{"id":9382,"date":"2024-05-27T12:08:58","date_gmt":"2024-05-27T10:08:58","guid":{"rendered":"https:\/\/refinery89.com\/?p=9382"},"modified":"2024-06-14T10:37:47","modified_gmt":"2024-06-14T08:37:47","slug":"zmiana-na-cpm-wplywa-na-przychody-wydawcow-w-google-adsense","status":"publish","type":"post","link":"https:\/\/refinery89.com\/pl\/transition-to-cpm-impacts-publisher-revenue-in-google-adsense\/","title":{"rendered":"Przej\u015bcie na CPM wp\u0142ywa na przychody wydawc\u00f3w w Google AdSense"},"content":{"rendered":"<div id=\"content\" class=\"highlighter-context page view\" data-inline-comments-target=\"true\" data-testid=\"page-content-only\">\n<div class=\"_1bsb1osq _19pkidpf _2hwx1wug _otyridpf _18u01wug\">\n<div id=\"main-content\" class=\"wiki-content css-1dmlodi e5xcnr80\" data-testid=\"pageContentRendererTestId\" data-test-appearance=\"full-page\">\n<div class=\"renderer-overrides\">\n<div class=\"ak-renderer-wrapper is-full-page cc-1jke4yk\">\n<div class=\"cc-136krzh\">\n<div class=\"ak-renderer-document\">\n<p>\u017bycie by\u0142o dobre. Mia\u0142e\u015b \u015bwietne wyniki z przychod\u00f3w z reklam CPC, a potem bum! Google AdSense przechodzi na model CPM i nagle tw\u00f3j portfel czuje si\u0119 l\u017cejszy. Jak to mo\u017cliwe?<\/p>\n<p>&nbsp;<\/p>\n<h2>Wp\u0142yw nowej struktury p\u0142atno\u015bci Google AdSense na zarobki wydawc\u00f3w<\/h2>\n<p>M\u00f3wisz, my s\u0142uchamy, dbamy. Nasza spo\u0142eczno\u015b\u0107 wydawc\u00f3w do\u015bwiadcza tego samego trendu i wzorca; znacz\u0105cy spadek ich zarobk\u00f3w od czasu, gdy Google uruchomi\u0142 sw\u00f3j <span style=\"color: #ffb703;\"><a style=\"color: #ffb703;\" href=\"https:\/\/refinery89.com\/pl\/google-adsense-ma-sie-zmienic\/\" target=\"_blank\" rel=\"noopener\">Nowa konfiguracja p\u0142atno\u015bci AdSense.<\/a><\/span><\/p>\n<p>Plotki zacz\u0119\u0142y si\u0119 rozchodzi\u0107 w okolicach lutego, gdy coraz wi\u0119cej wydawc\u00f3w zacz\u0119\u0142o <span style=\"color: #ffb703;\"><a style=\"color: #ffb703;\" href=\"https:\/\/www.reddit.com\/r\/Adsense\/comments\/1b24bb3\/adsense_update_affects_everyone_not_only_small\/\" target=\"_blank\" rel=\"noopener\">Reddit<\/a>, <a style=\"color: #ffb703;\" href=\"https:\/\/support.google.com\/adsense\/thread\/257811869\/cpm-bid-model-taking-effect?hl=en\" target=\"_blank\" rel=\"noopener\">Pomoc Google AdSense<\/a><\/span>, oraz na innych platformach, aby podzieli\u0107 si\u0119 swoimi obawami. Zg\u0142aszali oni znaczny spadek przychod\u00f3w, a niekt\u00f3rzy odnotowali spadki si\u0119gaj\u0105ce nawet 70%!<\/p>\n<p>&nbsp;<\/p>\n<h2>Wi\u0119c, co mo\u017ce by\u0107 przyczyn\u0105 tego spadku przychod\u00f3w?<\/h2>\n<p>Wielu z was wskazuje, \u017ce mimo i\u017c og\u00f3lna liczba wy\u015bwietle\u0144 nie spad\u0142a, zarabiacie mniej na reklamach.<\/p>\n<p>Wi\u0119c w czym problem? C\u00f3\u017c, nie chodzi o mniejsz\u0105 liczb\u0119 odwiedzaj\u0105cych stron\u0119, ale o zmiany w sposobie p\u0142acenia za reklamy.<\/p>\n<p>Min\u0119\u0142y czasy, gdy wysokie wska\u017aniki CTR kr\u00f3lowa\u0142y na stronach internetowych. Teraz, w modelu CPM, liczy si\u0119 wolumen, a nie wydajno\u015b\u0107.<\/p>\n<p>&nbsp;<\/p>\n<h2>CPM a RPM<\/h2>\n<p>Nie mieszajmy jab\u0142ek z bananami. CPM (koszt za mil\u0119 lub koszt za tysi\u0105c wy\u015bwietle\u0144) to popularna metryka w\u015br\u00f3d reklamodawc\u00f3w. W ten spos\u00f3b mog\u0105 oni okre\u015bli\u0107 koszt swoich kampanii reklamowych.<\/p>\n<p>Z drugiej strony, przych\u00f3d z reklam na tysi\u0105c wy\u015bwietle\u0144 (RPM) to metryka powszechnie u\u017cywana przez wydawc\u00f3w do monitorowania skuteczno\u015bci i zysk\u00f3w z ich zasob\u00f3w reklamowych.<\/p>\n<h3>Formu\u0142a RPM strony<\/h3>\n<p>Aby uzyska\u0107 RPM, dzielisz przychody przez liczb\u0119 wy\u015bwietle\u0144 stron, a nast\u0119pnie mno\u017cysz przez 1000.<\/p>\n<p>RPM = (Przychody \/ Liczba wy\u015bwietle\u0144 strony) x 1 000<\/p>\n<p>&nbsp;<\/p>\n<h2>Jak odzyska\u0107 i zwi\u0119kszy\u0107 swoje przychody? Pozw\u00f3l nam pom\u00f3c!<\/h2>\n<p>Nie czy\u0144 obaw! W miar\u0119 ewolucji internetu, musz\u0105 r\u00f3wnie\u017c ewoluowa\u0107 narz\u0119dzia i platformy, kt\u00f3rych u\u017cywamy. Jako partner wydawniczy Google, jeste\u015bmy tutaj, aby wspiera\u0107 Ci\u0119 w tym przej\u015bciu, pomagaj\u0105c Ci zmaksymalizowa\u0107 Tw\u00f3j potencja\u0142 dochodowy i rozwija\u0107 si\u0119 w nowej erze.<strong><span style=\"color: #ffb703;\"> <a style=\"color: #ffb703;\" href=\"https:\/\/refinery89.com\/pl\/skontaktuj-sie-z-nami-refinery89\/\" target=\"_blank\" rel=\"noopener\">Skontaktuj si\u0119 z nami ju\u017c dzi\u015b!<\/a><\/span><\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Life was good. You were having great results with CPC ads revenue but then bam! Google AdSense shifts to CPM Model, and suddenly, your wallet feels lighter. How come? &nbsp; The Impact of Google&#8217;s New AdSense Payment Structure on Publisher Earnings You talk, we listen, we care. Our community of publishers are experiencing the same [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":9398,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,12],"tags":[37,90,35],"class_list":["post-9382","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-publishers","tag-cpm","tag-google-adsense","tag-rpm"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Transition to CPM Impacts Publisher Revenue in Google AdSense | Refinery89<\/title>\n<meta name=\"description\" content=\"Google AdSense shifts to CPM Model, and suddenly, your wallet feels lighter. How come? Find out the impact on Publisher earning RPM with us!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/refinery89.com\/pl\/zmiana-na-cpm-wplywa-na-przychody-wydawcow-w-google-adsense\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Transition to CPM Impacts Publisher Revenue in Google AdSense | Refinery89\" \/>\n<meta property=\"og:description\" content=\"Google AdSense shifts to CPM Model, and suddenly, your wallet feels lighter. How come? 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