version-history":[{"count":0,"href":"https:\/\/refinery89.com\/pt\/wp-json\/wp\/v2\/posts\/12761\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/refinery89.com\/pt\/wp-json\/wp\/v2\/media\/12766"}],"wp:attachment":[{"href":"https:\/\/refinery89.com\/pt\/wp-json\/wp\/v2\/media?parent=12761"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/refinery89.com\/pt\/wp-json\/wp\/v2\/categories?post=12761"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/refinery89.com\/pt\/wp-json\/wp\/v2\/tags?post=12761"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}