{"id":8987,"date":"2024-05-09T09:21:16","date_gmt":"2024-05-09T07:21:16","guid":{"rendered":"https:\/\/refinery89.com\/?p=8987"},"modified":"2024-06-14T10:42:09","modified_gmt":"2024-06-14T08:42:09","slug":"co-sie-dzieje-z-ruchem-w-ga4","status":"publish","type":"post","link":"https:\/\/refinery89.com\/pl\/whats-happening-to-ga4-traffic\/","title":{"rendered":"Co si\u0119 dzieje z Twoim ruchem GA4!? Nie panikuj!"},"content":{"rendered":"<p data-renderer-start-pos=\"1\">Czy ruch w GA4 i inne metryki lec\u0105 w d\u00f3\u0142? Wiemy, \u017ce ta sytuacja mo\u017ce by\u0107 frustruj\u0105ca, ale nie ma powodu do paniki. Rozpakujmy mo\u017cliwe przyczyny tego koszmaru i zastan\u00f3wmy si\u0119, co mo\u017cemy zrobi\u0107, aby odwr\u00f3ci\u0107 losy.<\/p>\n<p data-renderer-start-pos=\"236\">Zachowaj spok\u00f3j i czytaj dalej.<\/p>\n<p>&nbsp;<\/p>\n<h2 id=\"Google-Algorithm-Updates-can-affect-your-traffic\" data-renderer-start-pos=\"268\"><strong data-renderer-mark=\"true\">Aktualizacje algorytmu Google mog\u0105 wp\u0142yn\u0105\u0107 na Tw\u00f3j ruch<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p data-renderer-start-pos=\"320\">\u201cCo sta\u0142o si\u0119 z moj\u0105 pozycj\u0105?\u201d je\u015bli zadajesz sobie to pytanie, wiedz, \u017ce nie jeste\u015b sam. Wielu w\u0142a\u015bcicieli stron internetowych napotyka na ten nieprzyjemny scenariusz, w kt\u00f3rym trac\u0105 ruch i widoczno\u015b\u0107 online, zw\u0142aszcza po aktualizacjach algorytm\u00f3w wyszukiwarek.<\/p>\n<p data-renderer-start-pos=\"568\"><strong data-renderer-mark=\"true\">Na przyk\u0142ad w marcu 2024 roku Google przeprowadzi\u0142 nie jedn\u0105, a dwie g\u0142\u00f3wne aktualizacje:<\/strong> the <span style=\"color: #ffb703;\">\u201c<a class=\"cc-1rn59kg\" style=\"color: #ffb703;\" title=\"https:\/\/developers.google.com\/search\/help\/helpful-content-faq?hl=es\" href=\"https:\/\/developers.google.com\/search\/help\/helpful-content-faq\" target=\"_blank\" rel=\"noopener\" data-testid=\"link-with-safety\" data-renderer-mark=\"true\">Aktualizacja podstawowa dotycz\u0105ca pomocnych tre\u015bci<\/a>\u201c<\/span> i ten <span style=\"color: #ffb703;\">\u201c<a class=\"cc-1rn59kg\" style=\"color: #ffb703;\" title=\"https:\/\/blog.google\/products\/search\/google-search-update-march-2024\/\" href=\"https:\/\/blog.google\/products\/search\/google-search-update-march-2024\/\" target=\"_blank\" rel=\"noopener\" data-testid=\"link-with-safety\" data-renderer-mark=\"true\">Aktualizacja spamu<\/a>\u201d <\/span>kt\u00f3re nie pozostawiaj\u0105 nikogo oboj\u0119tnym.<\/p>\n<p data-renderer-start-pos=\"749\">Wyniki? C\u00f3\u017c, strona internetowa z szczeg\u00f3\u0142owymi i dobrze zbadaniami artyku\u0142ami jest teraz na czerwonym dywanie i przyci\u0105gnie wi\u0119cej odwiedzaj\u0105cych. Ale, m\u00f3j drogi, strona, kt\u00f3ra udost\u0119pnia podstawowe lub spamowe tre\u015bci niskiej jako\u015bci, mo\u017ce r\u00f3wnie dobrze macha\u0107 na po\u017cegnanie swojej publiczno\u015bci, poniewa\u017c nie zostaje ona na d\u0142u\u017cej.<\/p>\n<p>&nbsp;<\/p>\n<p data-renderer-start-pos=\"1037\"><strong>Kluczowe rozwi\u0105zania:<\/strong><\/p>\n<ul class=\"ak-ul\" data-indent-level=\"1\">\n<li>\n<p data-renderer-start-pos=\"1055\">Uwa\u017caj na <span style=\"color: #ffb703;\"><a class=\"cc-1rn59kg\" style=\"color: #ffb703;\" title=\"https:\/\/status.search.google.com\/products\/rGHU1u87FJnkP6W2GwMi\/history?hl=es\" href=\"https:\/\/status.search.google.com\/products\/rGHU1u87FJnkP6W2GwMi\/history?hl=es\" target=\"_blank\" rel=\"noopener\" data-testid=\"link-with-safety\" data-renderer-mark=\"true\">Aktualizacje algorytmu Google<\/a> <\/span>co miesi\u0105c.<\/p>\n<\/li>\n<li>\n<p data-renderer-start-pos=\"1113\">Wprowad\u017a niezb\u0119dne zmiany SEO i techniczne na swojej stronie, zanim b\u0119dzie za p\u00f3\u017ano na przeprosiny.<\/p>\n<\/li>\n<li>\n<p data-renderer-start-pos=\"1213\">B\u0105d\u017a na bie\u017c\u0105co z<span style=\"color: #ffb703;\"> <a class=\"cc-1rn59kg\" style=\"color: #ffb703;\" title=\"https:\/\/refinery89.com\/all-about-programmatic-advertising\/\" href=\"https:\/\/refinery89.com\/pl\/all-about-programmatic-advertising\/\" data-testid=\"link-with-safety\" data-renderer-mark=\"true\">nasz blog<\/a> <\/span>gdzie dzielimy si\u0119 wszystkimi trendami i aktualizacjami, kt\u00f3re mog\u0105 wp\u0142yn\u0105\u0107 na wydawc\u00f3w.<\/p>\n<\/li>\n<li>\n<p data-renderer-start-pos=\"1309\">Je\u015bli jeste\u015b cz\u0119\u015bci\u0105 naszej <span style=\"color: #ffb703;\"><a class=\"cc-1rn59kg\" style=\"color: #ffb703;\" title=\"https:\/\/refinery89.com\/contact-us\/\" href=\"https:\/\/refinery89.com\/pl\/skontaktuj-sie-z-nami-refinery89\/\" data-testid=\"link-with-safety\" data-renderer-mark=\"true\">sie\u0107 wydawc\u00f3w<\/a>,<\/span> Zapytaj nasz zesp\u00f3\u0142 o wskaz\u00f3wki i triki, jak unikn\u0105\u0107 ca\u0142ego tego dramatu.<\/p>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2 id=\"Rejecting-cookie-consent-results-in-loss-of-users-data\" data-renderer-start-pos=\"1413\"><strong data-renderer-mark=\"true\">Odrzucenie zgody na pliki cookie skutkuje utrat\u0105 danych u\u017cytkownik\u00f3w<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p data-renderer-start-pos=\"1471\">Nie tylko <a class=\"cc-1rn59kg\" title=\"https:\/\/refinery89.com\/the-end-of-third-party-cookies-what-should-i-do-now\/\" href=\"https:\/\/refinery89.com\/pl\/opoznienie-plikow-cookie-stron-trzecich-chrome-2025\/\" data-testid=\"link-with-safety\" data-renderer-mark=\"true\"><span style=\"color: #fb8500;\"><span style=\"color: #ffb703;\">koniec plik\u00f3w cookie stron trzecich<\/span><\/span><\/a> powoduje b\u00f3le g\u0142owy u wielu z nas, ale r\u00f3wnie\u017c odrzucanie plik\u00f3w cookie w formularzach zgody pozostawia blizny w\u015br\u00f3d wydawc\u00f3w.<\/p>\n<p data-renderer-start-pos=\"1634\">Chodzi o to, \u017ce kiedy odwiedzaj\u0105cy wchodzi na twoj\u0105 stron\u0119 i odrzuca <a class=\"cc-1rn59kg\" title=\"https:\/\/refinery89.com\/google-consent-mode-v2-to-panic-or-not-to-panic\/\" href=\"https:\/\/refinery89.com\/pl\/tryb-zgody-google-v2-panikowac-czy-nie-panikowac\/\" data-testid=\"link-with-safety\" data-renderer-mark=\"true\">Formularz zgody<\/a>, nie b\u0119dziesz ju\u017c w stanie \u015bledzi\u0107 ich danych w GA4, wi\u0119c w efekcie, c\u00f3\u017c, b\u0119dziesz \u015blepy.<\/p>\n<p data-renderer-start-pos=\"1802\">Innymi s\u0142owy: brak zgody u\u017cytkownika = brak \u015bledzenia = spadek liczby wy\u015bwietle\u0144 stron.<\/p>\n<p>&nbsp;<\/p>\n<p data-renderer-start-pos=\"1870\"><strong>Kluczowe rozwi\u0105zanie:<\/strong><\/p>\n<ul class=\"ak-ul\" data-indent-level=\"1\">\n<li>\n<p data-renderer-start-pos=\"1889\">GA4 oferuje<span style=\"color: #ffb703;\"><strong> \u201c<\/strong><a class=\"cc-1rn59kg\" style=\"color: #ffb703;\" title=\"https:\/\/youtu.be\/D3tApkYb2PI\" href=\"https:\/\/youtu.be\/D3tApkYb2PI\" target=\"_blank\" rel=\"noopener\" data-testid=\"link-with-safety\" data-renderer-mark=\"true\">Zmodelowane dane<\/a><\/span>\u201d w Analitice, kt\u00f3ra jest estymacj\u0105 aktywno\u015bci u\u017cytkownika, gdy identyfikatory takie jak pliki cookie lub identyfikator u\u017cytkownika nie s\u0105 w pe\u0142ni dost\u0119pne. W ten spos\u00f3b mo\u017cesz uzyska\u0107 przydatne informacje z raport\u00f3w Analitiki, jednocze\u015bnie szanuj\u0105c dane swoich u\u017cytkownik\u00f3w.<\/p>\n<p>Mo\u017cesz sprawdzi\u0107, czy masz ju\u017c t\u0119 opcj\u0119 w swoim koncie analitycznym: Administracja &gt; Wy\u015bwietlanie danych &gt; To\u017csamo\u015b\u0107 raportowania &gt; Po\u0142\u0105czona (modelowanie musi by\u0107 aktywne, w przeciwnym razie otrzymasz powiadomienie o niedost\u0119pno\u015bci)<span id=\"3d9ea18e-08c2-44f4-b6d5-33dfe21a825a\" class=\"inline-highlight first-mark-highlight last-mark-highlight\" data-renderer-mark=\"true\" data-mark-type=\"annotation\" data-mark-annotation-type=\"inlineComment\" data-id=\"3d9ea18e-08c2-44f4-b6d5-33dfe21a825a\">.<\/span><\/p>\n<p><span id=\"3d9ea18e-08c2-44f4-b6d5-33dfe21a825a\" class=\"inline-highlight first-mark-highlight last-mark-highlight\" data-renderer-mark=\"true\" data-mark-type=\"annotation\" data-mark-annotation-type=\"inlineComment\" data-id=\"3d9ea18e-08c2-44f4-b6d5-33dfe21a825a\"><\/span>Aby kwalifikowa\u0107 si\u0119 do uczenia maszynowego, w\u0142a\u015bciwo\u015b\u0107 GA4 musi spe\u0142nia\u0107 <a class=\"cc-1rn59kg\" title=\"https:\/\/support.google.com\/analytics\/answer\/11161109?hl=en-GB&amp;utm_id=ad\" href=\"https:\/\/support.google.com\/analytics\/answer\/11161109?hl=en-GB&amp;utm_id=ad\" target=\"_blank\" rel=\"noopener\" data-testid=\"link-with-safety\" data-renderer-mark=\"true\"><span style=\"color: #fb8500;\"><span style=\"color: #ffb703;\">te wymogi wst\u0119pne<\/span><\/span><\/a> pierwszy.<\/li>\n<\/ul>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-9043 size-full\" src=\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/05\/Reporting-identity-GA4-1.png\" alt=\"Modelowanie danych GA4\" width=\"934\" height=\"403\" srcset=\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/05\/Reporting-identity-GA4-1.png 934w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/05\/Reporting-identity-GA4-1-300x129.png 300w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/05\/Reporting-identity-GA4-1-768x331.png 768w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/05\/Reporting-identity-GA4-1-18x8.png 18w\" sizes=\"(max-width: 934px) 100vw, 934px\" \/><\/p>\n<h2 data-renderer-start-pos=\"2478\"><\/h2>\n<p>&nbsp;<\/p>\n<h2 id=\"Web-redesign-and-updates\" data-renderer-start-pos=\"2478\"><strong data-renderer-mark=\"true\">Przeprojektowanie i aktualizacje stron internetowych<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p data-renderer-start-pos=\"2506\">Niech co\u015b si\u0119 tu wyja\u015bni. Google NIE jest naszym wrogiem. Wszech\u015bwiat online staje si\u0119 coraz bardziej przejrzysty, u\u017cyteczny i pe\u0142en szacunku dla wszystkich u\u017cytkownik\u00f3w dzi\u0119ki wszystkim tym regulacjom i aktualizacjom.<\/p>\n<p data-renderer-start-pos=\"2701\">Mo\u017cemy r\u00f3wnie\u017c (nieumy\u015blnie, oczywi\u015bcie) robi\u0107 pewne rzeczy na naszej stronie, kt\u00f3re mog\u0105 powodowa\u0107 problemy.<\/p>\n<p data-renderer-start-pos=\"2810\">Znacz\u0105ce zmiany w projektowaniu, uk\u0142adzie lub funkcjonalno\u015bci Twojej witryny mog\u0105 czasem prowadzi\u0107 do spadku ruchu i przychod\u00f3w, je\u015bli nie zostan\u0105 przeprowadzone prawid\u0142owo.<\/p>\n<p>&nbsp;<\/p>\n<p data-renderer-start-pos=\"2959\"><strong>Kluczowe rozwi\u0105zanie:<\/strong><\/p>\n<ul class=\"ak-ul\" data-indent-level=\"1\">\n<li>\n<p data-renderer-start-pos=\"2976\">Upewnij si\u0119, \u017ce zmiany wprowadzone na twoich stronach internetowych spe\u0142niaj\u0105 <span style=\"color: #ffb703;\"><a class=\"cc-1rn59kg\" style=\"color: #ffb703;\" title=\"https:\/\/developers.google.com\/search\/docs\/essentials?hl=en\" href=\"https:\/\/developers.google.com\/search\/docs\/essentials?hl=en\" target=\"_blank\" rel=\"noopener\" data-testid=\"link-with-safety\" data-renderer-mark=\"true\">dobre praktyki Google.<\/a><\/span><\/p>\n<\/li>\n<li>\n<p data-renderer-start-pos=\"3059\">Sprawd\u017a stan swojego <span style=\"color: #fb8500;\"><a class=\"cc-1rn59kg\" style=\"color: #fb8500;\" title=\"https:\/\/refinery89.com\/your-sites-core-web-vitals-and-how-to-analyze-them\/\" href=\"https:\/\/refinery89.com\/pl\/your-sites-core-web-vitals-and-how-to-analyze-them\/\" data-testid=\"link-with-safety\" data-renderer-mark=\"true\"><span style=\"color: #ffb703;\">core web vitals<\/span> <\/a><\/span>przed i po wprowadzeniu zmian na Twojej stronie internetowej<\/p>\n<\/li>\n<li>\n<p data-renderer-start-pos=\"3152\">\u201cDes\u2026 pa\u2026 cito\u201d. Nie wprowadzaj zbyt wielu zmian naraz, aby m\u00f3c wykry\u0107 problem na czas.<\/p>\n<\/li>\n<\/ul>\n<div class=\"fabric-editor-block-mark fabric-editor-indentation-mark\" data-level=\"1\">\n<p data-renderer-start-pos=\"3250\">Nadal masz w\u0105tpliwo\u015bci? Nie martw si\u0119.<span style=\"color: #ffb703;\"><strong> <a class=\"cc-1rn59kg\" style=\"color: #ffb703;\" title=\"https:\/\/refinery89.com\/contact-us\/\" href=\"https:\/\/refinery89.com\/pl\/skontaktuj-sie-z-nami-refinery89\/\" data-testid=\"link-with-safety\" data-renderer-mark=\"true\">Skontaktuj si\u0119 z nami<\/a><\/strong> <\/span>po osobiste rekomendacje dotycz\u0105ce zwi\u0119kszenia Twoich przychod\u00f3w i rankingu. W ko\u0144cu jeste\u015bmy certyfikowanymi partnerami Google do spraw publikacji <span data-emoji-id=\"1f60e\" data-emoji-short-name=\":sunglasses:\" data-emoji-text=\"\ud83d\ude0e\"><span class=\"emoji-common-main-styles emoji-common-node emoji-common-emoji-image cc-9fkst0\" title=\":okulary przeciws\u0142oneczne:\" data-testid=\"image-emoji-:sunglasses:\" data-emoji-type=\"image\"><img decoding=\"async\" class=\"emoji\" src=\"https:\/\/pf-emoji-service--cdn.us-east-1.prod.public.atl-paas.net\/standard\/caa27a19-fc09-4452-b2b4-a301552fd69c\/64x64\/1f60e.png\" alt=\":okulary przeciws\u0142oneczne:\" width=\"20\" height=\"20\" data-emoji-short-name=\":sunglasses:\" data-emoji-id=\"1f60e\" data-emoji-text=\"\ud83d\ude0e\" \/><\/span><\/span><\/p>\n<\/div>\n<p data-renderer-start-pos=\"236\">","protected":false},"excerpt":{"rendered":"<p>Are your GA4 traffic and other metrics going doooown? We know this situation can be frustrating, but no need to panic. Let\u2019s unwrap the possible reasons for this nightmare and what we can do to turn the situation around. Keep calm and keep on reading. &nbsp; Google Algorithm Updates can affect your traffic &nbsp; \u201cWhat [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":9063,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,20],"tags":[82,46,88,65],"class_list":["post-8987","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publishers","category-refinery-academy","tag-core-web-vitals","tag-google","tag-google-analytics-4","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What\u2019s happening to your GA4 traffic!? Don\u00b4t panic! | Refinery89<\/title>\n<meta name=\"description\" content=\"Are your GA4 traffic and other metrics going down? Let\u2019s unwrap the possible reasons: google algorithm, cookies, concent, updates and more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/refinery89.com\/pl\/co-sie-dzieje-z-ruchem-w-ga4\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What\u2019s happening to your GA4 traffic!? Don\u00b4t panic! | Refinery89\" \/>\n<meta property=\"og:description\" content=\"Are your GA4 traffic and other metrics going down? Let\u2019s unwrap the possible reasons: google algorithm, cookies, concent, updates and more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/refinery89.com\/pl\/co-sie-dzieje-z-ruchem-w-ga4\/\" \/>\n<meta property=\"og:site_name\" content=\"Refinery89\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Refinery89\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-09T07:21:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-14T08:42:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/05\/Blog-Post_Unlocking-the-mystery-of-GA4-traffic-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"550\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Refinery\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@refinery89\" \/>\n<meta name=\"twitter:site\" content=\"@refinery89\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"Refinery\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/pl\\\/whats-happening-to-ga4-traffic\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/pl\\\/whats-happening-to-ga4-traffic\\\/\"},\"author\":{\"name\":\"Refinery\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#\\\/schema\\\/person\\\/bb44c8e27cbe031801796765556d9d1e\"},\"headline\":\"What\u2019s happening to your GA4 traffic!? 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