{"id":12174,"date":"2024-11-28T10:08:57","date_gmt":"2024-11-28T09:08:57","guid":{"rendered":"https:\/\/refinery89.com\/?p=12174"},"modified":"2025-01-09T11:53:29","modified_gmt":"2025-01-09T10:53:29","slug":"4-sposoby-na-poprawe-doswiadczenia-uzytkownika-twojej-strony-internetowej","status":"publish","type":"post","link":"https:\/\/refinery89.com\/pl\/4-ways-to-improve-your-websites-user-experience\/","title":{"rendered":"4 sposoby na popraw\u0119 do\u015bwiadczenia u\u017cytkownik\u00f3w Twojej witryny"},"content":{"rendered":"

Jedn\u0105 z absolutnie najgorszych rzeczy, jakie mo\u017cesz zrobi\u0107 dla swojej strony internetowej, jest ignorowanie jej do\u015bwiadczenia u\u017cytkownika. Dlaczego? Poniewa\u017c to, co musisz tutaj zrobi\u0107, aby zmaksymalizowa\u0107 swoje przychody z reklam, to zatrzyma\u0107 ludzi na swojej stronie, zwi\u0119kszaj\u0105c tym samym RPM (przych\u00f3d na tysi\u0105c wy\u015bwietle\u0144).<\/p>\n

Nie musisz szuka\u0107 daleko, aby znale\u017a\u0107 sposoby na ulepszenie wra\u017ce\u0144 u\u017cytkownika, poniewa\u017c dzi\u015b nasza niezwykle utalentowana ekspertka UX z R89, Itziar Gil Hernando<\/a>, zdradzi\u0142a kilka swoich najlepszych wskaz\u00f3wek, jak poprawi\u0107 do\u015bwiadczenie u\u017cytkownika na Twojej stronie internetowej. Zapisuj!<\/p>\n

 <\/p>\n

1. Utrzymuj informacje na swojej stronie internetowej dobrze zorganizowane<\/strong><\/h2>\n

 <\/p>\n

Czy nie doprowadza Ci\u0119 to do sza\u0142u, gdy odwiedzasz stron\u0119 internetow\u0105 w poszukiwaniu czego\u015b i nie mo\u017cesz znale\u017a\u0107 potrzebnych informacji? W takim razie nie do\u015bwiadczaj tego swoich odwiedzaj\u0105cych! U\u0142atw \u017cycie u\u017cytkownikom, dbaj\u0105c o to, aby wszystko by\u0142o czytelne i \u0142atwe do znalezienia.<\/p>\n

 <\/p>\n

Pomy\u015bl o dobrej organizacji r\u00f3\u017cnych sekcji i hierarchii informacji. U\u017cywaj bardzo jasnych menu i prowad\u017a u\u017cytkownik\u00f3w mi\u0119dzy powi\u0105zanymi artyku\u0142ami bez konieczno\u015bci ponownego wyszukiwania lub poczucia zagubienia w strukturze Twojej witryny. \u2013 <\/em>poleca Itziar.<\/p><\/blockquote>\n

 <\/p>\n

Zachowaj dobre my\u015blenie nawigacyjne w responsywnym projektowaniu, wa\u017cne jest dbanie o menu, podmenu, zak\u0142adki itp. r\u00f3wnie\u017c od strony wersji mobilnych.<\/p>\n

 <\/p>\n

\"dobrze<\/p>\n

 <\/p>\n

2. Uwa\u017caj na cz\u0119stotliwo\u015b\u0107 reklam<\/strong><\/h2>\n

 <\/p>\n

Istniej\u0105 formaty reklam, kt\u00f3re mog\u0105 zak\u0142\u00f3ca\u0107 do\u015bwiadczenie u\u017cytkownika, je\u015bli nie s\u0105 u\u017cywane prawid\u0142owo. Umieszczanie reklam o wysokiej widoczno\u015bci, takich jak reklamy pe\u0142noekranowe, jest \u015bwietnym sposobem na zwi\u0119kszenie przychod\u00f3w z reklam, ale nale\u017cy uwa\u017ca\u0107, aby ich nie nadu\u017cywa\u0107. Ci\u0105g\u0142e przerwy mog\u0105 powa\u017cnie wp\u0142yn\u0105\u0107 na do\u015bwiadczenie u\u017cytkownika, odstraszaj\u0105c go od Twojej strony internetowej. Tego nie chcemy! Napisali\u015bmy ten artyku\u0142, aby pokaza\u0107 Pa\u0144stwu, jak poprawi\u0107 do\u015bwiadczenia u\u017cytkownik\u00f3w (UX) dzi\u0119ki odpowiedniemu rozmieszczeniu reklam.<\/a><\/p>\n

 <\/p>\n

3. Zwi\u0119ksz czas ogl\u0105dania, sugeruj\u0105c u\u017cytkownikom interesuj\u0105ce ich tre\u015bci<\/strong><\/h2>\n

 <\/p>\n

Personalizuj do\u015bwiadczenie u\u017cytkownika, polecaj\u0105c mu tre\u015bci zwi\u0105zane z tym, co go interesuje. Zwi\u0119kszy to zaanga\u017cowanie i sprawi, \u017ce ludzie d\u0142u\u017cej pozostan\u0105 na Twojej stronie.<\/p>\n

 <\/p>\n

Dobra lista sugerowanych artyku\u0142\u00f3w zwi\u0105zanych z zainteresowaniami u\u017cytkownika u\u0142atwia mu zwi\u0119kszenie czasu sp\u0119dzonego na stronie i liczby klikni\u0119\u0107 \u2013 m\u00f3wi Itziar<\/em><\/p><\/blockquote>\n

 <\/p>\n

Je\u015bli zbudowa\u0142e\u015b swoj\u0105 stron\u0119 w WordPress, istniej\u0105 wtyczki, takie jak YARPP<\/a>, kt\u00f3re pozwalaj\u0105 na tworzenie list powi\u0105zanych wpis\u00f3w, kt\u00f3re mog\u0105 zainteresowa\u0107 odwiedzaj\u0105cych Twoj\u0105 witryn\u0119. Te funkcje pomog\u0105 zwi\u0119kszy\u0107 zaanga\u017cowanie i poprawi\u0107 Twoj\u0105 witryn\u0119 SEO<\/a>, i zwi\u0119kszaj\u0105c czas ogl\u0105dania.<\/p>\n

 <\/p>\n

4. Zadbaj o wydajno\u015b\u0107 swojej strony internetowej<\/strong><\/h2>\n

 <\/p>\n

Dbaj\u0105c o wydajno\u015b\u0107 swojej strony internetowej, zapewniasz jej dost\u0119pno\u015b\u0107 (co dobrze wygl\u0105da w oczach wyszukiwarek) i nie nudzisz u\u017cytkownik\u00f3w do tego stopnia, \u017ce opuszczaj\u0105 stron\u0119. Oto dwie rzeczy, kt\u00f3re mo\u017cesz zrobi\u0107, aby poprawi\u0107 wydajno\u015b\u0107 swojej strony:<\/p>\n

\u00a0<\/strong><\/p>\n

Usu\u0144 niedzia\u0142aj\u0105ce linki<\/strong><\/h3>\n

Uwa\u017caj na \u201czepsute\u201d lub martwe linki w obr\u0119bie strony, kt\u00f3re donik\u0105d nie prowadz\u0105. Wszystkie ekrany powinny zawiera\u0107 jeden lub wi\u0119cej link\u00f3w nawigacyjnych kontynuuj\u0105cych dla u\u017cytkownika. Mo\u017cesz u\u017cy\u0107 narz\u0119dzi takich jak Google Search Console<\/a> aby znale\u017a\u0107 te niedzia\u0142aj\u0105ce linki na Twojej stronie internetowej i jak najszybciej je usun\u0105\u0107.<\/p>\n

\u00a0<\/strong><\/p>\n

\"Przyk\u0142ad<\/p>\n

 <\/p>\n

Priorytet: Szybkie \u0142adowanie<\/strong><\/h3>\n

Wa\u017cne jest, aby tre\u015b\u0107 nie wp\u0142ywa\u0142a na szybko\u015b\u0107 strony, poniewa\u017c mo\u017ce to zaszkodzi\u0107 witrynie i zniech\u0119ci\u0107 u\u017cytkownik\u00f3w do opuszczenia strony. Szybko \u0142aduj\u0105ca si\u0119 strona s\u0142u\u017cy r\u00f3wnie\u017c poprawie SEO, generuj\u0105c wi\u0119kszy ruch na stronie internetowej i zmniejszaj\u0105c wsp\u00f3\u0142czynnik odrzuce\u0144.<\/p>\n

 <\/p>\n

\"przyk\u0142ad<\/p>\n

 <\/p>\n

Absolutnie nie mo\u017cna tego zignorowa\u0107! Poprawa wydajno\u015bci Twojej strony internetowej znacz\u0105co wp\u0142ynie na do\u015bwiadczenie u\u017cytkownika. Pomy\u015bl o tym. Czy naprawd\u0119 chcesz odwiedzi\u0107 stron\u0119, kt\u00f3ra nie istnieje lub \u0142aduje si\u0119 wieki? Przetestuj wydajno\u015b\u0107 swojej strony za pomoc\u0105 Google PageSpeed Insights<\/a>. Por\u0119czny raport z diagnoz\u0105 Twojego Podstawowe wska\u017aniki internetowe<\/a> i kilka sugestii, jak mo\u017cesz poprawi\u0107 swoje UX.<\/p>\n

 <\/p>\n

Na co czekasz, aby ulepszy\u0107 UX swojej strony internetowej?<\/strong><\/h2>\n

\u00a0<\/strong><\/p>\n

Zwi\u0119ksz wyniki monetyzacji reklam dzi\u0119ki doskona\u0142emu do\u015bwiadczeniu u\u017cytkownika! W ten spos\u00f3b Twoi u\u017cytkownicy b\u0119d\u0105 zadowoleni, a Ty r\u00f3wnie\u017c b\u0119dziesz! Skontaktuj si\u0119 z naszymi ekspertami Refinery89, a oni przeprowadz\u0105 Ci\u0119 przez najlepsze praktyki, aby zapewni\u0107 Twoim drogim odwiedzaj\u0105cym najlepsze do\u015bwiadczenia, jakie Twoja strona internetowa mo\u017ce zaoferowa\u0107! \u00a0<\/a><\/p>","protected":false},"excerpt":{"rendered":"

One of the absolute worst things you can do for your website is to turn a blind eye to the user experience. Why? Because what you need to do here to maximize your ad revenue is to keep people on your website increasing your RPM. You don\u2019t need to look very far for ways to […]<\/p>\n","protected":false},"author":19,"featured_media":12185,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131,22,1,20],"tags":[24,72,34,275,274,133],"class_list":["post-12174","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","category-news","category-no-category","category-refinery-academy","tag-programmatic-advertising","tag-publishers","tag-refinery-academy","tag-user-experience","tag-ux","tag-website"],"yoast_head":"\n4 ways to improve your website's User Experience | Refinery89<\/title>\n<meta name=\"description\" content=\"Improve your website's user experience with these tips from Refinery89's UX designer, Itziar Gil Hernando.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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