{"id":16258,"date":"2026-05-06T15:54:46","date_gmt":"2026-05-06T13:54:46","guid":{"rendered":"https:\/\/refinery89.com\/?p=16258"},"modified":"2026-05-07T17:25:54","modified_gmt":"2026-05-07T15:25:54","slug":"izabel-flores-liderka-grupy-programowej","status":"publish","type":"post","link":"https:\/\/refinery89.com\/pl\/isabel-flores-leader-of-the-programmatic-group\/","title":{"rendered":"Isabel Flores zostaje nowym liderem Grupy Programmatic IAB Spain"},"content":{"rendered":"<p><!--more-->Z rado\u015bci\u0105 og\u0142aszamy, \u017ce <a href=\"https:\/\/www.linkedin.com\/in\/isabelfloresruiz\/\" target=\"_blank\" rel=\"noopener\">Izabela Flores<\/a>, nasz VP Sprzeda\u017cy Hiszpania i LATAM z <a href=\"https:\/\/refinery89.com\/pl\/rozwiazania-reklamowe-reklamodawcy\/\" target=\"_blank\" rel=\"noopener\">Marki i agencje<\/a> w zespole Refinery89, zosta\u0142 mianowany nowym Liderem Grupy Programmatic w <a href=\"https:\/\/iabspain.es\/\" target=\"_blank\" rel=\"noopener\">IAB Hiszpania.<\/a><\/p>\n<p>&nbsp;<\/p>\n<h2>Isabel Flores, nowa liderka grupy programmatycznej IAB Spain<\/h2>\n<p>&nbsp;<\/p>\n<p data-start=\"180\" data-end=\"509\">Jako nowy Lider <a href=\"https:\/\/iabspain.es\/iniciativas\/iniciativas-programatica\/\" target=\"_blank\" rel=\"noopener\">Grupa programowa<\/a>, Isabel przejmie odpowiedzialno\u015b\u0107 za realizacj\u0119 inicjatyw Grupy i zach\u0119canie do aktywnego udzia\u0142u jej cz\u0142onk\u00f3w. B\u0119dzie r\u00f3wnie\u017c nadzorowa\u0107 dzielenie si\u0119 korzy\u015bciami z programatycznej reklamy w ca\u0142ym ekosystemie poprzez opracowywanie r\u00f3\u017cnorodnych, warto\u015bciowych zasob\u00f3w.<\/p>\n<p data-start=\"511\" data-end=\"911\">Isabel, obecnie wiceprezeska ds. sprzeda\u017cy w Hiszpanii i Ameryce \u0141aci\u0144skiej w Refinery89 oraz liderka AdTech, posiada ponad 11 lat do\u015bwiadczenia w ekosystemie programatycznym. W swojej karierze blisko wsp\u00f3\u0142pracowa\u0142a z agencjami, reklamodawcami, wydawcami i platformami technologicznymi. Odegra\u0142a r\u00f3wnie\u017c kluczow\u0105 rol\u0119 w nap\u0119dzaniu transformacji cyfrowej w firmach, skupiaj\u0105c si\u0119 na innowacji, przejrzysto\u015bci i zr\u00f3wnowa\u017conym rozwoju.<\/p>\n<blockquote>\n<p data-start=\"913\" data-end=\"1301\"><strong>\u201cBardzo ciesz\u0119 si\u0119, \u017ce mog\u0119 przyczyni\u0107 si\u0119 do rozwoju bran\u017cy programatycznej w Hiszpanii. Z przyjemno\u015bci\u0105 anga\u017cuj\u0119 si\u0119 we wspieranie wsp\u00f3\u0142pracy mi\u0119dzy cz\u0142onkami, realizacj\u0119 warto\u015bciowych projekt\u00f3w oraz utrzymywanie skutecznej komunikacji z IAB Spain i ca\u0142ym ekosystemem. W tej nowej roli chc\u0119 pom\u00f3c zbudowa\u0107 grup\u0119 dynamiczn\u0105, partycypacyjn\u0105 i zgodn\u0105 z aktualnymi wyzwaniami sektora\u201d \u2013 m\u00f3wi Isabel.<\/strong><\/p>\n<\/blockquote>\n<p data-start=\"1303\" data-end=\"1665\">Komitety IAB s\u0105 forami partycypacyjnymi, kt\u00f3rych cz\u0142onkowie odpowiadaj\u0105 za rozwijanie, definiowanie i regulowanie konkretnych aspekt\u00f3w reklamy cyfrowej. W tym celu tworz\u0105 r\u00f3\u017cne zasoby, takie jak studia, bia\u0142e ksi\u0119gi i infografiki. Wszystkie razem maj\u0105 na celu dostarczenie wyczerpuj\u0105cych informacji, kt\u00f3re pomagaj\u0105 profesjonalistom w ekosystemie maksymalizowa\u0107 ich wysi\u0142ki.<\/p>\n<p data-start=\"1667\" data-end=\"1986\">Grupa Programmatic jest cz\u0119\u015bci\u0105 Komitetu Data &amp; Activation. Sk\u0142ada si\u0119 z grupy wiod\u0105cych firm na rynku, kt\u00f3re s\u0105 cz\u0142onkami IAB. Jej cz\u0142onkowie pomagaj\u0105 pog\u0142\u0119bi\u0107 zrozumienie korzy\u015bci p\u0142yn\u0105cych z reklamy programmatic. Niekt\u00f3re z nich to mi\u0119dzy innymi przejrzysto\u015b\u0107, optymalizacja w czasie rzeczywistym, precyzyjne targetowanie, zr\u00f3wnowa\u017cony rozw\u00f3j marki, efektywno\u015b\u0107 medi\u00f3w.<\/p>\n<p data-start=\"1988\" data-end=\"2469\" data-is-last-node=\"\" data-is-only-node=\"\">Isabel obejmuje to stanowisko z entuzjazmem i silnym zaanga\u017cowaniem. Dzi\u0119ki niezwyk\u0142emu po\u015bwi\u0119ceniu, utrzyma Grup\u0119 w czo\u0142\u00f3wce innowacji. Obejmuje to kierowanie ewolucj\u0105 standard\u00f3w pomiarowych, zr\u00f3wnowa\u017conego rozwoju i jako\u015bci. Jednocze\u015bnie zobowi\u0105zuje si\u0119 do utrzymania sta\u0142ej komunikacji mi\u0119dzy r\u00f3\u017cnymi cz\u0142onkami i stowarzyszonymi IAB Spain. Zapewni sp\u00f3jno\u015b\u0107, aktywn\u0105 wsp\u00f3\u0142prac\u0119 i promocj\u0119 wsp\u00f3lnych inicjatyw w ramach ekosystemu cyfrowego.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":19,"featured_media":16304,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131,22],"tags":[95],"class_list":["post-16258","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","category-news","tag-advertising"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Isabel Flores is the new Leader of the Programmatic Committee at IAB Spain.<\/title>\n<meta name=\"description\" content=\"Isabel Flores, our VP Sales Spain &amp; LATAM at Refinery89, becomes the new Leader of IAB Spain&#039;s Programmatic Group.\" \/>\n<meta name=\"robots\" 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