{"id":6553,"date":"2023-10-30T18:16:47","date_gmt":"2023-10-30T17:16:47","guid":{"rendered":"https:\/\/refinery89.com\/?p=6553"},"modified":"2024-01-29T15:30:05","modified_gmt":"2024-01-29T14:30:05","slug":"wspinaczka-pod-gore-milowych-metryk-reklamowych-zawilosci-przychodow-na-tysiac-wyswietlen-rpm","status":"publish","type":"post","link":"https:\/\/refinery89.com\/pl\/climbing-the-up-mile-hill-of-ad-metrics-the-ins-and-outs-of-revenue-per-mille-rpm\/","title":{"rendered":"wspinaczka pod g\u00f3r\u0119 milowych metryk reklamowych, zawi\u0142o\u015bci przychod\u00f3w na tysi\u0105c wy\u015bwietle\u0144 (RPM)"},"content":{"rendered":"<p data-renderer-start-pos=\"3724\">RPM. Co przychodzi Ci do g\u0142owy, gdy s\u0142yszysz ten skr\u00f3t? Wykwintne danie w francuskiej restauracji z gwiazdk\u0105 Michelin? Pr\u0119dko\u015bciomierz w sportowym samochodzie? Ani to, ani to. RPM to Revenue Per Mille (tysi\u0105c). Oblicza szacunkowe zarobki strony internetowej za ka\u017cde 1000 wy\u015bwietle\u0144. Oto proste matematyczne wyja\u015bnienie:<\/p>\n<div class=\"fabric-editor-block-mark fabric-editor-alignment confluence-ssr-app-1mg5rgz\" data-align=\"center\">\n<p data-renderer-start-pos=\"4047\">RPM (przych\u00f3d na tysi\u0105c wy\u015bwietle\u0144 strony) = (ca\u0142kowity przych\u00f3d \u00f7 ca\u0142kowita liczba <u data-renderer-mark=\"true\">Wy\u015bwietle\u0144 strony<\/u>) x 1,000<\/p>\n<\/div>\n<p data-renderer-start-pos=\"4497\"><u data-renderer-mark=\"true\">Potrzebujesz wi\u0119cej szczeg\u00f3\u0142\u00f3w? Oto one<\/u><\/p>\n<p>&nbsp;<\/p>\n<h2 id=\"Why-is-RPM-the-keyword-in-Programmatic-Advertising?-?\" data-renderer-start-pos=\"4531\"><strong data-renderer-mark=\"true\">Dlaczego przych\u00f3d na tysi\u0105c (Revenue Per Mille)? <\/strong><strong data-renderer-mark=\"true\">s\u0142owo kluczowe w <\/strong><strong data-renderer-mark=\"true\">Reklama programatyczna<\/strong><strong data-renderer-mark=\"true\">?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p data-renderer-start-pos=\"4589\">Wyobra\u017a sobie, \u017ce organizujesz wielkie przyj\u0119cie (i, oczywi\u015bcie, odnosi ono sukces). Czy pobiera\u0142by\u015b op\u0142at\u0119 za wej\u015bcie w zale\u017cno\u015bci od liczby dzwonk\u00f3w do drzwi czy liczby go\u015bci, kt\u00f3rzy faktycznie weszli do \u015brodka? Raczej to drugie, prawda? Tak w\u0142a\u015bnie dzia\u0142a RPM w \u015brodowisku programatycznym. Pomaga wydawcom uzyska\u0107 ja\u015bniejszy obraz swoich przychod\u00f3w w stosunku do faktycznych wy\u015bwietle\u0144 lub interakcji, co czyni go nieocenionym wska\u017anikiem do zrozumienia kwoty euro wp\u0142ywaj\u0105cych na Twoje konto ze strony internetowej.<\/p>\n<p data-renderer-start-pos=\"5090\">Dodajmy troch\u0119 liczb. Je\u015bli zarobisz 100 euro z 50 000 wy\u015bwietle\u0144 strony, Twoje RPM wyniesie 2 euro. Proste, prawda? Ale jest haczyk: wy\u017csze RPM nie zawsze oznacza wi\u0119ksze przychody.<\/p>\n<p>&nbsp;<\/p>\n<h3 id=\"Let\u2019s-take-a-peek-at-why-a-higher-RPM-doesn't-always-mean-more-revenue\" data-renderer-start-pos=\"5276\"><strong data-renderer-mark=\"true\">Przyjrzyjmy si\u0119, dlaczego wysokie przychody na tysi\u0105c wy\u015bwietle\u0144 nie zawsze oznaczaj\u0105 wi\u0119ksze przychody<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p data-renderer-start-pos=\"5350\">Na pierwszy rzut oka wydaje si\u0119, \u017ce im wy\u017cszy wska\u017anik, tym wi\u0119cej pieni\u0119dzy zarabiasz, prawda? Nie do ko\u0144ca. Pami\u0119tasz imprez\u0119, kt\u00f3r\u0105 organizowa\u0142e\u015b? Puste pomieszczenie nie brzmi jak dobra zabawa. Wi\u0119c zapraszasz wi\u0119cej ludzi, my\u015bl\u0105c, \u017ce im wi\u0119cej, tym weselej. Ale same liczby nie gwarantuj\u0105 zabawy, je\u015bli go\u015bcie nie ta\u0144cz\u0105, nie rozmawiaj\u0105 i nie bawi\u0105 si\u0119. Podobnie z RPM, je\u015bli masz mn\u00f3stwo niezaanga\u017cowanych odbiorc\u00f3w, to wysokie RPM mo\u017ce by\u0107 myl\u0105ce.<\/p>\n<p data-renderer-start-pos=\"5789\">Na co powiniene\u015b zwr\u00f3ci\u0107 uwag\u0119:<\/p>\n<ul class=\"ak-ul\" data-indent-level=\"1\">\n<li>\n<p data-renderer-start-pos=\"5833\"><strong data-renderer-mark=\"true\">Jako\u015b\u0107 ruchu<\/strong><strong data-renderer-mark=\"true\">:<\/strong> Je\u015bli strona jest zalana odwiedzaj\u0105cymi o niskiej intencji, s\u0105 oni mniej sk\u0142onni do interakcji z reklamami. Mog\u0105 zawy\u017cy\u0107 liczb\u0119 Twoich wy\u015bwietle\u0144, ale nie zwi\u0119ksz\u0105 liczby konwersji.<\/p>\n<\/li>\n<li>\n<p data-renderer-start-pos=\"6029\"><strong data-renderer-mark=\"true\">Trafno\u015b\u0107 reklam:<\/strong> Nieistotne reklamy mog\u0105 zwi\u0119kszy\u0107 liczb\u0119 wy\u015bwietle\u0144 (a tym samym zawy\u017cy\u0107 RPM), ale nie doprowadz\u0105 do znacz\u0105cych zaanga\u017cowa\u0144 ani konwersji.<\/p>\n<\/li>\n<li>\n<p data-renderer-start-pos=\"6183\"><strong data-renderer-mark=\"true\">Rozmieszczenie reklam<\/strong>Reklamy, kt\u00f3re nie s\u0105 dobrze umieszczone, nawet je\u015bli s\u0105 wy\u015bwietlane w du\u017cej liczbie, mog\u0105 nie trafi\u0107 do odbiorc\u00f3w, prowadz\u0105c do wysokiego RPM, ale niezbyt du\u017cych przychod\u00f3w.<\/p>\n<\/li>\n<\/ul>\n<p data-renderer-start-pos=\"6344\">Wysokie obroty (RPM) brzmi\u0105 \u015bwietnie, ale chyba \u017ce poparte s\u0105 zaanga\u017cowanym ruchem o wysokim zamiarze i dobrze zoptymalizowanymi reklamami, mog\u0105 nie zape\u0142ni\u0107 Twojej kasy tak, jak oczekujesz.<\/p>\n<p>&nbsp;<\/p>\n<h2 data-renderer-start-pos=\"6523\">G\u0142\u00f3wny cel wydawcy<\/h2>\n<p>&nbsp;<\/p>\n<p data-renderer-start-pos=\"6525\">Chocia\u017c wska\u017anik RPM pozwala szybko oceni\u0107, jak skutecznie zarabiasz na swoich tre\u015bciach, nie nale\u017cy traktowa\u0107 go w oderwaniu od innych czynnik\u00f3w. Zwr\u00f3\u0107 uwag\u0119 na takie elementy, jak rozmieszczenie reklam, uk\u0142ad strony oraz jako\u015b\u0107 tre\u015bci. Odgrywaj\u0105 one kluczow\u0105 rol\u0119 w kszta\u0142towaniu wra\u017ce\u0144 u\u017cytkownika, a tym samym wp\u0142ywaj\u0105 na wska\u017anik RPM.<\/p>\n<p data-renderer-start-pos=\"6802\">Reklamodawcy r\u00f3wnie\u017c powinni bacznie obserwowa\u0107 jako\u015b\u0107 wy\u015bwietle\u0144. Nie wszystkie ods\u0142ony stron s\u0105 sobie r\u00f3wne. Pracuj w \u015bcis\u0142ej wsp\u00f3\u0142pracy z wydawcami, aby upewni\u0107 si\u0119, \u017ce reklamy s\u0105 optymalnie rozmieszczone i odpowiadaj\u0105 na potrzeby ludzi.<\/p>\n<p data-renderer-start-pos=\"7016\">RPM jest jak t\u0119tno dla zdrowia przychod\u00f3w Twojej strony internetowej. Chocia\u017c jest to kluczowy wska\u017anik, pami\u0119taj, aby uwzgl\u0119dni\u0107 szerszy obraz. Skup si\u0119 na tworzeniu wysokiej jako\u015bci tre\u015bci i anga\u017cuj\u0105cego do\u015bwiadczenia u\u017cytkownika, a liczby same wzrosn\u0105.<\/p>\n<p data-renderer-start-pos=\"7252\">Czujesz potrzeb\u0119 g\u0142\u0119bszego zanurzenia si\u0119 w metryk\u0119 RPM? <strong><a href=\"https:\/\/wp.refinery89.com\/get-started\/\"><u data-renderer-mark=\"true\">Skontaktuj si\u0119 z nami<\/u> <\/a><\/strong>z naszym zespo\u0142em ekspert\u00f3w ju\u017c dzi\u015b. Monetyzujmy te wy\u015bwietlenia, po tysi\u0105c za jednym razem! ?<\/p>\n<p data-renderer-start-pos=\"7252\">","protected":false},"excerpt":{"rendered":"<p>RPM. What comes to mind when you hear this abbreviation? A fancy dish in a Michelin French restaurant? A speedometer on a sports car? Nope and nope. RPM is Revenue Per Mille (thousand).\u00a0It calculates the estimated earnings of a webpage for every 1000 views it receives. Check out this simple math break: RPM (Revenue Per [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":6554,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[24,40,35],"class_list":["post-6553","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-refinery-academy","tag-programmatic-advertising","tag-revenue","tag-rpm"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ad Metrics: Ins and Outs of Revenue Per Mille (RPM)<\/title>\n<meta name=\"description\" content=\"Why is RPM the keyword in Programmatic Advertising? Know how to calculate it and why a high RPM doesn&#039;t always mean more revenue\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/refinery89.com\/pl\/wspinaczka-pod-gore-milowych-metryk-reklamowych-zawilosci-przychodow-na-tysiac-wyswietlen-rpm\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ad Metrics: Ins and Outs of Revenue Per Mille (RPM)\" \/>\n<meta property=\"og:description\" content=\"Why is RPM the keyword in Programmatic Advertising? 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