{"id":12761,"date":"2025-01-30T11:01:12","date_gmt":"2025-01-30T10:01:12","guid":{"rendered":"https:\/\/refinery89.com\/?p=12761"},"modified":"2025-02-03T16:07:39","modified_gmt":"2025-02-03T15:07:39","slug":"waznosc-podstawowych-wskaznikow-internetowych-dla-wydawcow-polega-na-tym-ze-odzwierciedlaja-one-doswiadczenia-uzytkownika-ktore-bezposrednio-wplywaja-na-zaangazowanie-wspolczynniki-odrzucen-i-wresz","status":"publish","type":"post","link":"https:\/\/refinery89.com\/pl\/why-are-core-web-vitals-important-for-publishers\/","title":{"rendered":"Hej Wydawca! Dlaczego Core Web Vitals s\u0105 dla Ciebie wa\u017cne?"},"content":{"rendered":"

Podstawowe wska\u017aniki internetowe<\/a> s\u0105 kluczowe dla wydawc\u00f3w (lub ka\u017cdego, kto og\u00f3lnie posiada stron\u0119 internetow\u0105), poniewa\u017c s\u0142u\u017c\u0105 do \u015bledzenia jej wydajno\u015bci i mog\u0105 wp\u0142ywa\u0107 na ranking w wyszukiwarkach. Ale to nie wszystko. Dlaczego jeszcze powiniene\u015b przejmowa\u0107 si\u0119 Core Web Vitals? Metryki te mog\u0105 r\u00f3wnie\u017c wp\u0142yn\u0105\u0107 na Twoje przychody z reklam! (s\u0142ycha\u0107 dramatyczny efekt d\u017awi\u0119kowy).<\/p>\n

Cofnijmy si\u0119 troch\u0119. Core Web Vitals to zestaw metryk ustalonych przez Google w celu \u015bledzenia wydajno\u015bci strony internetowej pod k\u0105tem do\u015bwiadczenia u\u017cytkownika. S\u0142u\u017c\u0105 do pomiaru czasu \u0142adowania, responsywno\u015bci i stabilno\u015bci, kt\u00f3r\u0105 zapewniasz u\u017cytkownikom.<\/p>\n

 <\/p>\n

Core Web Vitals to zestaw metryk, kt\u00f3re oceniaj\u0105 wra\u017cenia u\u017cytkownika podczas interakcji ze stron\u0105 internetow\u0105. Google u\u017cywa ich jako czynnik\u00f3w rankingowych w wynikach wyszukiwania.<\/strong><\/h2>\n

 <\/p>\n

Najwi\u0119kszy Element Tre\u015bci (LCP)<\/strong><\/h3>\n

LCP mierzy wydajno\u015b\u0107 \u0142adowania. \u015aledzi czas, jaki up\u0142ywa od wyrenderowania najwi\u0119kszego elementu Twojej strony internetowej na widoku (w tym jednostek reklamowych!). Idealny wynik LCP powinien by\u0107 ni\u017cszy ni\u017c 2,5 sekundy.<\/p>\n

 <\/p>\n

Interakcja z Nast\u0119pnym Malowaniem<\/strong><\/h3>\n

Jak sama nazwa wskazuje, INP mierzy interaktywno\u015b\u0107. Odnotowuje, jak szybko Twoja strona internetowa reaguje na interakcje u\u017cytkownik\u00f3w, takie jak klikni\u0119cia. Je\u015bli Tw\u00f3j INP wynosi 200 milisekund lub mniej, spe\u0142ni\u0142e\u015b wymogi!<\/p>\n

 <\/p>\n

Skumulowane Przesuni\u0119cie Uk\u0142adu<\/strong><\/h3>\n

CLS mierzy nieoczekiwane przesuni\u0119cia w uk\u0142adzie Twojej strony internetowej. Na przyk\u0142ad, takie uci\u0105\u017cliwe przesuni\u0119cia mog\u0105 wyst\u0105pi\u0107, gdy nie zarezerwujesz miejsca na jednostki reklamowe. Dlatego zapewnij najlepsze mo\u017cliwe do\u015bwiadczenie u\u017cytkownikom, d\u0105\u017c\u0105c do CLS na poziomie 0.1 lub ni\u017cszym!<\/p>\n

 <\/p>\n

Mo\u017cemy o tych wska\u017anikach rozmawia\u0107 w niesko\u0144czono\u015b\u0107! Koniecznie sprawd\u017acie nasze najnowszy artyku\u0142, w kt\u00f3rym wi\u0119cej m\u00f3wimy o podstawach metryk Core Web Vitals<\/a> i jak je poprawi\u0107. Kontynuujmy to, po co faktycznie przyszed\u0142e\u015b do tego artyku\u0142u. Dlaczego Core Web Vitals s\u0105 tak wa\u017cne dla wydawc\u00f3w?<\/p>\n

 <\/p>\n

Dlaczego wydawcy powinni dba\u0107 o swoje Core Web Vitals<\/strong><\/h2>\n

 <\/p>\n

Core Web Vitals, mimo \u017ce nie s\u0105 jedyn\u0105 przyczyn\u0105 decyduj\u0105c\u0105 o pozycji strony w wynikach wyszukiwania, nadal mog\u0105 odgrywa\u0107 wa\u017cn\u0105 rol\u0119 w wydajno\u015bci reklam na Twojej stronie. Oto kluczowe powody, dla kt\u00f3rych wydawcy powinni zwraca\u0107 uwag\u0119 na swoje Core Web Vitals:<\/p>\n

 <\/p>\n

Nigdy nie masz drugiej szansy na zrobienie pierwszego wra\u017cenia.<\/strong><\/h3>\n

\u00a0<\/strong><\/p>\n

Core Web Vitals okre\u015blaj\u0105 pocz\u0105tkowe wra\u017cenia u\u017cytkownik\u00f3w dotycz\u0105ce responsywno\u015bci Twojej witryny. Od tego momentu odwiedzaj\u0105cy decyduj\u0105, czy zaanga\u017cuj\u0105 si\u0119 w Twoje tre\u015bci (i Twoje reklamy!) i zostan\u0105 d\u0142u\u017cej, mi\u0142o sp\u0119dzaj\u0105c czas na Twojej stronie... czy przejd\u0105 dalej ze swoim \u017cyciem.<\/p>\n


\nDo\u015bwiadczenie u\u017cytkownika<\/strong><\/h3>\n

\u00a0<\/strong><\/p>\n

Frustracja u\u017cytkownik\u00f3w zabija zaanga\u017cowanie na Twojej stronie, kt\u00f3re jest potrzebne do generowania wi\u0119kszej liczby wy\u015bwietle\u0144 i interakcji z reklamami. Znaczne op\u00f3\u017anienie lub przesuni\u0119cie zawarto\u015bci powoduje, \u017ce u\u017cytkownicy czuj\u0105 spowolnienie interakcji i strony, co prowadzi do wysokiego wsp\u00f3\u0142czynnika odrzuce\u0144. Wi\u0119cej o wp\u0142ywie user experience na Twoj\u0105 stron\u0119 internetow\u0105 i sposobach jego poprawy znajdziesz w tym artykule autorstwa Itziar, naszej wewn\u0119trznej specjalistki ds. UX!<\/a><\/p>\n

 <\/p>\n

Optymalizacja pod k\u0105tem wyszukiwarek (SEO)<\/strong><\/h3>\n

 <\/p>\n

Je\u015bli jeszcze si\u0119 nami nie zm\u0119czyli\u015bcie powtarzaj\u0105c to kilkukrotnie, CWV (Core Web Vitals) wp\u0142ywaj\u0105 na pozycjonowanie Twojej witryny w wyszukiwarkach. Jak? Chodzi o to, \u017ce\u2026 Google nagradza responsywne strony, kt\u00f3re szybko reaguj\u0105 na interakcje u\u017cytkownika i maj\u0105 niski wska\u017anik CLS (Cumulative Layout Shift), aby zapewni\u0107 lepsze wra\u017cenia u\u017cytkownikom. Im lepiej wygl\u0105dasz w oczach wyszukiwarek, tym wy\u017cej b\u0119dzie pozycjonowana Twoja witryna. Post\u0119puj zgodnie z tym przewodnikiem SEO dla wydawc\u00f3w, kt\u00f3ry przygotowali\u015bmy, aby jak najszybciej zacz\u0105\u0107 optymalizowa\u0107 swoj\u0105 witryn\u0119!<\/a><\/p>\n

 <\/p>\n

Monetyzacja reklam<\/strong><\/h3>\n

 <\/p>\n

Reklamy stanowi\u0105 element strony internetowej, kt\u00f3rego zaniedbanie mo\u017ce pogorszy\u0107 do\u015bwiadczenie u\u017cytkownika. I zgadnij co? Potrzebujesz funkcjonalnych reklam jako cz\u0119\u015bci swojej strategii monetyzacji reklam, aby uzyska\u0107 przychody! Jak wi\u0119c sobie z nimi radzi\u0107? Znajd\u017a t\u0119 \u201ez\u0142ot\u0105 \u015bcie\u017ck\u0119\u201d mi\u0119dzy zapewnieniem dobrego do\u015bwiadczenia u\u017cytkownika a optymalizacj\u0105 wydajno\u015bci reklam.<\/p>\n

Jednym ze sposob\u00f3w jest zastosowanie metod sprzeda\u017cy zasob\u00f3w reklamowych poprawiaj\u0105cych szybko\u015b\u0107 \u0142adowania Twoich slot\u00f3w reklamowych, takich jak Header Bidding. Przyjrzyj si\u0119 kilku rekomendacje Web. dev firmy Chrome dotycz\u0105ce efektywnego \u0142adowania reklam bez negatywnego wp\u0142ywu na szybko\u015b\u0107 \u0142adowania.<\/a><\/p>\n

Kolejn\u0105 dobr\u0105 praktyk\u0105 jest rozs\u0105dne umieszczanie jednostek reklamowych na stronie internetowej, aby nie zmienia\u0142y pozycji ani nie przyt\u0142acza\u0142y u\u017cytkownika. Odkryj, jak mo\u017cesz zmaksymalizowa\u0107 swoje przychody z reklam dzi\u0119ki tym strategiom rozmieszczenia reklam od naszego eksperta AdOps, Germ\u00e1na!<\/a><\/p>\n

 <\/p>\n

Partnerzy, kt\u00f3rzy dbaj\u0105 o Core Web Vitals, osi\u0105gaj\u0105 sukcesy.<\/strong><\/h2>\n

 <\/p>\n

Najwa\u017cniejszym wnioskiem z tego 800-s\u0142ownego artyku\u0142u, kt\u00f3ry w\u0142a\u015bnie przeczyta\u0142e\u015b, jest to, \u017ce u\u017cytkownicy najch\u0119tniej wybieraj\u0105 stron\u0119 internetow\u0105 oferuj\u0105c\u0105 \u015bwietne do\u015bwiadczenia u\u017cytkownika. Chcesz, aby wyszukiwarki wysoko pozycjonowa\u0142y Twoj\u0105 stron\u0119, a odwiedzaj\u0105cy anga\u017cowali si\u0119 w tre\u015bci, aby zmaksymalizowa\u0107 dochody z reklam.<\/p>\n

Nasze rozwi\u0105zania w zakresie monetyzacji reklam w Refinery89 s\u0105 idealnie zaprojektowane z my\u015bl\u0105 o Twoich Core Web Vitals. Pomo\u017cemy Ci osi\u0105gn\u0105\u0107 te wska\u017aniki! Mog\u0105 one nie tylko zwi\u0119kszy\u0107 Twoje dochody z reklam, ale tak\u017ce poprawi\u0107 Twoje Core Web Vitals, aby zwi\u0119kszy\u0107 wydajno\u015b\u0107. Ponadto mamy najlepszych profesjonalist\u00f3w, kt\u00f3rzy zadbaj\u0105 o Twoj\u0105 stron\u0119 z najwy\u017csz\u0105 staranno\u015bci\u0105 i b\u0119d\u0105 j\u0105 dla Ciebie monitorowa\u0107. Skontaktuj si\u0119 z nami, aby dowiedzie\u0107 si\u0119 wi\u0119cej o rozwi\u0105zaniach monetyzacji stron internetowych przyjaznych dla Core Web Vitals!<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Core Web Vitals are key for Publishers (or anyone with a website in general) because they are used to track a website\u2019s performance and they can impact its search engine ranking. But there\u2019s more to the story. Why else should you care about Core Web Vitals? These metrics can affect your ad revenue too! (cue […]<\/p>\n","protected":false},"author":19,"featured_media":12766,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131,22,20],"tags":[26,82,46,72,65],"class_list":["post-12761","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","category-news","category-refinery-academy","tag-ad-monetization","tag-core-web-vitals","tag-google","tag-publishers","tag-seo"],"yoast_head":"\nHey Publisher! Why are Core Web Vitals important to you? | Refinery89<\/title>\n<meta name=\"description\" content=\"Discover why Core Web Vitals are important for Publishers and how they can affect your ad monetization strategy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/refinery89.com\/pl\/waznosc-podstawowych-wskaznikow-internetowych-dla-wydawcow-polega-na-tym-ze-odzwierciedlaja-one-doswiadczenia-uzytkownika-ktore-bezposrednio-wplywaja-na-zaangazowanie-wspolczynniki-odrzucen-i-wresz\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hey Publisher! 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