{"id":8877,"date":"2024-05-09T10:51:10","date_gmt":"2024-05-09T08:51:10","guid":{"rendered":"https:\/\/refinery89.com\/?page_id=8877"},"modified":"2026-05-06T09:57:05","modified_gmt":"2026-05-06T07:57:05","slug":"noticias-e-blog","status":"publish","type":"page","link":"https:\/\/refinery89.com\/pt\/blog\/","title":{"rendered":"News &#038; Blog | All about Programmatic Advertising"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"8877\" class=\"elementor elementor-8877\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9009a8b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9009a8b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div 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elementor-widget-divider--element-align-right elementor-widget elementor-widget-divider\" data-id=\"348e12af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tEm Destaque\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c1aa2ad elementor-widget elementor-widget-heading\" data-id=\"5c1aa2ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Hist\u00f3rias recentes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ca431e elementor-grid-2 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-card-shadow-yes elementor-posts__hover-gradient load-more-align-center elementor-widget elementor-widget-posts\" data-id=\"7ca431e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;pagination_type&quot;:&quot;load_more_on_click&quot;,&quot;cards_columns&quot;:&quot;2&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;load_more_spinner&quot;:{&quot;value&quot;:&quot;fas fa-spinner&quot;,&quot;library&quot;:&quot;fa-solid&quot;}}\" 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srcset=\"https:\/\/refinery89.com\/wp-content\/uploads\/2026\/05\/Blog-Post_What-Causes-CPM.jpg 800w, https:\/\/refinery89.com\/wp-content\/uploads\/2026\/05\/Blog-Post_What-Causes-CPM-300x206.jpg 300w, https:\/\/refinery89.com\/wp-content\/uploads\/2026\/05\/Blog-Post_What-Causes-CPM-768x528.jpg 768w, https:\/\/refinery89.com\/wp-content\/uploads\/2026\/05\/Blog-Post_What-Causes-CPM-18x12.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/refinery89.com\/pt\/why-cpm-changes\/\" >\n\t\t\t\tWhat Causes CPM to Change Throughtout the Year?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/refinery89.com\/pt\/why-cpm-changes\/\" aria-label=\"Leia mais sobre What Causes CPM to Change Throughtout the Year?\" tabindex=\"-1\" >\n\t\t\tLeia mais 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src=\"https:\/\/refinery89.com\/wp-content\/uploads\/2023\/08\/Blog-Post_Master-Programmatic-1.jpg\" class=\"attachment-large size-large wp-image-16358\" alt=\"Programmatic Advertisinf Key Terms for Better Results\" srcset=\"https:\/\/refinery89.com\/wp-content\/uploads\/2023\/08\/Blog-Post_Master-Programmatic-1.jpg 800w, https:\/\/refinery89.com\/wp-content\/uploads\/2023\/08\/Blog-Post_Master-Programmatic-1-300x206.jpg 300w, https:\/\/refinery89.com\/wp-content\/uploads\/2023\/08\/Blog-Post_Master-Programmatic-1-768x528.jpg 768w, https:\/\/refinery89.com\/wp-content\/uploads\/2023\/08\/Blog-Post_Master-Programmatic-1-18x12.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/refinery89.com\/pt\/programmatic-advertising-key-terms-for-better-results\/\" >\n\t\t\t\tProgrammatic Advertising Key Terms and Metrics\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a 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becomes the Leader of IAB Spain&#039;s Programmatic Group\" srcset=\"https:\/\/refinery89.com\/wp-content\/uploads\/2026\/05\/Blog-Post_IAB-President-2.jpg 800w, https:\/\/refinery89.com\/wp-content\/uploads\/2026\/05\/Blog-Post_IAB-President-2-300x206.jpg 300w, https:\/\/refinery89.com\/wp-content\/uploads\/2026\/05\/Blog-Post_IAB-President-2-768x528.jpg 768w, https:\/\/refinery89.com\/wp-content\/uploads\/2026\/05\/Blog-Post_IAB-President-2-18x12.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/refinery89.com\/pt\/isabel-flores-leader-of-the-programmatic-group\/\" >\n\t\t\t\tIsabel Flores Becomes the New Leader of IAB Spain&#8217;s Programmatic Group\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/refinery89.com\/pt\/isabel-flores-leader-of-the-programmatic-group\/\" aria-label=\"Leia mais sobre Isabel 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SPO e DPO?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/refinery89.com\/pt\/spo-and-dpo-in-programmatic-advertising\/\" aria-label=\"Leia mais sobre \u201cLess is more\u201d is not a saying, it\u2019s a strategy: Why Advertisers &#038; Publishers Are Embracing SPO and DPO?\" tabindex=\"-1\" >\n\t\t\tLeia mais \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-16106 post type-post status-publish format-standard has-post-thumbnail hentry category-company-news category-news category-publishers tag-ad-monetization tag-programmatic-advertising tag-publishers\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/refinery89.com\/pt\/success-story-alain-bollery\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" 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