Co to jest GeoTag?<\/strong><\/h2>\n <\/p>\n
GeoTag is Refinery89’s technology that enables a website\u2019s international visitors to see local ads or prevents ads from being displayed in certain regions based on the publisher\u2019s preference.<\/p>\n
Dzi\u0119ki naszemu nieinwazyjnemu rozwi\u0105zaniu GeoTag mo\u017cesz wy\u015bwietla\u0107 zagraniczne reklamy odwiedzaj\u0105cym z ca\u0142ego \u015bwiata! Na przyk\u0142ad, je\u015bli zarz\u0105dzasz swoj\u0105 witryn\u0105 z Brazylii, a kto\u015b z Portugalii odwiedzi jedn\u0105 z Twoich stron, zobaczy reklamy na podstawie swojej lokalizacji.<\/p>\n
<\/p>\n
Who is GeoTag for?<\/strong><\/h2>\n <\/p>\n
If you identify yourself with any of these situations, then GeoTag is just what your ad strategy needs:<\/p>\n
\n- As a publisher, you successfully run your own direct campaigns and programmatic stack in your core market, but you also receive significant traffic from outside that market that you are currently unable to monetize effectively.<\/li>\n
- You generate traffic from high-income countries but do not have the local sales teams, market presence, or relationships needed to monetize it effectively.<\/li>\n<\/ol>\n
<\/p>\n
Whether you are in situation A or B, we have you covered. Let\u2019s take a look at how the GeoTag works.<\/p>\n
\u00a0<\/strong><\/p>\nJak dzia\u0142a GeoTag?<\/strong><\/h2>\n\u00a0<\/strong><\/p>\nThe GeoTag recognizes the user’s IP once they visit your site and from there it determines whether or not to run the tag in that country, based on what the publisher previously decided.<\/p>\n
Gdy przegl\u0105darka pr\u00f3buje za\u0142adowa\u0107 nasz tag, kierujemy \u017c\u0105danie przez zapor\u0119 sieciow\u0105. Ta zapora sprawdza kraj pochodzenia \u017c\u0105dania. Je\u015bli \u017c\u0105danie pochodzi z kraju znajduj\u0105cego si\u0119 na czarnej li\u015bcie, system je zablokuje, a tag si\u0119 nie za\u0142aduje. Je\u015bli jednak pochodzi z kraju zatwierdzonego, tag za\u0142aduje si\u0119 i b\u0119dzie dzia\u0142a\u0107 normalnie.<\/p>\n
As we are focused on Europe and LATAM, we have set up direct connections with local entities of the Big Six Agencies<\/a>, sales houses and buyers through our wrapper technology. This ensures your inventory becomes available to the right people locally, in every relevant country.<\/p>\n <\/p>\n
How to activate GeoTag on your site<\/strong><\/h2>\n <\/p>\n
There are two easy ways to activate GeoTag on your website and start maximizing revenue in no time:<\/p>\n
\n- Our Single Tag ad monetization solution, which includes Geotag, can be activated for the specific geos where you want us to run it. Publishers can implement our tag based on the IP address of the user, which offers greater control.<\/li>\n
- You can also implement only the Geotag across your entire website, with traffic filtered by our team to the specific countries you choose. It\u2019s just one line of code and the easiest option for publishers. Reach out to our experts to learn more.<\/a><\/li>\n<\/ol>\n
\u00a0<\/strong><\/p>\nKorzy\u015bci z korzystania z GeoTag<\/strong><\/h2>\n <\/p>\n
Adapt you monetization by market<\/strong><\/h3>\n <\/p>\n
GeoTag allows publishers to adapt their monetization strategy by market. Instead of applying the same setup to all users, you can decide where your programmatic stack runs and tailor your approach based on each audience’s location.<\/p>\n
<\/p>\n
Trafno\u015b\u0107 reklam poprawiaj\u0105ca metryki<\/strong><\/h3>\n <\/p>\n
Dostarczaj\u0105c lokalne reklamy swojej publiczno\u015bci, zapewniasz im lepsze wra\u017cenia u\u017cytkownika, kt\u00f3re prowadz\u0105 do wi\u0119kszego zaanga\u017cowania i CTR<\/a> poniewa\u017c targetowane reklamy s\u0105 dla nich bardziej trafne (a reklamodawcy to uwielbiaj\u0105!).<\/p>\n <\/p>\n
Maksymalizuj przychody z reklam<\/strong><\/h3>\n <\/p>\n
Monetyzuj ruch z kraj\u00f3w spoza Twojego g\u0142\u00f3wnego obszaru, wy\u015bwietlaj\u0105c bardziej trafne i lepiej p\u0142atne reklamy, specjalnie ukierunkowane na lokalizacj\u0119 Twoich u\u017cytkownik\u00f3w. Nasz zesp\u00f3\u0142 Refinery89 mo\u017ce pom\u00f3c Ci w konfiguracji bez konieczno\u015bci zmiany partner\u00f3w programowych! Zadzwo\u0144 do nas!<\/a><\/p>\n <\/p>\n
Optymalizuj swoj\u0105 przestrze\u0144 reklamow\u0105 bardziej efektywnie<\/strong><\/h3>\n <\/p>\n
Poleganie na GeoTagu zapewnia prawid\u0142owe dostarczenie kampanii bezpo\u015brednich na g\u0142\u00f3wnym rynku, utrzymuje sp\u00f3jno\u015b\u0107 do\u015bwiadczenia u\u017cytkownika ze strategi\u0105 biznesow\u0105 i maksymalizuje monetyzacj\u0119 zagranicznego ruchu bez wp\u0142ywu na podstawowe operacje.<\/p>\n
\u00a0<\/strong><\/p>\nGeotag Success Case: Grupo Opsa<\/strong><\/h2>\n <\/p>\n
Grupo Opsa is one of the main media groups in Honduras and Central America. It reaches millions of readers through publications such as Diez<\/a>, La Prensa<\/a>i El Heraldo<\/a>. These sites, together, attract over 30 million monthly pageviews from audiences not only from Honduras but from markets like United States, Mexico, and Spain.<\/p>\nBefore the Geotag, Grupo Opsa\u00b4s monetization setup was mainly designed for direct-sold campaigns, limiting the value generated from international traffic and restricting access to premium programmatic demand. By activating the Geotag technology, Grupo Opsa was able to unlock premium demand for visitors from outside Honduras, optimize ad delivery based on user location, and maximize the value of its global audience.<\/p>\n
If you want to know to know the full story and how the Geotag changed Grupo Opsa\u00b4s monetization strategy completely, read here!<\/a><\/p>\n <\/p>\n
![\"Grupo](\"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/04\/Grupo-Opsa.png\")
<\/p>\n
<\/p>\n
<\/p>\n
Jak zacz\u0105\u0107 monetyzowa\u0107 ruch mi\u0119dzynarodowy?<\/strong><\/h2>\n
<\/p>\n
If you identify yourself with any of these situations, then GeoTag is just what your ad strategy needs:<\/p>\n
- \n
- As a publisher, you successfully run your own direct campaigns and programmatic stack in your core market, but you also receive significant traffic from outside that market that you are currently unable to monetize effectively.<\/li>\n
- You generate traffic from high-income countries but do not have the local sales teams, market presence, or relationships needed to monetize it effectively.<\/li>\n<\/ol>\n
<\/p>\n
Whether you are in situation A or B, we have you covered. Let\u2019s take a look at how the GeoTag works.<\/p>\n
\u00a0<\/strong><\/p>\n
Jak dzia\u0142a GeoTag?<\/strong><\/h2>\n
\u00a0<\/strong><\/p>\n
The GeoTag recognizes the user’s IP once they visit your site and from there it determines whether or not to run the tag in that country, based on what the publisher previously decided.<\/p>\n
Gdy przegl\u0105darka pr\u00f3buje za\u0142adowa\u0107 nasz tag, kierujemy \u017c\u0105danie przez zapor\u0119 sieciow\u0105. Ta zapora sprawdza kraj pochodzenia \u017c\u0105dania. Je\u015bli \u017c\u0105danie pochodzi z kraju znajduj\u0105cego si\u0119 na czarnej li\u015bcie, system je zablokuje, a tag si\u0119 nie za\u0142aduje. Je\u015bli jednak pochodzi z kraju zatwierdzonego, tag za\u0142aduje si\u0119 i b\u0119dzie dzia\u0142a\u0107 normalnie.<\/p>\n
As we are focused on Europe and LATAM, we have set up direct connections with local entities of the Big Six Agencies<\/a>, sales houses and buyers through our wrapper technology. This ensures your inventory becomes available to the right people locally, in every relevant country.<\/p>\n
<\/p>\n
How to activate GeoTag on your site<\/strong><\/h2>\n
<\/p>\n
There are two easy ways to activate GeoTag on your website and start maximizing revenue in no time:<\/p>\n
- \n
- Our Single Tag ad monetization solution, which includes Geotag, can be activated for the specific geos where you want us to run it. Publishers can implement our tag based on the IP address of the user, which offers greater control.<\/li>\n
- You can also implement only the Geotag across your entire website, with traffic filtered by our team to the specific countries you choose. It\u2019s just one line of code and the easiest option for publishers. Reach out to our experts to learn more.<\/a><\/li>\n<\/ol>\n
\u00a0<\/strong><\/p>\n
Korzy\u015bci z korzystania z GeoTag<\/strong><\/h2>\n
<\/p>\n
Adapt you monetization by market<\/strong><\/h3>\n
<\/p>\n
GeoTag allows publishers to adapt their monetization strategy by market. Instead of applying the same setup to all users, you can decide where your programmatic stack runs and tailor your approach based on each audience’s location.<\/p>\n
<\/p>\n
Trafno\u015b\u0107 reklam poprawiaj\u0105ca metryki<\/strong><\/h3>\n
<\/p>\n
Dostarczaj\u0105c lokalne reklamy swojej publiczno\u015bci, zapewniasz im lepsze wra\u017cenia u\u017cytkownika, kt\u00f3re prowadz\u0105 do wi\u0119kszego zaanga\u017cowania i CTR<\/a> poniewa\u017c targetowane reklamy s\u0105 dla nich bardziej trafne (a reklamodawcy to uwielbiaj\u0105!).<\/p>\n
<\/p>\n
Maksymalizuj przychody z reklam<\/strong><\/h3>\n
<\/p>\n
Monetyzuj ruch z kraj\u00f3w spoza Twojego g\u0142\u00f3wnego obszaru, wy\u015bwietlaj\u0105c bardziej trafne i lepiej p\u0142atne reklamy, specjalnie ukierunkowane na lokalizacj\u0119 Twoich u\u017cytkownik\u00f3w. Nasz zesp\u00f3\u0142 Refinery89 mo\u017ce pom\u00f3c Ci w konfiguracji bez konieczno\u015bci zmiany partner\u00f3w programowych! Zadzwo\u0144 do nas!<\/a><\/p>\n
<\/p>\n
Optymalizuj swoj\u0105 przestrze\u0144 reklamow\u0105 bardziej efektywnie<\/strong><\/h3>\n
<\/p>\n
Poleganie na GeoTagu zapewnia prawid\u0142owe dostarczenie kampanii bezpo\u015brednich na g\u0142\u00f3wnym rynku, utrzymuje sp\u00f3jno\u015b\u0107 do\u015bwiadczenia u\u017cytkownika ze strategi\u0105 biznesow\u0105 i maksymalizuje monetyzacj\u0119 zagranicznego ruchu bez wp\u0142ywu na podstawowe operacje.<\/p>\n
\u00a0<\/strong><\/p>\n
Geotag Success Case: Grupo Opsa<\/strong><\/h2>\n
<\/p>\n
Grupo Opsa is one of the main media groups in Honduras and Central America. It reaches millions of readers through publications such as Diez<\/a>, La Prensa<\/a>i El Heraldo<\/a>. These sites, together, attract over 30 million monthly pageviews from audiences not only from Honduras but from markets like United States, Mexico, and Spain.<\/p>\n
Before the Geotag, Grupo Opsa\u00b4s monetization setup was mainly designed for direct-sold campaigns, limiting the value generated from international traffic and restricting access to premium programmatic demand. By activating the Geotag technology, Grupo Opsa was able to unlock premium demand for visitors from outside Honduras, optimize ad delivery based on user location, and maximize the value of its global audience.<\/p>\n
If you want to know to know the full story and how the Geotag changed Grupo Opsa\u00b4s monetization strategy completely, read here!<\/a><\/p>\n
<\/p>\n
<\/p>\n<\/p>\n
<\/p>\n
Jak zacz\u0105\u0107 monetyzowa\u0107 ruch mi\u0119dzynarodowy?<\/strong><\/h2>\n