{"id":8300,"date":"2024-02-14T11:19:01","date_gmt":"2024-02-14T10:19:01","guid":{"rendered":"https:\/\/refinery89.com\/?p=8300"},"modified":"2024-11-18T17:50:06","modified_gmt":"2024-11-18T16:50:06","slug":"refinery89-dolacza-do-ramki-przejrzystosci-i-zgody-iab-europe","status":"publish","type":"post","link":"https:\/\/refinery89.com\/pl\/refinery89-joins-iab-europes-transparency-and-consent-framework\/","title":{"rendered":"Refinery89 do\u0142\u0105cza do TCF IAB Europe"},"content":{"rendered":"<h2>Wiadomo\u015b\u0107 dnia!<\/h2>\n<p data-pm-slice=\"1 1 []\">Z rado\u015bci\u0105 og\u0142aszamy kolejny du\u017cy krok, kt\u00f3ry zrobili\u015bmy! Refinery89 do\u0142\u0105czy\u0142o jako najnowszy <a href=\"https:\/\/iabeurope.eu\/vendor-list-tcf\/\">sprzedawca<\/a> do ram TCF (Transparency and Consent Framework) firmy IAB Europe w wersji 2.2. Oznacza to, \u017ce dok\u0142adamy wszelkich stara\u0144, aby przestrzega\u0107 wszystkich obowi\u0105zk\u00f3w wynikaj\u0105cych z RODO i dyrektywy ePrivacy.<\/p>\n<p>&nbsp;<\/p>\n<h3>Czym jest Ramy Przejrzysto\u015bci i Zgody IAB Europe?<\/h3>\n<p>Wprowadzony przez IAB Europe w 2018 roku TCF jest dobrowolnym, og\u00f3lnobran\u017cowym standardem. Ma na celu harmonizacj\u0119 podej\u015bcia do prywatno\u015bci danych i zgody u\u017cytkownika w ca\u0142ej bran\u017cy internetowej. Poprzez ustanowienie wsp\u00f3lnych ram, ma na celu zapewnienie zgodno\u015bci z dyrektyw\u0105 ePrivacy oraz og\u00f3lnym rozporz\u0105dzeniem o ochronie danych (RODO). TCF uwzgl\u0119dnia odpowiednie wytyczne na poziomie UE od EDPB oraz wytyczne na poziomie krajowym od organ\u00f3w ochrony danych. Ramy te s\u0105 wynikiem wsp\u00f3lnych wysi\u0142k\u00f3w. Ma na celu popraw\u0119 przejrzystego i znormalizowanego do\u015bwiadczenia u\u017cytkownika w zakresie prywatno\u015bci.<\/p>\n<p>&nbsp;<\/p>\n<h3>Dlaczego to wa\u017cne<\/h3>\n<p>TCF to co\u015b wi\u0119cej ni\u017c tylko narz\u0119dzie do zapewnienia zgodno\u015bci. Reprezentuje zbiorowy krok w kierunku bardziej skoncentrowanego na u\u017cytkowniku \u015brodowiska cyfrowego. Dla wydawc\u00f3w, reklamodawc\u00f3w i dostawc\u00f3w technologii stanowi wytyczne, jak post\u0119powa\u0107 w zakresie zgody u\u017cytkownika i przetwarzania danych w spos\u00f3b respektuj\u0105cy prawa jednostki do prywatno\u015bci. Twierdz\u0105c, \u017ce jest zgodny z TCF, Refinery89 twierdzi, \u017ce nie tylko spe\u0142nia obowi\u0105zki prawne, ale tak\u017ce zwi\u0119ksza zaufanie i przejrzysto\u015b\u0107 interakcji u\u017cytkownik\u00f3w.<\/p>\n<p>&nbsp;<\/p>\n<h3>Rola i zaanga\u017cowanie Refinery89 w ramach Transparency and Consent Framework IAB Europe<\/h3>\n<p>W Refinery89 do\u0142o\u017cyli\u015bmy wszelkich stara\u0144, stawiaj\u0105c w pierwszej kolejno\u015bci obawy naszych u\u017cytkownik\u00f3w dotycz\u0105ce prywatno\u015bci. Nasze zaanga\u017cowanie oznacza udzia\u0142 w standaryzacji zarz\u0105dzania zgodami i ochrony danych w bran\u017cy. Ta inicjatywa pozwala nam zaoferowa\u0107 naszej spo\u0142eczno\u015bci wiedz\u0119 i wsparcie niezb\u0119dne do zapewnienia, \u017ce zgody u\u017cytkownik\u00f3w s\u0105 uzyskiwane i zarz\u0105dzane w spos\u00f3b prosty. Chodzi o stworzenie zr\u00f3wnowa\u017conego ekosystemu, w kt\u00f3rym preferencje u\u017cytkownik\u00f3w s\u0105 respektowane, a cyfrowe do\u015bwiadczenia s\u0105 bezpieczniejsze dzi\u0119ki odpowiedzialnemu wykorzystaniu danych.<\/p>\n<p>&nbsp;<\/p>\n<h3>Spojrzenie w przysz\u0142o\u015b\u0107<\/h3>\n<p>Wdro\u017cenie TCF v2.2 jest wa\u017cnym krokiem, ale jedynie pierwszym z wielu. Zobowi\u0105zujemy si\u0119 do ci\u0105g\u0142ej wsp\u00f3\u0142pracy z IAB Europe, partnerami bran\u017cowymi i ekspertami ds. prywatno\u015bci w celu sta\u0142ego doskonalenia i ulepszania narz\u0119dzi zwi\u0105zanych ze zgod\u0105 i prywatno\u015bci\u0105.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/refinery89.com\/pl\/skontaktuj-sie-z-nami-refinery89\/\">Skontaktuj si\u0119 z nami<\/a> Wi\u0119cej informacji.<\/p>","protected":false},"excerpt":{"rendered":"<p>Big News! We&#8217;re excited to announce the next big step we made! Refinery89 joined as the newest vendor to the IAB Europe\u2019s Transparency and Consent Framework v2.2 (TCF). This means that we take thorough care of compliance with all obligations under GDPR and the ePrivacy Directive. &nbsp; What is IAB Europe\u2019s Transparency and Consent Framework? [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":11988,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131,22],"tags":[],"class_list":["post-8300","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Refinery89 joins IAB Europe\u2019s Transparency and Consent Framework | Refinery89<\/title>\n<meta name=\"description\" content=\"Refinery89 is a vendor to the IAB Europe\u2019s Transparency and Consent Framework, complying with GDPR and the ePrivacy Directive.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/refinery89.com\/pl\/refinery89-dolacza-do-ramki-przejrzystosci-i-zgody-iab-europe\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Refinery89 joins IAB Europe\u2019s Transparency and Consent Framework | Refinery89\" \/>\n<meta property=\"og:description\" content=\"Refinery89 is a vendor to the IAB Europe\u2019s Transparency and Consent Framework, complying with GDPR and the ePrivacy Directive.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/refinery89.com\/pl\/refinery89-dolacza-do-ramki-przejrzystosci-i-zgody-iab-europe\/\" \/>\n<meta property=\"og:site_name\" content=\"Refinery89\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Refinery89\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-14T10:19:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-18T16:50:06+00:00\" \/>\n<meta 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