{"id":12088,"date":"2024-11-19T13:13:49","date_gmt":"2024-11-19T12:13:49","guid":{"rendered":"https:\/\/refinery89.com\/?p=12088"},"modified":"2024-11-21T10:38:45","modified_gmt":"2024-11-21T09:38:45","slug":"dicas-de-ultima-hora-para-preparar-a-monetizacao-de-anuncios-da-black-friday","status":"publish","type":"post","link":"https:\/\/refinery89.com\/pt\/last-minute-tips-for-black-friday-ad-monetization-prep\/","title":{"rendered":"Dicas de \u00faltima hora para a prepara\u00e7\u00e3o de monetiza\u00e7\u00e3o de an\u00fancios na Black Friday"},"content":{"rendered":"<p>Se voc\u00ea chegou at\u00e9 este post, ou est\u00e1 procurando \u00f3timas ofertas da Black Friday ou quer ganhar dinheiro com essa situa\u00e7\u00e3o. Se voc\u00ea faz parte do segundo grupo, SEJA BEM-VINDO! (Desculpe, grupo #1, talvez na pr\u00f3xima vez. Garantimos que este artigo \u00e9 bem interessante, ent\u00e3o, se quiser ficar por aqui para descobrir dicas de \u00faltima hora para <a href=\"https:\/\/refinery89.com\/pt\/calendario-do-publisher-para-um-q4-alegre\/\" target=\"_blank\" rel=\"noopener\">Black Friday<\/a> prepara\u00e7\u00e3o de monetiza\u00e7\u00e3o de an\u00fancios de site, seja nosso convidado!.<\/p>\n<p>Hoje vamos tentar te convencer a levar a Black Friday a s\u00e9rio e extrair toda a receita publicit\u00e1ria que puder do site. Se voc\u00ea \u00e9 um editor, ainda tem mais alguns dias para aprimorar sua estrat\u00e9gia de monetiza\u00e7\u00e3o de an\u00fancios para o grande dia! Continue lendo para descobrir algumas coisas de \u00faltima hora que voc\u00ea pode fazer para embarcar no trem de alta receita que \u00e9 a temporada de festas de fim de ano.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Quando \u00e9 a Black Friday 2024 e por que ela \u00e9 importante para os editores?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Marquem seus calend\u00e1rios! \ud83d\udcc5 Neste ano de nosso Senhor, 2024, <strong>A Black Friday ser\u00e1 na sexta-feira, 29 de novembro. <\/strong>Est\u00e1 literalmente na esquina! Voc\u00ea j\u00e1 sabe o que \u00e9 Black Friday (quem n\u00e3o sabe?!), mas o que essa data significa para um Publisher? Significa que \u00e9 hora do show.<\/p>\n<p>A Black Friday \u00e9 uma das datas que impulsionam as maiores taxas de CPM do ano, pois muitos anunciantes querem veicular an\u00fancios nessa \u00e9poca. Assim, h\u00e1 uma demanda muito grande por espa\u00e7o publicit\u00e1rio para praticamente a mesma quantidade de invent\u00e1rio. Isso faz com que os anunciantes paguem mais caro para ter seus an\u00fancios exibidos devido \u00e0s mec\u00e2nicas de leil\u00e3o program\u00e1tico. \u00c0 medida que a competi\u00e7\u00e3o por unidades de an\u00fancios aumenta, os pre\u00e7os e as taxas de preenchimento tamb\u00e9m aumentam, e, consequentemente, os CPMs. Em outras palavras, a Black Friday e a temporada de festas de fim de ano s\u00e3o uma oportunidade monetiz\u00e1vel que voc\u00ea, como um Publisher respeitado, N\u00c3O PODE perder.<\/p>\n<p>Vamos com calma por um segundo. Black Friday n\u00e3o \u00e9 tudo nesta vida, bem, pelo menos neste trimestre. Mas os dias que antecedem e os outros feriados de compras que a cercam, como Cyber Monday e Natal, s\u00e3o fundamentais para atingir os resultados mais desejados at\u00e9 o final do ano.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h2><strong>O que voc\u00ea pode fazer para gerar mais receita na Black Friday e no resto da temporada de festas?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<h3><strong>Prepare um plano de conte\u00fado<\/strong><\/h3>\n<p>O que voc\u00ea precisa nestes dias \u00e9 de tr\u00e1fego! N\u00e3o do tipo que voc\u00ea certamente encontrar\u00e1 na rua com todas as compras fren\u00e9ticas de Natal. N\u00e3o, neste cen\u00e1rio voc\u00ea precisa levar usu\u00e1rios para o seu site e fisg\u00e1-los com o seu conte\u00fado. Reserve um minuto para entender sua audi\u00eancia e prepare uma <a href=\"https:\/\/refinery89.com\/pt\/seo-para-iniciantes\/\">Otimiza\u00e7\u00e3o para motores de busca<\/a> plano de conte\u00fado otimizado que trar\u00e1 pessoas para sua p\u00e1gina. Tente criar conte\u00fado relevante para seus leitores para que eles permane\u00e7am mais tempo em seu site, gerando mais impress\u00f5es de an\u00fancios. Isso, por sua vez, se traduzir\u00e1 em mais receita de an\u00fancios \ud83e\udd11<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Use Formatos de An\u00fancios Premium <\/strong><\/h3>\n<p>Os anunciantes est\u00e3o se esfor\u00e7ando ao m\u00e1ximo, gastando tudo de seus or\u00e7amentos e n\u00e3o hesitam em empregar os formatos mais premium. Certifique-se de que estes estejam ativos bem antes da data real. Veja o <a href=\"https:\/\/refinery89.com\/pt\/formatos-de-anuncio-de-alto-valor-para-editores\/\">An\u00fancios de alto valor agregado<\/a> que v\u00e3o aumentar sua receita de an\u00fancios se forem usados com sabedoria. Parece complicado? Podemos te dar uma m\u00e3o! <a href=\"https:\/\/refinery89.com\/pt\/fale-conosco-refinery89\/\">Nossa incr\u00edvel equipe de AdOps pode implement\u00e1-los para voc\u00ea, ent\u00e3o voc\u00ea n\u00e3o tem com o que se preocupar!<\/a><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Otimize o desempenho do seu site<\/strong><\/h3>\n<p>A qualidade importa tanto quanto o volume aqui. Os anunciantes otimizar\u00e3o suas estrat\u00e9gias agressivamente, sendo muito seletivos sobre onde colocam seu dinheiro. Certifique-se de que esses KP's estejam acima dos benchmarks, seu conte\u00fado seja seguro para a marca, voc\u00ea esteja levando em considera\u00e7\u00e3o seu <a href=\"https:\/\/support.google.com\/webmasters\/answer\/9205520?hl=en\">Core Web Vitals<\/a>, e proporcionando a melhor experi\u00eancia de usu\u00e1rio poss\u00edvel ao seu usu\u00e1rio <a href=\"https:\/\/refinery89.com\/pt\/4-estrategias-de-posicionamento-de-anuncios-para-maximizar-a-receita\/\">colocando seus an\u00fancios de forma inteligente<\/a>.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h2><strong>Aperfei\u00e7oe sua estrat\u00e9gia de an\u00fancios num piscar de olhos!<\/strong><\/h2>\n<p><strong>\u00a0<\/strong><\/p>\n<p>Nossa premiada Tag \u00danica \u00e9 tudo o que voc\u00ea precisa para melhorar os resultados do seu site!<a href=\"https:\/\/refinery89.com\/pt\/fale-conosco-refinery89\/\" target=\"_blank\" rel=\"noopener\"> Envie-nos uma mensagem e entraremos em contato para contar tudo sobre isso!<\/a><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>If you made it to this post, you are either looking for sweet Black Friday deals or you want to make money out of this situation. If you are part of the second group, WELCOME! (Sorry group #1, maybe next time. We guarantee this article is quite interesting, so if you want to stick around [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":12089,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131,22,1,20],"tags":[26,80,24,72,141],"class_list":["post-12088","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","category-news","category-no-category","category-refinery-academy","tag-ad-monetization","tag-monetization","tag-programmatic-advertising","tag-publishers","tag-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Last minute tips for Black Friday Ad Monetization prep | Refinery89<\/title>\n<meta name=\"description\" content=\"Prepare your website&#039;s Ad Monetization strategy for Black Friday and the holiday season with these last minute 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