{"id":13195,"date":"2025-03-11T11:09:22","date_gmt":"2025-03-11T10:09:22","guid":{"rendered":"https:\/\/refinery89.com\/?p=13195"},"modified":"2025-03-11T11:46:39","modified_gmt":"2025-03-11T10:46:39","slug":"jak-poprawic-podstawowe-wskazniki-internetowe","status":"publish","type":"post","link":"https:\/\/refinery89.com\/pl\/how-to-improve-core-web-vitals\/","title":{"rendered":"Jak poprawi\u0107 Core Web Vitals \u2013 wskaz\u00f3wki dla wydawc\u00f3w"},"content":{"rendered":"<p>Tak jak sumiennie chodzisz od czasu do czasu do dentysty, inn\u0105 dobr\u0105 praktyk\u0105, kt\u00f3r\u0105 powiniene\u015b przyj\u0105\u0107, jest regularne sprawdzanie swojej strony internetowej <a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/core-web-vitals\" target=\"_blank\" rel=\"noopener\">Podstawowe wska\u017aniki internetowe<\/a>. Te metryki pomagaj\u0105 mierzy\u0107 do\u015bwiadczenie u\u017cytkownika na Twojej stronie internetowej i mog\u0105 by\u0107 wykorzystane do poprawy widoczno\u015bci w wynikach wyszukiwania. A wiesz, co to oznacza? Je\u015bli jeste\u015b wydawc\u0105, mo\u017ce to wp\u0142yn\u0105\u0107 na Twoje przychody z reklam!<\/p>\n<p>Czytaj dalej, aby dowiedzie\u0107 si\u0119, jak poprawi\u0107 swoje Core Web Vitals!<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h2><strong>Podsumujmy! Czym s\u0105 Core Web Vitals?<\/strong><\/h2>\n<p><strong>\u00a0<\/strong><\/p>\n<p><a href=\"https:\/\/refinery89.com\/es\/core-web-vitals-how-to-elevate-user-experience-and-ad-performance\/\" target=\"_blank\" rel=\"noopener\">Podstawowe wska\u017aniki internetowe<\/a> to seria wska\u017anik\u00f3w skoncentrowanych na u\u017cytkowniku, ustalonych przez\u00a0<a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/core-web-vitals\" target=\"_blank\" rel=\"noopener\">Google<\/a>\u00a0aby zmierzy\u0107 do\u015bwiadczenie u\u017cytkownika na stronie internetowej na podstawie czasu \u0142adowania, szybko\u015bci reakcji i stabilno\u015bci uk\u0142adu. Te wska\u017aniki mog\u0105 mie\u0107 wp\u0142yw na Twoj\u0105 pozycj\u0119 w wyszukiwarkach i Twoj\u0105 <a href=\"https:\/\/refinery89.com\/pl\/seo-for-publishers-how-to-start-optimizing\/\" target=\"_blank\" rel=\"noopener\">SEO<\/a> gra. Dlatego wa\u017cne jest, aby je kontrolowa\u0107.<\/p>\n<p>&nbsp;<\/p>\n<p>The Core Web Vitals to:<\/p>\n<ul>\n<li><strong>LCP (Najwi\u0119kszy nape\u0142niony fragment)<\/strong>: mierzy czas \u0142adowania stron internetowych.<\/li>\n<li><strong>INP (Interakcja do nast\u0119pnego malowania)<\/strong>mierzy interaktywno\u015b\u0107 Twojej strony internetowej.<\/li>\n<li><strong>CSL (Kumulatywne przesuni\u0119cie uk\u0142adu)<\/strong>\u015bledzi stabilno\u015b\u0107 Twojej witryny.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Je\u015bli chcesz dowiedzie\u0107 si\u0119 wi\u0119cej, <a href=\"https:\/\/refinery89.com\/pl\/wprowadzenie-do-core-web-vitals\/\" target=\"_blank\" rel=\"noopener\">nie pomijaj tego artyku\u0142u, aby zrozumie\u0107 podstawy Core Web Vitals!<\/a><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h2><strong>Jak \u015bledzi\u0107 Core Web Vitals?<\/strong><\/h2>\n<p><strong>\u00a0<\/strong><\/p>\n<p>Je\u015bli chcesz monitorowa\u0107 dane dotycz\u0105ce wska\u017anik\u00f3w Core Web Vitals swojej witryny, zalecamy sprawdzanie ich poprzez po\u0142\u0105czenie danych z <a href=\"https:\/\/marketingplatform.google.com\/about\/analytics\/\" target=\"_blank\" rel=\"noopener\">Google Analytics<\/a>, <a href=\"https:\/\/search.google.com\/search-console\" target=\"_blank\" rel=\"noopener\">Google Search Console<\/a>i\u00a0<a href=\"https:\/\/pagespeed.web.dev\/\" target=\"_blank\" rel=\"noopener\">PageSpeed Insights<\/a>. To ostatnie narz\u0119dzie zaoferuje kompleksowy przegl\u0105d i potencjalne rozwi\u0105zania poprawiaj\u0105ce Twoje Core Web Vitals.<\/p>\n<p>Kolejnym narz\u0119dziem, kt\u00f3re mo\u017ce si\u0119 przyda\u0107, jest <a href=\"https:\/\/chromewebstore.google.com\/detail\/lighthouse\/blipmdconlkpinefehnmjammfjpmpbjk?hl=es\" target=\"_blank\" rel=\"noopener\">Google Lighthouse<\/a>. Google Lighthouse udost\u0119pnia audyty dotycz\u0105ce wydajno\u015bci, dost\u0119pno\u015bci, progresywnych aplikacji internetowych, SEO i innych. Generuje kompletny i praktyczny raport, kt\u00f3ry nie tylko oceni wydajno\u015b\u0107 Twojej witryny, ale tak\u017ce zapewni instrukcje krok po kroku, jak j\u0105 poprawi\u0107.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h2><strong>Jak poprawi\u0107 Core Web Vitals?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Przyjrzyjmy si\u0119 kilku metodom, kt\u00f3re mo\u017cesz wdro\u017cy\u0107, aby zoptymalizowa\u0107 kluczowe wska\u017aniki internetowe (Core Web Vitals) swojej witryny i stworzy\u0107 bardziej anga\u017cuj\u0105ce do\u015bwiadczenie u\u017cytkownika:<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h3><strong>Kompresuj i optymalizuj obrazy<\/strong><\/h3>\n<p>Upewnij si\u0119, \u017ce u\u017cywasz nowoczesnych format\u00f3w obraz\u00f3w, przeskaluj elementy i zaimplementuj responsywny projekt strony internetowej dla szybkiego \u0142adowania.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h3><strong>Zarezerwuj miejsce na reklamy<\/strong><\/h3>\n<p>Unikaj przesuni\u0119\u0107 uk\u0142adu, rezerwuj\u0105c miejsce na wysoko\u015b\u0107 reklamy. <a href=\"https:\/\/refinery89.com\/pl\/4-ad-placement-strategies-to-maximize-revenue\/\" target=\"_blank\" rel=\"noopener\">Dowiedz si\u0119 wi\u0119cej o tej i innych strategiach optymalizacji umieszczania reklam oraz unikni\u0119cia z\u0142ego do\u015bwiadczenia u\u017cytkownika od naszego eksperta AdOps, Germ\u00e1na Tinauta, w tym artykule.<\/a><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h3><strong>Poprawi\u0107 odpowied\u017a serwera<\/strong><\/h3>\n<p>Popraw szybko\u015b\u0107 backendu, aby tre\u015bci, kt\u00f3re u\u017cytkownik chce zobaczy\u0107 lub do kt\u00f3rych chce uzyska\u0107 dost\u0119p, pojawia\u0142y si\u0119 szybko po wys\u0142aniu wst\u0119pnego \u017c\u0105dania.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h3><strong>Zoptymalizuj JavaScript<\/strong><\/h3>\n<p>Minimalizuj i odk\u0142adaj \u0142adowanie niekrytycznego kodu JavaScript, aby unikn\u0105\u0107 blokowania g\u0142\u00f3wnego w\u0105tku. Rozwa\u017c techniki dzielenia kodu lub podzia\u0142 skrypt\u00f3w na mniejsze cz\u0119\u015bci.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h3><strong>Wykorzystaj sie\u0107 dostarczania tre\u015bci (CDN)<\/strong><\/h3>\n<p>Rozpowszechniaj swoje zasoby internetowe za pomoc\u0105 <a href=\"https:\/\/aws.amazon.com\/what-is\/cdn\/\" target=\"_blank\" rel=\"noopener\">Sie\u0107 dostarczania tre\u015bci (CDN).<\/a> Jest to sie\u0107 geograficznie rozproszonych serwer\u00f3w, kt\u00f3ra pomaga przyspieszy\u0107 \u0142adowanie stron internetowych. Serwery te przechowuj\u0105 buforowane kopie zawarto\u015bci Twojej strony internetowej i dostarczaj\u0105 je z najbli\u017cszej lokalizacji u\u017cytkownikowi. Pomo\u017ce to skr\u00f3ci\u0107 czas \u0142adowania w zale\u017cno\u015bci od lokalizacji geograficznej u\u017cytkownik\u00f3w i poprawi\u0107 wydajno\u015b\u0107 Twojej witryny.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h3><strong>Optymalizuj swoje czcionki<\/strong><\/h3>\n<p>Implementuj warto\u015bci font-display, pre-loaduj czcionki internetowe lub u\u017cywaj rozmiar\u00f3w czcionek pasuj\u0105cych do zast\u0119pczych czcionek systemowych, aby ograniczy\u0107 zmiany w renderowaniu tekstu.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h3><strong>Wykorzystaj leniwe \u0142adowanie<\/strong><\/h3>\n<p>Op\u00f3\u017anij \u0142adowanie obraz\u00f3w spoza ekranu, aby nada\u0107 priorytet pocz\u0105tkowo widocznej tre\u015bci poprzez implementacj\u0119 <a href=\"https:\/\/refinery89.com\/pl\/lazy-loading-w-programatycznej-sprzedazy-reklam\/\" target=\"_blank\" rel=\"noopener\">Lazy Loading<\/a>. Lenistwe \u0142adowanie to technika polegaj\u0105ca na odraczaniu \u0142adowania niekrytycznych zasob\u00f3w w czasie \u0142adowania strony. Zamiast \u0142adowa\u0107 wszystkie zasoby jednocze\u015bnie, poczekaj, a\u017c przegl\u0105darka u\u017cytkownika wy\u015bwietli element, zanim go za\u0142aduje.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h3><strong>Okre\u015bl wymiary obraz\u00f3w i film\u00f3w<\/strong><\/h3>\n<p>U\u017cywanie atrybut\u00f3w szeroko\u015bci i wysoko\u015bci w tagach multimedi\u00f3w zapobiega reflowom, poniewa\u017c przegl\u0105darka rezerwuje dla nich miejsce podczas \u0142adowania.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h3><strong>Zmniejsz wp\u0142yw skrypt\u00f3w stron trzecich<\/strong><\/h3>\n<p>Przejrzyj skrypty stron trzecich (takie jak tagi analityczne czy marketingowe) i zoptymalizuj ich \u0142adowanie, aby zminimalizowa\u0107 zak\u0142\u00f3cenia.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h2><strong>Potrzebujesz pomocy w tworzeniu strategii reklamowej przyjaznej wska\u017anikom Core Web Vitals?<\/strong><\/h2>\n<p><strong>\u00a0<\/strong><\/p>\n<p>Wiemy, jak tworzy\u0107 skuteczne strategie reklamowe, kt\u00f3re przynios\u0105 Ci wi\u0119cej pieni\u0119dzy i poprawi\u0105 Twoj\u0105 gr\u0119 w SEO! \ud83d\ude09 <a href=\"https:\/\/refinery89.com\/pl\/single-tag-wzrost-przychodow-reklamowych\/\" target=\"_blank\" rel=\"noopener\">Single Tag<\/a> Rozwi\u0105zanie zosta\u0142o zaprojektowane nie tylko po to, aby drastycznie zwi\u0119kszy\u0107 Twoje przychody z reklam, ale tak\u017ce po to, aby zapewni\u0107 Twojej stronie internetowej dodatkow\u0105, nale\u017cyt\u0105 trosk\u0119! <a href=\"https:\/\/refinery89.com\/pl\/skontaktuj-sie-z-nami-refinery89\/\" target=\"_blank\" rel=\"noopener\">Aby uzyska\u0107 wi\u0119cej informacji, skontaktuj si\u0119 z naszym zespo\u0142em ekspert\u00f3w.<\/a> Kto poprowadzi Ci\u0119 przez ca\u0142y proces przeniesienia Twojej monetyzacji reklam na zupe\u0142nie nowy poziom, jednocze\u015bnie poprawiaj\u0105c Twoje Core Web Vitals!<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Same as you dutifully go to the dentist every once in a while, another good habit you should adopt is running regular check-ups on your website\u2019s Core Web Vitals. These metrics help you measure your website\u2019s user experience and can be used to improve your visibility on the search engine result pages. And do you [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":13198,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131,22,1,12,20],"tags":[82,46,24,65],"class_list":["post-13195","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","category-news","category-no-category","category-publishers","category-refinery-academy","tag-core-web-vitals","tag-google","tag-programmatic-advertising","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to improve Core Web Vitals - Tips for Publishers | Refinery89<\/title>\n<meta name=\"description\" content=\"Learn some tips on how you can improve your Core Web Vitals to enhance your website&#039;s user experience and your ad revenue!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/refinery89.com\/pl\/jak-poprawic-podstawowe-wskazniki-internetowe\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to improve Core Web Vitals - Tips for Publishers | Refinery89\" \/>\n<meta property=\"og:description\" content=\"Learn some tips on how you can improve your Core Web Vitals to enhance your website&#039;s user experience and your ad revenue!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/refinery89.com\/pl\/jak-poprawic-podstawowe-wskazniki-internetowe\/\" \/>\n<meta property=\"og:site_name\" content=\"Refinery89\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Refinery89\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-11T10:09:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-11T10:46:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/03\/Blog-Post_How-to-improve-Core-Web-Vitals.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"550\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Patricia Sim\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@refinery89\" \/>\n<meta name=\"twitter:site\" content=\"@refinery89\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"Patricia Sim\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/how-to-improve-core-web-vitals\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/how-to-improve-core-web-vitals\\\/\"},\"author\":{\"name\":\"Patricia Sim\u00f3n\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#\\\/schema\\\/person\\\/73d11fd427b79cf70aa553e3b9d33f7d\"},\"headline\":\"How to improve Core Web Vitals &#8211; 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