{"id":10876,"date":"2024-09-06T14:09:44","date_gmt":"2024-09-06T12:09:44","guid":{"rendered":"https:\/\/refinery89.com\/?page_id=10876"},"modified":"2024-11-08T14:57:59","modified_gmt":"2024-11-08T13:57:59","slug":"grupo-opsa-success-story-refinery89","status":"publish","type":"page","link":"https:\/\/refinery89.com\/pt\/grupo-opsa-success-story-refinery89\/","title":{"rendered":"Grupo Opsa | Success Story | Refinery89"},"content":{"rendered":"
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Caso de Sucesso<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Grupo Opsa<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Grupo Opsa \u00e9 o grupo de m\u00eddia l\u00edder em Honduras<\/strong> e na Am\u00e9rica Central, formado por jornais e revistas<\/strong> de alto n\u00edvel, como Diez (diez.hn), La Prensa (laprensa.hn) e El Heraldo (elheraldo.hn).<\/p>

Esses tr\u00eas sites sozinhos recebem, juntos, 30 milh\u00f5es de visualiza\u00e7\u00f5es de p\u00e1gina por m\u00eas,<\/strong>de visitantes que moram nos Estados Unidos, no M\u00e9xico ou at\u00e9 na Espanha.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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+38%<\/font><\/h3>

Aumento da receita publicit\u00e1ria<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Etiqueta geogr\u00e1fica<\/h3>

Solu\u00e7\u00e3o Implementada<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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A receita publicit\u00e1ria aumentou em 38% no primeiro ano ap\u00f3s implementarmos o GeoTag,<\/strong> maximizando a monetiza\u00e7\u00e3o de an\u00fancios por meio da demanda de publicidade program\u00e1tica premium para todo o tr\u00e1fego proveniente de fora da regi\u00e3o central do Grupo Opsa, Honduras.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Desafios Iniciais<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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A configura\u00e7\u00e3o de monetiza\u00e7\u00e3o de an\u00fancios dos sites do Grupo Opsa foi originalmente criada para entregar campanhas diretas e n\u00e3o estava otimizada para header bidding. O Grupo Opsa percebeu que estava perdendo oportunidades de monetiza\u00e7\u00e3o ao n\u00e3o servir campanhas diretas para visitantes de fora de Honduras, criando uma grande lacuna na monetiza\u00e7\u00e3o ao bloquear parceiros de demanda premium e formatos de an\u00fancios de alto valor.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Solu\u00e7\u00e3o Implementada<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Implementamos uma estrat\u00e9gia abrangente de monetiza\u00e7\u00e3o:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\"geo<\/figure>

Solu\u00e7\u00e3o GeoTag<\/h3>

Ao implementar o GeoTag, baseado em IDs de Div, monetizamos o tr\u00e1fego vindo de outras regi\u00f5es sem afetar as campanhas diretas e mantendo a Opsa com controle total sobre os sites.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\"\"<\/figure>

Suporte pessoal completo<\/h3>

Um Publisher Success Manager que fala espanhol foi designado ao Grupo Opsa, orientando o editor sobre como maximizar todas as suas oportunidades de publicidade program\u00e1tica.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\"dashboard<\/figure>

Painel de Desempenho<\/h3>

O Grupo Opsa teve acesso a um painel \u00fanico com informa\u00e7\u00f5es sobre a receita gerada atrav\u00e9s do header bidding, o desempenho dos an\u00fancios, a visibilidade e muito mais.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\"\"<\/figure>

Demanda Premium<\/h3>

Conectamos SSPs premium que faziam lances nos an\u00fancios exibidos para usu\u00e1rios fora de Honduras, sem impactar as campanhas diretas que estavam veiculando para os visitantes de Honduras.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\"Refinery89 veio para ajudar a criar uma configura\u00e7\u00e3o muito mais clara e confi\u00e1vel, o que melhora as oportunidades de monetiza\u00e7\u00e3o. Tamb\u00e9m recebemos um \u00f3timo suporte de toda a equipe deles.\"<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Pronto para alcan\u00e7ar novos patamares?
\nVamos l\u00e1, juntos.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tComece agora!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Success Story Grupo Opsa Grupo Opsa is the leading Media Group in Honduras and Central America and is formed by top level newspaper and magazines such as Diez (diez.hn), La Prensa (laprensa.hn) and El Heraldo (elheraldo.hn). These top 3 websites alone, receive a combined 30 million page views per month, from visitors living in the […]<\/p>\n","protected":false},"author":7,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-10876","page","type-page","status-publish","hentry"],"yoast_head":"\nGrupo Opsa | Success Story | Refinery89 | Refinery89<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/refinery89.com\/pt\/grupo-opsa-success-story-refinery89\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Grupo Opsa | Success Story | Refinery89 | Refinery89\" \/>\n<meta property=\"og:description\" content=\"Success Story Grupo Opsa Grupo Opsa is the leading Media Group in Honduras and Central America and is formed by top level newspaper and magazines such as Diez (diez.hn), La Prensa (laprensa.hn) and El Heraldo (elheraldo.hn). 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