{"id":12189,"date":"2024-11-28T10:32:16","date_gmt":"2024-11-28T09:32:16","guid":{"rendered":"https:\/\/refinery89.com\/?page_id=12189"},"modified":"2024-11-28T12:15:23","modified_gmt":"2024-11-28T11:15:23","slug":"twenteinsite-publisher-success-story-refinery89","status":"publish","type":"page","link":"https:\/\/refinery89.com\/pt\/twenteinsite-publisher-success-story-refinery89\/","title":{"rendered":"Twenteinsite | Publisher Success Story | Refinery89"},"content":{"rendered":"
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Caso de Sucesso<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Twenteinsite.nl<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Twenteinsite.nl \u00e9 o site obrigat\u00f3rio para os f\u00e3s do FC Twente<\/strong> : o lend\u00e1rio clube profissional de futebol, tricampe\u00e3o da Copa da Holanda, de Enschede, fundado em 1965.<\/p>

Por muitos anos, Twenteinsite.nl tem mantido seus leitores atualizados com as \u00faltimas not\u00edcias e insights sobre seu amado time de futebol. Com mais de 3 milh\u00f5es de visualiza\u00e7\u00f5es de p\u00e1gina por m\u00eas,<\/strong>, eles est\u00e3o entre os 10 principais sites de not\u00edcias relacionados a f\u00e3s na Holanda.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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+78%<\/font><\/h3>

Aumento da receita publicit\u00e1ria<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Tecnologia de Monetiza\u00e7\u00e3o<\/h3>

Otimizada<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"publisher\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Em 2024, o Ad Revenue da Twente Insite aumentou 78%<\/strong>. Este resultado extraordin\u00e1rio foi alcan\u00e7ado ap\u00f3s v\u00e1rias sess\u00f5es de ajustes e a orienta\u00e7\u00e3o de nossos especialistas em AdOps. A chave para esse sucesso foi a implementa\u00e7\u00e3o de nossa premiada solu\u00e7\u00e3o Single Tag Header Bidding<\/strong>, que melhorou significativamente sua receita em compara\u00e7\u00e3o com o mesmo per\u00edodo de 2023, quando usavam sua configura\u00e7\u00e3o anterior de monetiza\u00e7\u00e3o de an\u00fancios.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Desafios Iniciais<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Migramos a antiga configura\u00e7\u00e3o da Twente Insite para a solu\u00e7\u00e3o de gest\u00e3o publicit\u00e1ria Full-Stack premiada da Refinery89. Essa implementa\u00e7\u00e3o incluiu o GeoTag para otimizar a monetiza\u00e7\u00e3o do tr\u00e1fego proveniente de fora do pa\u00eds principal da Twente Insite, tecnologia Ad Refresh, integra\u00e7\u00e3o Anti Ad Block, um CMP premium compat\u00edvel com o GDPR (consentmanager.net) e, claro, nossa tecnologia de monetiza\u00e7\u00e3o aprovada pelo Google que garante conformidade com os padr\u00f5es do Google. Tudo o que o Publisher precisava para maximizar a receita.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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The Strategy<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Twente Insite estava buscando maneiras de desbloquear todo o seu potencial de receita, j\u00e1 que sua configura\u00e7\u00e3o anterior n\u00e3o os ajudava a alcan\u00e7ar os resultados esperados. Com nossa tecnologia, acordos de campanhas diretas e demanda premium, abrimos novas oportunidades para eles aumentarem seu RPM. Veja como fizemos isso:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\"ad<\/figure>

Configura\u00e7\u00e3o de Monetiza\u00e7\u00e3o de An\u00fancios Atualizada<\/h3>

Nossa equipe de AdOps agiu rapidamente para unificar e organizar cuidadosamente a configura\u00e7\u00e3o dos ads de acordo com as necessidades do publisher. Isso n\u00e3o s\u00f3 resultou em um aumento na Ad Revenue, mas tamb\u00e9m em uma melhor experi\u00eancia do usu\u00e1rio e desempenho do site.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Atualizado com os Padr\u00f5es do Google<\/h3>

Como Google Publishing Partners Certificados, fornecemos orienta\u00e7\u00e3o estrat\u00e9gica para otimizar a monetiza\u00e7\u00e3o de ads com total transpar\u00eancia, enquanto nossa equipe de AdOps e nossos Partners Managers garantiam que permanecessem alinhados com os padr\u00f5es da ind\u00fastria em todos os momentos.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\"\"<\/figure>

Insights de Alta Qualidade<\/h3>

Concedemos a Twente Insite acesso ao nosso Publisher Dashboard para que pudessem revisar suas m\u00e9tricas e se manter atualizados sobre o que est\u00e1 acontecendo no site. Isso ajudou a tomar decis\u00f5es informadas para otimizar a estrat\u00e9gia de monetiza\u00e7\u00e3o de ads em tempo real.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Campanhas Diretas Premium<\/h3>

Ao implementar nosso Single Tag, aprimoramos os resultados no aspecto program\u00e1tico, mas al\u00e9m disso, nossa equipe de vendas diretas pressionou o mercado publicit\u00e1rio para adquirir os melhores acordos de campanhas diretas que ajudaram no aumento do RPM.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\u201cA coopera\u00e7\u00e3o com a Refinery tem sido excelente desde o in\u00edcio. A transi\u00e7\u00e3o foi muito tranquila, a comunica\u00e7\u00e3o \u00e9 boa e eles pensam junto conosco para tirar o m\u00e1ximo proveito disso. Para n\u00f3s, esse trabalho em conjunto resultou em um aumento consider\u00e1vel de faturamento, o que nos permitiu estabelecer novas metas.\u201d<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Pronto para alcan\u00e7ar novos patamares?
\nVamos l\u00e1, juntos.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tComece agora!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Success Story Twenteinsite.nl Twenteinsite.nl is the must-visit website for fans of FC Twente: the legendary, 3 time Dutch Cup winner, professional soccer (football) club from Enschede, formed in 1965. For many years, Twenteinsite.nl has been keeping their readers up to date with the latest scoops and insights about their beloved soccer team. With over three […]<\/p>\n","protected":false},"author":7,"featured_media":12193,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-12189","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nTwenteinsite | Publisher Success Story | Refinery89 | Refinery89<\/title>\n<meta name=\"description\" content=\"Check out how we helped twenteinsite.nl increase their Ad Revenue by over 78% with an optimized monetization setup!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/refinery89.com\/pt\/twenteinsite-publisher-success-story-refinery89\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Twenteinsite | Publisher Success Story | Refinery89 | Refinery89\" \/>\n<meta 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