{"id":14969,"date":"2025-11-04T16:58:47","date_gmt":"2025-11-04T15:58:47","guid":{"rendered":"https:\/\/refinery89.com\/?p=14969"},"modified":"2025-11-26T09:57:28","modified_gmt":"2025-11-26T08:57:28","slug":"wspieranie-wydawcow-inteligentnymi-i-angazujacymi-reklamami-dzieki-gumgum","status":"publish","type":"post","link":"https:\/\/refinery89.com\/pl\/empowering-publishers-with-smart-and-engaging-ads-with-gumgum\/","title":{"rendered":"Od spostrze\u017ce\u0144 do wp\u0142ywu: Jak GumGum wzmacnia naszych wydawc\u00f3w dzi\u0119ki inteligentnym i anga\u017cuj\u0105cym reklamom"},"content":{"rendered":"<p><i>Uwaga autora: Ten artyku\u0142 zosta\u0142 napisany wsp\u00f3lnie przez Refinery89 i GumGum.<\/i><\/p>\n<p>&nbsp;<\/p>\n<p>Rozumiemy, reklamy dopasowane do u\u017cytkownika to nie tylko wisienka na torcie. To jeden z sekretnych sk\u0142adnik\u00f3w, dzi\u0119ki kt\u00f3rym Twoja witryna mo\u017ce si\u0119 wyr\u00f3\u017cni\u0107, zmaksymalizowa\u0107 zyski i zapewni\u0107 \u015bwietne wra\u017cenia u\u017cytkownika. Tutaj <a href=\"https:\/\/refinery89.com\/pl\/czym-jest-ssp\/\" target=\"_blank\" rel=\"noopener\">partnerzy<\/a> lubi\u0107 <a href=\"http:\/\/gumgum.com\/about\" target=\"_blank\" rel=\"noopener\">GumGum<\/a> Prosz\u0119 wej\u015b\u0107, <strong>przekszta\u0142canie zbyt dobrych, by mog\u0142y by\u0107 prawdziwe, pomys\u0142\u00f3w w rzeczywisto\u015b\u0107 poprzez wspieranie inteligentniejszych strategii monetyzacji<\/strong> jak nasze <a href=\"https:\/\/refinery89.com\/pl\/single-tag-wzrost-przychodow-reklamowych\/?_gl=1*1ipnn4c*_up*MQ..*_ga*MTk3NDQyNDE4NC4xNzYyMTgwMDAx*_ga_K39RW1VZXG*czE3NjIxODAwMDEkbzEkZzAkdDE3NjIxODAwMDEkajYwJGwwJGgw\" target=\"_blank\" rel=\"noopener\">Single Tag<\/a> przy silnym popycie.<\/p>\n<p>Przewi\u0144 dalej, aby dowiedzie\u0107 si\u0119, jak we wsp\u00f3\u0142pracy z GumGum dbamy o to, aby wy\u015bwietlane przez nas reklamy dla naszej sieci wydawc\u00f3w by\u0142y inteligentne, anga\u017cuj\u0105ce i najwy\u017cszej jako\u015bci, aby zwi\u0119kszy\u0107 Twoje wyniki monetyzacji reklam!<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Co to jest GumGum?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p><strong>GumGum<\/strong> jest kontekstow\u0105, globaln\u0105 platform\u0105 reklamy cyfrowej, kt\u00f3ra wykorzystuje moc sztucznej inteligencji do dostarczania nieinwazyjnych, wysoko trafnych reklam. Ich misj\u0105 jest stworzenie ekosystemu reklamy cyfrowej, kt\u00f3ry przyci\u0105ga uwag\u0119 i szanuje prywatno\u015b\u0107 u\u017cytkownik\u00f3w, jednocze\u015bnie maksymalizuj\u0105c wyniki zar\u00f3wno dla reklamodawc\u00f3w, jak i wydawc\u00f3w.\u200b<\/p>\n<p>Mocno wierz\u0105, \u017ce reklama powinna by\u0107 r\u00f3wnie inteligentna, co anga\u017cuj\u0105ca, co czyni ich partnerem, kt\u00f3ry idealnie do nas pasuje.<\/p>\n<p>Maj\u0105 szerok\u0105 gam\u0119 rozwi\u0105za\u0144, kt\u00f3re s\u0142u\u017c\u0105 do:<\/p>\n<ul>\n<li>Nale\u017cy zadba\u0107 o to, by reklamy by\u0142y umieszczane w kontekstowo odpowiednich miejscach, co zwi\u0119ksza <a href=\"https:\/\/refinery89.com\/pl\/bezpieczenstwo-marki\/\">bezpiecze\u0144stwo marki<\/a> oraz przydatno\u015b\u0107.<\/li>\n<\/ul>\n<ul>\n<li>Zmierz poziom zainteresowania, jakim ciesz\u0105 si\u0119 reklamy, \u0142\u0105cz\u0105c skuteczno\u015b\u0107 kampanii z rzeczywistymi wynikami.<\/li>\n<\/ul>\n<ul>\n<li>Analizujemy miliardy sygna\u0142\u00f3w z otwartej sieci, \u015bledz\u0105c w czasie rzeczywistym zainteresowanie konsument\u00f3w, dopasowanie kontekstowe oraz skuteczno\u015b\u0107 kreacji, aby tworzy\u0107 bardziej przemy\u015blane kampanie.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><strong>Jak wraz z GumGum zwi\u0119kszamy wydajno\u015b\u0107 naszej sieci wydawc\u00f3w<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Nasze partnerstwo polega na dostarczaniu naszym klientom najwy\u017cszej jako\u015bci warto\u015bci. GumGum wnosi na st\u00f3\u0142 konkurencyjne <a href=\"https:\/\/refinery89.com\/pl\/wszystko-o-koszcie-za-tysiac-wyswietlen-cpm\/\" target=\"_blank\" rel=\"noopener\">CPMy<\/a>, wysokiej jako\u015bci popyt, kt\u00f3ry nie tylko przyczynia si\u0119 do wysokich przychod\u00f3w z reklam, ale tak\u017ce poprawia komfort u\u017cytkowania strony dzi\u0119ki atrakcyjnym i dostosowanym do odbiorc\u00f3w reklamom.<\/p>\n<p>Jako partner wydawniczy w ramach sieci umo\u017cliwiamy firmie GumGum dotarcie do szerokiego grona wydawc\u00f3w w ca\u0142ej Europie i Ameryce \u0141aci\u0144skiej. Ta wsp\u00f3\u0142praca gwarantuje znaczny zasi\u0119g i r\u00f3\u017cnorodno\u015b\u0107 miejsc reklamowych GumGum.<\/p>\n<p>Dzi\u0119ki do\u015bwiadczeniu naszego zespo\u0142u w zakresie zarz\u0105dzania i usprawniania komunikacji z wydawcami mo\u017cemy zapewni\u0107 wysoki poziom us\u0142ug i wydajno\u015bci w ka\u017cdej sytuacji.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Zwyci\u0119ska formu\u0142a: przyci\u0105gaj\u0105ce wzrok kreacje i precyzyjne targetowanie, kt\u00f3re konwertuje<\/strong><\/h2>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/refinery89.com\/banners\/GumGum%27s%20In-Screen%20Cascade.gif\" alt=\"GumGum In-Screen Cascade\" width=\"732\" height=\"732\" \/><\/p>\n<p>GumGum zapewnia wysokiej jako\u015bci, spersonalizowane kreacje reklamowe, dostosowane do witryn wydawc\u00f3w. Te kreacje oparte na danych doskonale przyci\u0105gaj\u0105 uwag\u0119 dzi\u0119ki projektowi i trafnej tre\u015bci, poprawiaj\u0105c zar\u00f3wno wydajno\u015b\u0107, jak i do\u015bwiadczenie u\u017cytkownika. Jednym z ich wyr\u00f3\u017cniaj\u0105cych si\u0119 format\u00f3w jest wyr\u00f3\u017cniaj\u0105cy si\u0119 format wysokiego wp\u0142ywu <a href=\"https:\/\/demo.partners.gumgum.com\/sites\/mobile-skin.html?url=.\/content\/peloton-mt\/&amp;bgurl=.\/images\/backgrounds\/peloton.jpg&amp;title=Peloton%20-%20Mobile%20Skin&amp;mobile_redirect=https:\/\/cdn.stage.justpremium.com\/mobile_skin\/index.html?zone=130289\" target=\"_blank\" rel=\"noopener\">Kaskada na ekranie<\/a>. Ta reklama \u0142\u0105czy w sobie najlepsze cechy <a href=\"https:\/\/refinery89.com\/pl\/wszystko-o-reklamach-push-up\/\" target=\"_blank\" rel=\"noopener\">pompki reklamowe<\/a> i interskrollera, aby przedstawi\u0107 interaktywn\u0105 kreacj\u0119, kt\u00f3ra naprawd\u0119 przyci\u0105gnie odbiorc\u00f3w.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Wsp\u00f3lna wizja przysz\u0142o\u015bci<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Patrz\u0105c w przysz\u0142o\u015b\u0107 wsp\u00f3lnie z GumGum, d\u0105\u017cymy do eksploracji nowych rynk\u00f3w, dalszego wsp\u00f3lnego rozwoju w Europie i LATAM oraz dostarczania najlepszego popytu na najbardziej odpowiednich stronach. Nasze po\u0142\u0105czone si\u0142y (zaawansowana technologia i kreatywno\u015b\u0107 GumGum oraz nasza silna sie\u0107 wydawc\u00f3w, premium zasoby i doskona\u0142o\u015b\u0107 operacyjna) to idealne po\u0142\u0105czenie, kt\u00f3re pomo\u017ce naszym wydawcom osi\u0105gn\u0105\u0107 znakomite wyniki.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Partnerstwo dla ksi\u0105\u017cek<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p><i>\u201cPartnerstwo z Refinery89 pozwala nam na p\u0142ynne po\u0142\u0105czenie z rozleg\u0142\u0105 sieci\u0105 wydawc\u00f3w, zapewniaj\u0105c, \u017ce nasze rozwi\u0105zania kontekstowe i kreatywne docieraj\u0105 do odbiorc\u00f3w w najbardziej efektywnym otoczeniu. Ich zaanga\u017cowanie w doskona\u0142o\u015b\u0107 odzwierciedla nasze w\u0142asne, co czyni t\u0119 wsp\u00f3\u0142prac\u0119 idealnym dopasowaniem do dostarczania naszym klientom znakomitych wynik\u00f3w.\u201d \u2013 dzieli si\u0119 Sven Bakker, Dyrektor ds. Rozwoju Wydawc\u00f3w, DE z GumGum.<\/i><\/p>\n<p>&nbsp;<\/p>\n<p>Wsp\u00f3lnie z GumGum redefiniujemy krajobraz cyfrowego marketingu, zapewniaj\u0105c, \u017ce \u015bwietne reklamy nie zak\u0142\u00f3caj\u0105, ale s\u0105 zgodne z potrzebami wydawc\u00f3w, reklamodawc\u00f3w i u\u017cytkownik\u00f3w.<\/p>\n<p>Dowiedz si\u0119 wi\u0119cej o naszych rozwi\u0105zaniach<a href=\"https:\/\/refinery89.com\/pl\/single-tag-wzrost-przychodow-reklamowych\/\" target=\"_blank\" rel=\"noopener\"> tutaj<\/a> lub przeczytaj wi\u0119cej o<a href=\"https:\/\/gumgum.com\/about\" target=\"_blank\" rel=\"noopener\"> Ogromny popyt na GumGum<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Author\u2019s note: This article was co-written by Refinery89 and GumGum. &nbsp; We get it, ads tailored to your user aren\u2019t just the icing on the cake. They are one of the secret ingredients for your site to stand out, maximize yield, and deliver a great user experience. Here\u2019s where partners like GumGum come in, transforming [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":14980,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131,22,12,20],"tags":[144,25,26,24,283],"class_list":["post-14969","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","category-news","category-publishers","category-refinery-academy","tag-ad-formats","tag-ad-inventory","tag-ad-monetization","tag-programmatic-advertising","tag-ssp"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How GumGum Empowers Publishers with Smart &amp; Engaging Ads<\/title>\n<meta name=\"description\" content=\"Discover how together with GumGum we deliver high-quality contextual ads that boost publisher revenue and maximize digital ad performance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/refinery89.com\/pl\/wspieranie-wydawcow-inteligentnymi-i-angazujacymi-reklamami-dzieki-gumgum\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How GumGum Empowers Publishers with Smart &amp; Engaging Ads\" \/>\n<meta property=\"og:description\" content=\"Discover how together with GumGum we deliver high-quality contextual ads that boost publisher revenue and maximize digital ad performance.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/refinery89.com\/pl\/wspieranie-wydawcow-inteligentnymi-i-angazujacymi-reklamami-dzieki-gumgum\/\" \/>\n<meta property=\"og:site_name\" content=\"Refinery89\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Refinery89\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-04T15:58:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-26T08:57:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/11\/Blog-Post_GumGum-1-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"550\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Patricia Sim\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@refinery89\" \/>\n<meta name=\"twitter:site\" content=\"@refinery89\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"Patricia Sim\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/empowering-publishers-with-smart-and-engaging-ads-with-gumgum\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/empowering-publishers-with-smart-and-engaging-ads-with-gumgum\\\/\"},\"author\":{\"name\":\"Patricia Sim\u00f3n\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#\\\/schema\\\/person\\\/73d11fd427b79cf70aa553e3b9d33f7d\"},\"headline\":\"From Insight to Impact: How GumGum Empowers Our Publishers with Smart &#038; 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