{"id":11766,"date":"2024-11-05T10:14:51","date_gmt":"2024-11-05T09:14:51","guid":{"rendered":"https:\/\/refinery89.com\/?p=11766"},"modified":"2026-02-13T11:15:53","modified_gmt":"2026-02-13T10:15:53","slug":"widocznosc-dla-wydawcow","status":"publish","type":"post","link":"https:\/\/refinery89.com\/pl\/viewability-for-publishers\/","title":{"rendered":"Czym jest widoczno\u015b\u0107 reklam (Ad Viewability) i dlaczego jest wa\u017cna dla wydawc\u00f3w?"},"content":{"rendered":"<p>Nasze wska\u017aniki <em>powiniene\u015b zna\u0107 na pami\u0119\u0107 saga<\/em> kontynuuje i dzisiaj m\u00f3wimy o widoczno\u015bci reklam!<\/p>\n<p>Czy wiesz, \u017ce przez okropn\u0105 widoczno\u015b\u0107 reklam Twoje CPM id\u0105 do piek\u0142a? Okej, mo\u017ce nie tak dramatycznie, ale rozumiesz, o co chodzi!<\/p>\n<p>Post\u0119puj dalej, aby dowiedzie\u0107 si\u0119 wi\u0119cej o tym niezwykle wa\u017cnym wska\u017aniku i o tym, co mo\u017cesz zrobi\u0107, aby go zoptymalizowa\u0107. Nie dopu\u015bcimy, aby ktokolwiek straci\u0142 przychody na naszych oczach!<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h2><strong>Widoczno\u015b\u0107<\/strong><\/h2>\n<p><iframe title=\"Odtwarzacz wideo YouTube\" src=\"https:\/\/www.youtube.com\/embed\/istDYHTjOsE?si=o4xcMmkeVJxqBX8g\" width=\"900\" height=\"532\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><\/iframe><\/p>\n<p>Widoczno\u015b\u0107 to metryka u\u017cywana do oceny, jak bardzo reklama jest widoczna. Aby reklama mog\u0142a wywo\u0142a\u0107 efekt, musi by\u0107 odpowiednio wy\u015bwietlona.<\/p>\n<p>Spo\u015br\u00f3d wszystkich wy\u015bwietle\u0144 reklam, wsp\u00f3\u0142czynnik widoczno\u015bci bierze pod uwag\u0119 te, kt\u00f3re faktycznie zosta\u0142y obejrzane, stosuj\u0105c pewne standardy. Zgodnie ze standardami widoczno\u015bci IAB, aby wy\u015bwietlenie zosta\u0142o uznane za widoczne, musi spe\u0142nia\u0107 nast\u0119puj\u0105ce wymagania:<\/p>\n<ul>\n<li>Reklama musi zajmowa\u0107 co najmniej 50% w polu widzenia przez co najmniej jedn\u0105 sekund\u0119.<\/li>\n<\/ul>\n<ul>\n<li>Je\u015bli reklama ma ponad 242 000 pikseli, na ekranie musi by\u0107 widoczne co najmniej 30%.<\/li>\n<li>Reklamy wideo musz\u0105 znajdowa\u0107 si\u0119 w obszarze widocznym na ekranie i przez co najmniej dwie sekundy.<\/li>\n<\/ul>\n<h2><strong><br \/>\nDlaczego widoczno\u015b\u0107 ma znaczenie?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Odpowied\u017a jest prosta. Widoczno\u015b\u0107 ma du\u017ce znaczenie, poniewa\u017c wp\u0142ywa na Tw\u00f3j przych\u00f3d z reklam.<\/p>\n<p>Wysoki wska\u017anik widoczno\u015bci przek\u0142ada si\u0119 na bardzo cenne zasoby reklamowe, na kt\u00f3re reklamodawcy ch\u0119tnie wydadz\u0105 wi\u0119cej. Reklamodawcy chc\u0105 umieszcza\u0107 swoje reklamy na stronach internetowych, kt\u00f3re maj\u0105 wysoki wska\u017anik widoczno\u015bci, poniewa\u017c dla nich dobra widoczno\u015b\u0107 ich reklam oznacza wy\u017cszy zwrot z inwestycji (znany r\u00f3wnie\u017c jako ROI, je\u015bli brzmi to bardziej elegancko) i wy\u017csze konwersje. Ponadto, posiadaj\u0105c wysoki wska\u017anik widoczno\u015bci, jako wydawca masz prawo do \u017c\u0105dania premii CPM za swoje jednostki reklamowe.<\/p>\n<p>Wed\u0142ug <a href=\"https:\/\/support.google.com\/admanager\/answer\/4524488?hl=en\">Raport Google na temat wynik\u00f3w: Widoczno\u015b\u0107 i Aktywna Widoczno\u015b\u0107<\/a>, a optymalizacja widocznych wy\u015bwietle\u0144 Twojej witryny pozwoli reklamodawcom kupuj\u0105cym widoczne wy\u015bwietlenia w Sieci Reklamowej Google na nabycie dodatkowych zasob\u00f3w reklamowych, wska\u017ce sekcje witryny o wysokiej i niskiej widoczno\u015bci, dzi\u0119ki czemu b\u0119dziesz m\u00f3g\u0142 skupi\u0107 si\u0119 na podniesieniu wska\u017anika widoczno\u015bci, a tak\u017ce pomo\u017ce w oszacowaniu prawdopodobie\u0144stwa klikni\u0119cia reklamy.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h2><strong>Jak poprawi\u0107 widoczno\u015b\u0107 reklam?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p><strong>Umieszczaj swoje reklamy m\u0105drze na swojej stronie:<\/strong>\u00a0 Znajd\u017a te gor\u0105ce punkty na swojej stronie internetowej, kt\u00f3re u\u017cytkownicy najprawdopodobniej zauwa\u017c\u0105, na przyk\u0142ad po pierwszym akapicie artyku\u0142u. <a href=\"https:\/\/refinery89.com\/pl\/4-ad-placement-strategies-to-maximize-revenue\/\">Sprawd\u017a nasze wskaz\u00f3wki od naszego eksperta ds. AdOps dotycz\u0105ce strategicznego rozmieszczania reklam i maksymalizacji widoczno\u015bci.<\/a><\/p>\n<p><strong>U\u017cywaj odpowiednich format\u00f3w reklamowych: <\/strong>Wykorzystaj bogate w media, warto\u015bciowe formaty reklam, kt\u00f3re uzyskuj\u0105 wysokie CPM, lub statyczne banery, kt\u00f3re pozostaj\u0105 widoczne podczas przewijania strony przez u\u017cytkownika. Upewnij si\u0119, \u017ce wybierzesz najlepsze typy i rozmiary reklam dla swojej witryny, kt\u00f3re nie zak\u0142\u00f3caj\u0105 do\u015bwiadczenia u\u017cytkownika. <a href=\"https:\/\/refinery89.com\/pl\/podstawy-formatow-reklam\/\">Koniecznie zapoznaj si\u0119 z naszym wprowadzeniem do format\u00f3w reklamowych, aby wybra\u0107 te idealne dla swojej sieci!<\/a><\/p>\n<p><strong>Popraw szybko\u015b\u0107 \u0142adowania swojej reklamy: <\/strong>Op\u00f3\u017anienie reklam nie tylko ogromnie wp\u0142ywa na kluczowe wska\u017aniki internetowe Twojej witryny, ale tak\u017ce na jej widoczno\u015b\u0107 i przychody z reklam. Im d\u0142u\u017cej \u0142aduj\u0105 si\u0119 Twoje strony, tym szybciej u\u017cytkownik si\u0119 zniech\u0119ci, wi\u0119c mo\u017cesz z pewno\u015bci\u0105 po\u017cegna\u0107 si\u0119 z tym wy\u015bwietleniem. Jedn\u0105 z naszych ulubionych metod zmniejszania op\u00f3\u017anie\u0144 tutaj w Refinery89 jest <a href=\"https:\/\/refinery89.com\/pl\/lazy-loading-w-programatycznej-sprzedazy-reklam\/\">Leniwe \u0142adowanie<\/a> . Jest to technika stosowana w reklamie programatycznej, gdzie reklamy \u0142aduj\u0105 si\u0119 tylko wtedy, gdy s\u0105 widoczne. \u015awietne do unikania negatywnego wp\u0142ywu na kluczowe wska\u017aniki internetowe Twojej witryny!<\/p>\n<p><strong>Znajd\u017a partnera AdTech: <\/strong>Znajd\u017a partnera, kt\u00f3ry przeprowadzi pe\u0142n\u0105 analiz\u0119 Twojej strony internetowej. Jako wydawcy, wiemy, jak to jest. Mo\u017cesz liczy\u0107 na naszych ekspert\u00f3w w Refinery89, kt\u00f3rzy przyjrz\u0105 si\u0119 Twojej witrynie i wdro\u017c\u0105 najlepsze formaty reklamowe dla Twoich u\u017cytkownik\u00f3w!<\/p>\n<p>\ud83d\udca1 Polecana lektura: <a href=\"https:\/\/support.google.com\/admanager\/answer\/6199883?hl=en\">Najlepsze praktyki dotycz\u0105ce widoczno\u015bci \u2013 Pomoc Google Ad Manager<\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Jaki jest najprostszy spos\u00f3b mierzenia widoczno\u015bci?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Wiemy, \u017ce brzmi to jak mantra, ale najprostszym sposobem na uzyskanie metryk monetyzacji reklam na Twojej stronie internetowej jest <a href=\"https:\/\/publisher.refinery89.com\/\" target=\"_blank\" rel=\"noopener\">Panelu Wydawcy Refinery89<\/a>!<\/p>\n<p>W zak\u0142adce \u201cPrzychody\u201d znajdziesz wska\u017anik widoczno\u015bci wraz z zestawieniem innych kluczowych wska\u017anik\u00f3w, kt\u00f3re pomog\u0105 Ci udoskonali\u0107 strategi\u0119 reklamow\u0105. \u015aled\u017a t\u0119 statystyk\u0119 i staraj si\u0119 utrzyma\u0107 j\u0105 na poziomie oko\u0142o 70% lub wy\u017cszym. Dzi\u0119ki temu w oczach reklamodawcy b\u0119dziesz wygl\u0105da\u0107 jak prawdziwy kr\u00f3l lub kr\u00f3lowa!<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h2><strong>Prawdziwa sprawa<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Poprawa widoczno\u015bci reklam mo\u017ce zmieni\u0107 Twoje \u017cycie (dos\u0142ownie). We\u017amy na przyk\u0142ad mbpassion.de. Ta strona internetowa dla fan\u00f3w Mercedesa szuka\u0142a sposobu na optymalizacj\u0119 rozmieszczenia reklam na stronie. Nasz genialny zesp\u00f3\u0142 AdOps natychmiast ruszy\u0142 na ratunek!  Wdro\u017cy\u0142 seri\u0119 nowych, wysokowarto\u015bciowych format\u00f3w reklamowych i sprytnie umie\u015bci\u0142 reklamy w lepszych miejscach na stronie, poprawiaj\u0105c wra\u017cenia u\u017cytkownika i widoczno\u015b\u0107. Skutkowa\u0142o to niesamowitym wzrostem przychod\u00f3w z reklam o 130% dla<\/p>\n<p><a href=\"https:\/\/refinery89.com\/pl\/mbpassion-de-success-story-refinery89\/\">Przeczytaj ca\u0142\u0105 histori\u0119 sukcesu tutaj, aby pozna\u0107 wszystkie szczeg\u00f3\u0142y!<\/a><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h2><strong>Zacznij poprawia\u0107 sw\u00f3j wska\u017anik widoczno\u015bci ju\u017c dzi\u015b!<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Mo\u017cesz mie\u0107 ca\u0142y ruch na \u015bwiecie, ale je\u015bli nie osi\u0105gniesz dobrego wska\u017anika widoczno\u015bci, nie przestrzegaj\u0105c standard\u00f3w, maj\u0105c z\u0142e do\u015bwiadczenia u\u017cytkownika i op\u00f3\u017anienia reklam, jeste\u015b sko\u0144czony.<\/p>\n<p>Masz w nas przyjaciela!<a href=\"https:\/\/refinery89.com\/pl\/zacznij-optymalizowac-przychody-reklamowe\/\"> Skontaktuj si\u0119 z naszymi ekspertami, aby poprawi\u0107 widoczno\u015b\u0107.<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Our metrics you-should-know-by-heart saga continues and today we are talking ad viewability! Did you know that by having awful ad viewability your CPMs go to hell? Okay maybe not that dramatic, but you get the point! Follow along to learn more about this ultra important metric and what can you do to optimize it. No [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":11767,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131,22,20],"tags":[26,256,24,72,261],"class_list":["post-11766","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","category-news","category-refinery-academy","tag-ad-monetization","tag-ads","tag-programmatic-advertising","tag-publishers","tag-viewability"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is Ad Viewability and why is it important for Publishers | Refinery89<\/title>\n<meta name=\"description\" content=\"Viewability is an important metric that tells how viewable an ad is. Learn why is it important and how to use it to boost your ad revenue!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/refinery89.com\/pl\/widocznosc-dla-wydawcow\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Ad Viewability and why is it important for Publishers | Refinery89\" \/>\n<meta property=\"og:description\" content=\"Viewability is an important metric that tells how viewable an ad is. Learn why is it important and how to use it to boost your ad revenue!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/refinery89.com\/pl\/widocznosc-dla-wydawcow\/\" \/>\n<meta property=\"og:site_name\" content=\"Refinery89\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Refinery89\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-05T09:14:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-13T10:15:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/11\/Blog-Post_Importance-of-Viewability-.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"550\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Patricia Sim\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@refinery89\" \/>\n<meta name=\"twitter:site\" content=\"@refinery89\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"Patricia Sim\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/viewability-for-publishers\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/viewability-for-publishers\\\/\"},\"author\":{\"name\":\"Patricia Sim\u00f3n\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#\\\/schema\\\/person\\\/73d11fd427b79cf70aa553e3b9d33f7d\"},\"headline\":\"What is Ad Viewability and why is it important for Publishers\",\"datePublished\":\"2024-11-05T09:14:51+00:00\",\"dateModified\":\"2026-02-13T10:15:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/viewability-for-publishers\\\/\"},\"wordCount\":846,\"publisher\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/viewability-for-publishers\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/Blog-Post_Importance-of-Viewability-.png\",\"keywords\":[\"Ad Monetization\",\"Ads\",\"Programmatic Advertising\",\"Publishers\",\"viewability\"],\"articleSection\":[\"Company News\",\"News\",\"Refinery Academy\"],\"inLanguage\":\"pl-PL\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/viewability-for-publishers\\\/\",\"url\":\"https:\\\/\\\/refinery89.com\\\/viewability-for-publishers\\\/\",\"name\":\"What is Ad Viewability and why is it important for Publishers | Refinery89\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/viewability-for-publishers\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/viewability-for-publishers\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/Blog-Post_Importance-of-Viewability-.png\",\"datePublished\":\"2024-11-05T09:14:51+00:00\",\"dateModified\":\"2026-02-13T10:15:53+00:00\",\"description\":\"Viewability is an important metric that tells how viewable an ad is. 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