{"id":14150,"date":"2025-07-17T10:39:00","date_gmt":"2025-07-17T08:39:00","guid":{"rendered":"https:\/\/refinery89.com\/?p=14150"},"modified":"2025-09-30T15:55:49","modified_gmt":"2025-09-30T13:55:49","slug":"zwiekszanie-trafnosci-reklam-dzieki-refinery89-i-ogury","status":"publish","type":"post","link":"https:\/\/refinery89.com\/pl\/enhancing-ad-relevance-with-refinery89-and-ogury\/","title":{"rendered":"Idealne Dopasowanie Reklam \u2013 Zwi\u0119kszanie Trafno\u015bci Reklam dzi\u0119ki Refinery89 i Ogury"},"content":{"rendered":"

Uwaga redakcyjna: Ten artyku\u0142 zosta\u0142 wsp\u00f3\u0142tworzony przez Refinery89 i Ogury<\/strong><\/span><\/p>\n

 <\/p>\n

Wy\u015bwietlanie reklam dopasowanych do Twoich odwiedzaj\u0105cych to wisienka na torcie ka\u017cdej strony internetowej. Trafno\u015b\u0107 reklam pozytywnie wp\u0142ywa na do\u015bwiadczenia konsument\u00f3w, utrzymuj\u0105c ich zaanga\u017cowanie, poprawiaj\u0105c skuteczno\u015b\u0107 reklam i zwi\u0119kszaj\u0105c Twoje przychody z reklam. Czy mo\u017cna doda\u0107 co\u015b wi\u0119cej?<\/p>\n

W Refinery89 mamy odpowiedzialno\u015b\u0107, aby z \u0142atwo\u015bci\u0105 zwi\u0119kszy\u0107 Twoje mo\u017cliwo\u015bci monetyzacji reklam poprzez nasze Single Tag<\/a> Najlepszym rozwi\u0105zaniem jest dost\u0119p do popytu premium dostarczaj\u0105cego reklamy trafiaj\u0105ce do Twoich konsument\u00f3w, dlatego nawi\u0105zali\u015bmy wsp\u00f3\u0142prac\u0119 z globaln\u0105 sensacj\u0105 AdTech, Ogury<\/a>. Przez lata dzia\u0142ali w 19 krajach, oferuj\u0105c inteligentne umieszczanie reklam. Oczywi\u015bcie, musieli\u015bmy wsi\u0105\u015b\u0107 do tego poci\u0105gu dla naszych wydawc\u00f3w.<\/p>\n

Zobaczmy, jak b\u0119dziemy wsp\u00f3\u0142pracowa\u0107, aby pom\u00f3c Ci osi\u0105gn\u0105\u0107 najlepsze rezultaty w Twojej strategii z du\u017cym popytem!<\/p>\n

 <\/p>\n

Czym jest Ogury?<\/b><\/h2>\n

 <\/p>\n

Ogury<\/span><\/a> jest jednym z naszych najbardziej cenionych\u00a0 Partnerzy popytowi<\/a>, wprowadzaj\u0105c od 2022 r. wyj\u0105tkowy poziom jako\u015bci do naszego stosu kod\u00f3w nag\u0142\u00f3wka (Header Bidding). Jako globalny lider AdTech, Ogury specjalizuje si\u0119 w rozwi\u0105zaniach Personified Advertising opartych na zasadzie privacy by design, obs\u0142uguj\u0105c marki, agencje i wydawc\u00f3w, koncentruj\u0105c si\u0119 na targetowaniu person, a nie pojedynczych u\u017cytkownik\u00f3w.<\/p>\n

Dzi\u0119ki naszemu rozwi\u0105zaniu Single Tag wydawcy mog\u0105 nawi\u0105za\u0107 kontakt z premium popytem Ogury od najwi\u0119kszych reklamodawc\u00f3w na \u015bwiecie, uzyskuj\u0105c dost\u0119p do warto\u015bciowych kampanii w bezpiecznym dla marki \u015brodowisku, jednocze\u015bnie wykorzystuj\u0105c ich unikalne targetowanie oparte na personach. Te Persony<\/a> s\u0105 skrupulatnie tworzone na podstawie milion\u00f3w ankiet zg\u0142oszonych przez klient\u00f3w, wzbogacane miliardami wysokiej jako\u015bci punkt\u00f3w danych i udoskonalane przez sztuczn\u0105 inteligencj\u0119. Rezultat jest bezkonkurencyjny: inteligencja dotycz\u0105ca odbiorc\u00f3w i wydajno\u015b\u0107 reklam, wyznaczaj\u0105ca nowy standard w bran\u017cy.<\/p>\n

 <\/p>\n

W jaki spos\u00f3b nasza wsp\u00f3\u0142praca z Ogury usprawnia strategi\u0119 monetyzacji naszych wydawc\u00f3w<\/b><\/h2>\n

 <\/p>\n

Ogury zapewnia naszej sieci wydawc\u00f3w przysz\u0142o\u015bciowe podej\u015bcie do monetyzacji oparte na prywatno\u015bci i wydajno\u015bci. Jego targetowanie oparte na personach dostarcza trafne reklamy bez polegania na indywidualnych identyfikatorach, zapewniaj\u0105c mo\u017cliwo\u015b\u0107 adresowania nawet w \u015brodowiskach bez plik\u00f3w cookie. Reklamy oparte na personach s\u0105 bardziej trafne dla konsument\u00f3w, co sprawia, \u017ce umieszczanie reklam jest inteligentniejsze, mniej inwazyjne i poprawia do\u015bwiadczenie u\u017cytkownika.<\/p>\n

W po\u0142\u0105czeniu z us\u0142ug\u0105 premium, zoptymalizowanym przez SI popytem oraz wysokiej jako\u015bci formatami rich media, takimi jak przyjazny dla u\u017cytkownika baner typu Sticky Banner, Ogury pomaga zmaksymalizowa\u0107 przychody przy jednoczesnej ochronie do\u015bwiadczenia u\u017cytkownika.<\/p>\n

\u201c<\/i>W Ogury jeste\u015bmy oddani przekszta\u0142caniu reklamy cyfrowej w oparciu o podej\u015bcie oparte na prywatno\u015bci i personach, kt\u00f3re szanuje konsument\u00f3w, jednocze\u015bnie przynosz\u0105c mierzalne wyniki wydawcom. Nasze partnerstwo z Refinery89 rozszerza t\u0119 wizj\u0119, dostarczaj\u0105c wysokiej jako\u015bci popyt, anga\u017cuj\u0105ce formaty i zr\u00f3wnowa\u017cone mo\u017cliwo\u015bci monetyzacji dla ich sieci wydawc\u00f3w na ca\u0142ym \u015bwiecie. <\/i>Benjamin Lanfry, Dyrektor ds. \u0141a\u0144cucha Dostaw i Operacji w Ogury.<\/p><\/blockquote>\n

 <\/p>\n

Co przysz\u0142o\u015b\u0107 niesie naszym wydawcom pod\u0142\u0105czonym do Ogury za po\u015brednictwem Single Tag?<\/b><\/h2>\n

 <\/p>\n

W miar\u0119 dalszej ekspansji na nowe rynki b\u0119dziemy pog\u0142\u0119bia\u0107 nasz\u0105 wsp\u00f3\u0142prac\u0119 z Ogury, aby uczyni\u0107 popyt premium jeszcze bardziej dost\u0119pnym dzi\u0119ki naszemu rozwi\u0105zaniu do monetyzacji reklam Single Tag. Integruj\u0105c wysokiej jako\u015bci popyt Ogury, dajemy wydawcom inteligentniejsze, bardziej efektywne umiejscowienie reklam, kt\u00f3re generuj\u0105 wy\u017csze przychody.<\/p>\n

Wsp\u00f3lnie \u0142\u0105czymy najnowocze\u015bniejsze technologie z g\u0142\u0119bokim zrozumieniem preferencji konsument\u00f3w, aby pom\u00f3c wydawcom odnosi\u0107 sukcesy w stale rozwijaj\u0105cym si\u0119 cyfrowym krajobrazie. Nasze wsp\u00f3lne skupienie na priorytetowym traktowaniu prywatno\u015bci i zr\u00f3wnowa\u017conych rozwi\u0105zaniach zapewnia wydawcom mo\u017cliwo\u015b\u0107 budowania d\u0142ugoterminowego wzrostu.<\/p>\n

Skontaktuj si\u0119 z nami, aby dowiedzie\u0107 si\u0119, jak zintegrowa\u0107 pojedynczy tag na swojej stronie internetowej i odblokowa\u0107 korzy\u015bci wynikaj\u0105ce z premium popytu Ogury.<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Editor\u2019s note: This article was co-written by Refinery89 and Ogury   Serving ads tailored to your visitors is the icing on the cake for a website. Ad relevance positively impacts your consumer experience, keeping your audience more engaged, improving ad performance, and your ad revenue. What else is there to say? At Refinery89, we have […]<\/p>\n","protected":false},"author":19,"featured_media":14158,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131,22,14,297,12,20],"tags":[26,24,283],"class_list":["post-14150","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","category-news","category-partner_solutions","category-partners","category-publishers","category-refinery-academy","tag-ad-monetization","tag-programmatic-advertising","tag-ssp"],"yoast_head":"\nEnhancing Ad Relevance with Refinery89 and Ogury<\/title>\n<meta name=\"description\" content=\"Ad relevance drives revenue. 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