{"id":11881,"date":"2024-11-14T11:25:13","date_gmt":"2024-11-14T10:25:13","guid":{"rendered":"https:\/\/refinery89.com\/?p=11881"},"modified":"2024-11-28T11:57:11","modified_gmt":"2024-11-28T10:57:11","slug":"o-que-e-atualizacao-de-anuncio","status":"publish","type":"post","link":"https:\/\/refinery89.com\/pt\/what-is-ad-refresh\/","title":{"rendered":"Entender o que \u00e9 Ad Refresh e como ele funciona"},"content":{"rendered":"<p>\u00c9 da natureza de um Editor buscar sempre maneiras de maximizar a receita de an\u00fancios. Como Editores experientes, exploramos a selva de solu\u00e7\u00f5es de monetiza\u00e7\u00e3o de an\u00fancios para descobrir formas de aumentar os ganhos, para que voc\u00ea n\u00e3o precise procurar muito! Hoje, compartilharemos uma de nossas descobertas preciosas para ajud\u00e1-lo a encher seus bolsos sem se perder na Amaz\u00f4nia da monetiza\u00e7\u00e3o de an\u00fancios. J\u00e1 ouviu falar de renova\u00e7\u00e3o de an\u00fancios?<\/p>\n<p>Independentemente da sua resposta, n\u00f3s vamos contar para voc\u00ea de qualquer jeito (n\u00e3o \u00e9 por isso que voc\u00ea estava lendo este artigo em primeiro lugar? \ud83d\ude09). Preparem-se!<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h2><strong>O que \u00e9 Ad Refresh?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Atualiza\u00e7\u00e3o de An\u00fancios ou Atualiza\u00e7\u00e3o Autom\u00e1tica, se voc\u00ea estiver se sentindo sofisticado, \u00e9 uma tecnologia avan\u00e7ada usada por Publishers para aumentar sua receita publicit\u00e1ria. Isso acontece quando os an\u00fancios s\u00e3o atualizados automaticamente em seu site dentro da mesma sess\u00e3o do usu\u00e1rio.<\/p>\n<p>Imagine o seguinte: voc\u00ea est\u00e1 na esta\u00e7\u00e3o de metr\u00f4, cuidando da sua vida, esperando o trem chegar. De repente, voc\u00ea v\u00ea um an\u00fancio em uma das telas que eles t\u00eam l\u00e1. Depois de alguns segundos, voc\u00ea percebe que o an\u00fancio muda automaticamente para outro an\u00fancio. Isso tamb\u00e9m acontece em sites, e \u00e9 o an\u00fancio sendo atualizado.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Como funciona o Ad Refresh?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Quando um an\u00fancio aparece em um site, ele passa por um processo chamado <a href=\"https:\/\/refinery89.com\/pt\/header-bidding-the-core-of-programmatic-advertising-plainly-explained\/\" target=\"_blank\" rel=\"noopener\">Header Bidding<\/a>, onde os anunciantes competem para exibir seu an\u00fancio oferecendo o maior lance. Se o usu\u00e1rio executar uma determinada a\u00e7\u00e3o, o an\u00fancio passar\u00e1 por este processo novamente para exibir um an\u00fancio diferente sem que o usu\u00e1rio precise atualizar a p\u00e1gina inteira. Isso permite que voc\u00ea exiba um novo an\u00fancio e obtenha outra impress\u00e3o dentro da mesma sess\u00e3o do usu\u00e1rio.<\/p>\n<p>Por exemplo, se voc\u00ea estiver em um site por 1 minuto e o an\u00fancio nele for atualizado a cada 30 segundos, voc\u00ea ter\u00e1 2 an\u00fancios nesse minuto, resultando em 2 impress\u00f5es de an\u00fancio.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Existem 3 tipos de gatilhos de Ad Refresh:<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p><strong>Com base na A\u00e7\u00e3o do Usu\u00e1rio:<\/strong> Como o nome indica, esse gatilho ocorre quando os usu\u00e1rios realizam certas a\u00e7\u00f5es durante a navega\u00e7\u00e3o no site, como clicar, interagir com um CTA ou rolar a p\u00e1gina.<\/p>\n<p><strong>Baseado em Eventos:<\/strong> Gatilhos baseados em eventos s\u00e3o definidos pelo Publisher, como atualizar o site para mostrar conte\u00fado em tempo real.<\/p>\n<p><strong>Baseado em tempo<\/strong>: N\u00f3s, da Refinery89, gerenciamos a atualiza\u00e7\u00e3o de an\u00fancios baseada em tempo. Isso faz com que os an\u00fancios sejam atualizados automaticamente ap\u00f3s um determinado intervalo. No nosso caso, configuramos a atualiza\u00e7\u00e3o dos an\u00fancios a cada 30 segundos, seguindo <a href=\"https:\/\/support.google.com\/admanager\/answer\/6022114?hl=en#:~:text=You%20can%20choose%20to%20refresh,functionality%20of%20your%20mobile%20app.\" target=\"_blank\" rel=\"noopener\">Melhores pr\u00e1ticas do Ad Refresh do Google.<\/a> Por exemplo, se um usu\u00e1rio permanecer por 1 minuto em uma p\u00e1gina, ele ver\u00e1 2 an\u00fancios, ent\u00e3o voc\u00ea obt\u00e9m 2 impress\u00f5es de an\u00fancio para essa sess\u00e3o do usu\u00e1rio. Al\u00e9m disso, como boa pr\u00e1tica, fazemos a atualiza\u00e7\u00e3o vis\u00edvel de an\u00fancios! Isso significa que o an\u00fancio precisa estar em exibi\u00e7\u00e3o por pelo menos 5 segundos para ser atualizado.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Quais s\u00e3o algumas das melhores pr\u00e1ticas para usar o Ad Refresh?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p><strong>N\u00e3o abuse disso:<\/strong> N\u00e3o fa\u00e7a os an\u00fancios atualizarem a cada 5 segundos. \u00c9 irritante e os anunciantes n\u00e3o querem colocar seus an\u00fancios em locais que n\u00e3o ser\u00e3o vistos adequadamente. Pense nisso ou diga adeus aos seus bons CPMs.<\/p>\n<p><strong>Cumpra as regras<\/strong>: Assim como tudo na vida, existem regras a serem seguidas. Dando uma chance para n\u00f3s na Refinery89, voc\u00ea ter\u00e1 certeza de que seus an\u00fancios estar\u00e3o sempre seguindo <a href=\"https:\/\/transparency.google\/our-policies\/product-terms\/google-ad-manager\/\" target=\"_blank\" rel=\"noopener\">Pol\u00edticas do Google Ad Manager<\/a>. Estes s\u00e3o padr\u00f5es que ajudar\u00e3o seu CPM a n\u00e3o cair e a manter um n\u00edvel decente <a href=\"https:\/\/refinery89.com\/pt\/visibilidade-para-publishers\/\" target=\"_blank\" rel=\"noopener\">taxa de visualiza\u00e7\u00e3o<\/a> ent\u00e3o os anunciantes realmente querem exibir an\u00fancios no seu site.<\/p>\n<p><strong>Otimize a experi\u00eancia do usu\u00e1rio do seu site<\/strong>: N\u00e3o podemos dizer o suficiente. Proteja sua experi\u00eancia do usu\u00e1rio a todo custo. Como mencionamos <a href=\"https:\/\/refinery89.com\/pt\/4-estrategias-de-posicionamento-de-anuncios-para-maximizar-a-receita\/\" target=\"_blank\" rel=\"noopener\">em nossas dicas do nosso artigo do especialista em AdOps<\/a>, certifique-se de colocar seus an\u00fancios de forma inteligente em locais onde voc\u00ea possa aproveitar a visibilidade para a Atualiza\u00e7\u00e3o de An\u00fancios sem perturbar sua UX.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Ansioso para experimentar por si mesmo?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>O destino te trouxe ao lugar certo! Como parte da nossa premiada solu\u00e7\u00e3o de Leil\u00e3o de Cabe\u00e7alho com Tag \u00danica, voc\u00ea pode aproveitar o recurso de atualiza\u00e7\u00e3o de an\u00fancios baseado em tempo em seus an\u00fancios para maximizar sua receita de publicidade! <a href=\"https:\/\/refinery89.com\/pt\/fale-conosco-refinery89\/\">Entre em contato conosco na Refinery89<\/a> e te contaremos tudo sobre isso!<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>It is part of a Publisher\u2019s nature to always be looking out for ways to maximize ad revenue. As veteran Publishers ourselves, we have scouted the jungle of ad monetization solutions to discover ways to increase earnings, so you don\u2019t have to look too far! Today, we\u2019ll share one of our precious finds to help [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":11891,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131,22,20],"tags":[26,264,256,24,72],"class_list":["post-11881","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","category-news","category-refinery-academy","tag-ad-monetization","tag-ad-refresh","tag-ads","tag-programmatic-advertising","tag-publishers"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Understand what&#039;s Ad Refresh and how it works | Refinery89<\/title>\n<meta name=\"description\" content=\"Ad Refresh is is a sophisticated technology for increasing ad revenue. 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