{"id":11712,"date":"2025-11-13T10:30:47","date_gmt":"2025-11-13T09:30:47","guid":{"rendered":"https:\/\/refinery89.com\/?p=11712"},"modified":"2025-11-13T15:07:43","modified_gmt":"2025-11-13T14:07:43","slug":"publisher-calendar-for-a-merry-q4","status":"publish","type":"post","link":"https:\/\/refinery89.com\/pl\/publisher-calendar-for-a-merry-q4\/","title":{"rendered":"Publisher Calendar for a Merry Q4"},"content":{"rendered":"<p>Q4 is PACKED with the biggest shopping holidays of the year. Advertisers are fighting for their lives to get their ads in front of the perfect audiences. They\u2019re spending their budgets like there\u2019s no tomorrow and the demand for premium ad space is off the charts!<\/p>\n<p>Got goosebumps just thinking about it! Let\u2019s make the most of the situation with your monetization strategy, shall we?<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Q4 Calendar<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Grab your notepads! We&#8217;ve prepared for you a Q4 calendar with the most important dates a Publisher can&#8217;t miss! Here are the holidays you should keep in check to shape your content strategy for Q4.<\/p>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-15053 aligncenter\" src=\"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/11\/Q4-CALENDAR-25-2.gif\" alt=\"Q4 Calendar\" width=\"420\" height=\"420\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>10\/31 Halloween<\/p>\n<p>11\/11 Singles\u2019 Day<\/p>\n<p>11\/28 Black Friday<\/p>\n<p>12\/1 Cyber Monday<\/p>\n<p>12\/25 Christmas<\/p>\n<p>12\/31 New Years Eve<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>What are the most important Q4 events for a Publisher?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>According to <a href=\"https:\/\/refinery89.atlassian.net\/wiki\/pages\/resumedraft.action?draftId=1319075858\" target=\"_blank\" rel=\"noopener\">Adweek<\/a>, in 2023 almost $10 billion was spent on Black Friday. It is THE shopping holiday and all the build-up towards that date is even crazier. Advertisers are willing to pay for the best ad spaces out there and this increases the demand for those premium spots (which could be your own website!).<\/p>\n<p>Following up Black Friday is Christmas. Time for giving\u2026.or profiting, if you are a Publisher \ud83d\ude1c People start buying their presents even before the end of October, according to <a href=\"https:\/\/www.statista.com\/topics\/8738\/holiday-season-advertising-in-the-us\/#topicOverview\" target=\"_blank\" rel=\"noopener\">Statista<\/a>. This causes companies to go on an advertising frenzy until the very end of the year to get people to buy from them.<\/p>\n<p>These events cause CPMs to skyrocket because of the high demand for ad space. Prepare well for these shopping holidays (by this we mean polishing your ad strategy, not decorating your house hehe) and you are all set for Q4. Next up, discover some ways you can do it!<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>How to prepare your website for Q4<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p><iframe title=\"How to Optimize Your Site for Q4 | Webinar September 2025\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/h59DOAkttz4?start=1188&#038;feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/refinery89.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>The clock is ticking! If you are not done preparing for the last stretch of the year yet, here are the <a href=\"https:\/\/refinery89.com\/pl\/top-3-last-minute-things-to-get-ready-for-q4\/\" target=\"_blank\" rel=\"noopener\">top 3 last minute things every Publisher has to get ready for Q4.<\/a><\/p>\n<p>Once you have these basics done. Work on this:<\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 40px;\"><strong>1. Grow your traffic: <\/strong>Improve your SEO and content game. Find relevant keywords and translate them into content that\u2019s gonna put you on the map aka the Search Engine Result Pages (please just keep it brand-safe for your site&#8217;s sake). <a href=\"https:\/\/developers.google.com\/search\/docs\/essentials\" target=\"_blank\" rel=\"noopener\">Stick to Google\u2019s quality guidelines<\/a> so you don\u2019t get coal for XMAS and you are good to go! Need a little push? Check out our guide of <a href=\"https:\/\/refinery89.com\/pl\/seo-for-publishers-how-to-start-optimizing\/\" target=\"_blank\" rel=\"noopener\">SEO for Publishers<\/a> for an extra reference to get started!<\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 40px;\"><strong>2. Get a trusty AdTech Partner:<\/strong> Another great thing you can do is to get a good AdTech Partner who can give you access to a premium Ad Networks. If you haven\u2019t found one, Hi! Nice to meet you! We are Refinery89 and you can count on us to boost your ad revenue! Happy to help! \ud83e\udee1<\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 40px;\"><strong>3. Place your ads smartly:<\/strong> Using the proper ad formats will allow you to mitigate ad blockers, enhance user experience, and improve SEO. Take advantage of the situation and revamp your website with <a href=\"https:\/\/refinery89.com\/pl\/high-value-ad-formats-for-publishers\/\" target=\"_blank\" rel=\"noopener\">high value ad formats Advertisers want to spend more money on!<\/a> Make sure your ads are placed in the hotspots of your websites. Those sweet spots that are highly engaging and offer great viewability. If you&#8217;re curious to learn more, check out these <a href=\"https:\/\/refinery89.com\/pl\/4-ad-placement-strategies-to-maximize-revenue\/\" target=\"_blank\" rel=\"noopener\">4 ad placement strategies to maximize viewability and revenue!<\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>End the year on a high note!<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Focus on creating quality content that will bring lots of traffic to your site, protect your user experience choosing the best ad formats, and rely on a trusty AdTech partner to handle all the programmatic aspects so you can rest assure you we\u2019ll be getting the best revenue possible!<\/p>\n<p>Let us take the wheel! Contact our experts at <a href=\"https:\/\/refinery89.com\/pl\/skontaktuj-sie-z-nami-refinery89\/\" target=\"_blank\" rel=\"noopener\">Refinery89!<\/a><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Q4 is PACKED with the biggest shopping holidays of the year. Advertisers are fighting for their lives to get their ads in front of the perfect audiences. They\u2019re spending their budgets like there\u2019s no tomorrow and the demand for premium ad space is off the charts! Got goosebumps just thinking about it! Let\u2019s make the [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":11720,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,12,20],"tags":[260,24,259,72,258],"class_list":["post-11712","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-publishers","category-refinery-academy","tag-content-strategy","tag-programmatic-advertising","tag-publisher-calendar","tag-publishers","tag-q4"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Publisher Calendar for a Merry Q4 | Refinery89<\/title>\n<meta name=\"description\" content=\"Q4 is packed with the biggest holidays of the year, so it&#039;s your chance to shine! Don&#039;t miss any dates from our Publisher Calendar!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/refinery89.com\/pl\/publisher-calendar-for-a-merry-q4\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Publisher Calendar for a Merry Q4 | Refinery89\" \/>\n<meta property=\"og:description\" content=\"Q4 is packed with the biggest holidays of the year, so it&#039;s your chance to shine! Don&#039;t miss any dates from our Publisher Calendar!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/refinery89.com\/pl\/publisher-calendar-for-a-merry-q4\/\" \/>\n<meta property=\"og:site_name\" content=\"Refinery89\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Refinery89\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-13T09:30:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-13T14:07:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/10\/Blog-Post_Publishers-Holiday-Calendar.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"550\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Patricia Sim\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@refinery89\" \/>\n<meta name=\"twitter:site\" content=\"@refinery89\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"Patricia Sim\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/refinery89.com\/publisher-calendar-for-a-merry-q4\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/refinery89.com\/publisher-calendar-for-a-merry-q4\/\"},\"author\":{\"name\":\"Patricia Sim\u00f3n\",\"@id\":\"https:\/\/refinery89.com\/#\/schema\/person\/73d11fd427b79cf70aa553e3b9d33f7d\"},\"headline\":\"Publisher Calendar for a Merry Q4\",\"datePublished\":\"2025-11-13T09:30:47+00:00\",\"dateModified\":\"2025-11-13T14:07:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/refinery89.com\/publisher-calendar-for-a-merry-q4\/\"},\"wordCount\":648,\"publisher\":{\"@id\":\"https:\/\/refinery89.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/refinery89.com\/publisher-calendar-for-a-merry-q4\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/10\/Blog-Post_Publishers-Holiday-Calendar.png\",\"keywords\":[\"Content strategy\",\"Programmatic Advertising\",\"Publisher Calendar\",\"Publishers\",\"Q4\"],\"articleSection\":[\"News\",\"Publishers\",\"Refinery Academy\"],\"inLanguage\":\"pl-PL\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/refinery89.com\/publisher-calendar-for-a-merry-q4\/\",\"url\":\"https:\/\/refinery89.com\/publisher-calendar-for-a-merry-q4\/\",\"name\":\"Publisher Calendar for a Merry Q4 | Refinery89\",\"isPartOf\":{\"@id\":\"https:\/\/refinery89.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/refinery89.com\/publisher-calendar-for-a-merry-q4\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/refinery89.com\/publisher-calendar-for-a-merry-q4\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/10\/Blog-Post_Publishers-Holiday-Calendar.png\",\"datePublished\":\"2025-11-13T09:30:47+00:00\",\"dateModified\":\"2025-11-13T14:07:43+00:00\",\"description\":\"Q4 is packed with the biggest holidays of the year, so it's your chance to shine! 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