{"id":7245,"date":"2023-11-14T13:11:39","date_gmt":"2023-11-14T12:11:39","guid":{"rendered":"https:\/\/refinery89.com\/?p=7245"},"modified":"2024-03-12T15:47:33","modified_gmt":"2024-03-12T14:47:33","slug":"core-web-vitals-jak-poprawic-doswiadczenie-uzytkownikow-i-wydajnosc-reklam","status":"publish","type":"post","link":"https:\/\/refinery89.com\/pl\/core-web-vitals-how-to-elevate-user-experience-and-ad-performance\/","title":{"rendered":"Core Web Vitals: jak poprawi\u0107 do\u015bwiadczenie u\u017cytkownik\u00f3w i wydajno\u015b\u0107 reklam"},"content":{"rendered":"

Co to jest <\/strong>Podstawowe wska\u017aniki internetowe<\/strong><\/em>?<\/strong><\/h1>\n

Core Web Vitals to zestaw metryk, kt\u00f3re Google uznaje za wa\u017cne dla og\u00f3lnego do\u015bwiadczenia u\u017cytkownika na stronie internetowej. S\u0105 one cz\u0119\u015bci\u0105 oceny \u201cPage Experience\u201d Google. Te wska\u017aniki sk\u0142adaj\u0105 si\u0119 z trzech specyficznych pomiar\u00f3w: Largest Contentful Paint (LCP), First Input Delay (FID) i Cumulative Layout Shift (CLS).<\/p>\n

\u017beby da\u0107 ci przedsmak, wyobra\u017a sobie, \u017ce wyskakujesz przed eleganckim klubem nocnym, a bramkarz decyduje, czy tw\u00f3j str\u00f3j jest wystarczaj\u0105co elegancki. Tak w\u0142a\u015bnie dzieje si\u0119, gdy Google ocenia twoj\u0105 stron\u0119, decyduj\u0105c, czy zas\u0142ugujesz na niebo pierwszej dziesi\u0105tki wynik\u00f3w wyszukiwania, czy przeznaczone ci jest piek\u0142o drugiej strony.<\/p>\n

Zanim zaczniemy, rozwa\u017cmy tak wa\u017cn\u0105 kwesti\u0119 jak skupienie uwagi, kt\u00f3re jest bezpo\u015brednio powi\u0105zane z metrykami Core Web Vitals.<\/p>\n

Czy wiesz, \u017ce \u015brednia d\u0142ugo\u015b\u0107 koncentracji przeci\u0119tnej osoby doros\u0142ej wynosi oko\u0142o 8,25 sekundy? Z\u0142ota rybka ma wi\u0119ksze oddanie jakiej\u015b czynno\u015bci ni\u017c ludzko\u015b\u0107! ?\"\ud83e\udd26\"<\/span><\/span><\/p>\n

W erze cyfrowej ludzie konsumuj\u0105 tysi\u0105ce wra\u017cenia<\/u> co sekund\u0119, wi\u0119c wydajno\u015b\u0107 Twojej strony internetowej jest absolutnie kluczowa.<\/p>\n

\"Podstawowe
Kr\u00f3tka koncentracja uwagi<\/figcaption><\/figure>\n

Dlaczego Core Web Vitals s\u0105 kluczowe dla <\/strong>Wydawcy<\/strong>?<\/strong><\/h2>\n

Te wska\u017aniki to nie tylko puste slogany dla wydawc\u00f3w w sferze programowej. Maj\u0105 one wp\u0142yw na pozycjonowanie Twojej witryny w wynikach wyszukiwania. Google zasygnalizowa\u0142, \u017ce Core Web Vitals, odzwierciedlaj\u0105ce rzeczywiste do\u015bwiadczenia u\u017cytkownik\u00f3w, b\u0119d\u0105 mia\u0142y wp\u0142yw na ranking wyszukiwania. Co wi\u0119cej, badanie z Deloitte<\/u><\/a> <\/span>podkre\u015bla, \u017ce ju\u017c \u261d\ufe0f skr\u00f3cenie czasu \u0142adowania strony o 0,1 sekundy mo\u017ce zwi\u0119kszy\u0107 wsp\u00f3\u0142czynnik konwersji nawet o 81%. W przypadku reklam oznacza to lepsz\u0105 widoczno\u015b\u0107, wy\u017cszy wska\u017anik interakcji i potencjalny wzrost przychod\u00f3w.<\/p>\n

 <\/p>\n

Na co powinni zwr\u00f3ci\u0107 uwag\u0119 wydawcy?<\/strong><\/h2>\n

Nie chodzi ju\u017c tylko o publikowanie tre\u015bci \u2014 jak<\/strong> sta\u0142o si\u0119 r\u00f3wnie krytyczne jak Co.<\/strong><\/p>\n

Oceniaj\u0105c swoje Core Web Vitals, wydawcy powinni bacznie zwraca\u0107 uwag\u0119 na:<\/p>\n

    \n
  1. \n

    Optymalizacja Obrazu:<\/p>\n<\/li>\n<\/ol>\n

    Obrazy o wysokiej rozdzielczo\u015bci mog\u0105 mie\u0107 ogromne rozmiary, co prowadzi do d\u0142u\u017cszych czas\u00f3w \u0142adowania. Rozwa\u017c u\u017cycie nowoczesnych format\u00f3w, takich jak WebP, kt\u00f3re zapewniaj\u0105 doskona\u0142\u0105 jako\u015b\u0107 obrazu przy znacznie mniejszych rozmiarach plik\u00f3w. Ponadto zaimplementuj responsywne obrazy za pomoc\u0105 `srcset<\/sub>atrybut, zapewniaj\u0105c, \u017ce urz\u0105dzenia pobieraj\u0105 najbardziej odpowiedni rozmiar obrazu.<\/p>\n

      \n
    1. \n

      Ulepsz hosting:<\/p>\n<\/li>\n<\/ol>\n

      Nie wszystkie hostingi s\u0105 sobie r\u00f3wne. Wirtualny serwer prywatny (VPS) lub hosting dedykowany mog\u0105 by\u0107 opcj\u0105 przyspieszaj\u0105c\u0105 Core Web Vitals. Sie\u0107 dostarczania tre\u015bci (CDN) mo\u017ce dodatkowo przyspieszy\u0107 dostarczanie tre\u015bci, serwuj\u0105c Twoj\u0105 witryn\u0119 z lokalizacji najbli\u017cszych u\u017cytkownikom.<\/p>\n

        \n
      1. \n

        Wykorzystaj pami\u0119\u0107 podr\u0119czn\u0105 przegl\u0105darki:<\/p>\n<\/li>\n<\/ol>\n

        Cache przypomina wr\u0119czanie odwiedzaj\u0105cym \u201cplanu\u201d Twojej strony, dzi\u0119ki czemu ich przegl\u0105darka mo\u017ce j\u0105 odtworzy\u0107 przy kolejnych wizytach, nie pobieraj\u0105c ponownie wszystkich danych. Mo\u017cesz drastycznie skr\u00f3ci\u0107 czas \u0142adowania dla powracaj\u0105cych odwiedzaj\u0105cych, wykorzystuj\u0105c cache przegl\u0105darki.<\/p>\n

          \n
        1. \n

          Optymalizacja liczby reklam<\/p>\n<\/li>\n<\/ol>\n

          Analizuj wyniki reklam i rozwa\u017c ograniczenie liczby mniej skutecznych reklam lub zast\u0105pienie ich l\u017cejszymi, bardziej anga\u017cuj\u0105cymi formatami reklamowymi.<\/p>\n

            \n
          1. \n

            Poprawi\u0107 CSS i JavaScript<\/u>:<\/p>\n<\/li>\n<\/ol>\n

            JavaScript i CSS s\u0105 fundamentalne dla nowoczesnego projektowania stron internetowych, ale mog\u0105 r\u00f3wnie\u017c by\u0107 przyczyn\u0105 wolnego dzia\u0142ania stron. U\u017cyj asynchronicznego \u0142adowania JS, aby skrypty nie blokowa\u0142y renderowania Twojej strony. W przypadku CSS, wyeliminuj blokowanie renderowania poprzez wbudowanie kluczowego CSS i odroczenie mniej krytycznych styl\u00f3w.<\/p>\n

             <\/p>\n

            Kontrolne sprawdzanie kondycji Core Web Vitals<\/strong><\/h2>\n

            Pami\u0119tasz te badania kontrolne w gabinecie lekarskim? Nie najprzyjemniejsze (szczeg\u00f3lnie dentysta!), ale ca\u0142kowicie niezb\u0119dne. Zebrali\u015bmy kilka sprawdzonych narz\u0119dzi, dzi\u0119ki kt\u00f3rym mo\u017cesz zabra\u0107 swoj\u0105 stron\u0119 internetow\u0105 do \u201clekarza\u201d na kontrol\u0119 zdrowia.<\/p>\n

            Google Page Speed Insights<\/a><\/h3>\n

            To narz\u0119dzie od Google, kt\u00f3re absolutnie trzeba wypr\u00f3bowa\u0107, oferuje analizy wydajno\u015bci zar\u00f3wno na urz\u0105dzeniach mobilnych, jak i na komputerach. Zawiera ocen\u0119 metryk CWV i proponuje sugestie dotycz\u0105ce optymalizacji.<\/p>\n

            Google Search Console<\/a><\/h3>\n

            Dedykowana sekcja po\u015bwi\u0119cona Core Web Vitals oferuje podsumowanie dla ca\u0142ej witryny i identyfikuje strony wymagaj\u0105ce poprawy.<\/p>\n

            Latarnia morska<\/a><\/h3>\n

            Zintegrowany z narz\u0119dziami deweloperskimi Chrome, Lighthouse udost\u0119pnia audyty dotycz\u0105ce wydajno\u015bci, dost\u0119pno\u015bci, progresywnych aplikacji internetowych, SEO i innych.<\/p>\n

            WebPageTest<\/a><\/h3>\n

            To zaawansowane narz\u0119dzie umo\u017cliwia testowanie z wielu lokalizacji i przy u\u017cyciu prawdziwych przegl\u0105darek. Zapewnia wizualne por\u00f3wnanie, szczeg\u00f3\u0142owe dane dotycz\u0105ce wydajno\u015bci oraz analiz\u0119 Core Web Vitals.<\/p>\n

            Chocia\u017c wszystkie te narz\u0119dzia s\u0105 pouczaj\u0105ce, warto stosowa\u0107 ich kombinacj\u0119, aby kompleksowo zrozumie\u0107 wydajno\u015b\u0107 swojej witryny.<\/p>\n

            Czy Twoje <\/strong>Podstawowe wska\u017aniki internetowe<\/strong> Na miar\u0119?<\/strong><\/h2>\n

            W Refinery89 skrupulatnie dbamy o Twoje Core Web Vitals, oferuj\u0105c niestandardowe rozwi\u0105zania stworzone dla wydawc\u00f3w, przez wydawc\u00f3w.<\/p>\n

            Odezwij si\u0119<\/u><\/strong><\/a>, a wsp\u00f3lnie podniesiemy wydajno\u015b\u0107 Twojej witryny na poziomy, kt\u00f3re nie tylko spe\u0142ni\u0105, ale i przewy\u017csz\u0105 standardy bran\u017cowe!<\/p>","protected":false},"excerpt":{"rendered":"

            What Are Core Web Vitals? Core Web Vitals are a set of metrics Google considers important in a webpage’s overall user experience. They are a part of Google’s “Page Experience” score. These vitals consist of three specific measurements: Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS). To give you a […]<\/p>\n","protected":false},"author":12,"featured_media":7016,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[26,82,46,24,75,34],"class_list":["post-7245","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-refinery-academy","tag-ad-monetization","tag-core-web-vitals","tag-google","tag-programmatic-advertising","tag-ranking","tag-refinery-academy"],"yoast_head":"\nCore Web Vitals. 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