{"id":12174,"date":"2024-11-28T10:08:57","date_gmt":"2024-11-28T09:08:57","guid":{"rendered":"https:\/\/refinery89.com\/?p=12174"},"modified":"2025-01-09T11:53:29","modified_gmt":"2025-01-09T10:53:29","slug":"4-maneiras-de-melhorar-a-experiencia-do-usuario-do-seu-site","status":"publish","type":"post","link":"https:\/\/refinery89.com\/pt\/4-ways-to-improve-your-websites-user-experience\/","title":{"rendered":"4 maneiras de melhorar a experi\u00eancia do usu\u00e1rio do seu site"},"content":{"rendered":"

Uma das piores coisas que voc\u00ea pode fazer para o seu site \u00e9 ignorar a experi\u00eancia do usu\u00e1rio. Por qu\u00ea? Porque o que voc\u00ea precisa fazer aqui para maximizar sua receita de an\u00fancios \u00e9 manter as pessoas no seu site, aumentando seu RPM.<\/p>\n

Voc\u00ea n\u00e3o precisa procurar muito para encontrar maneiras de aprimorar sua experi\u00eancia de usu\u00e1rio, pois hoje em dia nossa especialista em UX incrivelmente talentosa da R89, Itziar Gil Hernando<\/a>, compartilhou algumas de suas melhores dicas para melhorar a experi\u00eancia do usu\u00e1rio em seu site. Anote essas dicas!<\/p>\n

 <\/p>\n

1. Mantenha as informa\u00e7\u00f5es do seu site bem organizadas<\/strong><\/h2>\n

 <\/p>\n

Isso n\u00e3o te deixa louco quando voc\u00ea visita um site procurando algo e n\u00e3o consegue encontrar as informa\u00e7\u00f5es que precisa? Ent\u00e3o n\u00e3o fa\u00e7a seus visitantes passarem por isso! Facilite a vida do seu usu\u00e1rio mantendo as coisas f\u00e1ceis de ler e, em geral, f\u00e1ceis de encontrar.<\/p>\n

 <\/p>\n

Pense em uma boa organiza\u00e7\u00e3o das diferentes se\u00e7\u00f5es e hierarquia das informa\u00e7\u00f5es. Use menus muito claros e guie os usu\u00e1rios entre artigos relacionados sem que precisem fazer uma nova busca ou se sentir perdidos na estrutura do seu site. \u2013 <\/em>recomenda Itziar.<\/p><\/blockquote>\n

 <\/p>\n

Mantenha esse bom pensamento de navega\u00e7\u00e3o em design responsivo, \u00e9 importante cuidar dos menus, submenus, abas, etc. das vers\u00f5es mobile tamb\u00e9m.<\/p>\n

 <\/p>\n

\"site<\/p>\n

 <\/p>\n

2. Tenha aten\u00e7\u00e3o \u00e0 frequ\u00eancia de an\u00fancios<\/strong><\/h2>\n

 <\/p>\n

Existem formatos de an\u00fancios que podem interromper a experi\u00eancia do usu\u00e1rio se n\u00e3o forem usados corretamente. Posicionar an\u00fancios de alta visualiza\u00e7\u00e3o, como os an\u00fancios intersticiais, \u00e9 um \u00f3timo recurso para aumentar a receita de an\u00fancios, mas tome cuidado para n\u00e3o exagerar. Interrup\u00e7\u00f5es constantes podem penalizar severamente a experi\u00eancia, afastando seus usu\u00e1rios de sua p\u00e1gina. N\u00f3s n\u00e3o queremos isso! Portanto, certifique-se de verificar as melhores pr\u00e1ticas para melhorar sua UX atrav\u00e9s da coloca\u00e7\u00e3o de an\u00fancios neste artigo.<\/a><\/p>\n

 <\/p>\n

3. Aumentar o tempo de visualiza\u00e7\u00e3o sugerindo conte\u00fado interessante para seus usu\u00e1rios<\/strong><\/h2>\n

 <\/p>\n

Personalize a experi\u00eancia do usu\u00e1rio recomendando conte\u00fado relacionado ao que interessa a eles. Isso aumentar\u00e1 o engajamento e manter\u00e1 as pessoas conectadas ao seu site por mais tempo.<\/p>\n

 <\/p>\n

Uma boa lista de artigos sugeridos relacionados ao que o usu\u00e1rio se interessa facilita para que o visitante aumente seu tempo de visualiza\u00e7\u00e3o e o n\u00famero de cliques em seu site \u2013 diz Itziar<\/em><\/p><\/blockquote>\n

 <\/p>\n

Se voc\u00ea construiu seu site no WordPress, existem plugins, como YARPP<\/a>, que permitem criar listas de posts relacionados que podem ser de interesse para os visitantes do seu site. Esses recursos ajudar\u00e3o a aumentar o seu engajamento e melhorar o seu site Otimiza\u00e7\u00e3o para motores de busca<\/a>, ao mesmo tempo que aumenta o tempo de visualiza\u00e7\u00e3o.<\/p>\n

 <\/p>\n

4. Proteja o desempenho do seu site<\/strong><\/h2>\n

 <\/p>\n

Ao cuidar do desempenho do seu site, voc\u00ea alcan\u00e7a acessibilidade (o que o faz parecer bem aos olhos dos mecanismos de busca) e n\u00e3o entedia seus usu\u00e1rios a ponto de eles abandonarem o site. Aqui est\u00e3o duas coisas que voc\u00ea pode fazer para melhorar o desempenho do seu site:<\/p>\n

\u00a0<\/strong><\/p>\n

Remover links quebrados<\/strong><\/h3>\n

Cuidado com links \u201cquebrados\u201d ou sem sa\u00edda dentro do site que n\u00e3o levam a lugar nenhum. Todas as telas devem ter um ou mais locais de continua\u00e7\u00e3o de navega\u00e7\u00e3o para o usu\u00e1rio. Voc\u00ea pode usar ferramentas como Google Search Console<\/a> para encontrar esses links quebrados em seu site e descart\u00e1-los o mais r\u00e1pido poss\u00edvel.<\/p>\n

\u00a0<\/strong><\/p>\n

\"Site<\/p>\n

 <\/p>\n

Priorizar Carregamento R\u00e1pido<\/strong><\/h3>\n

\u00c9 importante que o conte\u00fado n\u00e3o afete a velocidade do site, pois isso pode prejudicar o site e levar os usu\u00e1rios a abandonar a p\u00e1gina. Ter um site com carregamento r\u00e1pido tamb\u00e9m serve para melhorar o SEO, trazendo mais tr\u00e1fego para o site e diminuindo a taxa de rejei\u00e7\u00e3o.<\/p>\n

 <\/p>\n

\"exemplo<\/p>\n

 <\/p>\n

Voc\u00ea totalmente n\u00e3o pode ignorar isso! Melhorar o desempenho do seu site far\u00e1 uma diferen\u00e7a significativa na experi\u00eancia do usu\u00e1rio. Pense nisso. Voc\u00ea realmente quer visitar uma p\u00e1gina que nem existe ou que demora uma eternidade para carregar? Teste o desempenho do seu site com Google PageSpeed Insights<\/a>. Um relat\u00f3rio pr\u00e1tico com um diagn\u00f3stico do seu Core Web Vitals<\/a> e algumas sugest\u00f5es de como voc\u00ea pode melhorar sua UX.<\/p>\n

 <\/p>\n

O que voc\u00ea est\u00e1 esperando para melhorar a experi\u00eancia do seu site?<\/strong><\/h2>\n

\u00a0<\/strong><\/p>\n

Aumente seus resultados de monetiza\u00e7\u00e3o com an\u00fancios com uma experi\u00eancia de usu\u00e1rio de ponta! Assim, seus usu\u00e1rios ficar\u00e3o felizes e voc\u00ea tamb\u00e9m! Entre em contato com nossos especialistas da Refinery89 e eles o guiar\u00e3o pelas melhores pr\u00e1ticas para oferecer aos seus queridos visitantes a melhor experi\u00eancia que seu site pode oferecer! \u00a0<\/a><\/p>","protected":false},"excerpt":{"rendered":"

One of the absolute worst things you can do for your website is to turn a blind eye to the user experience. Why? Because what you need to do here to maximize your ad revenue is to keep people on your website increasing your RPM. You don\u2019t need to look very far for ways to […]<\/p>\n","protected":false},"author":19,"featured_media":12185,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131,22,1,20],"tags":[24,72,34,275,274,133],"class_list":["post-12174","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","category-news","category-no-category","category-refinery-academy","tag-programmatic-advertising","tag-publishers","tag-refinery-academy","tag-user-experience","tag-ux","tag-website"],"yoast_head":"\n4 ways to improve your website's User Experience | Refinery89<\/title>\n<meta name=\"description\" content=\"Improve your website's user experience with these tips from Refinery89's UX designer, Itziar Gil Hernando.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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