{"id":10538,"date":"2024-07-29T13:26:11","date_gmt":"2024-07-29T11:26:11","guid":{"rendered":"https:\/\/refinery89.com\/?p=10538"},"modified":"2024-12-04T15:39:40","modified_gmt":"2024-12-04T14:39:40","slug":"precificacao-minima-aumento-receita-publicitaria-editoras","status":"publish","type":"post","link":"https:\/\/refinery89.com\/pt\/floor-pricing-ad-revenue-boost-publishers\/","title":{"rendered":"Pre\u00e7os M\u00ednimos: obtenha um Aumento na Receita de An\u00fancios"},"content":{"rendered":"<p data-renderer-start-pos=\"1\">Quando se trata da taxa de preenchimento do seu site, que \u00e9 a rela\u00e7\u00e3o entre as solicita\u00e7\u00f5es de an\u00fancios e os an\u00fancios exibidos, voc\u00ea pode pensar que quer uma taxa de preenchimento de 100%, pois isso significa que voc\u00ea est\u00e1 sempre exibindo an\u00fancios, o que se traduz em ganhar dinheiro com eles, certo? Mas nem sempre \u00e9 assim, porque, na realidade, voc\u00ea pode estar perdendo dinheiro. Mas n\u00e3o se preocupe, vamos dar uma olhada mais de perto no pre\u00e7o m\u00ednimo, o que \u00e9, como ele pode afetar sua taxa de preenchimento e como voc\u00ea pode otimiz\u00e1-la para aumentar sua receita.<\/p>\n<p>&nbsp;<\/p>\n<h2 id=\"Optimizing-Floor-Pricing-for-your-website.\" data-renderer-start-pos=\"454\">Otimizando Pre\u00e7os M\u00ednimos para o seu site<\/h2>\n<p>&nbsp;<\/p>\n<h3 id=\"What-is-floor-price?\" data-renderer-start-pos=\"499\">Pre\u00e7o m\u00ednimo<\/h3>\n<p>&nbsp;<\/p>\n<p data-renderer-start-pos=\"521\">Pre\u00e7o m\u00ednimo em <a class=\"cc-1rn59kg\" title=\"https:\/\/refinery89.com\/programmatic-advertising-basic-terms-and-metrics-for-publishers\/\" href=\"https:\/\/refinery89.com\/pt\/programmatic-advertising-basic-terms-and-metrics-for-publishers\/\" target=\"_blank\" rel=\"noopener\" data-testid=\"link-with-safety\" data-renderer-mark=\"true\">publicidade program\u00e1tica<\/a> significa estabelecer um pre\u00e7o m\u00ednimo de leil\u00e3o para seus espa\u00e7os publicit\u00e1rios no SSP por meio da solicita\u00e7\u00e3o de lance. Isso significa que, durante o lance, apenas aqueles que estiverem dispostos a pagar acima do seu pre\u00e7o m\u00ednimo definido poder\u00e3o colocar seus an\u00fancios em seu site.<\/p>\n<p data-renderer-start-pos=\"802\">Vamos colocar assim. Imagine que voc\u00ea tem um site de jogos e seu URL \u00e9\u2026 hum\u2026 thegamesareawesome.com (\u00e9, muito original, n\u00e9?) e voc\u00ea define o pre\u00e7o m\u00ednimo em $1,00 CPM. Somente os anunciantes dispostos a pagar $1,00 ou mais por mil impress\u00f5es podem comprar esse espa\u00e7o publicit\u00e1rio<\/p>\n<p data-renderer-start-pos=\"1088\">Em outras palavras, o pre\u00e7o m\u00ednimo \u00e9 o valor abaixo do qual um an\u00fancio n\u00e3o pode ser vendido em um servidor de an\u00fancios.<\/p>\n<p>&nbsp;<\/p>\n<h3 id=\"How-can-floor-pricing-impact-your-fill-rate?\" data-renderer-start-pos=\"1184\">Como a precifica\u00e7\u00e3o de piso pode impactar sua taxa de preenchimento?<\/h3>\n<p>&nbsp;<\/p>\n<p data-renderer-start-pos=\"1231\">Antes de respondermos a esta pergunta, precisamos nos familiarizar com o termo <strong>Gest\u00e3o de Receita<\/strong>. Soa familiar? Sem problemas, n\u00f3s explicamos.<\/p>\n<p data-renderer-start-pos=\"1365\">Gest\u00e3o de Receita, nas palavras de <a href=\"https:\/\/www.linkedin.com\/in\/robin-de-wit\/\" target=\"_blank\" rel=\"noopener\">, Robin de Wit<\/a> (Nosso CSO aqui na Refinery) \u00e9:<\/p>\n<blockquote>\n<p style=\"text-align: center;\" data-renderer-start-pos=\"1444\"><em data-renderer-mark=\"true\">\u201cA arte de equilibrar regras de precifica\u00e7\u00e3o para maximizar a receita de um editor. Trata-se de <strong data-renderer-mark=\"true\">encontrando o ponto ideal <\/strong>entre CPM e taxa de preenchimento para uma determinada pilha de an\u00fancios.\u201d<\/em><\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<p data-renderer-start-pos=\"1444\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-10539 size-large\" src=\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/07\/Blog-Post_Setting-Floor-Price_article-image-1-1024x593.png\" alt=\"metas de precifica\u00e7\u00e3o m\u00ednima explicadas\" width=\"800\" height=\"463\" srcset=\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/07\/Blog-Post_Setting-Floor-Price_article-image-1-1024x593.png 1024w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/07\/Blog-Post_Setting-Floor-Price_article-image-1-300x174.png 300w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/07\/Blog-Post_Setting-Floor-Price_article-image-1-768x445.png 768w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/07\/Blog-Post_Setting-Floor-Price_article-image-1-1536x889.png 1536w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/07\/Blog-Post_Setting-Floor-Price_article-image-1-18x10.png 18w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/07\/Blog-Post_Setting-Floor-Price_article-image-1.png 1634w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p data-renderer-start-pos=\"1606\">Agora de volta a <strong>pre\u00e7o m\u00ednimo<\/strong>. Aumentar o pre\u00e7o m\u00ednimo geralmente resulta em CPMs mais altos. Ent\u00e3o, por que nem todos os editores estabelecem um pre\u00e7o m\u00ednimo de $20 para seus espa\u00e7os publicit\u00e1rios a fim de elevar significativamente os CPMs? O principal motivo \u00e9: a taxa de preenchimento.<\/p>\n<p data-renderer-start-pos=\"1822\">A taxa de preenchimento de an\u00fancios nos ajuda a entender a efic\u00e1cia com que estamos exibindo an\u00fancios. Calculamos isso pegando o n\u00famero de an\u00fancios exibidos e dividindo pelo n\u00famero de solicita\u00e7\u00f5es de an\u00fancios. O percentual resultante mostra com que frequ\u00eancia preenchemos com sucesso os espa\u00e7os publicit\u00e1rios com an\u00fancios.<\/p>\n<p data-renderer-start-pos=\"2076\">Se voc\u00ea definir um pre\u00e7o m\u00ednimo muito alto, ent\u00e3o provavelmente sua taxa de preenchimento cair\u00e1 muito. A taxa de preenchimento pode variar dependendo de v\u00e1rios fatores: bloqueadores de an\u00fancios, qualidade dos an\u00fancios, pre\u00e7os m\u00ednimos altos, erros t\u00e9cnicos e lat\u00eancia.<\/p>\n<p data-renderer-start-pos=\"2287\">Embora CPM e Fill Rate sejam m\u00e9tricas vitais para medir o desempenho de an\u00fancios de display, a m\u00e9trica mais importante a se ter em mente \u00e9 a receita total.<\/p>\n<p data-renderer-start-pos=\"2440\">A receita \u00e9 o rei dos reis, e voc\u00ea pode obter uma receita maior mesmo com uma taxa de preenchimento menor ao definir o pre\u00e7o m\u00ednimo, pois voc\u00ea est\u00e1 ganhando mais dinheiro com cada impress\u00e3o.<\/p>\n<p>&nbsp;<\/p>\n<h3 id=\"How-can-you-optimize-your-floor-pricing-strategy?\" data-renderer-start-pos=\"2624\">Como voc\u00ea pode otimizar sua estrat\u00e9gia de precifica\u00e7\u00e3o m\u00ednima?<\/h3>\n<p>&nbsp;<\/p>\n<p data-renderer-start-pos=\"2676\">Com concorrentes dispostos a pagar mais, voc\u00ea tem a garantia de um pagamento mais alto cada vez que um an\u00fancio \u00e9 exibido, ou pelo menos n\u00e3o inferior ao pre\u00e7o m\u00ednimo definido.<\/p>\n<p data-renderer-start-pos=\"2829\">Agora que voc\u00ea entende a import\u00e2ncia de encontrar o equil\u00edbrio certo entre CPM, taxa de preenchimento e receita, como voc\u00ea pode determinar o que funcionar\u00e1 para voc\u00ea?<\/p>\n<p data-renderer-start-pos=\"2980\">Experimentar diferentes pre\u00e7os m\u00ednimos por localiza\u00e7\u00e3o geogr\u00e1fica, unidade, posicionamento de an\u00fancio e dispositivo pode levar tempo e requer experi\u00eancia. N\u00f3s, da Refinery89, ajudamos nossos publishers por meio de nossa equipe de especialistas e <a class=\"cc-1rn59kg\" title=\"https:\/\/refinery89.com\/single-tag-revenue-growth\/\" href=\"https:\/\/refinery89.com\/pt\/single-tag-crescimento-receitas-publicitarias\/\" data-testid=\"link-with-safety\" data-renderer-mark=\"true\">tecnologia avan\u00e7ada<\/a> para te ajudar com sucesso a obter maior receita com an\u00fancios.<\/p>\n<p>&nbsp;<\/p>\n<h3 id=\"Stress-less,-get-more.-Increase-your-revenue-with-floor-pricing-optimization-with-us!\" data-renderer-start-pos=\"3256\">Reduza o estresse, conquiste mais. Aumente sua receita com otimiza\u00e7\u00e3o de pre\u00e7os de piso conosco!<\/h3>\n<p>&nbsp;<\/p>\n<p data-renderer-start-pos=\"3344\">Agende hoje mesmo sua consulta gratuita com um especialista, um Parceiro Publicador Certificado pelo Google, e deixe nossa equipe ajudar voc\u00ea a elevar sua receita de publicidade a um novo patamar. <a class=\"cc-1rn59kg\" title=\"https:\/\/refinery89.com\/contact-us\/\" href=\"https:\/\/refinery89.com\/pt\/fale-conosco-refinery89\/\" data-testid=\"link-with-safety\" data-renderer-mark=\"true\">Entre em contato agora!<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>When it comes to the fill rate on your website, which is the ratio of ad requests to ads displayed, you might think you want a 100% fill rate because that means you&#8217;re always showing ads, which translates to making money from them, right? But that&#8217;s not always the case, because in reality, you may [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":10540,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,12,20],"tags":[26,37,251,34,40],"class_list":["post-10538","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-publishers","category-refinery-academy","tag-ad-monetization","tag-cpm","tag-fill-rate","tag-refinery-academy","tag-revenue"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Floor Pricing: get an Ad Revenue Boost | Refinery89<\/title>\n<meta name=\"description\" content=\"Let&#039;s take a closer look at floor pricing, what it is, how it can affect your fill rate, and how you can optimize it to get a revenue boost.\" \/>\n<meta name=\"robots\" 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