{"id":11808,"date":"2024-11-07T09:52:08","date_gmt":"2024-11-07T08:52:08","guid":{"rendered":"https:\/\/refinery89.com\/?p=11808"},"modified":"2025-03-12T20:14:43","modified_gmt":"2025-03-12T19:14:43","slug":"poznaj-technologie-ukierunkowana-na-zainteresowania","status":"publish","type":"post","link":"https:\/\/refinery89.com\/pl\/meet-the-interest-driven-targeting-tech\/","title":{"rendered":"Wprowadzenie technologii targetowania opartego na zainteresowaniach"},"content":{"rendered":"<p>Nie jest tajemnic\u0105, \u017ce w Refinery89 lubimy miesza\u0107 i ci\u0119\u017cko pracujemy, aby zrewolucjonizowa\u0107 cyfrowy ekosystem. Dzi\u015b z dum\u0105 prezentujemy nasze rozwi\u0105zanie do targetowania bez plik\u00f3w cookie, kt\u00f3re przeniesie reklam\u0119 na wy\u017cszy poziom! Nasze <strong>Technologia Targetowania Oparta na Zainteresowaniach<\/strong> to unikalne rozwi\u0105zanie, kt\u00f3re pomaga reklamodawcom znale\u017a\u0107 idealn\u0105 grup\u0119 odbiorc\u00f3w dla ich reklam na podstawie tre\u015bci, kt\u00f3re konsumuj\u0105 na stronie internetowej.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Ale zanim zaczniemy\u2026 Czym jest targetowanie kontekstowe?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>W reklamie kierowanie kontekstowe to strategia umieszczania reklam na stronie internetowej w oparciu o jej tre\u015b\u0107. Ta forma targetowania dopasowuje reklamy na stronie internetowej do kontekstu otaczaj\u0105cej j\u0105 tre\u015bci. W ten spos\u00f3b reklamodawcy mog\u0105 bezpo\u015brednio dotrze\u0107 do odbiorc\u00f3w, kt\u00f3rzy podzielaj\u0105 udowodnione zainteresowania tematami zwi\u0105zanymi z ich produktami, co zwi\u0119ksza prawdopodobie\u0144stwo uzyskania wy\u017cszych konwersji i zaanga\u017cowania. Jakie to fajne?<\/p>\n<p>W Refinery89 opracowali\u015bmy technologi\u0119, kt\u00f3ra potrafi w\u0142a\u015bnie to i znacznie, znacznie wi\u0119cej! Nasza technologia kierowania opartego na zainteresowaniach pozwala nam kategoryzowa\u0107 tre\u015bci na stronach internetowych i tworzy\u0107 profile docelowe os\u00f3b, aby dopasowa\u0107 reklamy do kontekst\u00f3w, kt\u00f3re s\u0105 dla nich istotne. Ale wyprzedzamy fakty. Ju\u017c za chwil\u0119: Poznaj nasze fantastyczne rozwi\u0105zanie reklamowe!<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Bez dalszych ceregieli: Poznaj nasz\u0105 technologi\u0119 celowania opartego na zainteresowaniach<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Nasze rozwi\u0105zanie Targetowania oparte na zainteresowaniach pomaga maksymalizowa\u0107 kampanie i chroni\u0107 marki, zapobiegaj\u0105c wy\u015bwietlaniu reklam obok negatywnych tre\u015bci. Robi to poprzez skanowanie kontekstu i wyd\u017awi\u0119ku artyku\u0142u. Po przejrzeniu artyku\u0142y s\u0105 kategoryzowane w naszym systemie. Nast\u0119pnie zainteresowania u\u017cytkownik\u00f3w s\u0105 \u015bledzone na podstawie zachowa\u0144 czytelniczych na wszystkich stronach w naszej sieci. Im wi\u0119cej u\u017cytkownik czyta na dany temat, tym wy\u017csze jego zainteresowanie.<\/p>\n<p>Na podstawie zainteresowa\u0144 u\u017cytkownik\u00f3w nasz zesp\u00f3\u0142 ds. Operacji Kampanii tworzy profile targetowania, umo\u017cliwiaj\u0105c reklamodawcom znajdowanie os\u00f3b w naszej sieci, kt\u00f3re podzielaj\u0105 te zainteresowania. Dzi\u0119ki tym profilom targetowania reklamodawcy mog\u0105 dotrze\u0107 do konkretnej grupy docelowej, kt\u00f3rej pragn\u0105 i pozyska\u0107 nowych klient\u00f3w.<\/p>\n<p>&nbsp;<\/p>\n<p>Als <a href=\"https:\/\/www.linkedin.com\/in\/gmbwitteveen\/\" target=\"_blank\" rel=\"noopener\">Gijs Witteveen<\/a>, Dyrektor ds. Operacji Handlowych w Refinery89, opisa\u0142by to w nast\u0119puj\u0105cy spos\u00f3b:<\/p>\n<p><em>\u00a0<\/em><\/p>\n<p><em>Targetowanie oparte na zainteresowaniach zmienia si\u0119 z miejsca, w kt\u00f3rym reklamujesz, na to, komu reklamujesz. Docieramy do os\u00f3b podejmuj\u0105cych decyzje zakupowe. Umo\u017cliwia to precyzyjne dotarcie do konkretnych u\u017cytkownik\u00f3w, kt\u00f3rzy wys\u0142uchaj\u0105 Twojego przekazu, poniewa\u017c ju\u017c s\u0105 zainteresowani Twoimi lub podobnymi produktami.<\/em><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Przyk\u0142ad z \u017cycia<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Przetestowali\u015bmy nasz\u0105 technologi\u0119 targetowania opartego na zainteresowaniach z naszymi klientami i nie uwierzysz w wyniki! Opowiemy Ci o BMW. Uruchomili kilka kampanii cyfrowych promuj\u0105cych ich Seri\u0119 iX, ale uzyskali niskie stawki CPM, poniewa\u017c ich targetowanie by\u0142o zbyt szerokie i nie dociera\u0142o do w\u0142a\u015bciwej grupy odbiorc\u00f3w. BMW potrzebowa\u0142o pomocy w optymalizacji bud\u017cetu reklamowego i dotarciu do grup odbiorc\u00f3w zainteresowanych ich pojazdami elektrycznymi, wi\u0119c przyszli\u015bmy z pomoc\u0105!<\/p>\n<p>Aby osi\u0105gn\u0105\u0107 zamierzone wyniki, wykorzystali\u015bmy nasz\u0105 technologi\u0119 ukierunkowania opartego na zainteresowaniach, aby zidentyfikowa\u0107 segment u\u017cytkownik\u00f3w zainteresowanych markami luksusowych samochod\u00f3w, zr\u00f3wnowa\u017conym rozwojem \u015brodowiskowym i zielonymi technologiami. Nast\u0119pnie kampania zosta\u0142a dostarczona poprzez umieszczenia o wysokiej widoczno\u015bci w pozycjach tre\u015bci premium.<\/p>\n<p>W rezultacie uda\u0142o nam si\u0119 dotrze\u0107 do ponad 5 milion\u00f3w unikalnych urz\u0105dze\u0144, osi\u0105gaj\u0105c niesamowity wsp\u00f3\u0142czynnik CTR wynosz\u0105cy +651 TP3T, ponad 21 tysi\u0119cy klikni\u0119\u0107 oraz 751 TP3T widoczno\u015bci. Czy to nie jest super?<\/p>\n<p>Przeczytaj pe\u0142n\u0105 histori\u0119 sukcesu tutaj: <a href=\"https:\/\/refinery89.com\/pl\/bmw-ixseries-advertiser-success-story\/\" target=\"_blank\" rel=\"noopener\">BMW seria iX | Historia sukcesu | Refinery89<\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Ulepsz swoje celowanie!<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Ta nowa technologia zmienia zasady gry w targetowaniu reklam. Nasz <a href=\"https:\/\/refinery89.com\/pl\/rozwiazania-reklamowe-reklamodawcy\/\">Technologia targetowania zorientowanego na zainteresowania<\/a> Pozwalaj\u0105 reklamodawcom na docieranie do niszowych grup odbiorc\u00f3w na du\u017c\u0105 skal\u0119, poniewa\u017c mog\u0105 dociera\u0107 tylko do u\u017cytkownik\u00f3w, kt\u00f3rzy wykazali udokumentowane zainteresowanie spraw\u0105 zwi\u0105zan\u0105 z ich produktem lub mark\u0105. Zamiast szerokiego rozrzutu i modlitwy na klastrze lub kontek\u015bcie, reklamodawcy mog\u0105 teraz kierowa\u0107 reklamy \u015bci\u015ble do okre\u015blonego segmentu u\u017cytkownik\u00f3w w szerokiej sieci stron internetowych.<\/p>\n<p>Chcesz sam\/sama spr\u00f3bowa\u0107? <a href=\"https:\/\/refinery89.com\/pl\/rozwiazania-reklamowe-reklamodawcy\/#contactadvertisers\" target=\"_blank\" rel=\"noopener\">Skontaktuj si\u0119 z naszym zespo\u0142em sprzeda\u017cy bezpo\u015bredniej<\/a> aby Twoje reklamy mog\u0142y dzia\u0142a\u0107!<\/p>","protected":false},"excerpt":{"rendered":"<p>It\u2019s no secret that at Refinery89 we like to stir things up and work hard to revolutionize the digital ecosystem. Today we proudly present our cookieless targeting solution to take advertising to the next level! Our Interest-Driven Targeting Technology is a one-of-a-kind solution that helps advertisers find the perfect audience for their ads based on [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":11809,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13,131,22,20],"tags":[95,263,262],"class_list":["post-11808","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertisers","category-company-news","category-news","category-refinery-academy","tag-advertising","tag-interest-driven-targeting-tech","tag-targeting"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Introducing the Interest-Driven Targeting Technology<\/title>\n<meta name=\"description\" content=\"Meet Refinery89 Interest-Driven Targeting Technology, the ultimate cookieless solution for taking 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