{"id":9004,"date":"2024-05-06T14:06:55","date_gmt":"2024-05-06T12:06:55","guid":{"rendered":"https:\/\/refinery89.com\/?p=9004"},"modified":"2024-06-14T10:18:18","modified_gmt":"2024-06-14T08:18:18","slug":"opoznienie-plikow-cookie-stron-trzecich-chrome-2025","status":"publish","type":"post","link":"https:\/\/refinery89.com\/pl\/delay-third-party-cookies-chrome-2025\/","title":{"rendered":"Po\u017cegnalne przyj\u0119cie Google dla zewn\u0119trznych plik\u00f3w cookie rozci\u0105ga si\u0119 do 2025 roku"},"content":{"rendered":"<p>Gotowi\u2026 do startu\u2026 CZEKAJ! Google og\u0142osi\u0142 op\u00f3\u017anienie ko\u0144ca plik\u00f3w cookie stron trzecich, kt\u00f3re mia\u0142o nast\u0105pi\u0107 w drugiej po\u0142owie czwartego kwarta\u0142u 2024 roku.<\/p>\n<p>&nbsp;<\/p>\n<h2 id=\"So,-when-is-the-new-date-for-the-third-party-cookie-deprecation?\" data-renderer-start-pos=\"136\"><strong data-renderer-mark=\"true\">Wi\u0119c, kiedy jest nowa data wycofania plik\u00f3w cookie stron trzecich?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p data-renderer-start-pos=\"202\">Nic dziwnego, \u017ce Google ponownie naciska przycisk \u201cDrzemka\u201d. W ko\u0144cu jest to ju\u017c trzecia zmiana terminu wy\u0142\u0105czenia tych plik\u00f3w cookie w Chrome.<\/p>\n<p data-renderer-start-pos=\"381\">Wydawcy i reklamodawcy musz\u0105 teraz poczeka\u0107 do 2025 roku.<\/p>\n<p>&nbsp;<\/p>\n<h2 data-renderer-start-pos=\"381\"><strong data-renderer-mark=\"true\">Dlaczego koniec plik\u00f3w cookie stron trzecich jest op\u00f3\u017aniony?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p data-renderer-start-pos=\"483\">Google utkn\u0105\u0142 w pu\u0142apce ciasteczek, poniewa\u017c decyzja o odroczeniu wycofania ciasteczek nie zale\u017ca\u0142a ca\u0142kowicie od nich.<\/p>\n<p data-renderer-start-pos=\"610\">Brytyjski Urz\u0105d ds. Konkurencji i Rynk\u00f3w (CMA) interweniuje i m\u00f3wi: \u201cChwileczk\u0119, Google!\"<\/p>\n<p data-renderer-start-pos=\"714\">W <a class=\"cc-1rn59kg\" title=\"https:\/\/privacysandbox.com\/intl\/en_us\/news\/update-on-the-plan-for-phase-out-of-third-party-cookies-on-chrome\/\" href=\"https:\/\/privacysandbox.com\/intl\/en_us\/news\/update-on-the-plan-for-phase-out-of-third-party-cookies-on-chrome\/\" target=\"_blank\" rel=\"noopener\" data-testid=\"link-with-safety\" data-renderer-mark=\"true\"><span style=\"color: #fb8500;\"><span style=\"color: #ffb703;\">ostatnia aktualizacja<\/span><\/span><\/a>, op\u00f3\u017anienie we wprowadzaniu zmian przypisano brytyjskim przepisom. Wpis podkre\u015bla\u0142,<\/p>\n<blockquote>\n<p data-renderer-start-pos=\"714\">\u201dZdajemy sobie spraw\u0119 z bie\u017c\u0105cych wyzwa\u0144 zwi\u0105zanych z godzeniem rozbie\u017cnych opinii bran\u017cy, regulator\u00f3w i deweloper\u00f3w i b\u0119dziemy nadal \u015bci\u015ble wsp\u00f3\u0142pracowa\u0107 z ca\u0142ym ekosystemem. Kluczowe jest r\u00f3wnie\u017c to, aby CMA mia\u0142o wystarczaj\u0105co du\u017co czasu na przejrzenie wszystkich dowod\u00f3w, w tym wynik\u00f3w test\u00f3w bran\u017cowych, o kt\u00f3re CMA poprosi\u0142o uczestnik\u00f3w rynku do ko\u0144ca czerwca. Bior\u0105c pod uwag\u0119 te dwa wa\u017cne czynniki, nie zako\u0144czymy procesu wycofywania plik\u00f3w cookie stron trzecich w drugiej po\u0142owie IV kwarta\u0142u.\u201d<\/p>\n<\/blockquote>\n<p data-renderer-start-pos=\"714\">Kr\u00f3tko m\u00f3wi\u0105c: Google nie mo\u017ce zrezygnowa\u0107 z plik\u00f3w cookie stron trzecich bez zgody CMA.<\/p>\n<p>&nbsp;<\/p>\n<h2 data-renderer-start-pos=\"714\"><strong data-renderer-mark=\"true\">Zapewnienie p\u0142ynnego przej\u015bcia dotycz\u0105cego prywatno\u015bci<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p data-renderer-start-pos=\"1465\">Opr\u00f3cz tej hu\u015btawki plan\u00f3w, wa\u017cne jest, aby Google wys\u0142ucha\u0142o opinii i obaw wszystkich, zanim wprowadzi jakiekolwiek powa\u017cne zmiany w prywatno\u015bci Chrome'a.<\/p>\n<p data-renderer-start-pos=\"1623\">Nasz dyrektor ds. strategii, <span style=\"color: #ffb703;\"><a style=\"color: #ffb703;\" href=\"https:\/\/www.linkedin.com\/in\/robin-de-wit\/\" target=\"_blank\" rel=\"noopener\">Robin de Wit<\/a>,<\/span> stwierdzono:<\/p>\n<blockquote>\n<p data-renderer-start-pos=\"1623\">\u2018Bior\u0105c pod uwag\u0119 niedawne og\u0142oszenie Google dotycz\u0105ce op\u00f3\u017anienia wycofania plik\u00f3w cookie, nie powinno to by\u0107 niespodziank\u0105 dla wi\u0119kszo\u015bci w bran\u017cy, poniewa\u017c nie jest to pierwszy raz. Ale bior\u0105c pod uwag\u0119, \u017ce ostatnie wycofywanie by\u0142o zaplanowane na IV kwarta\u0142, a my mamy do czynienia z delikatnymi systemami, najlepiej jest upewni\u0107 si\u0119, \u017ce przej\u015bcie na brak plik\u00f3w cookie jest jak najp\u0142ynniejsze\u201d.<\/p>\n<p data-renderer-start-pos=\"1623\">\n<\/blockquote>\n<p>&nbsp;<\/p>\n<h2 id=\"The-end-of-third-party-cookies.-What-should-you-do-now?\" data-renderer-start-pos=\"2013\"><strong data-renderer-mark=\"true\">Koniec plik\u00f3w cookie stron trzecich. Co teraz powiniene\u015b zrobi\u0107?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<div>\n<div id=\"content\" class=\"highlighter-context page view\" data-inline-comments-target=\"true\" data-testid=\"page-content-only\">\n<div class=\"_1bsb1osq _19pkidpf _2hwx1wug _otyridpf _18u01wug\">\n<div>\n<div id=\"main-content\" class=\"wiki-content css-1dmlodi e5xcnr80\" data-testid=\"pageContentRendererTestId\" data-test-appearance=\"full-page\">\n<div class=\"renderer-overrides\">\n<div class=\"ak-renderer-wrapper is-full-page cc-1jke4yk\">\n<div class=\"cc-1yull3q\">\n<div class=\"ak-renderer-document\">\n<p data-renderer-start-pos=\"2070\">Eliminacja plik\u00f3w cookie stron trzecich zosta\u0142a odroczona, ale \u015bwiat bez plik\u00f3w cookie jest nieunikniony, dlatego wydawcy i reklamodawcy, przygotujcie si\u0119.<\/p>\n<p data-renderer-start-pos=\"2211\">Martwisz si\u0119, jak to mo\u017ce wp\u0142yn\u0105\u0107 na ruch na Twojej stronie internetowej i dochody z reklam?\ud83d\udc4b<span style=\"color: #ffb703;\"> <a class=\"cc-1rn59kg\" style=\"color: #ffb703;\" title=\"https:\/\/refinery89.com\/contact-us\/\" href=\"https:\/\/refinery89.com\/pl\/skontaktuj-sie-z-nami-refinery89\/\" data-testid=\"link-with-safety\" data-renderer-mark=\"true\">Skontaktuj si\u0119 z nami<\/a><\/span> i skorzystaj z pomocy Certyfikowanego Partnera Publikowania Google!<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Ready\u2026 set\u2026 WAIT! Google has announced the delay of the end of third-party cookies that was scheduled for the second half of Q4 2024. &nbsp; So, when is the new date for the third-party cookie deprecation? &nbsp; It&#8217;s no surprise that Google hits the &#8220;Snooze&#8221; button once again. After all, this is the third time [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":9114,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,12],"tags":[44,46,72,68],"class_list":["post-9004","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-publishers","tag-cookies","tag-google","tag-publishers","tag-third-party-cookies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google farewell party for third-party cookies extends to 2025 | Refinery89<\/title>\n<meta name=\"description\" content=\"Google has announced the delay of the end of third-party cookies for the third time after not getting UK CMA&#039;s approval.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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