{"id":6536,"date":"2023-10-30T15:01:10","date_gmt":"2023-10-30T14:01:10","guid":{"rendered":"https:\/\/refinery89.com\/?p=6536"},"modified":"2023-10-31T13:19:49","modified_gmt":"2023-10-31T12:19:49","slug":"header-bidding-rdzen-reklamy-programatycznej-wyjasniony-w-prosty-sposob","status":"publish","type":"post","link":"https:\/\/refinery89.com\/pl\/header-bidding-the-core-of-programmatic-advertising-plainly-explained\/","title":{"rendered":"header bidding rdze\u0144 reklamy programatycznej wyja\u015bniony w prosty spos\u00f3b"},"content":{"rendered":"<p data-renderer-start-pos=\"326\">Prawdopodobnie wielokrotnie spotka\u0142e\u015b si\u0119 z terminem \u2018header bidding\u2019 podczas czytania artyku\u0142\u00f3w o reklamie programatycznej, ale mo\u017cesz wci\u0105\u017c czu\u0107 lekkie uk\u0142ucie niepokoju, gdy zdajesz sobie spraw\u0119, \u017ce nie rozumiesz go do ko\u0144ca. <span class=\"emoji-common-main-styles emoji-common-node emoji-common-emoji-image confluence-ssr-app-9fkst0\" title=\":face_with_raised_eyebrow:\" role=\"img\" data-testid=\"image-emoji-:face_with_raised_eyebrow:\" data-emoji-type=\"image\" aria-label=\":face_with_raised_eyebrow:\"><img decoding=\"async\" class=\"emoji\" src=\"https:\/\/pf-emoji-service--cdn.us-east-1.prod.public.atl-paas.net\/standard\/caa27a19-fc09-4452-b2b4-a301552fd69c\/32x32\/1f928.png\" alt=\":face_with_raised_eyebrow:\" width=\"20\" height=\"20\" data-emoji-short-name=\":face_with_raised_eyebrow:\" data-emoji-id=\"1f928\" data-emoji-text=\"?\" \/><\/span> Rozumiemy Ci\u0119! Nasi najlepsi eksperci Refinery89 poprowadz\u0105 Ci\u0119 przez g\u0105szcz header bidding i jego konsekwencji.<\/p>\n<p data-renderer-start-pos=\"671\">Wi\u0119c, przejd\u017amy do rzeczy.<\/p>\n<p>&nbsp;<\/p>\n<h2 id=\"Header-Bidding-Explained:-The-Mechanism-and-Dynamics\" data-renderer-start-pos=\"701\"><strong data-renderer-mark=\"true\">Licytacja nag\u0142\u00f3wkowa<\/strong><strong data-renderer-mark=\"true\"> Wyja\u015bniono: Mechanizm i dynamika<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p data-renderer-start-pos=\"757\">Header bidding to technologia umo\u017cliwiaj\u0105ca wielu gie\u0142dom reklamowym licytowanie si\u0119 o przestrze\u0144 reklamow\u0105 w inwentarzu wydawcy przed za\u0142adowaniem serwera reklam. Ten proces w czasie rzeczywistym kontrastuje z tradycyjnym modelem kaskadowym, w kt\u00f3rym \u017c\u0105dania reklamowe s\u0105 wysy\u0142ane pojedynczo. Dzi\u0119ki jednoczesnym ofertom od r\u00f3\u017cnych \u017ar\u00f3de\u0142 popytu, wyr\u00f3wnuje szanse, prowadz\u0105c konkurencyjn\u0105 aukcj\u0119. Ta konkurencja skutkuje wy\u017cszym zwrotem z ka\u017cdej wy\u015bwietlonej reklamy, zapewniaj\u0105c optymaln\u0105 wycen\u0119 inwentarza reklamowego wydawcy.<\/p>\n<p>&nbsp;<\/p>\n<h3 id=\"The-Crux-for-Publishers-and-Advertisers\" data-renderer-start-pos=\"1625\"><strong data-renderer-mark=\"true\">Sedno dla <\/strong><strong data-renderer-mark=\"true\">Wydawcy<\/strong><strong data-renderer-mark=\"true\"> i Reklamodawc\u00f3w<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p data-renderer-start-pos=\"1668\">Zrozumienie wszystkich niuans\u00f3w technologii staje si\u0119 kluczowe dla wydawc\u00f3w chc\u0105cych czerpa\u0107 korzy\u015bci z header bidding. Obietnica wy\u017cszych przychod\u00f3w p\u0142yn\u0105ca z tego modelu jest kusz\u0105ca, ale nie mo\u017cna przeoczy\u0107 wyzwa\u0144, takich jak potencjalne op\u00f3\u017anienia w odpowiedziach.<\/p>\n<p data-renderer-start-pos=\"1915\">Konieczne jest zoptymalizowanie Twojej strony, aby zminimalizowa\u0107 op\u00f3\u017anienia, zapewniaj\u0105c nienaruszony komfort u\u017cytkowania.<\/p>\n<p data-renderer-start-pos=\"2034\"><u data-renderer-mark=\"true\">Zapoznaj si\u0119 z naszym artyku\u0142em na temat op\u00f3\u017anienia strony. Czym jest i jak sobie z nim radzi\u0107?<\/u><\/p>\n<p data-renderer-start-pos=\"2112\">Co wi\u0119cej, potrzebujesz <u data-renderer-mark=\"true\">opakowanie<\/u>, fragment kodu, kt\u00f3ry kolejkuje partner\u00f3w popytowych dokonuj\u0105cych wywo\u0142a\u0144 asynchronicznych. Wyb\u00f3r odpowiednich partner\u00f3w do integracji z wrapperem nag\u0142\u00f3wkowym jest strategiczn\u0105 decyzj\u0105 wymagaj\u0105c\u0105 du\u017cego nak\u0142adu czasu.<\/p>\n<p data-renderer-start-pos=\"2338\">Reklamodawcy poruszaj\u0105cy si\u0119 w tym \u015brodowisku staj\u0105 przed w\u0142asnym zestawem wyzwa\u0144. Niezwykle konkurencyjny krajobraz wymaga strategicznych decyzji dotycz\u0105cych stawek za licytacj\u0119 i targetowania, aby zapewni\u0107 optymaln\u0105 widoczno\u015b\u0107 i pozycjonowanie. Wsp\u00f3\u0142praca z <u data-renderer-mark=\"true\">platformy po stronie popytu <\/u><u data-renderer-mark=\"true\">Procesory sygna\u0142owe cyfrowe<\/u> ekspertyza w dziedzinie nag\u0142\u00f3wk\u00f3w staje si\u0119 nieoceniona w tym kontek\u015bcie. Taka wsp\u00f3\u0142praca gwarantuje, \u017ce reklamodawcy mog\u0105 w pe\u0142ni wykorzysta\u0107 to \u015brodowisko, optymalizuj\u0105c sw\u00f3j zwrot z inwestycji i zapewniaj\u0105c, \u017ce ich reklamy docieraj\u0105 do najbardziej odpowiednich odbiorc\u00f3w.<\/p>\n<p>&nbsp;<\/p>\n<h2 id=\"Conclusion:-Steering-the-Future-of-Ad-Monetization\" data-renderer-start-pos=\"2843\"><strong data-renderer-mark=\"true\">Podsumowanie: Kieruj\u0105c przysz\u0142o\u015bci\u0105 <\/strong><em data-renderer-mark=\"true\"><strong data-renderer-mark=\"true\">Monetyzacji Reklam<\/strong><\/em><\/h2>\n<p>&nbsp;<\/p>\n<p data-renderer-start-pos=\"2897\">Podsumowuj\u0105c, header bidding znacz\u0105co zmieni\u0142 krajobraz cyfrowej reklamy, wprowadzaj\u0105c obie strony w now\u0105 er\u0119 przejrzysto\u015bci, konkurencyjno\u015bci i optymalizacji przychod\u00f3w dla wydawc\u00f3w. Ale jak zawsze, najbardziej zaawansowane techniki wymagaj\u0105 strategii i wiedzy.<\/p>\n<p data-renderer-start-pos=\"3176\">Chcesz napi\u0107 si\u0119 szampana? Czeka Ci\u0119 wyzwanie! Kluczem dla wydawc\u00f3w jest bie\u017c\u0105ce \u015bledzenie informacji, podejmowanie \u015bwiadomych decyzji i stawianie na ci\u0105g\u0142\u0105 optymalizacj\u0119, aby uwolni\u0107 pe\u0142ny potencja\u0142.<\/p>\n<p data-renderer-start-pos=\"3374\">Pragniesz udoskonali\u0107 swoje podej\u015bcie do header bidding lub potrzebujesz spersonalizowanych wskaz\u00f3wek? Nasz zesp\u00f3\u0142 jest got\u00f3w po\u015bwi\u0119ci\u0107 Ci pe\u0142n\u0105 uwag\u0119.<a href=\"https:\/\/wp.refinery89.com\/get-started\/\"><strong data-renderer-mark=\"true\"> <u data-renderer-mark=\"true\">Skontaktuj si\u0119 z nami<\/u><\/strong><\/a>, i wsp\u00f3lnie na nowo zdefiniujemy trajektori\u0119 Twojego monetyzacji reklam.<\/p>\n<p data-renderer-start-pos=\"3374\">","protected":false},"excerpt":{"rendered":"<p>You probably have repeatedly encountered the term &#8216;header bidding&#8217; when reading articles on programmatic advertising, but you might still have this tingly feeling when you understand that you don\u2019t entirely understand. We feel you! Our best Refinery89 experts are here to guide you through the tangle of header bidding and its implications. So, let\u2019s get [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":6551,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[33,24,34],"class_list":["post-6536","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-refinery-academy","tag-header-bidding","tag-programmatic-advertising","tag-refinery-academy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Header Bidding: The Core of Programmatic Advertising explained<\/title>\n<meta name=\"description\" content=\"You might have encountered the term &#039;header bidding&#039; when reading articles on programmatic advertising! We are here to explain!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/refinery89.com\/pl\/header-bidding-rdzen-reklamy-programatycznej-wyjasniony-w-prosty-sposob\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Header Bidding: The Core of Programmatic Advertising explained\" \/>\n<meta property=\"og:description\" content=\"You might have encountered the term &#039;header bidding&#039; when reading articles on programmatic advertising! We are here to explain!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/refinery89.com\/pl\/header-bidding-rdzen-reklamy-programatycznej-wyjasniony-w-prosty-sposob\/\" \/>\n<meta property=\"og:site_name\" content=\"Refinery89\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Refinery89\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-30T14:01:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-31T12:19:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/refinery89.com\/wp-content\/uploads\/2023\/10\/Template-Main-Image-Refinery-Academy.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1067\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Miguel Diaz de Teran\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@refinery89\" \/>\n<meta name=\"twitter:site\" content=\"@refinery89\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"Miguel Diaz de Teran\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/header-bidding-the-core-of-programmatic-advertising-plainly-explained\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/header-bidding-the-core-of-programmatic-advertising-plainly-explained\\\/\"},\"author\":{\"name\":\"Miguel Diaz de Teran\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#\\\/schema\\\/person\\\/73f968c815ae38bf8f48566080fa211e\"},\"headline\":\"Header Bidding. The Core of Programmatic Advertising plainly explained\",\"datePublished\":\"2023-10-30T14:01:10+00:00\",\"dateModified\":\"2023-10-31T12:19:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/header-bidding-the-core-of-programmatic-advertising-plainly-explained\\\/\"},\"wordCount\":442,\"publisher\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/header-bidding-the-core-of-programmatic-advertising-plainly-explained\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/Template-Main-Image-Refinery-Academy.webp\",\"keywords\":[\"Header Bidding\",\"Programmatic Advertising\",\"Refinery Academy\"],\"articleSection\":[\"Refinery Academy\"],\"inLanguage\":\"pl-PL\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/header-bidding-the-core-of-programmatic-advertising-plainly-explained\\\/\",\"url\":\"https:\\\/\\\/refinery89.com\\\/header-bidding-the-core-of-programmatic-advertising-plainly-explained\\\/\",\"name\":\"Header Bidding: The Core of Programmatic Advertising explained\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/header-bidding-the-core-of-programmatic-advertising-plainly-explained\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/header-bidding-the-core-of-programmatic-advertising-plainly-explained\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/Template-Main-Image-Refinery-Academy.webp\",\"datePublished\":\"2023-10-30T14:01:10+00:00\",\"dateModified\":\"2023-10-31T12:19:49+00:00\",\"description\":\"You might have encountered the term 'header bidding' when reading articles on programmatic advertising! We are here to explain!\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/header-bidding-the-core-of-programmatic-advertising-plainly-explained\\\/#breadcrumb\"},\"inLanguage\":\"pl-PL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/refinery89.com\\\/header-bidding-the-core-of-programmatic-advertising-plainly-explained\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/header-bidding-the-core-of-programmatic-advertising-plainly-explained\\\/#primaryimage\",\"url\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/Template-Main-Image-Refinery-Academy.webp\",\"contentUrl\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/Template-Main-Image-Refinery-Academy.webp\",\"width\":1067,\"height\":600,\"caption\":\"header bidding refinery academy post\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/header-bidding-the-core-of-programmatic-advertising-plainly-explained\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/refinery89.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Header Bidding. The Core of Programmatic Advertising plainly explained\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#website\",\"url\":\"https:\\\/\\\/refinery89.com\\\/\",\"name\":\"Refinery89\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/refinery89.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pl-PL\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#organization\",\"name\":\"Refinery89\",\"alternateName\":\"R89\",\"url\":\"https:\\\/\\\/refinery89.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/r89-thumbnail.png\",\"contentUrl\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/r89-thumbnail.png\",\"width\":200,\"height\":200,\"caption\":\"Refinery89\"},\"image\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Refinery89\\\/\",\"https:\\\/\\\/x.com\\\/refinery89\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/refinery89\\\/\",\"https:\\\/\\\/www.youtube.com\\\/@refinery89\",\"https:\\\/\\\/www.instagram.com\\\/refinery_89\\\/\",\"https:\\\/\\\/www.reddit.com\\\/user\\\/Refinery89\\\/\",\"https:\\\/\\\/share.google\\\/K8hFf3ktmUrTi1XCa\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#\\\/schema\\\/person\\\/73f968c815ae38bf8f48566080fa211e\",\"name\":\"Miguel Diaz de Teran\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/03b7753970a261214bc35002fb24c53c5c8c1db1849637b2a8d56d75a85f1f9d?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/03b7753970a261214bc35002fb24c53c5c8c1db1849637b2a8d56d75a85f1f9d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/03b7753970a261214bc35002fb24c53c5c8c1db1849637b2a8d56d75a85f1f9d?s=96&d=mm&r=g\",\"caption\":\"Miguel Diaz de Teran\"},\"description\":\"Miguel D\u00edaz de Ter\u00e1n is Refinery89\u2019s Marketing Manager. With over 15 years of experience in digital marketing and a strong background in programmatic advertising, Miguel oversees the company\u2019s marketing and growth strategies in the ad tech space to position Refinery89 as a lead industry reference for publishers and advertisers.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/migueldiazdeteran\\\/\"],\"url\":\"https:\\\/\\\/refinery89.com\\\/pl\\\/author\\\/miguel\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Header Bidding: Podstawa reklamy programatycznej wyja\u015bniona","description":"Mogli\u015bcie spotka\u0107 si\u0119 z terminem 'header bidding' podczas czytania artyku\u0142\u00f3w o reklamie programatycznej! Ju\u017c wyja\u015bniamy!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/refinery89.com\/pl\/header-bidding-rdzen-reklamy-programatycznej-wyjasniony-w-prosty-sposob\/","og_locale":"pl_PL","og_type":"article","og_title":"Header Bidding: The Core of Programmatic Advertising explained","og_description":"You might have encountered the term 'header bidding' when reading articles on programmatic advertising! We are here to explain!","og_url":"https:\/\/refinery89.com\/pl\/header-bidding-rdzen-reklamy-programatycznej-wyjasniony-w-prosty-sposob\/","og_site_name":"Refinery89","article_publisher":"https:\/\/www.facebook.com\/Refinery89\/","article_published_time":"2023-10-30T14:01:10+00:00","article_modified_time":"2023-10-31T12:19:49+00:00","og_image":[{"width":1067,"height":600,"url":"https:\/\/refinery89.com\/wp-content\/uploads\/2023\/10\/Template-Main-Image-Refinery-Academy.webp","type":"image\/webp"}],"author":"Miguel Diaz de Teran","twitter_card":"summary_large_image","twitter_creator":"@refinery89","twitter_site":"@refinery89","twitter_misc":{"Napisane przez":"Miguel Diaz de Teran","Szacowany czas czytania":"3 minuty"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/refinery89.com\/header-bidding-the-core-of-programmatic-advertising-plainly-explained\/#article","isPartOf":{"@id":"https:\/\/refinery89.com\/header-bidding-the-core-of-programmatic-advertising-plainly-explained\/"},"author":{"name":"Miguel Diaz de Teran","@id":"https:\/\/refinery89.com\/#\/schema\/person\/73f968c815ae38bf8f48566080fa211e"},"headline":"Header Bidding. The Core of Programmatic Advertising plainly explained","datePublished":"2023-10-30T14:01:10+00:00","dateModified":"2023-10-31T12:19:49+00:00","mainEntityOfPage":{"@id":"https:\/\/refinery89.com\/header-bidding-the-core-of-programmatic-advertising-plainly-explained\/"},"wordCount":442,"publisher":{"@id":"https:\/\/refinery89.com\/#organization"},"image":{"@id":"https:\/\/refinery89.com\/header-bidding-the-core-of-programmatic-advertising-plainly-explained\/#primaryimage"},"thumbnailUrl":"https:\/\/refinery89.com\/wp-content\/uploads\/2023\/10\/Template-Main-Image-Refinery-Academy.webp","keywords":["Header Bidding","Programmatic Advertising","Refinery Academy"],"articleSection":["Refinery Academy"],"inLanguage":"pl-PL"},{"@type":"WebPage","@id":"https:\/\/refinery89.com\/header-bidding-the-core-of-programmatic-advertising-plainly-explained\/","url":"https:\/\/refinery89.com\/header-bidding-the-core-of-programmatic-advertising-plainly-explained\/","name":"Header Bidding: Podstawa reklamy programatycznej wyja\u015bniona","isPartOf":{"@id":"https:\/\/refinery89.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/refinery89.com\/header-bidding-the-core-of-programmatic-advertising-plainly-explained\/#primaryimage"},"image":{"@id":"https:\/\/refinery89.com\/header-bidding-the-core-of-programmatic-advertising-plainly-explained\/#primaryimage"},"thumbnailUrl":"https:\/\/refinery89.com\/wp-content\/uploads\/2023\/10\/Template-Main-Image-Refinery-Academy.webp","datePublished":"2023-10-30T14:01:10+00:00","dateModified":"2023-10-31T12:19:49+00:00","description":"Mogli\u015bcie spotka\u0107 si\u0119 z terminem 'header bidding' podczas czytania artyku\u0142\u00f3w o reklamie programatycznej! Ju\u017c wyja\u015bniamy!","breadcrumb":{"@id":"https:\/\/refinery89.com\/header-bidding-the-core-of-programmatic-advertising-plainly-explained\/#breadcrumb"},"inLanguage":"pl-PL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/refinery89.com\/header-bidding-the-core-of-programmatic-advertising-plainly-explained\/"]}]},{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/refinery89.com\/header-bidding-the-core-of-programmatic-advertising-plainly-explained\/#primaryimage","url":"https:\/\/refinery89.com\/wp-content\/uploads\/2023\/10\/Template-Main-Image-Refinery-Academy.webp","contentUrl":"https:\/\/refinery89.com\/wp-content\/uploads\/2023\/10\/Template-Main-Image-Refinery-Academy.webp","width":1067,"height":600,"caption":"header bidding refinery academy post"},{"@type":"BreadcrumbList","@id":"https:\/\/refinery89.com\/header-bidding-the-core-of-programmatic-advertising-plainly-explained\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/refinery89.com\/"},{"@type":"ListItem","position":2,"name":"Header Bidding. The Core of Programmatic Advertising plainly explained"}]},{"@type":"WebSite","@id":"https:\/\/refinery89.com\/#website","url":"https:\/\/refinery89.com\/","name":"Refinery89","description":"","publisher":{"@id":"https:\/\/refinery89.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/refinery89.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pl-PL"},{"@type":"Organization","@id":"https:\/\/refinery89.com\/#organization","name":"Refinery89","alternateName":"R89","url":"https:\/\/refinery89.com\/","logo":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/refinery89.com\/#\/schema\/logo\/image\/","url":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/08\/r89-thumbnail.png","contentUrl":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/08\/r89-thumbnail.png","width":200,"height":200,"caption":"Refinery89"},"image":{"@id":"https:\/\/refinery89.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Refinery89\/","https:\/\/x.com\/refinery89","https:\/\/www.linkedin.com\/company\/refinery89\/","https:\/\/www.youtube.com\/@refinery89","https:\/\/www.instagram.com\/refinery_89\/","https:\/\/www.reddit.com\/user\/Refinery89\/","https:\/\/share.google\/K8hFf3ktmUrTi1XCa"]},{"@type":"Person","@id":"https:\/\/refinery89.com\/#\/schema\/person\/73f968c815ae38bf8f48566080fa211e","name":"Miguel Diaz de Teran","image":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/secure.gravatar.com\/avatar\/03b7753970a261214bc35002fb24c53c5c8c1db1849637b2a8d56d75a85f1f9d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/03b7753970a261214bc35002fb24c53c5c8c1db1849637b2a8d56d75a85f1f9d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/03b7753970a261214bc35002fb24c53c5c8c1db1849637b2a8d56d75a85f1f9d?s=96&d=mm&r=g","caption":"Miguel Diaz de Teran"},"description":"Miguel D\u00edaz de Ter\u00e1n jest Mened\u017cerem ds. Marketingu w Refinery89. Z ponad 15-letnim do\u015bwiadczeniem w marketingu cyfrowym i solidnym zapleczem w reklamie programmatycznej, Miguel nadzoruje strategie marketingowe i rozwojowe firmy w przestrzeni ad tech, aby pozycjonowa\u0107 Refinery89 jako wiod\u0105c\u0105 referencj\u0119 bran\u017cow\u0105 dla wydawc\u00f3w i reklamodawc\u00f3w.","sameAs":["https:\/\/www.linkedin.com\/in\/migueldiazdeteran\/"],"url":"https:\/\/refinery89.com\/pl\/author\/miguel\/"}]}},"_links":{"self":[{"href":"https:\/\/refinery89.com\/pl\/wp-json\/wp\/v2\/posts\/6536","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/refinery89.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/refinery89.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/refinery89.com\/pl\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/refinery89.com\/pl\/wp-json\/wp\/v2\/comments?post=6536"}],"version-history":[{"count":0,"href":"https:\/\/refinery89.com\/pl\/wp-json\/wp\/v2\/posts\/6536\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/refinery89.com\/pl\/wp-json\/wp\/v2\/media\/6551"}],"wp:attachment":[{"href":"https:\/\/refinery89.com\/pl\/wp-json\/wp\/v2\/media?parent=6536"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/refinery89.com\/pl\/wp-json\/wp\/v2\/categories?post=6536"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/refinery89.com\/pl\/wp-json\/wp\/v2\/tags?post=6536"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}