{"id":7872,"date":"2023-12-05T18:12:32","date_gmt":"2023-12-05T17:12:32","guid":{"rendered":"https:\/\/refinery89.com\/?p=7872"},"modified":"2024-11-18T17:49:31","modified_gmt":"2024-11-18T16:49:31","slug":"tryb-zgody-google-v2-panikowac-czy-nie-panikowac","status":"publish","type":"post","link":"https:\/\/refinery89.com\/pl\/google-consent-mode-v2-to-panic-or-not-to-panic\/","title":{"rendered":"Tryb zgody Google V2: panikowa\u0107 czy nie panikowa\u0107?"},"content":{"rendered":"<h1 data-pm-slice=\"1 1 []\">Tryb Zgody v2 jest online<\/h1>\n<p data-pm-slice=\"1 1 []\">Nie zd\u0105\u017cyli\u015bmy jeszcze na dobre rozpocz\u0105\u0107 adaptacji do wycofywania plik\u00f3w cookie stron trzecich, a ju\u017c nadesz\u0142y kolejne wiadomo\u015bci od Google. Od pierwszego kwarta\u0142u 2024 roku Google b\u0119dzie wymaga\u0142o aktualizacji Consent Mode v2, co oznacza konieczno\u015b\u0107 posiadania certyfikowanej (oczywi\u015bcie przez Google) platformy CMP do zbierania danych o \u015bledzeniu u\u017cytkownik\u00f3w. W \u015bwietle wycofywania plik\u00f3w cookie nie jest to zaskoczeniem i w pewien spos\u00f3b mo\u017cna by\u0142o si\u0119 tego spodziewa\u0107.<\/p>\n<p>&nbsp;<\/p>\n<p>Jeszcze niedawno odbyli\u015bmy nasze <a href=\"https:\/\/refinery89.com\/pl\/third-party-cookies-cancellation-webinar-done-full-video\/\">webinar<\/a> po\u015bwi\u0119cony dok\u0142adnie zagadnieniu gromadzenia danych trzecich i pierwszych, wi\u0119c oczywi\u015bcie skierowali\u015bmy to pytanie do naszego go\u015bcia, Jana Winklera, dyrektora generalnego <a href=\"http:\/\/consentmanager.net\">consentmanager.net<\/a>. Oto czego nauczyli\u015bmy si\u0119 z pierwszej r\u0119ki od jednego z najbardziej uznanych ekspert\u00f3w w tej dziedzinie.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2>Tryb zgody v2. Potrzebujemy tylko CMP.<\/h2>\n<p>&nbsp;<\/p>\n<p data-renderer-start-pos=\"642\">Kr\u00f3tkie wprowadzenie. Google Consent Mode to spos\u00f3b, w jaki Google otrzymuje sygna\u0142 zgody od Twojej witryny. W zasadzie pozwala on okre\u015bli\u0107, czy odwiedzaj\u0105cy Twoj\u0105 witryn\u0119 wyrazili zgod\u0119 na wykorzystanie ich danych osobowych przez Google w celach reklamowych, w tym do \u015bledzenia i personalizacji.<\/p>\n<p data-renderer-start-pos=\"925\">Czyli u\u017cytkownicy mog\u0105 pozwoli\u0107 Google na odczytanie swoich informacji lub je zablokowa\u0107. Poniewa\u017c Google jest g\u0142\u00f3wn\u0105 bram\u0105 na mocy DMA (<a class=\"cc-tgpl01\" title=\"https:\/\/digital-markets-act.ec.europa.eu\/index_en\" href=\"https:\/\/digital-markets-act.ec.europa.eu\/index_en\" data-testid=\"link-with-safety\" data-renderer-mark=\"true\">Akt o rynkach cyfrowych<\/a>) ma d\u017awigni\u0119 i stara si\u0119 rozwi\u0105za\u0107 problem udost\u0119pniania danych osobowych w trybie zgody, co zapewnia, \u017ce u\u017cytkownicy zezwalaj\u0105 Google na \u015bledzenie i mierzenie ich aktywno\u015bci.<\/p>\n<p data-renderer-start-pos=\"1215\"><span id=\"2b985044-cd08-4eff-a24c-66aadb267caf\" data-renderer-mark=\"true\" data-mark-type=\"annotation\" data-mark-annotation-type=\"inlineComment\" data-id=\"2b985044-cd08-4eff-a24c-66aadb267caf\">Obecnie dla wydawc\u00f3w nie ma znaczenia, czy zainstalowali profesjonalne CMP.<\/span> Jednak od marca 2024 roku Google b\u0119dzie zobowi\u0105zywa\u0107 wydawc\u00f3w do korzystania z trybu zgody z certyfikowanym przez Google CMP. Je\u015bli b\u0119d\u0105 chcieli kontynuowa\u0107 korzystanie z narz\u0119dzi Google (AdSense, GA4, Google Tag Manager itp.). G\u0142\u00f3wnym wyzwaniem jest wi\u0119c to, \u017ce strony internetowe nie b\u0119d\u0105 mog\u0142y korzysta\u0107 z darmowych rozwi\u0105za\u0144 CMP typu open-source, ale b\u0119d\u0105 potrzebowa\u0142y profesjonalnych narz\u0119dzi, je\u015bli chc\u0105 nadal \u015bledzi\u0107 i analizowa\u0107 zachowania u\u017cytkownik\u00f3w.<\/p>\n<p data-renderer-start-pos=\"1696\">Skuteczno\u015b\u0107 reklamy zale\u017cy od precyzyjnego pomiaru wynik\u00f3w. Bez zgody u\u017cytkownik\u00f3w reklamodawcy nara\u017caj\u0105 si\u0119 na utrat\u0119 od 30 do 60% swoich danych, przy czym skala tego zjawiska r\u00f3\u017cni si\u0119 w zale\u017cno\u015bci od bran\u017cy. W zwi\u0105zku z tym wdro\u017cenie lub aktualizacja CMP do trybu Consent Mode v2 ma zasadnicze znaczenie dla firm, kt\u00f3re chc\u0105 nadal korzysta\u0107 z Google Ads w swoich dzia\u0142aniach marketingowych na rynkach EOG.<\/p>\n<h2 data-renderer-start-pos=\"1696\">Co powinienem zrobi\u0107 z Trybem zgody w wersji 2?<\/h2>\n<p>&nbsp;<\/p>\n<p data-renderer-start-pos=\"2065\">Je\u015bli ju\u017c do\u0142\u0105czy\u0142e\u015b do rodziny wydawc\u00f3w Refinery89 i przeszed\u0142e\u015b na nasze CMP, nie masz si\u0119 czym martwi\u0107, po prostu zapomnij o tym artykule i napij si\u0119 piwa, my ju\u017c wszystkim si\u0119 zaj\u0119li\u015bmy. W\u0142\u0105czamy t\u0119 kluczow\u0105 aktualizacj\u0119, jak r\u00f3wnie\u017c wszelkie inne aktualizacje, nawet te mniej istotne, do dostarczanego przez nas CMP, dzi\u0119ki czemu nasi wydawcy mog\u0105 skupi\u0107 si\u0119 na tym, co wa\u017cne: na \u017cyciu, podczas gdy my zajmujemy si\u0119 u\u017cytkownikami i monetyzacj\u0105 reklam.<\/p>\n<p>Je\u015bli jeszcze nas nie ma <a href=\"https:\/\/refinery89.com\/pl\/skontaktuj-sie-z-nami-refinery89\/\">Skontaktuj si\u0119 z nami<\/a> aby\u015b do marca 2024 roku by\u0142 w pe\u0142ni si\u0142 i pobudzony!<\/p>","protected":false},"excerpt":{"rendered":"<p>Consent Mode v2 is on air No sooner had we started assimilating the third-party cookie cancellation than more news came from Google. Starting in Q1 of 2024 Google will require an update to Consent Mode v2, which means to have a certified (by Google, obviously) CMP platform to collect users&#8217; tracking data. In light of [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":11990,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,12],"tags":[114,97,72],"class_list":["post-7872","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-publishers","tag-consent-management","tag-google-consent-mode-v2","tag-publishers"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Consent Mode V2: to panic or not to panic? | Refinery89<\/title>\n<meta name=\"description\" content=\"March 2024 Google will require an update to Consent Mode v2, which means to have a certified CMP platform to collect users&#039; tracking data\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/refinery89.com\/pl\/tryb-zgody-google-v2-panikowac-czy-nie-panikowac\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Consent Mode V2: to panic or not to panic? 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