{"id":13234,"date":"2025-03-12T10:14:13","date_gmt":"2025-03-12T09:14:13","guid":{"rendered":"https:\/\/refinery89.com\/?page_id=13234"},"modified":"2025-06-04T17:30:32","modified_gmt":"2025-06-04T15:30:32","slug":"pcs-maximize-ad-revenue-publisher-success-story","status":"publish","type":"page","link":"https:\/\/refinery89.com\/pt\/pcs-maximize-ad-revenue-publisher-success-story\/","title":{"rendered":"PCS | Maximize Ad Revenue | Publisher Success Story"},"content":{"rendered":"
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O Tourmalet do Pro Cycling Stats
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Roteiro do PCS para maximizar a receita publicit\u00e1ria ao longo dos anos<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A hist\u00f3ria de como a Refinery89 ajudou o Procyclingstats.com a maximizar sua receita publicit\u00e1ria nos \u00faltimos 4 anos definitivamente merece destaque.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Uma hist\u00f3ria real<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Essa jornada \u00e9 a prova viva de que o tempo compensa na escolha do parceiro AdTech certo. Para dar um breve panorama do que aconteceu.. ap\u00f3s mais de 4 anos juntos<\/strong> e uma parceria de longo prazo bem-sucedida, que incluiu a revis\u00e3o da estrat\u00e9gia de an\u00fancios baseada em decis\u00f5es orientadas por dados e a implementa\u00e7\u00e3o de uma solu\u00e7\u00e3o premiada de Single Tag, o PCS aumentou sua receita publicit\u00e1ria em mais de 186%!<\/strong>!<\/p>

O Procyclingstats.com \u00e9 o site de refer\u00eancia para os f\u00e3s de ciclismo. Ele oferece insights, resultados ao vivo e estat\u00edsticas hist\u00f3ricas para super f\u00e3s e profissionais. Com milh\u00f5es de visitantes mensais buscando as \u00faltimas novidades do mundo do ciclismo, o PCS pedalou at\u00e9 o topo<\/strong> para se tornar a refer\u00eancia global da comunidade cicl\u00edstica.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Uma hist\u00f3ria de crescimento<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Apesar de ser um site de sucesso com uma grande base de audi\u00eancia<\/strong>, o PCS enfrentava dificuldades para otimizar seu invent\u00e1rio publicit\u00e1rio e maximizar a receita. O PCS era abordado diariamente por diversos parceiros AdTech com promessas vazias e acabou ficando receoso de trabalhar com qualquer um deles.<\/p>

Ao identificar esse desafio, entramos em cena com um plano s\u00f3lido, garantindo total transpar\u00eancia em cada etapa do processo. A equipe da Refinery89 analisou cuidadosamente a situa\u00e7\u00e3o junto com os objetivos do PCS e desenvolveu uma estrat\u00e9gia personalizada<\/strong> para garantir um crescimento cont\u00ednuo ao longo dos anos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Refinery89 ao resgate<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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No final de 2020, implementamos nossa solu\u00e7\u00e3o completa de monetiza\u00e7\u00e3o publicit\u00e1ria Single Tag, concedendo acesso \u00e0 nossa demanda premium,<\/strong>enquanto trabalh\u00e1vamos em um plano de otimiza\u00e7\u00e3o cont\u00ednua para melhorar os resultados exponencialmente no longo prazo. Tudo estava pronto para come\u00e7ar o novo ano e essa nova jornada com for\u00e7a total.<\/p>

Nos anos seguintes, nossa equipe de AdTech aprendeu mais sobre o PCS, a configura\u00e7\u00e3o da p\u00e1gina, suas necessidades e o comportamento dos usu\u00e1rios do site. Com esses insights, realizamos uma s\u00e9rie de aprimoramentos, conduzindo verifica\u00e7\u00f5es mensais com o PCS para ajustar a estrat\u00e9gia com base nos dados recebidos, garantindo m\u00e9tricas ideais<\/strong> em cada etapa.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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O que o PCS experimentou<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Aumento significativo na visibilidade<\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Melhoria na taxa de
preenchimento de an\u00fancios<\/br><\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Aumento nas impress\u00f5es de an\u00fancios<\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Otimiza\u00e7\u00e3o da coloca\u00e7\u00e3o dos an\u00fancios<\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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ANO<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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2024<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ainda n\u00e3o \u00e9 hora de pisar no freio. H\u00e1 mais uma coisa que podemos fazer para aumentar ainda mais o valor do invent\u00e1rio de an\u00fancios: usar a arma secreta da nossa equipe de vendas diretas...<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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2024: Aumento do valor do invent\u00e1rio publicit\u00e1rio<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Um trabalho para nossa<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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INTEREST DRIVEN TARGETING<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Tecnologia de ponta<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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O grande diferencial dessa estrat\u00e9gia foi o uso da nossa tecnologia Interest-Driven Targeting para aumentar o valor do invent\u00e1rio publicit\u00e1rio do PCS, gra\u00e7as \u00e0 demanda extra gerada por nossa equipe de vendas diretas. Esses profissionais criaram o Ver\u00e3o dos Esportes perfeito, incluindo as melhores campanhas diretas de anunciantes<\/strong> relacionadas \u00e0 Eurocopa 2024 e \u00e0s Olimp\u00edadas de Paris, criando o cen\u00e1rio ideal para que a receita do PCS crescesse at\u00e9 67% em junho de 2024,<\/strong> comparado ao mesmo m\u00eas do ano anterior.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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O que aprendemos? A consist\u00eancia \u00e9 a chave!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Combinando nossa tecnologia<\/strong> com nosso compromisso<\/strong> em oferecer os melhores resultados poss\u00edveis atrav\u00e9s da otimiza\u00e7\u00e3o cont\u00ednua<\/strong>, conseguimos ajudar o PCS a expandir seu potencial de monetiza\u00e7\u00e3o publicit\u00e1ria, colocando-o no caminho do crescimento sustent\u00e1vel.<\/p>

Ap\u00f3s anos de parceria e aprendizado cont\u00ednuo, conseguimos transformar o PCS em um destino de alto valor para anunciantes premium<\/strong>, tornando-o uma escolha principal para campanhas diretas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Aumento da Receita Publicit\u00e1ria<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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De 2021 a 2024<\/div>\t\t\t
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Melhoria na Taxa de Visibilidade<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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De 2021 a 2024<\/div>\t\t\t
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Maior Taxa de
Preenchimento<\/br><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Em m\u00e9dia<\/div>\t\t\t
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Pronto para alcan\u00e7ar novos patamares?
\nVamos l\u00e1, juntos.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tComece agora!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Pro Cycling Stats\u2019 tourmalet towards raising their ad revenue PCS roadmap towards maximizing ad revenue over the years The story of how Refinery89 was able to help Procyclingstats.com maximize their ad revenue over the years is definitely one for the books. https:\/\/youtu.be\/C_AtaAxBPWU?si=ZU98WnPnDKAuWisO A real story This journey is living proof that time pays off when […]<\/p>\n","protected":false},"author":7,"featured_media":13237,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-13234","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nPCS | Maximize Ad Revenue | Publisher Success Story | Refinery89<\/title>\n<meta name=\"description\" content=\"How we (Refinery89) were able to help procyclingstats.com maximize their ad revenue over the years thanks to a strong and lasting partnership\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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