{"id":12708,"date":"2025-01-21T10:40:11","date_gmt":"2025-01-21T09:40:11","guid":{"rendered":"https:\/\/refinery89.com\/?p=12708"},"modified":"2026-03-25T09:51:37","modified_gmt":"2026-03-25T08:51:37","slug":"diferenca-entre-header-bidding-e-ad-mediation","status":"publish","type":"post","link":"https:\/\/refinery89.com\/pt\/difference-between-header-bidding-and-ad-mediation\/","title":{"rendered":"Header Bidding vs. Ad Mediation. Como vender seu espa\u00e7o publicit\u00e1rio no aplicativo?"},"content":{"rendered":"<p>Monetizar seu aplicativo \u00e9 moleza e estamos aqui para provar.<a href=\"https:\/\/iabeurope.eu\/wp-content\/uploads\/IAB-Europe-Guide-to-In-app-advertising.pptx-1.pdf\" target=\"_blank\" rel=\"noopener\"> Publicidade no aplicativo<\/a> \u00e9 uma op\u00e7\u00e3o bem legal que est\u00e1 gerando bastante burburinho entre as editoras. A forma de fazer isso \u00e9 atrav\u00e9s de<a href=\"https:\/\/refinery89.com\/pt\/what-is-programmatic-advertising-guide-for-publishers\/\" target=\"_blank\" rel=\"noopener\"> publicidade program\u00e1tica<\/a> m\u00e9todos. Pode parecer complicado pra caramba dito assim, mas n\u00e3o precisa ser (especialmente quando h\u00e1 Parceiros de AdTech como n\u00f3s na <a href=\"https:\/\/refinery89.com\/pt\/\" target=\"_blank\" rel=\"noopener\">Refinery89<\/a> estar do seu lado <em>pisca, pisca<\/em>).<\/p>\n<p>Leia por si mesmo! Neste artigo, vamos comparar duas tecnologias para vender espa\u00e7o publicit\u00e1rio em seu aplicativo para que voc\u00ea possa escolher seu melhor lutador. Vamos mergulhar nas diferen\u00e7as entre Header Bidding e Ad Mediation!<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>O que \u00e9 Header Bidding?<\/strong><\/h2>\n<p><a href=\"https:\/\/refinery89.com\/pt\/header-bidding-the-core-of-programmatic-advertising-plainly-explained\/\" target=\"_blank\" rel=\"noopener\">Header bidding<\/a> \u00e9 um sistema de leil\u00e3o preferido pelos f\u00e3s usado em publicidade program\u00e1tica para vender o invent\u00e1rio de an\u00fancios de uma editora. Consiste em um processo de lances em tempo real (RTB), onde v\u00e1rios compradores competem simultaneamente pelo espa\u00e7o publicit\u00e1rio dispon\u00edvel. O anunciante vencedor, que fez o maior lance, tem seu an\u00fancio exibido no site ou aplicativo da Editora.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Como funciona o Header Bidding em An\u00fancios In-App?<\/strong><\/h2>\n<p>A m\u00e1gica come\u00e7a em uma fra\u00e7\u00e3o de segundo ap\u00f3s voc\u00ea fazer login em um aplicativo. Ao entrar no aplicativo, o servidor de an\u00fancios do Publicador faz uma solicita\u00e7\u00e3o a um SSP. Assim que a solicita\u00e7\u00e3o de an\u00fancio \u00e9 conclu\u00edda, as redes de an\u00fancios d\u00e3o lances ao mesmo tempo pelo espa\u00e7o publicit\u00e1rio. A rede que oferecer o lance mais alto \u00e9 declarada a campe\u00e3 final e obt\u00e9m o an\u00fancio exibido no site ou aplicativo do Publicador.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>O que \u00e9 Ad Mediation?<\/strong><\/h2>\n<p><a href=\"https:\/\/developers.google.com\/privacy-sandbox\/private-advertising\/protected-audience\/android\/mediation\" target=\"_blank\" rel=\"noopener\">Media\u00e7\u00e3o de an\u00fancios<\/a> \u00e9 uma solu\u00e7\u00e3o flex\u00edvel para vender invent\u00e1rio de an\u00fancios que d\u00e1 aos Publishers mais controle sobre para quem vendem seu espa\u00e7o publicit\u00e1rio. Ajuda a gerenciar m\u00faltiplas redes de an\u00fancios atrav\u00e9s de uma \u00fanica plataforma de media\u00e7\u00e3o de an\u00fancios, uma ferramenta que ajuda os desenvolvedores de aplicativos a gerenciar diferentes redes de an\u00fancios em um s\u00f3 lugar. Assim como no header bidding, o invent\u00e1rio dispon\u00edvel \u00e9 submetido a um leil\u00e3o, mas neste caso as Redes de An\u00fancios s\u00e3o priorizadas com base em dados de desempenho passado e elas participam uma a uma no processo de lance em vez de simultaneamente.<\/p>\n<h2><strong><br \/>\nComo funciona a media\u00e7\u00e3o de an\u00fancios na publicidade dentro de aplicativos?<\/strong><\/h2>\n<p>Quando um usu\u00e1rio abre um aplicativo, a plataforma de Media\u00e7\u00e3o de An\u00fancios envia uma solicita\u00e7\u00e3o para as redes de an\u00fancios. As redes competidoras s\u00e3o classificadas com base no desempenho (melhor eCPM, melhor taxa de preenchimento, relev\u00e2ncia, etc.) e a primeira da fila \u00e9 aquela que tem a chance de competir pelo espa\u00e7o publicit\u00e1rio primeiro. Se ela n\u00e3o atender \u00e0 solicita\u00e7\u00e3o, passa para a pr\u00f3xima e assim por diante at\u00e9 que a solicita\u00e7\u00e3o de an\u00fancio seja atendida, seguindo o modelo de cascata.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong><br \/>\nQual a diferen\u00e7a entre Header Bidding e Ad Mediation?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p><strong><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-12710 size-full\" src=\"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/01\/Header-bidding-vs-Mediation.jpg\" alt=\"Diferen\u00e7as entre header bidding e media\u00e7\u00e3o de an\u00fancios\" width=\"800\" height=\"389\" srcset=\"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/01\/Header-bidding-vs-Mediation.jpg 800w, https:\/\/refinery89.com\/wp-content\/uploads\/2025\/01\/Header-bidding-vs-Mediation-300x146.jpg 300w, https:\/\/refinery89.com\/wp-content\/uploads\/2025\/01\/Header-bidding-vs-Mediation-768x373.jpg 768w, https:\/\/refinery89.com\/wp-content\/uploads\/2025\/01\/Header-bidding-vs-Mediation-18x9.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/strong><\/p>\n<h3>Receita<\/h3>\n<p>A venda de an\u00fancios atrav\u00e9s de header bidding leva a um rendimento melhor, pois as redes de an\u00fancios competem ao mesmo tempo e aquela que oferecer o maior <a href=\"https:\/\/refinery89.com\/pt\/all-about-cost-per-mille-cpm\/\" target=\"_blank\" rel=\"noopener\">CPM,<\/a> vence o leil\u00e3o. A Media\u00e7\u00e3o, por outro lado, concede o espa\u00e7o publicit\u00e1rio \u00e0 primeira rede de an\u00fancios na linha sequencial que atende ao pre\u00e7o m\u00ednimo. Isso pode n\u00e3o ser ideal porque voc\u00ea pode perder o lance mais alto.<\/p>\n<h3><strong><br \/>\nCronometragem<\/strong><\/h3>\n<p>Header bidding consiste em um processo de leil\u00e3o em tempo real onde as redes de an\u00fancios competem ao mesmo tempo pelo espa\u00e7o publicit\u00e1rio, enquanto na media\u00e7\u00e3o o leil\u00e3o \u00e9 feito de forma sequencial. Com Header Bidding os an\u00fancios carregam mais r\u00e1pido, aumentando <a href=\"https:\/\/refinery89.com\/pt\/viewability-for-publishers\/\" target=\"_blank\" rel=\"noopener\">visibilidade<\/a>. Al\u00e9m disso, solu\u00e7\u00f5es avan\u00e7adas de header bidding, como o server-side bidding ou solu\u00e7\u00f5es baseadas em SDK in-app, reduzem a lat\u00eancia quando comparadas ao antigo modelo de waterfall, aprimorando a experi\u00eancia do usu\u00e1rio e o desempenho geral.<\/p>\n<h3><strong><br \/>\nCumprimento de solicita\u00e7\u00e3o<\/strong><\/h3>\n<p>Se voc\u00ea tem prestado aten\u00e7\u00e3o, notar\u00e1 que o Header Bidding pode gerar melhores taxas de preenchimento, pois permite que v\u00e1rias fontes de demanda compitam simultaneamente. A Media\u00e7\u00e3o permite que apenas as Redes de An\u00fancios participem do processo de lances uma a uma, seguindo um modelo de cachoeira sequencial, o que pode causar maior lat\u00eancia.<\/p>\n<h3><strong><br \/>\nImplementa\u00e7\u00e3o<\/strong><\/h3>\n<p>A Ad Mediations requer um \u00fanico kit de desenvolvimento de software (SDK) para gerenciar v\u00e1rias redes de an\u00fancios. O header bidding precisa de uma configura\u00e7\u00e3o mais sofisticada, pois voc\u00ea precisa se conectar a v\u00e1rias fontes de demanda, gerenciando aspectos como efici\u00eancia de lances em tempo real, servidores de an\u00fancios e lidando com quaisquer problemas que possam ocorrer, como lat\u00eancia ou quest\u00f5es de privacidade.<\/p>\n<p>Mas quem disse que precisa ser assim com voc\u00ea? Contar com um parceiro AdTech confi\u00e1vel pode te livrar de todos esses processos. Voc\u00ea pode at\u00e9 usar nossa tecnologia, se quiser! N\u00f3s cuidamos de toda a parte louca para voc\u00ea poder focar nas coisas mais importantes!<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Escolha a melhor solu\u00e7\u00e3o para maximizar sua receita de an\u00fancios<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Nos \u00faltimos anos, o header bidding se tornou a op\u00e7\u00e3o preferida dos Publishers para maximizar a receita. Ele entrega o melhor valor para o invent\u00e1rio de an\u00fancios por meio de leil\u00f5es em tempo real. O aumento da concorr\u00eancia permite um CPM mais alto e, consequentemente, mais receita.<\/p>\n<p>O header bidding pode ser complicado de implementar por conta pr\u00f3pria (especialmente em aplicativos), mas isso n\u00e3o deveria impedi-lo de buscar essa alta receita de an\u00fancios! Para isso que estamos aqui!<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Precisa de ajuda?<\/strong><\/h3>\n<p><strong>\u00a0<\/strong><\/p>\n<p>Na Refinery89, cuidamos disso profissionalmente para voc\u00ea. Conectando-se a <a href=\"https:\/\/refinery89.com\/pt\/monetizacao-app-sdk\/\" target=\"_blank\" rel=\"noopener\">nossas solu\u00e7\u00f5es<\/a>, voc\u00ea ter\u00e1 acesso ao nosso sistema de Header Bidding! Ele concede acesso a mais de 25 fontes de demanda premium com o melhor CPM. Prebid, TAM da Amazon e Open Bidding do Google.<\/p>\n<p>Gostaria de tentar? \u00c9 totalmente GR\u00c1TIS e estaremos com voc\u00ea em cada etapa para ajudar na configura\u00e7\u00e3o! <a href=\"https:\/\/refinery89.com\/pt\/fale-conosco-refinery89\/\" target=\"_blank\" rel=\"noopener\">Escreva para n\u00f3s para come\u00e7ar!<\/a><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Monetizing your App is easy as pie and we\u2019re here to prove it. In-App Advertising is a pretty cool option that is generating quite some buzz among Publishers. The way to do this is through programmatic advertising methods. It might sound complicated as heck put that way, but it doesn\u2019t have to be like that [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":12711,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131,22,12,20],"tags":[26,134,24,34,135],"class_list":["post-12708","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","category-news","category-publishers","category-refinery-academy","tag-ad-monetization","tag-app-monetization","tag-programmatic-advertising","tag-refinery-academy","tag-sdk"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Header Bidding vs Ad Mediation. How to sell your App&#039;s ad space? | Refinery89<\/title>\n<meta name=\"description\" content=\"Understand the differences between Header Bidding and Ad Mediation so you can maximize your app&#039;s ad revenue!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/refinery89.com\/pt\/diferenca-entre-header-bidding-e-ad-mediation\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Header Bidding vs Ad Mediation. 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