{"id":11808,"date":"2024-11-07T09:52:08","date_gmt":"2024-11-07T08:52:08","guid":{"rendered":"https:\/\/refinery89.com\/?p=11808"},"modified":"2025-03-12T20:14:43","modified_gmt":"2025-03-12T19:14:43","slug":"conheca-a-tecnologia-de-segmentacao-orientada-por-interesse","status":"publish","type":"post","link":"https:\/\/refinery89.com\/pt\/meet-the-interest-driven-targeting-tech\/","title":{"rendered":"Apresentando a Tecnologia de Segmenta\u00e7\u00e3o por Interesse"},"content":{"rendered":"<p>N\u00e3o \u00e9 segredo que na Refinery89 gostamos de agitar as coisas e trabalhar duro para revolucionar o ecossistema digital. Hoje apresentamos orgulhosamente nossa solu\u00e7\u00e3o de segmenta\u00e7\u00e3o sem cookies para levar a publicidade para o pr\u00f3ximo n\u00edvel! Nossa <strong>Tecnologia de Segmenta\u00e7\u00e3o por Interesses<\/strong> \u00e9 uma solu\u00e7\u00e3o \u00fanica que ajuda anunciantes a encontrar o p\u00fablico perfeito para seus an\u00fancios com base no conte\u00fado que eles consomem em um site.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Mas antes de come\u00e7armos\u2026 O que \u00e9 segmenta\u00e7\u00e3o contextual?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Na publicidade, a segmenta\u00e7\u00e3o contextual \u00e9 a estrat\u00e9gia de exibir an\u00fancios em um site com base em seu conte\u00fado. Essa forma de segmenta\u00e7\u00e3o alinha os an\u00fancios em um site com o contexto do conte\u00fado que o cerca. Dessa forma, os anunciantes podem impactar diretamente p\u00fablicos que compartilham interesses comprovados em t\u00f3picos relevantes para seus produtos, o que aumenta a probabilidade de gerar maiores convers\u00f5es e engajamento. Incr\u00edvel, n\u00e9?<\/p>\n<p>Na Refinery89, desenvolvemos uma tecnologia que pode fazer exatamente isso e muito mais! Nossa Tecnologia de Segmenta\u00e7\u00e3o Baseada em Interesses nos permite categorizar o conte\u00fado de um site e criar perfis de segmenta\u00e7\u00e3o de pessoas para corresponder os an\u00fancios a contextos relevantes para elas. Mas estamos nos adiantando. Em breve: Conhe\u00e7a nossa fant\u00e1stica solu\u00e7\u00e3o de publicidade!<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Sem mais delongas: Conhe\u00e7a nossa Tecnologia de Segmenta\u00e7\u00e3o Orientada por Interesses<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Nossa solu\u00e7\u00e3o de Direcionamento Baseado em Interesses ajuda a maximizar campanhas e proteger marcas, impedindo que an\u00fancios apare\u00e7am ao lado de conte\u00fado negativo. Isso \u00e9 feito escaneando o contexto e o sentimento de um artigo. Ap\u00f3s a revis\u00e3o, os artigos s\u00e3o categorizados em nosso sistema. Em seguida, o interesse do usu\u00e1rio \u00e9 rastreado com base em seu comportamento de leitura em todos os sites de nossa rede. Quanto mais um usu\u00e1rio l\u00ea sobre um t\u00f3pico, maior seu interesse.<\/p>\n<p>Com base nos interesses dos usu\u00e1rios, nossa equipe de Opera\u00e7\u00f5es de Campanhas cria perfis de segmenta\u00e7\u00e3o, permitindo que os anunciantes encontrem pessoas em nossa rede que compartilham esses interesses. Com esses perfis de segmenta\u00e7\u00e3o, os anunciantes podem segmentar o p\u00fablico espec\u00edfico que desejam e alcan\u00e7ar novos clientes.<\/p>\n<p>&nbsp;<\/p>\n<p>As <a href=\"https:\/\/www.linkedin.com\/in\/gmbwitteveen\/\" target=\"_blank\" rel=\"noopener\">Gijs Witteveen<\/a>, Head de Opera\u00e7\u00f5es Comerciais aqui na Refinery89, descreveria da seguinte forma:<\/p>\n<p><em>\u00a0<\/em><\/p>\n<p><em>A segmenta\u00e7\u00e3o baseada em interesses muda de onde voc\u00ea anuncia para quem voc\u00ea anuncia. Estamos alcan\u00e7ando as pessoas que tomam a decis\u00e3o de compra. Isso permite que voc\u00ea identifique precisamente os usu\u00e1rios que ouvir\u00e3o sua mensagem, porque eles j\u00e1 est\u00e3o interessados em seu produto ou em produtos similares.<\/em><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Exemplo da Vida Real<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>N\u00f3s colocamos nossa Tecnologia de Segmenta\u00e7\u00e3o por Interesse \u00e0 prova com nossos clientes e voc\u00ea n\u00e3o vai acreditar nos resultados! Deixe-nos falar sobre a BMW. Eles lan\u00e7aram v\u00e1rias campanhas digitais para promover sua S\u00e9rie iX, mas estavam alcan\u00e7ando baixos CPMs porque sua segmenta\u00e7\u00e3o era muito ampla e n\u00e3o atingia o p\u00fablico certo. A BMW precisava de uma m\u00e3o para otimizar seu or\u00e7amento de publicidade e segmentar p\u00fablicos interessados em seus ve\u00edculos el\u00e9tricos, ent\u00e3o n\u00f3s viemos para o resgate!<\/p>\n<p>Para alcan\u00e7ar os resultados desejados, utilizamos nossa tecnologia de Segmenta\u00e7\u00e3o Orientada por Interesses para identificar um segmento de usu\u00e1rios interessados em marcas de carros de luxo, sustentabilidade ambiental e tecnologia verde. Em seguida, entregamos a campanha por meio de posicionamentos de alta visualiza\u00e7\u00e3o em locais de conte\u00fado premium.<\/p>\n<p>Isso resultou em um alcance de mais de 5 milh\u00f5es de dispositivos \u00fanicos, uma incr\u00edvel taxa de cliques (CTR) de +65%, com mais de 21 mil cliques e 75% de visibilidade. N\u00e3o \u00e9 demais?<\/p>\n<p>Leia a hist\u00f3ria de sucesso completa aqui: <a href=\"https:\/\/refinery89.com\/pt\/bmw-ixseries-advertiser-success-story\/\" target=\"_blank\" rel=\"noopener\">BMW iX Series | Hist\u00f3ria de Sucesso | Refinery89<\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Eleve seu direcionamento!<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Essa nova tecnologia est\u00e1 mudando o jogo da segmenta\u00e7\u00e3o de an\u00fancios. Nossos <a href=\"https:\/\/refinery89.com\/pt\/solucoes-publicitarias-anunciantes\/\">Tecnologia de Segmenta\u00e7\u00e3o por Interesse<\/a> permitem que anunciantes segmentem p\u00fablicos espec\u00edficos em grande escala porque eles podem alcan\u00e7ar apenas usu\u00e1rios que demonstraram interesse comprovado em algo relacionado ao seu produto ou marca. Em vez de uma abordagem ampla e indiscriminada em um cluster ou contexto, os anunciantes agora podem veicular an\u00fancios estritamente para um segmento espec\u00edfico de usu\u00e1rios em uma ampla rede de websites.<\/p>\n<p>Quer experimentar por si mesmo? <a href=\"https:\/\/refinery89.com\/pt\/solucoes-publicitarias-anunciantes\/#contactadvertisers\" target=\"_blank\" rel=\"noopener\">Entre em contato com nossa equipe de Vendas Diretas<\/a> para que seus an\u00fancios funcionem!<\/p>","protected":false},"excerpt":{"rendered":"<p>It\u2019s no secret that at Refinery89 we like to stir things up and work hard to revolutionize the digital ecosystem. Today we proudly present our cookieless targeting solution to take advertising to the next level! Our Interest-Driven Targeting Technology is a one-of-a-kind solution that helps advertisers find the perfect audience for their ads based on [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":11809,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13,131,22,20],"tags":[95,263,262],"class_list":["post-11808","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertisers","category-company-news","category-news","category-refinery-academy","tag-advertising","tag-interest-driven-targeting-tech","tag-targeting"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Introducing the Interest-Driven Targeting Technology<\/title>\n<meta name=\"description\" content=\"Meet Refinery89 Interest-Driven Targeting Technology, the ultimate cookieless solution for taking 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