{"id":9241,"date":"2024-05-14T10:12:50","date_gmt":"2024-05-14T08:12:50","guid":{"rendered":"https:\/\/refinery89.com\/?p=9241"},"modified":"2024-06-14T10:40:39","modified_gmt":"2024-06-14T08:40:39","slug":"google-seo-marzec-2024-aktualizacja-rdzenia","status":"publish","type":"post","link":"https:\/\/refinery89.com\/pl\/google-seo-march-2024-core-update\/","title":{"rendered":"Kluczowe informacje z du\u017cego marcowego 2024 roku aktualizacji Google SEO Core"},"content":{"rendered":"<p>C\u00f3\u017c, Google w ko\u0144cu zrobi\u0142 swoje <a href=\"https:\/\/developers.google.com\/search\/updates\/core-updates\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #ffb703;\">Aktualizacja rdzenia z marca 2024 r<\/span><\/a> i <span style=\"color: #ffb703;\"><a style=\"color: #ffb703;\" href=\"https:\/\/developers.google.com\/search\/updates\/spam-updates\" target=\"_blank\" rel=\"noopener\">aktualizacja spamu<\/a><\/span>, i to ponownie zmienia spos\u00f3b dzia\u0142ania SEO. Na pierwszy rzut oka to kolejna ods\u0142ona wiosennych porz\u0105dk\u00f3w. Brzmi jednocze\u015bnie interesuj\u0105co i przera\u017caj\u0105co, prawda?<\/p>\n<p>Jeste\u015bmy pewni, \u017ce zastanawiasz si\u0119, co stanie si\u0119 z t\u0105 aktualizacj\u0105. Je\u015bli martwisz si\u0119, co to oznacza dla Twojej witryny, mamy dla Ciebie rozwi\u0105zanie.<\/p>\n<p>Oto wszystkie kluczowe punkty dotycz\u0105ce aktualizacji i tego, co one dla Ciebie oznaczaj\u0105.<\/p>\n<h2><\/h2>\n<p>&nbsp;<\/p>\n<h2>O co chodzi z najnowsz\u0105 aktualizacj\u0105 Google?<\/h2>\n<p>Czym w\u0142a\u015bciwie jest aktualizacja algorytmu Google i dlaczego powiniene\u015b si\u0119 ni\u0105 przejmowa\u0107? Google ma ogromn\u0105 odpowiedzialno\u015b\u0107 jako najwi\u0119ksza wyszukiwarka. W ko\u0144cu wszyscy u\u017cywaj\u0105 jej do wyszukiwania odpowiedzi na niemal wszystko. Warto jednak pami\u0119ta\u0107, \u017ce internet jest pe\u0142en informacji \u2013 dobrych, z\u0142ych i paskudnych. Chocia\u017c w sieci znajduje si\u0119 mn\u00f3stwo pomocnych informacji, nie wszystko jest istotne.<\/p>\n<p>Dzi\u0119ki aktualizacjom rdzenia i spamu Google sprz\u0105ta. Ich cel? Zapewni\u0107, aby najbardziej pomocne, trafne i oryginalne tre\u015bci pojawia\u0142y si\u0119 na stronach wynik\u00f3w wyszukiwania (SERP).<\/p>\n<p>Chocia\u017c wszystkie nieistotne i bezu\u017cyteczne tre\u015bci nie znikn\u0105 z internetu, nie b\u0119d\u0105 one wy\u015bwietlane w wynikach wyszukiwania. Google planuje usun\u0105\u0107 ze swojego indeksu oko\u0142o 40% stron internetowych niskiej jako\u015bci. Ka\u017cda strona, kt\u00f3ra stosuje w\u0105tpliwe strategie lub narusza wytyczne Google, mo\u017ce po\u017cegna\u0107 si\u0119 z pojawianiem si\u0119 w wynikach wyszukiwania.<\/p>\n<h3><\/h3>\n<p>&nbsp;<\/p>\n<h3>Jak szybko zachodz\u0105 te zmiany?<\/h3>\n<p>Barry Schwartz z Google powiedzia\u0142, \u017ce aktualizacje s\u0105 zautomatyzowane i ju\u017c teraz usuwa witryny z wyszukiwania. Google nie informuje w\u0142a\u015bcicieli stron internetowych o pozytywnych lub negatywnych skutkach aktualizacji dla ich witryn. Po prostu sprz\u0105ta.<\/p>\n<h3><\/h3>\n<p>&nbsp;<\/p>\n<h3>Witryny, kt\u00f3re przetrwa\u0142y poprzednie aktualizacje, r\u00f3wnie\u017c maj\u0105 k\u0142opoty<\/h3>\n<p>Wiele stron internetowych zdo\u0142a\u0142o przetrwa\u0107 ostatnie czystki, oszukuj\u0105c algorytmy Google. Wygl\u0105da na to, \u017ce tym razem nie b\u0119d\u0105 mia\u0142y tyle szcz\u0119\u015bcia. Teraz nawet te najbardziej przebieg\u0142e staj\u0105 w obliczu gniewu oceny E-E-A-T (Do\u015bwiadczenie, Ekspertyza, Autorytet i Wiarygodno\u015b\u0107). Jest to lepszy spos\u00f3b, aby Google analizowa\u0142, czy strony internetowe s\u0105 rzeczywi\u015bcie u\u017cyteczne i pomocne. Je\u015bli nie s\u0105, strony s\u0105 usuwane z listy.<\/p>\n<p>&nbsp;<\/p>\n<h2>Czy strony internetowe wykorzystuj\u0105ce tre\u015bci generowane przez sztuczn\u0105 inteligencj\u0119 s\u0105 bezpieczne?<\/h2>\n<p>Je\u015bli u\u017cywasz sztucznej inteligencji do generowania tre\u015bci na swojej stronie internetowej, powiniene\u015b naprawd\u0119 przemy\u015ble\u0107 swoj\u0105 strategi\u0119. Google coraz lepiej radzi sobie z wykrywaniem tre\u015bci generowanych przez sztuczn\u0105 inteligencj\u0119 i natychmiast podejmuje dzia\u0142ania przeciwko stronom internetowym, kt\u00f3re z nich korzystaj\u0105.<\/p>\n<p>Chocia\u017c tre\u015bci generowane przez sztuczn\u0105 inteligencj\u0119 mog\u0105 by\u0107 \u015bwietne, wi\u0119kszo\u015b\u0107 z nich nie oferuje du\u017cej warto\u015bci. Wiele z nich nie jest oryginalnych, istotnych ani nie oferuje dog\u0142\u0119bnej warto\u015bci. Niekt\u00f3re z nich s\u0105 wr\u0119cz niedok\u0142adne. Google SEO update chce, aby ludzie korzystaj\u0105cy z jego platformy znajdowali godne zaufania zasoby z wysokiej jako\u015bci tre\u015bciami, kt\u00f3re s\u0105 autentyczne. Oznacza to, \u017ce aktualizacja b\u0119dzie r\u00f3wnie\u017c dotyczy\u0107 tre\u015bci napisanych przez ludzi niskiej jako\u015bci.<\/p>\n<h2><\/h2>\n<p>&nbsp;<\/p>\n<h2>Jak chroni\u0107 swoj\u0105 stron\u0119 internetow\u0105 po aktualizacji Google SEO?<\/h2>\n<p>G\u0142\u00f3wnym celem Google jest zapewnienie najlepszego do\u015bwiadczenia u\u017cytkownika. Je\u015bli uwa\u017casz, \u017ce Twoja strona internetowa to robi, nadal warto przejrze\u0107 i ponownie oceni\u0107 wszystko, dla pewno\u015bci. Oto szybki przegl\u0105d wskaz\u00f3wek, o kt\u00f3rych warto pami\u0119ta\u0107.<\/p>\n<h3><\/h3>\n<p>&nbsp;<\/p>\n<h3>Jako\u015b\u0107 ponad ilo\u015b\u0107 zawsze wygrywa<\/h3>\n<p>Po pierwsze, skup si\u0119 na przestrzeganiu wytycznych Google E-E-A-T. Zamiast pr\u00f3bowa\u0107 po prostu zape\u0142ni\u0107 swoj\u0105 stron\u0119 du\u017c\u0105 ilo\u015bci\u0105 tre\u015bci, upewnij si\u0119, \u017ce jest ona oryginalna, oferuje dog\u0142\u0119bn\u0105 warto\u015b\u0107 i unikalne spostrze\u017cenia od prawdziwych ekspert\u00f3w.<\/p>\n<h3><\/h3>\n<p>&nbsp;<\/p>\n<h3>Upewnij si\u0119, \u017ce oferujesz \u015bwietne do\u015bwiadczenie u\u017cytkownika<\/h3>\n<p>Pami\u0119taj: G\u0142\u00f3wnym priorytetem Google jest zapewnienie doskona\u0142ych wra\u017ce\u0144 u\u017cytkownikom. Dla Ciebie oznacza to upewnienie si\u0119, \u017ce ludzie dobrze si\u0119 czuj\u0105 podczas odwiedzin Twojej strony. Od oferowania u\u017cytecznych i oryginalnych tre\u015bci po wspania\u0142\u0105 szybko\u015b\u0107 \u0142adowania, postaraj si\u0119 wszystko dopracowa\u0107.<\/p>\n<h3><\/h3>\n<p>&nbsp;<\/p>\n<h3>Stale sprawdzaj i aktualizuj swoj\u0105 stron\u0119 internetow\u0105<\/h3>\n<p>Trendy w tworzeniu stron internetowych i SEO ci\u0105gle si\u0119 zmieniaj\u0105. Regularnie aktualizuj swoj\u0105 stron\u0119 internetow\u0105, aby nad\u0105\u017cy\u0107 za nimi. W ten spos\u00f3b mo\u017cesz utrzyma\u0107 swoj\u0105 witryn\u0119 aktualn\u0105, zapewnia\u0107 doskona\u0142e wra\u017cenia u\u017cytkownikom i poprawia\u0107 swoje pozycje w wynikach wyszukiwania.<\/p>\n<h2>Jako wydawca: Co musisz zrobi\u0107?<\/h2>\n<p>Je\u015bli jeste\u015b w\u0142a\u015bcicielem strony internetowej lub wydawc\u0105 zastanawiaj\u0105cym si\u0119, od czego zacz\u0105\u0107, wiedz, \u017ce Refinery89 jest Certyfikowanym Partnerem Wydawc\u00f3w Google.<strong><span style=\"color: #ffb703;\"> <a style=\"color: #ffb703;\" href=\"http:\/\/refinery89.com\/pl\/skontaktuj-sie-z-nami-refinery89\/\">Skontaktuj si\u0119 z nami<\/a><\/span><\/strong> z nami, bo dok\u0142adnie Ci powiemy, co masz robi\u0107!<\/p>","protected":false},"excerpt":{"rendered":"<p>Well, Google has finally made its March 2024 core update and spam update, and it is changing how SEO works yet again. From the first look, it is another season of spring cleaning. Sounds interesting and scary at the same time, doesn\u2019t it? We are sure you are wondering what is going to happen with [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":9399,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,12],"tags":[46,65],"class_list":["post-9241","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-publishers","tag-google","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Discover Google SEO Updates in 2024 | Refinery89<\/title>\n<meta name=\"description\" content=\"Google SEO updates in March 2024 is bringing a massive change to publishers and website owners. Learn to keep your SEO game strong!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/refinery89.com\/pl\/google-seo-marzec-2024-aktualizacja-rdzenia\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Discover Google SEO Updates in 2024 | Refinery89\" \/>\n<meta property=\"og:description\" content=\"Google SEO updates in March 2024 is bringing a massive change to publishers and website owners. 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