{"id":11837,"date":"2024-11-11T16:03:34","date_gmt":"2024-11-11T15:03:34","guid":{"rendered":"https:\/\/refinery89.com\/?p=11837"},"modified":"2025-11-19T11:37:58","modified_gmt":"2025-11-19T10:37:58","slug":"wszystko-o-reklamach-push-up","status":"publish","type":"post","link":"https:\/\/refinery89.com\/pl\/all-about-push-up-ads\/","title":{"rendered":"Czym s\u0105 reklamy typu Push-Up i dlaczego potrzebujesz ich w swojej strategii reklamowej"},"content":{"rendered":"

Co jest bardzo widoczne, przyjazne dla u\u017cytkownika, ma wysoki RPM<\/a>i podbija \u015bwiat reklamy? Zgad\u0142e\u015b! Push-Up Ads to bardzo po\u017c\u0105dany format reklamowy rich media, kt\u00f3ry zdobywa serca wydawc\u00f3w na ca\u0142ym \u015bwiecie. Wy\u015bwietlaj\u0105 si\u0119 jako estetyczny baner przyklejony do g\u00f3rnej lub dolnej kraw\u0119dzi ekranu i pozostaj\u0105 widoczne przez ca\u0142y czas, gdy u\u017cytkownik jest na stronie. U\u017cytkownik je\u015bli chce, mo\u017ce te\u017c \u0142atwo zamkn\u0105\u0107 reklam\u0119.<\/p>\n

 <\/p>\n

\"Push-Up<\/p>\n

 <\/p>\n

Dlaczego Push-Up Ads to strza\u0142 w dziesi\u0105tk\u0119 dla wydawc\u00f3w?<\/strong><\/h2>\n

 <\/p>\n

Push-Up Ads s\u0105 niezwykle widoczne, a poniewa\u017c pozwalaj\u0105 na wielokrotne od\u015bwie\u017cenia w ramach jednego ods\u0142onienia strony, mo\u017cesz uzyska\u0107 wi\u0119cej wy\u015bwietle\u0144. To z pewno\u015bci\u0105 zwi\u0119kszy Twoje przychody! Sprawd\u017a wszystkie \u015bwietne zalety, kt\u00f3re na pewno zmieni\u0105 Twoje zdanie:<\/p>\n

 <\/p>\n

\u0141atwe zamkni\u0119cie<\/strong><\/h3>\n

Jedn\u0105 z fajniejszych rzeczy w tym formacie jest to, \u017ce je\u015bli u\u017cytkownicy nie chc\u0105 go ogl\u0105da\u0107, mog\u0105 go \u0142atwo zamkn\u0105\u0107. Popraw reputacj\u0119 swojej marki, stawiaj\u0105c na komfort u\u017cytkownika dzi\u0119ki naszym nieinwazyjnym reklamom. Dzi\u0119ki tej dodatkowej warto\u015bci u\u017cytkownicy b\u0119d\u0105 bardziej sk\u0142onni ufa\u0107 Twojej marce i wybiera\u0107 j\u0105, buduj\u0105c trwa\u0142e relacje.<\/p>\n

\"Push-Up<\/p>\n

 <\/p>\n

 <\/p>\n

Wysoka widoczno\u015b\u0107<\/strong><\/h3>\n

Push-Up Ads pozostaj\u0105 przyklejone do g\u00f3rnej lub dolnej cz\u0119\u015bci strony, niezale\u017cnie od tego, jak daleko u\u017cytkownik przewija w g\u00f3r\u0119 lub w d\u00f3\u0142. Dzi\u0119ki temu reklama jest bardzo dobrze widoczna przez ca\u0142y czas wy\u015bwietlania, poniewa\u017c pozostaje w polu widzenia tak d\u0142ugo, jak u\u017cytkownik jest na stronie i nie zamknie reklamy.<\/p>\n

 <\/p>\n

Umo\u017cliwia od\u015bwie\u017canie reklamy<\/strong><\/h3>\n

Ad refresh to bardzo sprytna funkcja, dzi\u0119ki kt\u00f3rej co pewien czas widoczna jednostka reklamowa automatycznie si\u0119 od\u015bwie\u017ca, pokazuj\u0105c u\u017cytkownikowi now\u0105 reklam\u0119. Zyskujesz nowe wy\u015bwietlenia co 25\u201330 sekund \u2013 a wiesz, co to oznacza \ud83e\udd11\ud83d\udcb0 Na przyk\u0142ad: je\u015bli u\u017cytkownik sp\u0119dzi minut\u0119 na stronie z widoczn\u0105 reklam\u0105, zobaczy w tym czasie dwa r\u00f3\u017cne Push-Up Ads.<\/p>\n

 <\/p>\n

\"Push-Up<\/a><\/p>\n

 <\/p>\n

\u0141atwe do wdro\u017cenia<\/strong><\/h3>\n

Wydawcy nie musz\u0105 nic robi\u0107, aby wdro\u017cy\u0107 ten format reklamy na swojej stronie. My podpinamy go po naszej stronie, obok znacznika body strony, a nast\u0119pnie pozycjonujemy go za pomoc\u0105 kodu CSS, aby reklama pozosta\u0142a przyklejona do g\u00f3rnej lub dolnej kraw\u0119dzi ekranu.<\/p>\n

 <\/p>\n

Kompaktowy i zoptymalizowany pod k\u0105tem UX<\/strong><\/h3>\n

Push-Up Ads s\u0105 kompaktowe i bardzo przyjazne dla u\u017cytkownika! Maj\u0105 maksymalnie 180 px, ale to wcale nie oznacza, \u017ce s\u0105 mniej skuteczne. Wr\u0119cz przeciwnie! Ich rozmiar jest idealny, by przyci\u0105gn\u0105\u0107 uwag\u0119, nie zak\u0142\u00f3caj\u0105c przy tym do\u015bwiadczenia u\u017cytkownika. Co wi\u0119cej, odwiedzaj\u0105cy maj\u0105 pe\u0142n\u0105 kontrol\u0119 \u2013 mog\u0105 w ka\u017cdej chwili zamkn\u0105\u0107 reklam\u0119 lub j\u0105 pozostawi\u0107.<\/p>\n

 <\/p>\n

Do\u0142\u0105cz do congi wysokich przychod\u00f3w z Push-Up Ads! <\/strong><\/h2>\n

 <\/p>\n

Push-Up Ads to absolutny must-have dla Twojej strony internetowej. Wsp\u00f3\u0142pracuj\u0105c z nami, Refinery89, przy wdro\u017ceniu tego formatu reklamowego, zyskujesz dost\u0119p do ponad 25 \u017ar\u00f3de\u0142 popytu z najlepszymi stawkami CPM. \u0141\u0105cz\u0105c skuteczno\u015b\u0107 Push-Up Ads z nasz\u0105 premium demand, otrzymasz idealne po\u0142\u0105czenie, by zwi\u0119kszy\u0107 swoje przychody z reklam!\nDodatkowo mo\u017cesz teraz wypr\u00f3bowa\u0107 nasz nowy floorad 970\u00d7250, kt\u00f3ry ma 50% widoczno\u015bci i rozszerza si\u0119 po najechaniu kursorem \u2014 zgodny z Prebid i popytem Amazon! (Dost\u0119pny tylko na komputery stacjonarne).<\/p>\n

Skontaktuj si\u0119 z Refinery89, a poka\u017cemy Ci dok\u0142adnie, jak wdro\u017cy\u0107 Push-Up Ads na Twojej stronie tak szybko, jak to mo\u017cliwe. <\/a><\/p>","protected":false},"excerpt":{"rendered":"

What\u2019s highly viewable, user friendly, commands high RPM, and is taking the ad game by storm? You guessed it! Push-Up Ads are a type of highly demanded, rich media ad format that\u2019s winning over Publishers around the globe. They are displayed as a nice-looking banner that sticks to the top or bottom of the screen. […]<\/p>\n","protected":false},"author":19,"featured_media":11842,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131,22,20,11],"tags":[144,26,256,24,72],"class_list":["post-11837","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","category-news","category-refinery-academy","category-solutions","tag-ad-formats","tag-ad-monetization","tag-ads","tag-programmatic-advertising","tag-publishers"],"yoast_head":"\nWhat Are Push-Up Ads and Why You Need Them In Your Ad Strategy | Refinery89<\/title>\n<meta name=\"description\" content=\"Push-Up ads are the ad format every Publisher needs in their ad strategy. 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