{"id":11837,"date":"2024-11-11T16:03:34","date_gmt":"2024-11-11T15:03:34","guid":{"rendered":"https:\/\/refinery89.com\/?p=11837"},"modified":"2025-11-19T11:37:58","modified_gmt":"2025-11-19T10:37:58","slug":"tudo-sobre-anuncios-push-up","status":"publish","type":"post","link":"https:\/\/refinery89.com\/pt\/all-about-push-up-ads\/","title":{"rendered":"O que s\u00e3o os an\u00fancios Push-Up e por que voc\u00ea precisa deles na sua estrat\u00e9gia de an\u00fancios"},"content":{"rendered":"

O que \u00e9 altamente vis\u00edvel, f\u00e1cil de usar, tem um RPM<\/a>alto e est\u00e1 revolucionando o mercado de an\u00fancios? Acertou! Os Push-Up Ads s\u00e3o um formato de an\u00fancio rich media muito procurado, que est\u00e1 conquistando publishers no mundo todo. Eles aparecem como um banner elegante fixado na parte superior ou inferior da tela e permanecem vis\u00edveis enquanto o usu\u00e1rio navega na p\u00e1gina. E o leitor pode fech\u00e1-lo facilmente, se quiser.<\/p>\n

 <\/p>\n

\"Push-Up<\/p>\n

 <\/p>\n

Por que os Push-Up Ads s\u00e3o o auge para os publishers?<\/strong><\/h2>\n

 <\/p>\n

Os Push-Up Ads s\u00e3o extremamente vis\u00edveis e, como permitem v\u00e1rias atualiza\u00e7\u00f5es por visualiza\u00e7\u00e3o de p\u00e1gina, voc\u00ea pode obter mais impress\u00f5es. Isso com certeza vai aumentar sua receita! Confira todas as vantagens incr\u00edveis que v\u00e3o te fazer mudar de ideia:<\/p>\n

 <\/p>\n

Fechamento f\u00e1cil<\/strong><\/h3>\n

Uma das coisas mais legais desse tipo de formato \u00e9 que, se os usu\u00e1rios n\u00e3o quiserem v\u00ea-lo, eles podem fech\u00e1-lo facilmente. Melhore a reputa\u00e7\u00e3o da sua marca priorizando o conforto do usu\u00e1rio com nossos an\u00fancios n\u00e3o intrusivos. Com esse valor agregado, os usu\u00e1rios tendem a confiar e gostar mais da sua marca, criando conex\u00f5es duradouras.<\/p>\n

\"Push-Up<\/p>\n

 <\/p>\n

 <\/p>\n

Alta visibilidade<\/strong><\/h3>\n

Os Push-Up Ads permanecem fixos na parte superior ou inferior do site, n\u00e3o importa o quanto o usu\u00e1rio role a p\u00e1gina. Isso torna o an\u00fancio altamente vis\u00edvel durante todo o tempo em que \u00e9 exibido, j\u00e1 que ele fica na \u00e1rea vis\u00edvel da tela enquanto o usu\u00e1rio estiver na p\u00e1gina e n\u00e3o fechar o an\u00fancio.<\/p>\n

 <\/p>\n

Permite a atualiza\u00e7\u00e3o do an\u00fancio<\/strong><\/h3>\n

O ad refresh \u00e9 um recurso superpr\u00e1tico que faz com que, a cada certo tempo, um espa\u00e7o publicit\u00e1rio vis\u00edvel se atualize automaticamente, exibindo um novo an\u00fancio para o usu\u00e1rio. Voc\u00ea ganha novas impress\u00f5es a cada 25-30 segundos \u2014 e sabe o que isso significa \ud83e\udd11\ud83d\udcb0 Por exemplo, se um usu\u00e1rio ficar um minuto em uma p\u00e1gina com um an\u00fancio vis\u00edvel, ele ver\u00e1 dois Push-Up Ads diferentes nesse per\u00edodo.<\/p>\n

 <\/p>\n

\"Push-Up<\/a><\/p>\n

 <\/p>\n

F\u00e1cil de implementar<\/strong><\/h3>\n

Os publishers n\u00e3o precisam mover um dedo para implementar esse formato de an\u00fancio em seus sites. N\u00f3s o conectamos do nosso lado, ao lado da tag body da p\u00e1gina, e depois o posicionamos com c\u00f3digo CSS para que o an\u00fancio fique fixo na parte superior ou inferior da tela.<\/p>\n

 <\/p>\n

Compacto e otimizado para a experi\u00eancia do usu\u00e1rio<\/strong><\/h3>\n

Os Push-Up Ads s\u00e3o compactos e superamig\u00e1veis com a experi\u00eancia do usu\u00e1rio! Eles n\u00e3o passam de 180 px, mas isso n\u00e3o significa que sejam menos eficazes. Muito pelo contr\u00e1rio! O tamanho \u00e9 perfeito para causar impacto sem atrapalhar a navega\u00e7\u00e3o. E o visitante tem controle total o tempo todo \u2014 pode fechar o an\u00fancio ou deix\u00e1-lo na tela.<\/p>\n

 <\/p>\n

Entre na conga dos altos lucros com os Push-Up Ads! <\/strong><\/h2>\n

 <\/p>\n

Os Push-Up Ads s\u00e3o indispens\u00e1veis para o seu site. Ao contar com a Refinery89 para implementar esse formato de an\u00fancio, voc\u00ea ter\u00e1 acesso a mais de 25 fontes de demanda com os melhores CPMs. Combinando a efici\u00eancia dos Push-Up Ads com nossa demanda premium, voc\u00ea garante a melhor combina\u00e7\u00e3o para aumentar sua receita publicit\u00e1ria!\nE mais: agora voc\u00ea pode testar nosso novo floorad 970\u00d7250, com 50% de visibilidade e expans\u00e3o ao passar o mouse \u2014 compat\u00edvel com Prebid e demanda da Amazon! (Dispon\u00edvel apenas para desktop).<\/p>\n

Fala com a gente na Refinery89 e te contamos todos os detalhes sobre como implementar os Push-Up Ads no seu site o quanto antes. <\/a><\/p>","protected":false},"excerpt":{"rendered":"

What\u2019s highly viewable, user friendly, commands high RPM, and is taking the ad game by storm? You guessed it! Push-Up Ads are a type of highly demanded, rich media ad format that\u2019s winning over Publishers around the globe. They are displayed as a nice-looking banner that sticks to the top or bottom of the screen. […]<\/p>\n","protected":false},"author":19,"featured_media":11842,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131,22,20,11],"tags":[144,26,256,24,72],"class_list":["post-11837","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","category-news","category-refinery-academy","category-solutions","tag-ad-formats","tag-ad-monetization","tag-ads","tag-programmatic-advertising","tag-publishers"],"yoast_head":"\nWhat Are Push-Up Ads and Why You Need Them In Your Ad Strategy | Refinery89<\/title>\n<meta name=\"description\" content=\"Push-Up ads are the ad format every Publisher needs in their ad strategy. 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