{"id":13195,"date":"2025-03-11T11:09:22","date_gmt":"2025-03-11T10:09:22","guid":{"rendered":"https:\/\/refinery89.com\/?p=13195"},"modified":"2025-03-11T11:46:39","modified_gmt":"2025-03-11T10:46:39","slug":"how-to-improve-core-web-vitals","status":"publish","type":"post","link":"https:\/\/refinery89.com\/pl\/how-to-improve-core-web-vitals\/","title":{"rendered":"How to improve Core Web Vitals &#8211; Tips for Publishers"},"content":{"rendered":"<p>Same as you dutifully go to the dentist every once in a while, another good habit you should adopt is running regular check-ups on your website\u2019s <a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/core-web-vitals\" target=\"_blank\" rel=\"noopener\">Podstawowe wska\u017aniki internetowe<\/a>. These metrics help you measure your website\u2019s user experience and can be used to improve your visibility on the search engine result pages. And do you know what that means? If you are a publisher, it can impact your ad revenue!<\/p>\n<p>Read along to learn how to improve your Core Web Vitals!<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h2><strong>Let\u2019s recap! What are Core Web Vitals?<\/strong><\/h2>\n<p><strong>\u00a0<\/strong><\/p>\n<p><a href=\"https:\/\/refinery89.com\/es\/core-web-vitals-how-to-elevate-user-experience-and-ad-performance\/\" target=\"_blank\" rel=\"noopener\">Podstawowe wska\u017aniki internetowe<\/a> are a series of user-centered metrics set by\u00a0<a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/core-web-vitals\" target=\"_blank\" rel=\"noopener\">Google<\/a>\u00a0to measure user experience on a website based on its loading time, responsiveness, and layout stability.\u00a0This metrics can have an impact on your search engine positioning and your <a href=\"https:\/\/refinery89.com\/pl\/seo-for-publishers-how-to-start-optimizing\/\" target=\"_blank\" rel=\"noopener\">SEO<\/a> game. This is why it\u2019s important to keep them in check.<\/p>\n<p>&nbsp;<\/p>\n<p>The Core Web Vitals are:<\/p>\n<ul>\n<li><strong>LCP (Largest Contentful Paint)<\/strong>: measures your webpages&#8217; loading time.<\/li>\n<li><strong>INP (Interaction to Next Paint)<\/strong>: measures the interactivity of your webpage.<\/li>\n<li><strong>CSL (Cumulative Layout-Shift)<\/strong>: tracks your website\u2019s stability.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>If you want to know more, <a href=\"https:\/\/refinery89.com\/pl\/introducing-core-web-vitals\/\" target=\"_blank\" rel=\"noopener\">don\u2019t skip this article to understand your Core Web Vitals basics!<\/a><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h2><strong>How to track your Core Web Vitals?<\/strong><\/h2>\n<p><strong>\u00a0<\/strong><\/p>\n<p>If you want to keep track of your website\u2019s Core Web Vitals, we recommend you do the checking by combining data from <a href=\"https:\/\/marketingplatform.google.com\/about\/analytics\/\" target=\"_blank\" rel=\"noopener\">Google Analytics<\/a>, <a href=\"https:\/\/search.google.com\/search-console\" target=\"_blank\" rel=\"noopener\">Google Search Console<\/a>i\u00a0<a href=\"https:\/\/pagespeed.web.dev\/\" target=\"_blank\" rel=\"noopener\">Page Speed Insights<\/a>. The latter tool will offer a comprehensive overview and potential solutions to improve your Core Web Vitals.<\/p>\n<p>Another tool that can come in handy is <a href=\"https:\/\/chromewebstore.google.com\/detail\/lighthouse\/blipmdconlkpinefehnmjammfjpmpbjk?hl=es\" target=\"_blank\" rel=\"noopener\">Google Lighthouse<\/a>. Google Lighthouse provides audits for performance, accessibility, progressive web apps, SEO, and more. It yields a complete and actionable report that will not only score your website performance but also provide a step-by-step guide on how to improve it.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h2><strong>How to improve your Core Web Vitals?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Let\u2019s see some methods you can put into practice to optimize your website\u2019s Core Web Vitals and create a more engaging user experience:<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h3><strong>Compress and optimize images<\/strong><\/h3>\n<p>Make sure to use modern image formats, resize elements, and implement responsive web design for fast loading.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h3><strong>Reserve space for ads<\/strong><\/h3>\n<p>Avoid layout shifts from happening by reserving the space of the height of the ad. <a href=\"https:\/\/refinery89.com\/pl\/4-ad-placement-strategies-to-maximize-revenue\/\" target=\"_blank\" rel=\"noopener\">Learn more about this and other strategies for optimizing your ad placement and avoid a bad user experience from our AdOps expert, Germ\u00e1n Tinaut, in this article.<\/a><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h3><strong>Improve server response<\/strong><\/h3>\n<p>Improve backend speed so that the content your user wants to see or access to appears fast after the initial request is made.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h3><strong>Optimize the JavaScript<\/strong><\/h3>\n<p>Minimize and defer the loading of non-critical JavaScript to avoid blocking the main thread. Consider code-splitting techniques or breaking scripts into smaller parts.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h3><strong>Utilize a Content Delivery Network (CDN)<\/strong><\/h3>\n<p>Distribute your web resources via a <a href=\"https:\/\/aws.amazon.com\/what-is\/cdn\/\" target=\"_blank\" rel=\"noopener\">Content Delivery Network (CDN).<\/a> This is a network of geographically distributed servers that helps speed up webpage loading. These servers store cached copies of your website\u2019s content and deliver them from the closest location to the user. This will help with reduce load times based on users\u2019 geographic locations and improve your site\u2019s performance.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h3><strong>Optimize your fonts<\/strong><\/h3>\n<p>Implement font-display values, preload web fonts, or use font sizes that match system fallbacks to reduce text rendering changes.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h3><strong>Leverage Lazy Loading<\/strong><\/h3>\n<p>Delay the loading of off-screen images to prioritize the initially visible content by implementing <a href=\"https:\/\/refinery89.com\/pl\/lazy-loading-in-programmatic-advertising\/\" target=\"_blank\" rel=\"noopener\">Lazy Loading<\/a>. Lazy loading is a technique that defers the loading of non-critical resources at page load time. Instead of loading all assets simultaneously, it waits until the user\u2019s browser viewport is about to display an item before loading it.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h3><strong>Specify size dimensions for images and videos<\/strong><\/h3>\n<p>Using width and height attributes on media tags prevents reflows because the browser reserves space for them during loading.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h3><strong>Reduce Third-Party script Impact<\/strong><\/h3>\n<p>Review third-party scripts (analytics, marketing tags) and optimize their loading for reduced interference.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h2><strong>Need help crafting a Core Web Vital-friendly ad strategy?<\/strong><\/h2>\n<p><strong>\u00a0<\/strong><\/p>\n<p>We happen to know a thing or two about making awesome ad strategies that put more money in your pockets and improve your SEO game! \ud83d\ude09 Our <a href=\"https:\/\/refinery89.com\/pl\/single-tag-wzrost-przychodow-reklamowych\/\" target=\"_blank\" rel=\"noopener\">Single Tag<\/a> solution was not only designed to boost your ad revenue through the roof but also to take extra good care of your website! <a href=\"https:\/\/refinery89.com\/pl\/skontaktuj-sie-z-nami-refinery89\/\" target=\"_blank\" rel=\"noopener\">For more info reach out to our team of experts<\/a> who will guide you through the entire progress of taking your ad monetization to a whole new level while improving your Core Web Vitals!<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Same as you dutifully go to the dentist every once in a while, another good habit you should adopt is running regular check-ups on your website\u2019s Core Web Vitals. These metrics help you measure your website\u2019s user experience and can be used to improve your visibility on the search engine result pages. And do you [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":13198,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131,22,1,12,20],"tags":[82,46,24,65],"class_list":["post-13195","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","category-news","category-no-category","category-publishers","category-refinery-academy","tag-core-web-vitals","tag-google","tag-programmatic-advertising","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to improve Core Web Vitals - Tips for Publishers | Refinery89<\/title>\n<meta name=\"description\" content=\"Learn some tips on how you can improve your Core Web Vitals to enhance your website&#039;s user experience and your ad revenue!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/refinery89.com\/pl\/how-to-improve-core-web-vitals\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to improve Core Web Vitals - Tips for Publishers | Refinery89\" \/>\n<meta property=\"og:description\" content=\"Learn some tips on how you can improve your Core Web Vitals to enhance your website&#039;s user experience and your ad revenue!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/refinery89.com\/pl\/how-to-improve-core-web-vitals\/\" \/>\n<meta property=\"og:site_name\" content=\"Refinery89\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Refinery89\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-11T10:09:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-11T10:46:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/03\/Blog-Post_How-to-improve-Core-Web-Vitals.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"550\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Patricia Sim\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@refinery89\" \/>\n<meta name=\"twitter:site\" content=\"@refinery89\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"Patricia Sim\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/how-to-improve-core-web-vitals\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/how-to-improve-core-web-vitals\\\/\"},\"author\":{\"name\":\"Patricia Sim\u00f3n\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#\\\/schema\\\/person\\\/73d11fd427b79cf70aa553e3b9d33f7d\"},\"headline\":\"How to improve Core Web Vitals &#8211; 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