{"id":12731,"date":"2025-01-23T12:42:14","date_gmt":"2025-01-23T11:42:14","guid":{"rendered":"https:\/\/refinery89.com\/?p=12731"},"modified":"2025-01-23T14:04:56","modified_gmt":"2025-01-23T13:04:56","slug":"wprowadzenie-do-core-web-vitals","status":"publish","type":"post","link":"https:\/\/refinery89.com\/pl\/introducing-core-web-vitals\/","title":{"rendered":"Wprowadzenie Core Web Vitals, aby ulepszy\u0107 Twoj\u0105 strategi\u0119 monetyzacji reklam"},"content":{"rendered":"<p>Obecnie nie \u015bledzicie Waszych <a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/core-web-vitals#:~:text=Core%20Web%20Vitals%20is%20a,a%20great%20user%20experience%20generally.\" target=\"_blank\" rel=\"noopener\">Podstawowe wska\u017aniki internetowe<\/a>Wielki b\u0142\u0105d! Wielki! OGROMNY!<\/p>\n<p>Tak jak chodzisz do dentysty, aby upewni\u0107 si\u0119, \u017ce z\u0119by nie wypadn\u0105 Ci w najbli\u017cszym czasie, tak samo musisz regularnie analizowa\u0107 wydajno\u015b\u0107 swojej strony internetowej, aby upewni\u0107 si\u0119, \u017ce Twoje do\u015bwiadczenie u\u017cytkownika i monetyzacja reklam s\u0105 na najwy\u017cszym poziomie. W tym w\u0142a\u015bnie miejscu pojawiaj\u0105 si\u0119 Core Web Vitals.<\/p>\n<p>Jeste\u015bmy pewni, \u017ce ten termin cz\u0119sto pojawia\u0142 si\u0119 podczas rozm\u00f3w o stronach internetowych. Core Web Vitals to wi\u0119cej ni\u017c tylko zestaw wymy\u015blnych s\u0142\u00f3w, kt\u00f3re maj\u0105 brzmie\u0107 m\u0105drze podczas spotka\u0144. S\u0105 to kluczowe wska\u017aniki do mierzenia wydajno\u015bci \u0142adowania, interaktywno\u015bci i stabilno\u015bci Twoich stron internetowych. Te wyniki odgrywaj\u0105 wa\u017cn\u0105 rol\u0119 w pozycji Twojej witryny w rankingu wyszukiwarek, co mo\u017ce wp\u0142yn\u0105\u0107 na Tw\u00f3j ruch, a tym samym na Twoje przychody z reklam.<\/p>\n<p>Trzymaj si\u0119 mocno swojego urz\u0105dzenia i czytaj dalej, aby dowiedzie\u0107 si\u0119 wi\u0119cej o kluczowych wska\u017anikach internetowych (Core Web Vitals), kt\u00f3re powiniene\u015b sprawdza\u0107!<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Co to s\u0105 Core Web Vitals?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Core Web Vitals to zestaw metryk skoncentrowanych na u\u017cytkowniku, kt\u00f3re <a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/core-web-vitals\" target=\"_blank\" rel=\"noopener\">Google<\/a> w celu optymalizacji pod k\u0105tem wyszukiwarek (SEO) s\u0142u\u017c\u0105ce do mierzenia jako\u015bci do\u015bwiadczenia u\u017cytkownika na stronie internetowej na podstawie czasu \u0142adowania, responsywno\u015bci i stabilno\u015bci uk\u0142adu. Istniej\u0105 trzy kluczowe wska\u017aniki Core Web Vitals, kt\u00f3rych dobrzy wydawcy, tacy jak Ty, nie mog\u0105 przegapi\u0107:<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Najwi\u0119kszy znacz\u0105cy element przy pierwszym renderowaniu (LCP)<\/strong><\/h3>\n<p><strong>\u00a0<\/strong><\/p>\n<p>Nie taki rodzaj malowania, o jakim prawdopodobnie my\u015blisz. LCP, czyli Largest Contentful Paint, mierzy wydajno\u015b\u0107 \u0142adowania stron internetowych, \u015bledz\u0105c, jak szybko renderuje si\u0119 tre\u015b\u0107 strony. Opisuje czas od momentu, gdy u\u017cytkownik \u0142aduje stron\u0119 internetow\u0105, a\u017c do momentu, gdy najwi\u0119kszy obraz, wideo lub blok tekstu zostanie wyrenderowany w obszarze widocznym dla u\u017cytkownika.<\/p>\n<p>Idealny wynik LCP, do kt\u00f3rego nale\u017cy d\u0105\u017cy\u0107, to 2,5 sekundy lub mniej. Wolne strony internetowe nikomu nie smakuj\u0105. Dlatego kontroluj sw\u00f3j LCP, aby zagwarantowa\u0107, \u017ce Twoja witryna \u0142aduje si\u0119 szybko i sprawnie!<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h3><strong>Interakcja z Nast\u0119pnym Malowaniem<\/strong><\/h3>\n<p><strong>\u00a0<\/strong><\/p>\n<p>INP mierzy interaktywno\u015b\u0107 Twoich stron internetowych. Informuje o tym, jak szybko Twoja witryna mo\u017ce reagowa\u0107 na interakcje u\u017cytkownik\u00f3w, na przyk\u0142ad gdy klikniesz w menu wyszukiwania i przeniesie Ci\u0119 tam, gdzie chcesz.<\/p>\n<p>Idealny cel to osi\u0105gni\u0119cie INP na poziomie 200 milisekund lub ni\u017cszym. Niski wska\u017anik INP oznacza, \u017ce Twoja strona internetowa jest responsywna i mo\u017ce szybko reagowa\u0107 wizualnie na wi\u0119kszo\u015b\u0107 interakcji u\u017cytkownika. To ca\u0142kowicie zielone \u015bwiat\u0142o!<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h3><strong>Skumulowane Przesuni\u0119cie Uk\u0142adu<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>Cumulative Layout Shift, zwany CLS, s\u0142u\u017cy do \u015bledzenia stabilno\u015bci Twojej witryny. Mierzy nieoczekiwane przesuni\u0119cia w uk\u0142adzie Twojej witryny. Jedn\u0105 z najbardziej frustruj\u0105cych rzeczy, kt\u00f3re mog\u0105 si\u0119 zdarzy\u0107 podczas odwiedzania witryny, jest klikni\u0119cie czego\u015b i nag\u0142a zmiana pozycji wszystkiego. To naprawd\u0119 wkurzaj\u0105ce! Dlatego zawsze upewnij si\u0119, \u017ce Tw\u00f3j CLS nie przekracza 0,1!<\/p>\n<p>Te przesuni\u0119cia cz\u0119sto wynikaj\u0105 z tego, \u017ce przes\u0142ane obrazy lub przestrzenie reklamowe nie maj\u0105 wymiar\u00f3w, a przegl\u0105darka nie \u2018rezerwuje\u2019 dla nich miejsca, co powoduje przesuwanie si\u0119 uk\u0142adu, gdy obraz zostanie ostatecznie wyrenderowany i ujawni sw\u00f3j rozmiar. Mo\u017cna tego unikn\u0105\u0107, upewniaj\u0105c si\u0119, \u017ce odpowiednie miejsce na sloty zosta\u0142o wcze\u015bniej zarezerwowane, dzi\u0119ki czemu jednostki zostan\u0105 wstawione w to miejsce bez konieczno\u015bci przesuwania tre\u015bci w g\u00f3r\u0119 lub w d\u00f3\u0142.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Jak mo\u017cesz poprawi\u0107 swoje Core Web Vitals?<\/strong><\/h2>\n<p><strong>\u00a0<\/strong><\/p>\n<p>Posiadanie z\u0142ych wynik\u00f3w CWV jest czym\u015b, czego absolutnie nikt nie chce dla swojej strony internetowej. Mo\u017ce to wp\u0142yn\u0105\u0107 na pozycjonowanie w wyszukiwarkach, a to z kolei mo\u017ce wp\u0142yn\u0105\u0107 na Twoje przychody z reklam. Aby unikn\u0105\u0107 problem\u00f3w z Core Web Vitals, musisz je od czasu do czasu sprawdza\u0107, aby upewni\u0107 si\u0119, \u017ce spe\u0142niasz kryteria. Wed\u0142ug <a href=\"https:\/\/web.dev\/articles\/vitals\">web.dev w Chrome<\/a>, 75<sup>th<\/sup> percentyl \u0142adowania stron powinien osi\u0105ga\u0107 zalecane warto\u015bci, aby uzyska\u0107 pozytywne metryki.<\/p>\n<p><a href=\"https:\/\/web.dev\/articles\/vitals-tools\">Google opracowa\u0142 wiele narz\u0119dzi<\/a> aby pom\u00f3c Ci \u015bledzi\u0107 swoje Core Web Vitals. Niekt\u00f3re z nich obejmuj\u0105 <a href=\"https:\/\/pagespeed.web.dev\/\">PageSpeed Insights<\/a>, <a href=\"https:\/\/search.google.com\/search-console\/about\">Konsola Google Search<\/a>, <a href=\"https:\/\/chromewebstore.google.com\/detail\/lighthouse\/blipmdconlkpinefehnmjammfjpmpbjk?hl=es\">Latarnia morska<\/a>i <a href=\"https:\/\/www.webpagetest.org\/\">Test Strony Internetowej.<\/a> Mo\u017cesz <a href=\"https:\/\/refinery89.com\/es\/core-web-vitals-how-to-elevate-user-experience-and-ad-performance\/\">Dowiedz si\u0119 wi\u0119cej o tym, jak ich u\u017cywa\u0107 podczas kontroli Core Web Vitals w tym artykule.<\/a> Chocia\u017c wszystkie te narz\u0119dzia s\u0105 pouczaj\u0105ce, warto stosowa\u0107 ich kombinacj\u0119, aby kompleksowo zrozumie\u0107 wydajno\u015b\u0107 swojej witryny.<\/p>\n<p>I oczywi\u015bcie ogromn\u0105 pomoc\u0105 jest zawsze liczenie na dobrego partnera AdTech z rozwi\u0105zaniami uwzgl\u0119dniaj\u0105cymi Twoje CWV!<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Zmaksymalizuj przychody z reklam dzi\u0119ki A-Okay Core Web Vitals<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>W Refinery89 posiadamy nagradzane rozwi\u0105zania monetizacji reklam, kt\u00f3re zosta\u0142y nie tylko zaprojektowane tak, aby dba\u0107 o Twoje Core Web Vitals, ale tak\u017ce je ulepsza\u0107! Wi\u0119c <a href=\"https:\/\/refinery89.com\/pl\/skontaktuj-sie-z-nami-refinery89\/\">nie wahaj si\u0119 skontaktowa\u0107 z nami<\/a> aby dowiedzie\u0107 si\u0119 wi\u0119cej o tym, jak mo\u017cemy zmaksymalizowa\u0107 Tw\u00f3j przych\u00f3d z reklam, jednocze\u015bnie pomagaj\u0105c Ci utrzyma\u0107 zdrow\u0105 witryn\u0119!<\/p>","protected":false},"excerpt":{"rendered":"<p>Currently not keeping track of your Core Web Vitals? \u00a0Big Mistake! Big! HUGE! Just as you go to the dentist to make sure your teeth won\u2019t fall out anytime soon, you need to regularly review your website\u2019s performance to ensure your user experience and ad monetization game is A-Okay. This is where Core Web Vitals [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":12732,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131,22,20],"tags":[82,72,34,65],"class_list":["post-12731","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","category-news","category-refinery-academy","tag-core-web-vitals","tag-publishers","tag-refinery-academy","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Introducing Core Web Vitals to step up your ad monetization game | Refinery89<\/title>\n<meta name=\"description\" content=\"Keep track of your website health by doing regular checkups of your Core Web Vitals. 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