{"id":16487,"date":"2026-05-27T11:46:10","date_gmt":"2026-05-27T09:46:10","guid":{"rendered":"https:\/\/refinery89.com\/?p=16487"},"modified":"2026-05-27T12:16:58","modified_gmt":"2026-05-27T10:16:58","slug":"aktualizacja-pushads","status":"publish","type":"post","link":"https:\/\/refinery89.com\/pl\/pushads-update\/","title":{"rendered":"Prezentujemy: PushAds i now\u0105 funkcj\u0119 wideo outstream"},"content":{"rendered":"<p>Reklamy typu push-up ewoluowa\u0142y! Z rado\u015bci\u0105 przedstawiamy nasze najnowsze ulepszenia technologiczne, kt\u00f3re pozwol\u0105 Ci osi\u0105gn\u0105\u0107 jeszcze wy\u017csze zyski: poznaj PushAds i nasz\u0105 now\u0105 funkcj\u0119 Video Outstream! Te nowe rozwi\u0105zania s\u0105 bardziej wydajne i \u0142atwiejsze do skalowania, a ich celem jest zapewnienie Ci wzrostu przychod\u00f3w i wydajno\u015bci, o kt\u00f3rym marzy\u0142e\u015b.<\/p>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-16491 size-full\" src=\"https:\/\/refinery89.com\/wp-content\/uploads\/2026\/05\/Pushad-gif-1.gif\" alt=\"Przyk\u0142ad PushAd\" width=\"209\" height=\"450\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Czym s\u0105 PushAds?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>PushAds to nowa generacja <a href=\"https:\/\/refinery89.com\/pl\/wszystko-o-reklamach-push-up\/\" target=\"_blank\" rel=\"noopener\">Reklamy push-up<\/a>. Ten generuj\u0105cy przychody format reklamowy sk\u0142ada si\u0119 z przyci\u0105gaj\u0105cego wzrok banera, kt\u00f3ry jest umieszczony na sta\u0142e u g\u00f3ry lub u do\u0142u ekranu, co gwarantuje maksymaln\u0105 widoczno\u015b\u0107. Dzi\u0119ki doskona\u0142emu umiejscowieniu i skalowalnej architekturze pozwala wydawcom na sta\u0142e osi\u0105ga\u0107 wysokie <a href=\"https:\/\/refinery89.com\/es\/all-about-cost-per-mille-cpm\/\" target=\"_blank\" rel=\"noopener\">CPMy<\/a> bez negatywnego wp\u0142ywu na komfort u\u017cytkowania. To najlepsze z obu \u015bwiat\u00f3w!<\/p>\n<p><strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/strong><\/p>\n<h3><strong>Jakie s\u0105 zalety nowego PushAds?<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<ul>\n<li>S\u0105 one w pe\u0142ni zgodne z wytycznymi dla reklamodawc\u00f3w.<\/li>\n<\/ul>\n<ul>\n<li>Charakteryzuj\u0105 si\u0119 wysok\u0105 widoczno\u015bci\u0105, co zwi\u0119ksza liczb\u0119 wy\u015bwietle\u0144 reklam i zaanga\u017cowanie u\u017cytkownik\u00f3w.<\/li>\n<\/ul>\n<ul>\n<li>Dzi\u0119ki przyjaznej dla u\u017cytkownika konstrukcji s\u0105 one najlepszym wyborem, je\u015bli chodzi o popraw\u0119 wydajno\u015bci strony.<\/li>\n<\/ul>\n<ul>\n<li>Ich atrakcyjne miejsce cieszy si\u0119 du\u017cym zainteresowaniem reklamodawc\u00f3w, kt\u00f3rzy oferuj\u0105 za nie najlepsze stawki CPM, co przek\u0142ada si\u0119 na wi\u0119ksze przychody i wy\u017csze <a href=\"https:\/\/refinery89.com\/pl\/wskaznik-wypelnienia-reklam-u-wydawcow\/\" target=\"_blank\" rel=\"noopener\">wska\u017aniki wype\u0142nienia<\/a>.<\/li>\n<\/ul>\n<p><strong>\u00a0<\/strong><\/p>\n<h2><strong>Nowa funkcja \u201eVideo Outstream\u201d w PushAds<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>W nowej wersji PushAd materia\u0142y wideo sta\u0142y si\u0119 cz\u0119\u015bci\u0105 aukcji. Wprowadzili\u015bmy format Video Outstream przeznaczony dla urz\u0105dze\u0144 mobilnych, kt\u00f3ry ma na celu zwi\u0119kszenie stawek CPM oraz po\u0142\u0105czenie popytu na reklamy graficzne i wideo w jednym bloku reklamowym. Wy\u015bwietla si\u0119 on jako przyklejony odtwarzacz umieszczony na dole ekranu, co zapewnia widoczno\u015b\u0107 bez negatywnego wp\u0142ywu na komfort u\u017cytkowania.<\/p>\n<p>Zoptymalizowali\u015bmy format pod k\u0105tem urz\u0105dze\u0144 mobilnych (proporcje 16:9, maksymalna szeroko\u015b\u0107 360 pikseli) i wprowadzili\u015bmy wy\u017cszy, uzale\u017cniony od regionu pr\u00f3g minimalny w por\u00f3wnaniu ze standardowymi zasobami reklamowymi, co pozwala priorytetowo traktowa\u0107 popyt na reklamy wideo, jednocze\u015bnie zabezpieczaj\u0105c przychody.<\/p>\n<p>Poniewa\u017c reklamy wideo generuj\u0105 wy\u017csze stawki CPM, s\u0105 one wy\u015bwietlane w pierwszej kolejno\u015bci. Je\u015bli nie ma dost\u0119pnej reklamy wideo, miejsce to zajmuje najskuteczniejsza reklama graficzna, co pozwala niemal ca\u0142kowicie wyeliminowa\u0107 niewykorzystane wy\u015bwietlenia.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Jakie s\u0105 zalety nowej funkcji Video Outstream?<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<ul>\n<li>Uzyskaj dost\u0119p do bud\u017cet\u00f3w na reklamy wideo typu outstream przy zachowaniu \u015bcis\u0142ych <a href=\"https:\/\/www.adjust.com\/glossary\/view-through-rate\/\" target=\"_blank\" rel=\"noopener\">VTR<\/a> progi.<\/li>\n<\/ul>\n<ul>\n<li>Zwi\u0119kszenie konkurencyjno\u015bci w por\u00f3wnaniu z dedykowanymi stanowiskami typu outstream.<\/li>\n<\/ul>\n<ul>\n<li>Zwi\u0119ksz wska\u017anik zaanga\u017cowania u\u017cytkownik\u00f3w na swojej stronie.<\/li>\n<\/ul>\n<ul>\n<li>Zwi\u0119ksz stawki CPM, udost\u0119pniaj\u0105c zasoby reklam wideo w PushAds.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><strong>Jakie wyniki odnotowali wydawcy?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Po przeprowadzeniu testu A\/B w naszej sieci wydawcy zauwa\u017cyli, \u017ce w por\u00f3wnaniu z reklamami PushUp, PushAds zapewni\u0142y wzrost liczby wy\u015bwietle\u0144 reklam o 7,71% oraz wzrost wska\u017anika wype\u0142nienia o 81%. Ponadto, je\u015bli chodzi o przychody, odnotowali\u015bmy wzrost o +0,31 TP3T, co wskazuje na r\u00f3wnowag\u0119 mi\u0119dzy tymi dwoma formatami. Ci, kt\u00f3rzy wypr\u00f3bowali PushAds z funkcj\u0105 Video Outstream, odnotowali wzrost eCPM o +69,81 TP3T oraz wzrost przychod\u00f3w o +26,71 TP3T przy tym samym zasobie reklamowym.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Co dalej?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Stworzyli\u015bmy PushAds jako skalowaln\u0105 platform\u0119 w\u0142a\u015bnie po to, aby m\u00f3c j\u0105 stale ulepsza\u0107. W miar\u0119 post\u0119p\u00f3w we wdra\u017caniu i zmian w zapotrzebowaniu nasz zesp\u00f3\u0142 b\u0119dzie nadal pracowa\u0142 nad ulepszeniami, poprawkami i nowymi funkcjami. Zapisz si\u0119 do naszego newslettera, aby jako pierwszy dowiedzie\u0107 si\u0119 o przysz\u0142ych aktualizacjach!<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Jak wdro\u017cy\u0107 PushAds i now\u0105 funkcj\u0119 Video Outstream na swojej stronie<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Skontaktuj si\u0119 ze swoim opiekunem klienta, aby ju\u017c teraz wypr\u00f3bowa\u0107 PushAds i now\u0105 funkcj\u0119 Video Outstream oraz zwi\u0119kszy\u0107 swoje przychody z reklam do niespotykanego dot\u0105d poziomu!<\/p>\n<p>Je\u015bli jeste\u015b tu nowy, mo\u017cemy r\u00f3wnie\u017c zorganizowa\u0107 <a href=\"https:\/\/refinery89.com\/pl\/bezplatny-audyt-strony-internetowej-aby-zmaksymalizowac-przychody-z-reklam\/\" target=\"_blank\" rel=\"noopener\">bezp\u0142atny audyt strony internetowej<\/a> dla Ciebie oraz przedstawimy wskaz\u00f3wki, jak zoptymalizowa\u0107 ustawienia reklam, aby osi\u0105gn\u0105\u0107 jak najwi\u0119ksze zyski!<\/p>","protected":false},"excerpt":{"rendered":"<p>Push-Up Ads have evolved! We are happy to unveil our latest Tech Update to continue boosting your earnings to new heights: Say hello to PushAds and our new Video Outstream feature! More efficient and easier to scale, these new updates are here to give you the lift in revenue and performance that you have been [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":16488,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131,22,12,11],"tags":[144,26,71],"class_list":["post-16487","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","category-news","category-publishers","category-solutions","tag-ad-formats","tag-ad-monetization","tag-ad-tech"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Presenting: PushAds and the New Video Outstream Feature | Refinery89<\/title>\n<meta name=\"description\" content=\"Meet PushAds, the next generation of Push-Up ads, and our new Video Outstream feature, built to boost your ad revenue and 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