{"id":11881,"date":"2024-11-14T11:25:13","date_gmt":"2024-11-14T10:25:13","guid":{"rendered":"https:\/\/refinery89.com\/?p=11881"},"modified":"2024-11-28T11:57:11","modified_gmt":"2024-11-28T10:57:11","slug":"odswiezanie-reklamy","status":"publish","type":"post","link":"https:\/\/refinery89.com\/pl\/what-is-ad-refresh\/","title":{"rendered":"Zrozumienie od\u015bwie\u017cania reklam i jego dzia\u0142ania"},"content":{"rendered":"<p>Cz\u0119\u015bci\u0105 natury wydawcy jest ci\u0105g\u0142e poszukiwanie sposob\u00f3w na maksymalizacj\u0119 przychod\u00f3w z reklam. Jako weterani wydawniczy, przeskanowali\u015bmy d\u017cungl\u0119 rozwi\u0105za\u0144 do monetyzacji reklam, aby odkry\u0107 sposoby na zwi\u0119kszenie zysk\u00f3w, dzi\u0119ki czemu nie musisz szuka\u0107 daleko! Dzi\u015b podzielimy si\u0119 jednym z naszych cennych odkry\u0107, kt\u00f3re pomo\u017ce Ci wype\u0142ni\u0107 kieszenie, nie gubi\u0105c si\u0119 w amazo\u0144skiej puszczy monetyzacji reklam. Czy s\u0142ysza\u0142e\u015b kiedy\u015b o od\u015bwie\u017caniu reklam?<\/p>\n<p>Niezale\u017cnie od tego, jaka by\u0142a Twoja odpowied\u017a, i tak Ci o tym powiemy (przecie\u017c w\u0142a\u015bnie dlatego czytasz ten artyku\u0142, prawda? \ud83d\ude09). Przygotuj si\u0119!<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h2><strong>Od\u015bwie\u017canie reklam<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Od\u015bwie\u017canie reklam lub automatyczne od\u015bwie\u017canie, je\u015bli chcesz zabrzmie\u0107 elegancko, to zaawansowana technologia wykorzystywana przez wydawc\u00f3w do zwi\u0119kszania przychod\u00f3w z reklam. Dzieje si\u0119 tak, gdy reklamy od\u015bwie\u017caj\u0105 si\u0119 automatycznie na Twojej stronie internetowej w ramach tej samej sesji u\u017cytkownika.<\/p>\n<p>Wyobra\u017a sobie: Jeste\u015b na stacji metra, zajmujesz si\u0119 swoimi sprawami, czekaj\u0105c na poci\u0105g. Nagle widzisz reklam\u0119 na jednym z ekran\u00f3w, kt\u00f3re tam s\u0105. Po kilku sekundach zauwa\u017casz, \u017ce reklama automatycznie zmienia si\u0119 na inn\u0105. Dzieje si\u0119 tak r\u00f3wnie\u017c na stronach internetowych i jest to od\u015bwie\u017canie reklamy.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Jak dzia\u0142a od\u015bwie\u017canie reklam?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Kiedy reklama pojawia si\u0119 na stronie internetowej, przechodzi przez proces zwany <a href=\"https:\/\/refinery89.com\/pl\/header-bidding-the-core-of-programmatic-advertising-plainly-explained\/\" target=\"_blank\" rel=\"noopener\">Licytacja nag\u0142\u00f3wkowa<\/a>, gdzie reklamodawcy konkuruj\u0105 o wy\u015bwietlenie swojej reklamy, oferuj\u0105c najwy\u017csz\u0105 stawk\u0119. Je\u015bli u\u017cytkownik wykona okre\u015blon\u0105 akcj\u0119, reklama przejdzie ponownie przez ten proces, aby wy\u015bwietli\u0107 inn\u0105 reklam\u0119 bez konieczno\u015bci od\u015bwie\u017cania ca\u0142ej strony przez u\u017cytkownika. Pozwala to na wy\u015bwietlenie nowej reklamy i uzyskanie kolejnego wy\u015bwietlenia w ramach tej samej sesji u\u017cytkownika.<\/p>\n<p>Na przyk\u0142ad, je\u015bli przebywasz na stronie internetowej przez 1 minut\u0119, a reklama na niej od\u015bwie\u017ca si\u0119 co 30 sekund, otrzymasz 2 reklamy w ci\u0105gu tej minuty, co prze\u0142o\u017cy si\u0119 na 2 wy\u015bwietlenia reklam.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Istniej\u0105 3 rodzaje wyzwalaczy od\u015bwie\u017cania reklam:<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p><strong>Oparte na akcji u\u017cytkownika<\/strong> Jak sugeruje nazwa, ten wyzwalacz jest aktywowany, gdy u\u017cytkownicy wykonuj\u0105 okre\u015blone czynno\u015bci podczas poruszania si\u0119 po stronie internetowej, takie jak klikanie, interakcja z wezwaniem do dzia\u0142ania (CTA) lub przewijanie.<\/p>\n<p><strong>Zdarzenie bazuj\u0105ce<\/strong> Wyzwalacze oparte na zdarzeniach s\u0105 ustawiane przez Wydawc\u0119, na przyk\u0142ad przez aktualizacj\u0119 strony internetowej w celu wy\u015bwietlania tre\u015bci w czasie rzeczywistym.<\/p>\n<p><strong>Czasowy<\/strong>W Refinery89 zarz\u0105dzamy od\u015bwie\u017caniem reklam w oparciu o czas. Powoduje to automatyczne od\u015bwie\u017canie reklam po okre\u015blonym interwale. W naszym przypadku ustawili\u015bmy od\u015bwie\u017canie reklam co 30 sekund, zgodnie z <a href=\"https:\/\/support.google.com\/admanager\/answer\/6022114?hl=en#:~:text=You%20can%20choose%20to%20refresh,functionality%20of%20your%20mobile%20app.\" target=\"_blank\" rel=\"noopener\">Najlepsze praktyki Google dotycz\u0105ce od\u015bwie\u017cania reklam.<\/a> Na przyk\u0142ad, je\u015bli u\u017cytkownik sp\u0119dzi 1 minut\u0119 na stronie, zobaczy 2 reklamy, wi\u0119c uzyskasz 2 wy\u015bwietlenia reklam na sesj\u0119 u\u017cytkownika. Ponadto, jako dobr\u0105 praktyk\u0119, stosujemy od\u015bwie\u017canie reklam, kt\u00f3re s\u0105 widoczne! Oznacza to, \u017ce reklama musi by\u0107 widoczna przez co najmniej 5 sekund, aby mog\u0142a zosta\u0107 od\u015bwie\u017cona.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Jakie s\u0105 najlepsze praktyki dotycz\u0105ce korzystania z Ad Refresh?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p><strong>Nie nadu\u017cywaj tego:<\/strong> Nie od\u015bwie\u017caj reklam co 5 sekund. Jest to irytuj\u0105ce, a reklamodawcy nie chc\u0105 umieszcza\u0107 swoich reklam w miejscach, kt\u00f3re nie b\u0119d\u0105 odpowiednio ogl\u0105dane. B\u0105d\u017a \u015bwiadomy tego, inaczej po\u017cegnaj si\u0119 z dobrymi stawkami CPM.<\/p>\n<p><strong>Przestrzegaj zasad<\/strong>Jak wszystko w \u017cyciu, s\u0105 zasady, kt\u00f3rych nale\u017cy przestrzega\u0107. Wyruszaj\u0105c z nami w Refinery89, masz pewno\u015b\u0107, \u017ce Twoje reklamy zawsze b\u0119d\u0105 zgodne <a href=\"https:\/\/transparency.google\/our-policies\/product-terms\/google-ad-manager\/\" target=\"_blank\" rel=\"noopener\">Polityka Google Ad Manager<\/a>. S\u0105 to standardy, kt\u00f3re pomog\u0105 utrzyma\u0107 Tw\u00f3j CPM na stabilnym poziomie i zachowa\u0107 przyzwoity <a href=\"https:\/\/refinery89.com\/pl\/widocznosc-dla-wydawcow\/\" target=\"_blank\" rel=\"noopener\">wska\u017anik widoczno\u015bci<\/a> wi\u0119c reklamodawcy faktycznie chc\u0105 wy\u015bwietla\u0107 reklamy na Twojej stronie.<\/p>\n<p><strong>Zoptymalizuj UX swojej strony internetowej<\/strong>Nie mo\u017cna tego do\u015b\u0107 cz\u0119sto powtarza\u0107. Chro\u0144 swoje do\u015bwiadczenie u\u017cytkownika za wszelk\u0105 cen\u0119. Jak wspomnieli\u015bmy <a href=\"https:\/\/refinery89.com\/pl\/4-ad-placement-strategies-to-maximize-revenue\/\" target=\"_blank\" rel=\"noopener\">w naszych wskaz\u00f3wkach z naszego artyku\u0142u eksperta AdOps<\/a>, upewnij si\u0119, \u017ce umieszczasz swoje reklamy w inteligentnych miejscach, gdzie mo\u017cesz skorzysta\u0107 z widoczno\u015bci w celu od\u015bwie\u017cania reklam, nie zak\u0142\u00f3caj\u0105c przy tym do\u015bwiadczenia u\u017cytkownika.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Chcesz samemu tego spr\u00f3bowa\u0107?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Przeznaczenie sprowadzi\u0142o Ci\u0119 we w\u0142a\u015bciwe miejsce! W ramach naszego wielokrotnie nagradzanego rozwi\u0105zania Single Tag Header Bidding mo\u017cesz korzysta\u0107 z funkcji od\u015bwie\u017cania reklam w oparciu o czas, aby zmaksymalizowa\u0107 swoje przychody z reklam! <a href=\"https:\/\/refinery89.com\/pl\/skontaktuj-sie-z-nami-refinery89\/\">Skontaktuj si\u0119 z nami w Refinery89<\/a> i opowiemy wam o tym!<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>It is part of a Publisher\u2019s nature to always be looking out for ways to maximize ad revenue. As veteran Publishers ourselves, we have scouted the jungle of ad monetization solutions to discover ways to increase earnings, so you don\u2019t have to look too far! Today, we\u2019ll share one of our precious finds to help [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":11891,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131,22,20],"tags":[26,264,256,24,72],"class_list":["post-11881","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","category-news","category-refinery-academy","tag-ad-monetization","tag-ad-refresh","tag-ads","tag-programmatic-advertising","tag-publishers"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Understand what&#039;s Ad Refresh and how it works | Refinery89<\/title>\n<meta name=\"description\" content=\"Ad Refresh is is a sophisticated technology for increasing ad revenue. 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It allows for ads to be refreshed without refreshing the entire page.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/refinery89.com\/pl\/odswiezanie-reklamy\/\" \/>\n<meta property=\"og:site_name\" content=\"Refinery89\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Refinery89\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-14T10:25:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-28T10:57:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/11\/Blog-Post_Ad-Refresh-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"550\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Patricia Sim\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@refinery89\" \/>\n<meta name=\"twitter:site\" content=\"@refinery89\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"Patricia Sim\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/what-is-ad-refresh\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/what-is-ad-refresh\\\/\"},\"author\":{\"name\":\"Patricia Sim\u00f3n\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#\\\/schema\\\/person\\\/73d11fd427b79cf70aa553e3b9d33f7d\"},\"headline\":\"Understand what&#8217;s Ad Refresh and how it works\",\"datePublished\":\"2024-11-14T10:25:13+00:00\",\"dateModified\":\"2024-11-28T10:57:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/what-is-ad-refresh\\\/\"},\"wordCount\":687,\"publisher\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/what-is-ad-refresh\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/Blog-Post_Ad-Refresh-1.jpg\",\"keywords\":[\"Ad Monetization\",\"ad refresh\",\"Ads\",\"Programmatic Advertising\",\"Publishers\"],\"articleSection\":[\"Company News\",\"News\",\"Refinery Academy\"],\"inLanguage\":\"pl-PL\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/what-is-ad-refresh\\\/\",\"url\":\"https:\\\/\\\/refinery89.com\\\/what-is-ad-refresh\\\/\",\"name\":\"Understand what's Ad Refresh and how it works | Refinery89\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/what-is-ad-refresh\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/what-is-ad-refresh\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/Blog-Post_Ad-Refresh-1.jpg\",\"datePublished\":\"2024-11-14T10:25:13+00:00\",\"dateModified\":\"2024-11-28T10:57:11+00:00\",\"description\":\"Ad Refresh is is a sophisticated technology for increasing ad revenue. 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