{"id":13127,"date":"2025-03-04T10:58:15","date_gmt":"2025-03-04T09:58:15","guid":{"rendered":"https:\/\/refinery89.com\/?p=13127"},"modified":"2025-09-22T16:10:14","modified_gmt":"2025-09-22T14:10:14","slug":"czym-jest-ssp","status":"publish","type":"post","link":"https:\/\/refinery89.com\/pl\/what-is-an-ssp\/","title":{"rendered":"Czym jest SSP w ekosystemie programmatic advertising?"},"content":{"rendered":"<p>W <a href=\"https:\/\/refinery89.com\/pl\/jak-dziala-ekosystem-reklamy-programatycznej-i-dlaczego-jest-wazny-dla-wydawcow\/\" target=\"_blank\" rel=\"noopener\">ekosystem programistyczny<\/a> S\u0105 dwie strony. W jednym naro\u017cniku jeste\u015b Ty, Wydawca, kt\u00f3ry ma dost\u0119pne zasoby reklamowe na swojej stronie internetowej lub w aplikacji do monetyzacji. Po drugiej stronie s\u0105 reklamodawcy, kt\u00f3rzy chc\u0105 kupi\u0107 przestrze\u0144 reklamow\u0105, aby wy\u015bwietla\u0107 swoje kampanie. Lata temu ca\u0142a ta dzia\u0142alno\u015b\u0107 Wydawcy polegaj\u0105ca na sprzeda\u017cy zasob\u00f3w reklamowych by\u0142a prowadzona r\u0119cznie. Teraz wszystko jest zautomatyzowane i mo\u017cesz nawet zarobi\u0107 wi\u0119cej przychod\u00f3w z reklam ni\u017c kiedykolwiek wcze\u015bniej. Jak? Tu w\u0142a\u015bnie <a href=\"https:\/\/advertising.amazon.com\/library\/guides\/supply-side-platform\" target=\"_blank\" rel=\"noopener\">SSPs<\/a> wkrocz na scen\u0119 reklamy programatycznej.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h2><strong>Czym jest SSP?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>SSP to skr\u00f3t od Supply-Side Platform, czasem nazywane Sell-Side-Platform, i jest to <strong>an<\/strong> <strong>platforma technologii reklamowej u\u0142atwiaj\u0105ca \u017cycie wydawcom poprzez pomoc w zarz\u0105dzaniu i sprzeda\u017cy ich zapas\u00f3w reklamowych.<\/strong> SSP to kluczowi gracze w ca\u0142ym ekosystemie reklamy programowej. Dla wydawcy SSP jest jak zaufany przyjaciel z talentem do sprzeda\u017cy, kt\u00f3rego prosimy o zarz\u0105dzanie jego powierzchni\u0105 reklamow\u0105.<\/p>\n<p>Ta platforma technologiczna odpowiada za sprzeda\u017c Twoich zasob\u00f3w reklamowych w czasie rzeczywistym za po\u015brednictwem systemu aukcyjnego znanego jako Real-Time-Bidding (RTB). <strong>SSPy zajmuj\u0105 si\u0119 sprzeda\u017c\u0105 Twoich zasob\u00f3w reklamowych wielu platformom po stronie popytu (DSP), aby\u015b m\u00f3g\u0142 uzyska\u0107 dla nich najlepsze CPM. <\/strong>CPM to koszt, jaki reklamodawcy s\u0105 sk\u0142onni zap\u0142aci\u0107 wydawcy za ka\u017cde tysi\u0105c wy\u015bwietle\u0144 reklamy.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h2><strong>Jak dzia\u0142a SSP?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>W dawnych czasach reklamy internetowej wydawcy musieli sami kontaktowa\u0107 si\u0119 z reklamodawcami\/markami, aby sprzedawa\u0107 swoje zasoby reklamowe. By\u0142a to bardzo \u017cmudna i manualna praca, kt\u00f3ra sprawia\u0142a, \u017ce wydawcy mieli trudno\u015bci z wype\u0142nieniem wi\u0119kszo\u015bci swoich jednostek reklamowych i maksymalizacj\u0105 pe\u0142nego potencja\u0142u przychod\u00f3w z reklam. To ju\u017c przesz\u0142o\u015b\u0107.<\/p>\n<p>Obecnie, dzi\u0119ki reklamie programatycznej, wydawcy mog\u0105 zapomnie\u0107 o k\u0142opotliwym pukaniu do r\u00f3\u017cnych drzwi jeden po drugim, aby sprzeda\u0107 swoj\u0105 przestrze\u0144 reklamow\u0105. SSP automatyzuj\u0105 ten proces, zarz\u0105dzaj\u0105c sprzeda\u017c\u0105 zasob\u00f3w reklamowych na gie\u0142dach reklamowych. Gie\u0142dy reklamowe to wirtualne rynki, na kt\u00f3rych SSP oferuj\u0105 dost\u0119pne jednostki reklamowe wydawcy, a DSP, platformy gromadz\u0105ce popyt od reklamodawc\u00f3w, sk\u0142adaj\u0105 na nie oferty.<\/p>\n<p>Oto jak to dzia\u0142a: SSP pod\u0142\u0105czony do strony internetowej wydawcy gromadzi inventarz reklamowy i prezentuje go wielu \u017ar\u00f3d\u0142om popytu jednocze\u015bnie. Kupuj\u0105cy rywalizuj\u0105 w aukcji w czasie rzeczywistym, gdzie oferent, kt\u00f3ry z\u0142o\u017cy\u0142 najwy\u017csz\u0105 ofert\u0119, otrzymuje jednostk\u0119 reklamow\u0105. W ten spos\u00f3b wydawcy zapewniaj\u0105 sobie za ka\u017cdym razem najwy\u017csz\u0105 cen\u0119 za swoj\u0105 przestrze\u0144 reklamow\u0105, maksymalizuj\u0105c swoje przychody z reklam.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h2><strong>Z jakimi SSP wsp\u00f3\u0142pracuje Refinery89?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>W Refinery89 wsp\u00f3\u0142pracujemy z ponad 25 \u017ar\u00f3d\u0142ami popytu przy najlepszych stawkach CPM, aby pom\u00f3c wydawcom zmaksymalizowa\u0107 ich przychody z reklam. SSP, z kt\u00f3rymi mo\u017cesz \u0142atwo si\u0119 po\u0142\u0105czy\u0107 za po\u015brednictwem naszego nagradzanego rozwi\u0105zania do monetyzacji reklam Single Tag, to:<\/p>\n<p>&nbsp;<\/p>\n<p>Adagio<\/p>\n<p>AdaptMX<\/p>\n<p>Adform<\/p>\n<p>AdYouLike<\/p>\n<p>Amazonka<\/p>\n<p>Bli\u017c<\/p>\n<p>ConnectAd<\/p>\n<p>Rozmowny<\/p>\n<p>Criteo<\/p>\n<p>R\u00f3wnanie<\/p>\n<p>Fluktuacja<\/p>\n<p>Google<\/p>\n<p>GPS<\/p>\n<p>Gumgum<\/p>\n<p>Invibes<\/p>\n<p>Magnite<\/p>\n<p>Media.net<\/p>\n<p>Nexxen<\/p>\n<p>Ogury<\/p>\n<p>OneTag<\/p>\n<p>OpenX<\/p>\n<p>PubMatic<\/p>\n<p>Exte<\/p>\n<p>Rise Interactive<\/p>\n<p>Seedtag<\/p>\n<p>Sharethrough<\/p>\n<p>SOVRN<\/p>\n<p>Teads<\/p>\n<p>Siatka medi\u00f3w<\/p>\n<p>Triplelift<\/p>\n<p>Weborama<\/p>\n<p>Xandr<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h2><strong>Chcesz po\u0142\u0105czy\u0107 si\u0119 z najlepszymi SSP?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Zapomnij o kodowaniu, aby uzyska\u0107 najlepsze SSP. Dzi\u0119ki naszemu rozwi\u0105zaniu Single Tag mo\u017cesz po\u0142\u0105czy\u0107 si\u0119 bezpo\u015brednio z naszymi partnerami SSP w kilku prostych krokach, kt\u00f3re ka\u017cdy mo\u017ce wykona\u0107 (nie s\u0105 wymagane \u017cadne umiej\u0119tno\u015bci programistyczne!). Ponadto b\u0119dziesz mie\u0107 zesp\u00f3\u0142 ekspert\u00f3w ds. reklamy programatycznej, m\u00f3wi\u0105cych Twoim j\u0119zykiem, kt\u00f3rzy b\u0119d\u0105 Ci\u0119 wspiera\u0107 na ka\u017cdym etapie! <a href=\"https:\/\/refinery89.com\/pl\/skontaktuj-sie-z-nami-refinery89\/\">Skontaktuj si\u0119 z nami, aby zacz\u0105\u0107!<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>In the programmatic ecosystem there are two sides. In one corner, you have the Publisher (that\u2019s you!), who has available ad inventory on their website or app to monetize. On the other side, there are the advertisers, who want to buy ad space to display their campaigns. Years ago, this whole act for a publisher [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":13128,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131,22,12,20],"tags":[26,24,72,283],"class_list":["post-13127","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","category-news","category-publishers","category-refinery-academy","tag-ad-monetization","tag-programmatic-advertising","tag-publishers","tag-ssp"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is an SSP in the programmatic advertising ecosystem? | Refinery89<\/title>\n<meta name=\"description\" content=\"Learn about what is an SSP in the programmatic advertising ecosystem and how is works.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/refinery89.com\/pl\/czym-jest-ssp\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is an SSP in the programmatic advertising ecosystem? 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